Leveraging Stakeholder Engagement for Sustainable Destination Branding in Pilgrimage Tourism through Advanced Information Systems P.R. Saranya, V. Sivakumar Indian Journal of Information Sources and Services, 2026 Pilgrimage tourism significantly contributes to the safeguarding of cultural heritage, the reinforcement of collective identities, and the vitality of regional economies. Nevertheless, the distinctive socio-cultural contexts and temporally concentrated visitation of such sites complicate the delivery of cohesive and enduring destination branding. This research advances the SANPCTUM Model (Stakeholder-Activated Network for Pilgrimage Cultural Tourism and Unified Marketing), a comprehensive architecture that mobilises stakeholder participation alongside sophisticated information technologies to elevate brand authenticity, ecological equilibrium, and the overall visitor journey. The model systematically enumerates primary stakeholders pilgrims, resident communities, destination management bodies, ecclesiastical authorities, and service supply chains examining their collective contributions to the co-creation of enduring brand equity. It then embeds analytical reservoirs including large-scale data processing, geographic information systems, and social media sentiment tracking to facilitate instantaneous surveillance, precision-targeted outreach, and decision-making rooted in empirical evidence. Employing a convergent methodological design that amalgamates quantitative surveys, qualitative interviews, and data-analytic techniques, the model is empirically substantiated in a triad of representative pilgrimage sites. Results reveal that technology-facilitated synergy among stakeholders fortifies the branding of pilgrimage destinations, safeguards cultural patrimony, and fortifies economic and social resilience. This study advances scholarly discourse by converging stakeholder theory, sustainable tourism scholarship, and the integration of technology, thereby furnishing a pragmatically flexible framework for regulators, destination managers, and guardians of cultural heritage.
Mitigating Gender-Based Occupational Segregation in Logistics with a Job Rotation Model to Diversify Women's Career Paths S. Ramya, V. Sivakumar, R. Ruthramathi Indian Journal of Information Sources and Services, 2026 The problem of female occupational segregation in logistics remains an issue, as women tend to be restricted to administrative support, reception, and part-time jobs, whereas males are represented in the sphere of operations, planning, and management. This segregation restricts the career development of women, their skill development, and makes them more prone to attrition, thus affecting not only their individual career but also the organization's performance. Although numerous diversity programs have been introduced, the targeted recruitment, the mentoring programs, and the flexible work policies have contributed little to the overall solution of the underlying causes of segregation in logistics-specific jobs. Current initiatives are centered on the entry-level representation, whereas systematic career mobility and internal job diversification are not considered. This paper will discuss the historical factors that have pushed logistics towards gender-based occupational segregation, which include stereotypes, safety issues, role design, and informal networks that tend to lock out women in high-impact jobs. The paper also summarizes the existing internal mobility measures, such as job rotation programs and skill development programs, and how effective they are in diversifying female careers in logistics. Certain obstacles that impede the progress of women are also discussed, including the problem of the work-life balance, the risk of harassment, the absence of mentorship, and the discriminatory distribution of work. According to the analysis, the paper makes practical suggestions on how to curb the issue of occupational segregation along gender lines. These recommendations involve introducing organized internal mobility schemes, providing equal opportunities to leadership, providing inclusive workplaces, and improving mentorship services. The paper proposes that organizations implement strategies to enhance work-life fit, workplace safety, and provide specific career development support to women. Such initiatives can help increase a more diverse workforce, increase retention rates, and make the organization more resilient. The paper ends with the conclusions about the implications for future research and policy development that require more specific and systematic changes that could lead to the establishment of gender equity and a more diverse and inclusive logistics industry.
Leveraging Robotic Process Automation for Enhancing Operational Efficiency and Agility in Warehouse Management Systems Sampath Ramesh Iyengar, V. Sivakumar, R. Ruthramathi Indian Journal of Information Sources and Services, 2026 Warehouse Management Systems (WMS) are increasingly being demanded to process high order volumes, handle demand variability, and manage operational complexity, which can be challenging in manual and semi-automated warehouse operations. Such restrictions lead to delays, errors, and reduced responsiveness, especially during peak operations. To resolve these issues, this paper analyses the implementation of Robotic Process Automation (RPA) as a non-invasive automation layer on an existing warehouse management system. The solution suggested aims to automate routine, rule-based warehouse operations, including order processing, inventory updates, and transaction recording, without any changes to the fundamental WMS. The implementation and evaluation of an RPA-based operational structure are based on real warehouse transaction data collected over a long period of operational activity. Performance is measured in terms of agility, operational efficiency, and the accuracy of system behavior before and after automation. The results show that integrating RPA can accelerate task execution, minimize human involvement, and enhance process consistency. Moreover, the system is more flexible in responding to changes in workload and becomes more coordinated in warehouse operations. The paper summarizes that RPA can be a viable, scalable solution for improving warehouse operations, especially when the organization wants to automate processes on a smaller scale without massive system restructuring. The work offers valuable information to practitioners and researchers who may wish to implement software-based automation in the current warehouse management setting.
Digital Technology Adoption and Its Impact on Third-Party Logistics Service Providers in Tamil Nadu R. Ruthramathi, V. Sivakumar Indian Journal of Information Sources and Services, 2025 The paper mainly focused on third-party logistics as the central part of the changes that have undergone quick development in digital technologies. It helps to improve service delivery and maintain competitiveness in changing markets to streamline operations. 3PL should provide TN, the center of manufacturing, trade, and logistics in India. This research study mainly explained that the 3PL services are provided to the TN used by digital technology. It also explored the various effects related to overall performance, cost reduction, and operational efficiency. These technologies impact cloud computing, big data analysis, warehouse automation, AI, and real-time tracking systems. The research findings are that digital technologies provide productivity to improve customer communications. Most digital platforms are enabled by delivering various services, such as response time, personalized solutions, and real-time tracking. Challenges include high implementation costs and data security. This research study mainly benefited from digital advancements. Digital technology adoption has various key factors, along with expansion and competitiveness among Tamil Nadu 3PLs.
Adoption Of Information Technology in Logistics and Supply Chain Organizations in Tamilnadu Ruthramathi R, Sivakumar V ACM International Conference Proceeding Series, 2024 Logistics technology encompasses machinery, vehicles, and software that enable the efficient flow of goods from production to consumption. The adoption of technology has helped the universal logistics sector to operate more efficiently, resulting in significant cost savings for clients. This study is built on the implementation of technology that not only enhances efficiency in the system by adopting new technology, but companies can also carry out tasks more flexibly and effectively, resulting in increased productivity and overall customer satisfaction. Despite the shortage of skilled personnel, digital-enabling technologies and analytics can partially overcome this challenge. Information technology has brought about numerous benefits, including improved communication, streamlined processes, and greater access to information and knowledge. To investigate the adoption of information technology in logistics management and the barriers to its implementation in supply chain organizations. The belongings of info skills in supply chain management that can be mentioned are improving cooperation relationships in internal and external dimensions, increasing responsibility, creating new relationships with customers to identify their needs, developing sales channels, improving performance, and improving the competitive position of the chain.
Operational Effectiveness of Logistics: Empirical Evidence from V. O. chidambaranar Port Trust- Tuticorin Anand V A, Rajan Chinna, Sivakumar ACM International Conference Proceeding Series, 2022 With the emergence of the concept of Globalization, the international trade has been happening in an unimaginable way. For any company to sustain in this ever competitive and evolving business environment, the practices and also the logistics involved should be affordable. In this context, ports play a major role in minimizing the cost to the companies involved in international trade and hence this study has been conducted by taking VOC port as a point of interest. The study has conducted a survey about the opinion of respondents who are classified as three categories who are involved in freight forwarding, transportation and warehouse operations on the effectiveness of customs clearing operations and specifically about the opinion of freight forwarders on the challenges faced by them in logistics. The results indicate that there has been the same opinion among the freight forwarders regarding one particular variable which includes the financial background which measures about the financial performance of the companies who are involved in the operations in the port of Tuticorin. Another major finding of the study indicates that some major improvements has to be made when it comes to the customs clearing procedures since most of the respondents irrespective of their position felt the need to improve the customs clearance procedures which in turn will eventually helps them in gaining the comparative advantage in the global trade.
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Internet of things: Benefits and challenges of logistics service providers in India International Journal of Scientific and Technology Research, 2020
Challenges of cloud computing in warehousing operations with respect to chennai port trust V. Sivakumar, R. Ruthramathi, S. Leelapriyadharsini ACM International Conference Proceeding Series, 2020 Cloud computing plays an important role in data storage and computing power. The term cloud computing is used to be a data centres to users through internet. Cloud based applications are being connected with the user and to maintain all information is stored and is quickly accessible online in 24/7 format, apart from this various kinds of tools like desktops, laptops, smart phones and tablets. Cloud computing carries warehouse management system software it just come into existence. This study was conducted with warehouse operators in Chennai port trust. Survey method with structured questionnaire was developed and deployed based on the literature study and the data collected were analyzed quantitatively. Convenience sampling techniques were adopted. A warehouse management system may be an info driven pc application, to enhance the potency of the warehouse and to keep up correct inventory by recording warehouse transactions. This article presents the challenges of cloud in warehouse and its various operations and also to discuss to improve operational efficiency of warehouses.
Digital Technology Adoption and Its Impact on Third-Party Logistics Service Providers in Tamil Nadu RR Sivakumar V Indian Journal of Information Sources and Services 15 (1), 230-237 , 2025 2025 Citations: 1
Adoption Of Information Technology in Logistics and Supply Chain Organizations in Tamilnadu. R Ruthramathi, V Sivakumar ICCMB, 22-27 , 2024 2024
Digital technology advancement and innovations in warehouse operations R Ruthramathi, V Sivakumar Int. J. Emerg. Knowl. Stud 2 (4), 87-98 , 2023 2023 Citations: 10
Factors Influencing the Adoption of Digital Technology in Transportation Among Logistics Service Providers R Raja, S Venkatachalam Blockchain Applications in Cryptocurrency for Technological Evolution, 147-159 , 2023 2023 Citations: 5
Adoption of digital technology in global third-party logistics services providers: A review of literature R Raja, S Venkatachalam FOCUS: Journal of International Business 9 (1), 105-129 , 2022 2022 Citations: 17
Digital technology assessment of logistics and supply chain efficiency–Tamilnadu R Ruthramathi, V Sivakumar, PR Saranya Journal of management & entrepreneurship 16 (1), 22-30 , 2022 2022 Citations: 10
Digital technology on third-party logistics service providers in supply chain: Tamil Nadu R Ruthramathi, V Sivakumar International Journal of Advanced Research in Commerce, Management & Social … , 2022 2022 Citations: 12
DISASTER RELIEF LOGISTICS AND ITS CHALLENGES: AN EMPIRICAL STUDY SLDV Sivakumar International Journal of Multidisciplinary Educational Research 10 (10(3 … , 2021 2021
Challenges and Features of Tracking Technology on Logistics and Supply Chain Efficiency R Ruthramathi, V Sivakumar Empirical Economics Letters 20 , 2021 2021 Citations: 2
Challenges of Emerging Technology in Freight Forwarding Agents with Respect to VOC Port R Raja, S Venkatachalam Easychair Preprint 4766 , 2020 2020 Citations: 4
Will Self-Monitoring Enhance the Relational Dimension of Workplace Spirituality? Sivakumar, V., Rohini.S.Nair. Scholars Journal of Arts, Humanities and Social Sciences 8 (4), 219-225 , 2020 2020
Challenges of Cloud Computing in Warehousing Operations with Respect to Chennai Port Trust V Sivakumar, R Ruthramathi, S Leelapriyadharsini Proceedings of the 2020 the 3rd International Conference on Computers in … , 2020 2020 Citations: 11
Internet of things: Benefits and challenges of logistics service providers in India V Sivakumar, R Ruthramathi, S Leelapriyadharsini International Journal of Scientific and Technology Research 9 (2), 1949-1953 , 2020 2020 Citations: 8
Supply Chain Management Strategies of Crude Oil Production in India, DV Sivakumar ARIV - International Journal for Business, Technology & Education 1 (1) , 2020 2020
Sustainable Evolution of Medical Tourism in India: Strategies and Challenges, SPSM Dr V Sivakumar, Saranya PR Test Engineering Management 82 , 2020 2020
Internet Of Things: Benefits And Challenges Of Logistics Service Providers In India DVSRRSL Priyadharshini International Journal Of Scientific &Technology Research 9 (2) , 2020 2020
Issues and Challenges affecting Tourism Supply Chain industries in Chennai, RR Dr V Sivakumar CLIO An Annual Interdisciplinary Journal of History 6 (7) , 2020 2020 Citations: 4
Does inclusive leadership reduce emotional dissonance among teachers?–investigating the mediating role of psychological empowerment climate and organizational justice RS Nair, V Sivakumar Global Journal of Management Business Research 20 (1), 27-39 , 2020 2020 Citations: 9
Knowledge sharing: Will it enhance the link between self-efficacy and workplace spirituality RS Nair, V Sivakumar International Journal of Management and Humanities 4 (9), 131-143 , 2020 2020 Citations: 13
Challenges and Features of Warehousing Operations with respect to Logistics Warehouse Companies in Chennai RR Dr V Sivakumar International Journal of Innovative Technology and Exploring Engineering 9 (1) , 2019 2019 Citations: 21
MOST CITED SCHOLAR PUBLICATIONS
Exploring the effect of workplace spirituality on job embeddedness among higher secondary school teachers in Ernakulam district S Rajappan, RS Nair, K Priyadarshini M, V Sivakumar Cogent Business & Management 4 (1), 1334419 , 2017 2017 Citations: 43
Challenges and Features of Warehousing Operations with respect to Logistics Warehouse Companies in Chennai RR Dr V Sivakumar International Journal of Innovative Technology and Exploring Engineering 9 (1) , 2019 2019 Citations: 21
Investigating the impact of workplace spirituality on ethical climate RS Nair, V Sivakumar IUP Journal of Organizational Behavior 17 (3), 7-27 , 2018 2018 Citations: 21
Adoption of digital technology in global third-party logistics services providers: A review of literature R Raja, S Venkatachalam FOCUS: Journal of International Business 9 (1), 105-129 , 2022 2022 Citations: 17
Knowledge sharing: Will it enhance the link between self-efficacy and workplace spirituality RS Nair, V Sivakumar International Journal of Management and Humanities 4 (9), 131-143 , 2020 2020 Citations: 13
Factors influencing the purchase of agricultural tractors: An empirical study V Sivakumar, S Kaliyamoorthy IOSR Journal of Business and Management 16 (1), 42-46 , 2014 2014 Citations: 13
Digital technology on third-party logistics service providers in supply chain: Tamil Nadu R Ruthramathi, V Sivakumar International Journal of Advanced Research in Commerce, Management & Social … , 2022 2022 Citations: 12
Impact of social media on e-tourism: A critical analysis of determinants of decision making V Sivakumar, PR Saranya, S Leelapriyadharsini, A Iyappan Journal of Tourism, Hospitality & Culinary Arts (JTHCA) 7 (3), 1-7 , 2019 2019 Citations: 12
Challenges of Cloud Computing in Warehousing Operations with Respect to Chennai Port Trust V Sivakumar, R Ruthramathi, S Leelapriyadharsini Proceedings of the 2020 the 3rd International Conference on Computers in … , 2020 2020 Citations: 11
Digital technology advancement and innovations in warehouse operations R Ruthramathi, V Sivakumar Int. J. Emerg. Knowl. Stud 2 (4), 87-98 , 2023 2023 Citations: 10
Digital technology assessment of logistics and supply chain efficiency–Tamilnadu R Ruthramathi, V Sivakumar, PR Saranya Journal of management & entrepreneurship 16 (1), 22-30 , 2022 2022 Citations: 10
Does inclusive leadership reduce emotional dissonance among teachers?–investigating the mediating role of psychological empowerment climate and organizational justice RS Nair, V Sivakumar Global Journal of Management Business Research 20 (1), 27-39 , 2020 2020 Citations: 9
Internet of things: Benefits and challenges of logistics service providers in India V Sivakumar, R Ruthramathi, S Leelapriyadharsini International Journal of Scientific and Technology Research 9 (2), 1949-1953 , 2020 2020 Citations: 8
Farmer’s opinion on performance of agricultural tractors V Sivakumar International Research Journal of Business and Management (IRJBM) Global … , 2014 2014 Citations: 8
A preliminary review of the cultural heritage and emerging pilgrimage tourism in Tamil Nadu V Sivakumar, PR Saranya, A Iyappan, S Leelapriyadharsini Journal of Tourism, Hospitality and Culinary Arts 11 (2), 94-105 , 2019 2019 Citations: 7
An Empirical Study On Employee Engagement In Private Sector Banks. DV Sivakumar International Journal Of Applied Research, 1 (9) , 2015 2015 Citations: 6
Factors Influencing the Adoption of Digital Technology in Transportation Among Logistics Service Providers R Raja, S Venkatachalam Blockchain Applications in Cryptocurrency for Technological Evolution, 147-159 , 2023 2023 Citations: 5
Challenges of Emerging Technology in Freight Forwarding Agents with Respect to VOC Port R Raja, S Venkatachalam Easychair Preprint 4766 , 2020 2020 Citations: 4
Issues and Challenges affecting Tourism Supply Chain industries in Chennai, RR Dr V Sivakumar CLIO An Annual Interdisciplinary Journal of History 6 (7) , 2020 2020 Citations: 4
Leveraging Communication Skills Through the Usage of Smart Phones Among the Students V Sivakumar, A Iyappan, S Leelapriyadharsini The Journal of Social Sciences Research 5 (2), 360-366 , 2019 2019 Citations: 3
