Dr.N.Ramu

@ifim.edu.in

Associate Professor in IFIM School of Management
IFIM College



           

https://researchid.co/ramunilagiri

RESEARCH, TEACHING, or OTHER INTERESTS

Marketing, Business, Management and Accounting, Business and International Management, Management Information Systems

22

Scholar Citations

1

Scholar h-index

1

Scholar i10-index

RECENT SCHOLAR PUBLICATIONS

  • Impact of Variables Influence Women Consumer Buying Motives towards Mall Shopping” in the Convergence 2017
    DN Ramu
    12th International conference on “Management 2022 Growth and sustainability 2022

  • Exploring the Association between various Dimensions of Customer Based Brand Equity-with Special Reference to iD Fresh Foods
    DRN Sridevi
    Journal of Education: Rabindra Bharati University, 69-82 2022

  • A Study on Shopping Behaviour of Young Adults Towards of Smartphones
    RNMG  R.Sathish Kumar
    Palarch’s Journal of Archaeology of Egypt/Egyptology 18 (18), 458 – 474 2021

  • Investigating the gender influence on technology adoption model towards smart phones-evidences from emerging economies
    AM Sakkthivel, N Ramu
    International Journal of Business Excellence 16 (1), 35-46 2018

  • Investigating the Variables Influence Women Users Intentions to Use Smart Phones: Evidence from Emerging Economies
    AMSN Ramu
    International Journal of Mobile Learning and Organisation (IJMLO) 11 (2) 2017

  • Impact of Working Capital Management on Profitability: Evidence from Bharath Heavy Electrical Limited
    DN Ramu
    International Journal of Applied Financial Management Perspective 6 (2) 2017

  • Dimensions of Financial Literacy among employees of Information Technology Industry
    DN Ramu
    International Journal of Entrepreneurship & Business Environment 2016

  • Psychographic Variables as Predictors of the Purchase Frequency of Products
    R Nilagiri
    Asian Journal of Research in Social Sciences and Humanities 6 (9) 2016

  • The Influence of Personal Values on Purchase Frequency Among College Students in Coimbatore
    DN Ramu
    International Journal of Applied Services Marketing Perspectives 3 (4) 2014

  • A Comparative Study on Psychographics and Purchase Frequency among College Students in Coimbatore
    N Ramu
    International Journal of Management and Social Sciences (IJMSS) 2 (1) 2012

  • A Study on Mobile Advertisement as a Medium for Promotion of Brands
    N Ramu
    SNS Journal of Marketing 1 (2) 2011

  • A Study on Psychographics Effect on Purchase Frequency of Engineering College Students in Coimbatore
    N Ramu
    SNS Journal of Marketing, 2 (2) 2011

  • A Study on Lifestyle Effect on Purchase Frequency of Arts and Science College Students in Coimbatore
    N Ramu
    National Conference on “Challenges, Opportunities and Emerging Trends in

  • A Study on the factors influencing the adoption of internet banking using the extended technology acceptance model
    N Ramu
    Emerging Trends in Global Business” conducted by RVS Institute of Management

  • Impact of Covid-19 on Teaching and Learning Process in Higher Education Institutions (HEIs): Evidence from Tamil Nadu and Karnataka” in the Book “Impact of Covid-19 on Trade
    DN Ramu
    Indira Gandhi National Tribal University (A Central University), Amarkantak

  • Digital Marketing Trends” in the Book “Recent Trends in Commerce and Management
    DN Ramu
    SCIENG Publications

MOST CITED SCHOLAR PUBLICATIONS

  • Investigating the gender influence on technology adoption model towards smart phones-evidences from emerging economies
    AM Sakkthivel, N Ramu
    International Journal of Business Excellence 16 (1), 35-46 2018
    Citations: 21

  • The Influence of Personal Values on Purchase Frequency Among College Students in Coimbatore
    DN Ramu
    International Journal of Applied Services Marketing Perspectives 3 (4) 2014
    Citations: 1