Marketing, Business, Management and Accounting, Business and International Management, Management Information Systems
3
Scopus Publications
55
Scholar Citations
2
Scholar h-index
2
Scholar i10-index
Scopus Publications
A cross-sectional study of mall shopping behaviour of women consumers in United Arab Emirates and India: an empirical study A.M. Sakkthivel, Gouher Ahmed, V. Moovendhan, N. Ramu International Journal of Business Excellence, 2025 The study investigates the impact of the marketing mix, mall ambience, peer group, reference group, culture, and society variables on the mall shopping behaviour of women consumers with a sample size of 502 respondents from the UAE and India. The study used structural equation modelling (SEM) that revealed: 1) price has a negative impact on the mall shopping behaviour of Indian women consumers and a positive impact on UAE women consumers; 2) mall ambience and location of malls were found to positively influence the mall shopping behaviour of the UAE and Indian women consumers; 3) mall ambience and place of malls influence the mall shopping behaviour of UAE women consumers, whereas, society was found to influence the mall shopping behaviour of Indian women consumers; 4) peers, reference groups, and culture elicit a higher impact on Indian consumers, whereas, the same variables elicit a lower impact on UAE women consumers. The implications of the outcomes are discussed.
Investigating the gender influence on technology adoption model towards smart phones-evidences from emerging economies A.M. Sakkthivel, N. Ramu International Journal of Business Excellence, 2018 The paper investigates the influence of gender (male and female) over technology acceptance model (TAM) towards using smart phones. The study conducted in the Sultanate of Oman among 296 smart phones users (male and female). The study used SEM approach to identify the influence. The results are: 1) gender (male and female) elicit a negative influence over perceived usefulness towards using smart phones; 2) male respondents elicit a positive influence over perceived ease of use; 3) female respondents elicit a negative influence over perceived ease of use. The model revealed the male influence over perceived ease of use towards using smart phones.
Investigating the variables influence women users intentions to use smartphones: Evidences from emerging economies A.M. Sakkthivel, N. Ramu International Journal of Mobile Learning and Organisation, 2017 The paper focused on identifying the variables that influence women users intentions to use smartphones in Sultanate of Oman. The study was conducted among 300 women users of smartphones through personal investigators. Five major constructs such as demographic, psychographic, social, cultural and usage variables have been selected and tested the influence of such variables over women users intentions to use smartphones. The Structural Equation Modelling has been used and found usage variables to have significant influence over women users intentions to use smartphones than that of other selected variables. Implications of such outcomes were also discussed.
RECENT SCHOLAR PUBLICATIONS
A Cross-sectional Study of Mall Shopping Behavior of Women Consumers in United Arab Emirates and India: An Empirical Study’ RN Sakkthivel Annamalai Manickam, Gouher Ahmed, Moovendhan V Int. J. Business Excellence 36 (2), 225-249 , 2025 2025.0 Citations: 26
Impact of Variables Influence Women Consumer Buying Motives towards Mall Shopping” in the Convergence 2017 DN Ramu 12th International conference on “Management 2022 Growth and sustainability … , 2022 2022.0
Exploring the Association between various Dimensions of Customer Based Brand Equity-with Special Reference to iD Fresh Foods DRN Sridevi Journal of Education: Rabindra Bharati University, 69-82 , 2022 2022.0
A Study on Shopping Behaviour of Young Adults Towards of Smartphones RNMG R.Sathish Kumar Palarch’s Journal of Archaeology of Egypt/Egyptology 18 (18), 458 – 474 , 2021 2021.0
Investigating the gender influence on technology adoption model towards smart phones-evidences from emerging economies AM Sakkthivel, N Ramu International Journal of Business Excellence 16 (1), 35-46 , 2018 2018.0 Citations: 28
Investigating the Variables Influence Women Users Intentions to Use Smart Phones: Evidence from Emerging Economies AMSN Ramu International Journal of Mobile Learning and Organisation (IJMLO) 11 (2) , 2017 2017.0
Impact of Working Capital Management on Profitability: Evidence from Bharath Heavy Electrical Limited DN Ramu International Journal of Applied Financial Management Perspective 6 (2) , 2017 2017.0
Dimensions of Financial Literacy among employees of Information Technology Industry DN Ramu International Journal of Entrepreneurship & Business Environment … , 2016 2016.0
Psychographic Variables as Predictors of the Purchase Frequency of Products R Nilagiri Asian Journal of Research in Social Sciences and Humanities 6 (9) , 2016 2016.0
The Influence of Personal Values on Purchase Frequency Among College Students in Coimbatore DN Ramu International Journal of Applied Services Marketing Perspectives 3 (4) , 2014 2014.0 Citations: 1
A Comparative Study on Psychographics and Purchase Frequency among College Students in Coimbatore N Ramu International Journal of Management and Social Sciences (IJMSS) 2 (1) , 2012 2012.0
A Study on Mobile Advertisement as a Medium for Promotion of Brands N Ramu SNS Journal of Marketing 1 (2) , 2011 2011.0
A Study on Psychographics Effect on Purchase Frequency of Engineering College Students in Coimbatore N Ramu SNS Journal of Marketing, 2 (2) , 2011 2011.0
Financial Performance of Textile Industry in Tamilnadu with Special Reference to Coimbatore–A Study of Working Capital Management R Subha, N Ramu
A Study on Lifestyle Effect on Purchase Frequency of Arts and Science College Students in Coimbatore N Ramu National Conference on “Challenges, Opportunities and Emerging Trends in … , 0
A Study on the factors influencing the adoption of internet banking using the extended technology acceptance model N Ramu Emerging Trends in Global Business” conducted by RVS Institute of Management … , 0
Impact of Covid-19 on Teaching and Learning Process in Higher Education Institutions (HEIs): Evidence from Tamil Nadu and Karnataka” in the Book “Impact of Covid-19 on Trade … DN Ramu Indira Gandhi National Tribal University (A Central University), Amarkantak … , 0
Digital Marketing Trends” in the Book “Recent Trends in Commerce and Management DN Ramu SCIENG Publications , 0
MOST CITED SCHOLAR PUBLICATIONS
Investigating the gender influence on technology adoption model towards smart phones-evidences from emerging economies AM Sakkthivel, N Ramu International Journal of Business Excellence 16 (1), 35-46 , 2018 2018.0 Citations: 28
A Cross-sectional Study of Mall Shopping Behavior of Women Consumers in United Arab Emirates and India: An Empirical Study’ RN Sakkthivel Annamalai Manickam, Gouher Ahmed, Moovendhan V Int. J. Business Excellence 36 (2), 225-249 , 2025 2025.0 Citations: 26
The Influence of Personal Values on Purchase Frequency Among College Students in Coimbatore DN Ramu International Journal of Applied Services Marketing Perspectives 3 (4) , 2014 2014.0 Citations: 1
Impact of Variables Influence Women Consumer Buying Motives towards Mall Shopping” in the Convergence 2017 DN Ramu 12th International conference on “Management 2022 Growth and sustainability … , 2022 2022.0
Exploring the Association between various Dimensions of Customer Based Brand Equity-with Special Reference to iD Fresh Foods DRN Sridevi Journal of Education: Rabindra Bharati University, 69-82 , 2022 2022.0
A Study on Shopping Behaviour of Young Adults Towards of Smartphones RNMG R.Sathish Kumar Palarch’s Journal of Archaeology of Egypt/Egyptology 18 (18), 458 – 474 , 2021 2021.0
Investigating the Variables Influence Women Users Intentions to Use Smart Phones: Evidence from Emerging Economies AMSN Ramu International Journal of Mobile Learning and Organisation (IJMLO) 11 (2) , 2017 2017.0
Impact of Working Capital Management on Profitability: Evidence from Bharath Heavy Electrical Limited DN Ramu International Journal of Applied Financial Management Perspective 6 (2) , 2017 2017.0
Dimensions of Financial Literacy among employees of Information Technology Industry DN Ramu International Journal of Entrepreneurship & Business Environment … , 2016 2016.0
Psychographic Variables as Predictors of the Purchase Frequency of Products R Nilagiri Asian Journal of Research in Social Sciences and Humanities 6 (9) , 2016 2016.0
A Comparative Study on Psychographics and Purchase Frequency among College Students in Coimbatore N Ramu International Journal of Management and Social Sciences (IJMSS) 2 (1) , 2012 2012.0
A Study on Mobile Advertisement as a Medium for Promotion of Brands N Ramu SNS Journal of Marketing 1 (2) , 2011 2011.0
A Study on Psychographics Effect on Purchase Frequency of Engineering College Students in Coimbatore N Ramu SNS Journal of Marketing, 2 (2) , 2011 2011.0
Financial Performance of Textile Industry in Tamilnadu with Special Reference to Coimbatore–A Study of Working Capital Management R Subha, N Ramu
A Study on Lifestyle Effect on Purchase Frequency of Arts and Science College Students in Coimbatore N Ramu National Conference on “Challenges, Opportunities and Emerging Trends in … , 0
A Study on the factors influencing the adoption of internet banking using the extended technology acceptance model N Ramu Emerging Trends in Global Business” conducted by RVS Institute of Management … , 0
Impact of Covid-19 on Teaching and Learning Process in Higher Education Institutions (HEIs): Evidence from Tamil Nadu and Karnataka” in the Book “Impact of Covid-19 on Trade … DN Ramu Indira Gandhi National Tribal University (A Central University), Amarkantak … , 0
Digital Marketing Trends” in the Book “Recent Trends in Commerce and Management DN Ramu SCIENG Publications , 0
