Santhana Lakshmi

@srmist.edu.in

Associate Professor and College of Management
SRM INSTITUTE OF SCIENCE AND TECHNOLOGY

Santhana Lakshmi


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https://researchid.co/santhana
Lakshmi, has born on 27th April 1976, at Chengalpattu, Tamilnadu, India, a member of Faculty of Management SRMIST, is a graduate (BA in 1997) at Madras University, Post Graduate (MA-1999) in Public Administration at Madras University, (M.Phil-2000) Public Administration at Madurai Kamaraj University, Madurai, (MBA – 2005) in the field of HRM & System at Anna University and (MLM – 2013) MLM at Annamalai University, Chidambaram, Tamilnadu,
She obtained Doctorate in HR-Management by 2015 in SRM University, Tamilnadu, Chennai, her research title is ‘Work life balance of female nurses in Tertiary Private Hospitals, Chennai district’. She has been teaching and Legal Aspects of Business courses to post graduate Management and engineering students for the last 15 years.
Her subject expertise is in the area of Legal Aspects, Entrepreneurial Development, Creativity & Innovation, Strategic Management, HRM, Industrial Relations, Business History and Business Ethics.
She is a Conven

EDUCATION

MA., M.Phil., MLM, MBA., Ph.D.

RESEARCH INTERESTS

 Vulnerability, Deprivation and Wellbeing of the Geriatric persons in Tamil Nadu: Challenges and Opportunities
 Investigation on Key Performance Indicators (KPIs) of Low Performing Khadi Institutions and Development of Growth Strategies for their Business Advancement
24

Scopus Publications

467

Scholar Citations

8

Scholar h-index

8

Scholar i10-index

Scopus Publications

  • Scaffolding Ethics: Accountability Structures to Support Construction Industry Transformation
    B. Seethalakshmi, K. Santhanalakshmi
    Exploring Human Resource Innovations in E Economy, 2026
    The construction industry is undergoing unprecedented transformation driven by technology, market, and workforce shifts. Such changes' implications on industry dynamics, productivity, and employment trends are addressed in this review, with drivers emphasized while also addressing challenges posed by new technologies, automation, and labour market re-alignment. Our approach combines literature review evidence (2018-2024), fifteen leading-edge construction company case studies, and quantitative analysis of global market trends. We concentrate on three areas: digital technology integration (BIM, IoT, predictive analytics), automation trends (robotics, prefabrication), and workforce development programs to meet changing skill needs. There is evidence that technology-savvy companies attain 15-23% greater productivity compared to their conventional peers.
  • E-analysis and Notarization of Social Media based on Blockchain Technology
    Machine Learning and Blockchain Challenges Future Trends and Sustainable Technologies, 2026
  • Assessment and evaluation in transnational staff development
    Janet Mary Coates, K. Santhanalakshmi, N. Dinesh, S. Gandhimathi, Pankaj Singh Chandel, Mohit, P. Selvakumar
    Training and Development in Transnational Higher Education, 2025
    In an increasingly interconnected global landscape, transnational staff development has emerged as a crucial strategy for organizations aiming to enhance their competitive edge and adapt to the complexities of the modern workplace. This approach involves the development of employees across national boundaries, often through international assignments, cross-cultural training, and global collaboration initiatives. As businesses expand their operations globally, the need to equip employees with the skills to navigate diverse cultural and operational environments becomes imperative. This introductory exploration seeks to unravel the context and challenges associated with transnational staff development, offering insights into how organizations can effectively manage and leverage their international human resources. The context of transnational staff development is deeply rooted in globalization, which has significantly altered the business environment.
  • DECONSTRUCTING DIGITAL TRANSFORMATION: A MULTIDIMENSIONAL ANALYSIS OF DIGITAL LITERACY’S ROLE IN SHAPING HUMAN CAPITAL AND DRIVING ORGANIZATIONAL SUCCESS
    G Meena, K. Santhanalakshmi
    Economics Innovative and Economics Research Journal, 2025
    This study presents a comprehensive investigation into the multifaceted relationship between digital literacy, human capital development, and organizational performance in the context of digital transformation. Through a rigorous mixed-methodology approach combining quantitative surveys and real-time digital usage tracking, we analyzed data from 250 employees across 23 organizations spanning multiple sectors (technology 26.5%, finance 16.7%, healthcare 13.6%). The research employs structural equation modeling and demonstrates robust interrelationships between variables (correlations ranging r=0.689 to 0.817), with digital literacy and employee commitment exhibiting the strongest correlation (r=0.817). Statistical analysis reveals that human capital significantly mediates the relationship between employee factors and organizational performance, explaining 72.3% of performance variance (R²=0.723). All constructs demonstrated strong reliability (Cronbach’s α: 0.739-0.787) and convergent validity (AVE>0.5). Multiple regression analysis identified attitude (β=0.218) and human capital (β=0.184) as primary performance predictors, while frugal innovation showed significant influence (β=0.172, p<0.001). The study found that 69.1% of participants utilize digital tools multiple times daily, with 44.4% at intermediate digital literacy levels. Path analysis confirmed significant positive relationships (p<0.001) across all variables, with attitude demonstrating the highest direct effect on organizational performance (0.525). The research extends human capital theory by empirically validating digital competencies’ role in organizational success and identifies a critical digital literacy divide impacting performance outcomes. In work environments (48.1% hybrid, 42% on-site, 9.9% remote), findings demonstrate the universal importance of digital competencies across different operational models. These results have substantial implications for management practices, organizational strategy, and human resource development in the digital era, particularly in fostering comprehensive digital skill development programs and addressing organizational digital divides.
  • Business intelligence in HR as a lever for digital transformation in the food industry
    G. Meena, K. Santhanalakshmi
    Finance Analytics in Business Perspectives on Enhancing Efficiency and Accuracy, 2024
    Abstract Purpose In particular, it is worth mentoring new and more efficient solutions that can meet the increasingly specific needs of each company, especially in food management. A business intelligence (BI) solution can help your food company better understand and manage business processes more effectively. Management information is essential for all levels of an organisation to make quick and correct decisions. However, what exactly is BI, and what can it mean for a food company? Design/Methodology/Approach The PRISMA stands for (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) and content analysis strategy used the SLR (systematic literature review) methodology to examine 151 papers published in peer-reviewed academic journals and industry reports between 2016 and 2023. Findings The findings show that artificial intelligence and digitalisation are linked to the UN 2030 Agenda. BI management ranks first (66%), followed by crop and land mapping systems (40%), agricultural machinery monitoring tools (39%) and decision support systems (31%). The road to digital transformation remains extended, with the main impediments being more compatibility between enterprise systems and a shortage of expertise. Limitations/Impacts of the Research The section relating to methodological perspective adopts the PRISMA methodology for systematic review. Interoperability is easily managed by assigning qualified teams to projects. The added value of a consulting firm with extensive project management experience in the food industry is closely related to the results achieved. Originality/Value BI: What exactly is it, and why a data-driven culture is essential in the food and beverage industry?
  • ‘EXPERIENTIAL LEARNING’ A CORPORATE CHANGE: OPPORTUNITIES AND CHALLENGES ON GAPS IN SKILL DEVELOPMENT
    Ananth Selvakumar, G. Kumar, K. Santhanalakshmi
    Contemporary Studies in Economic and Financial Analysis, 2024
    Purpose: Nikoletta Taylor and Close, (2022) asserts that a skill gap analysis can be used to determine the lacking skill and carry out recruitment based on that gap. It goes without saying that for a student, that would be their first employment, and with internships, there is no way to experience all aspects of the working world.Need for This Study: When it comes to the recruiter’s expectations and the applicant’s skills, specifically among students, a gap still exists, leading to a need for practical exposure for applicants.Study Design/Methodology/Approach: A quantitative study was adopted. A questionnaire was prepared with constructs and variables from the review and a total of 403 responses was collected from reputed institutions in Tamil Nadu.Findings: This study reveals that skill development is needed; it is found that experiential learning through the gamification process is a suitable learning strategy. The experiential learning factors supporting skill development are self-efficacy, outcome expectation, interest, choice actions, and performance, followed by review, feedback, and continuous improvement.Originality/Value: Learning all these factors through the gamification process would give students practical exposure to real-time scenarios of the corporate world. The proposed model gives students experience through gamification and learning activities.
  • Retraction Notice: Management of Business Using Machine Learning for Decision Making (TQCEBT 2024 - 2nd IEEE International Conference on Trends in Quantum Computing and Emerging Business Technologies 2024 DOI: 10.1109/TQCEBT59414.2024.10545116)
    Geetha Manoharan, P. Nithya Preetha, Nandhini. S, K. Santhanalakshmi, K.D. Balaji, Vijay Raja
    Tqcebt 2024 2nd IEEE International Conference on Trends in Quantum Computing and Emerging Business Technologies 2024, 2024
    Businesses throughout the world are focusing on extracting more benefit from information gathered from different places. The goal of this investiagtion is to look at the main elements of machine learning (ML) for arriving at optimal economic decisions. Business management are today confronted with a massive amount of data that must be kept, examined, and recovered in order to arrive at successful decisions and gain a competitive benefit. ML is primarily concerned with managing business processes with little or no human participation. The ML approaches allow for the analysis and recognition of patterns in big data sets and offer the required data to business management for successful decision making in various sectors such as economics, advertising, logistics, human resources, etc.ML allows the shift from physically preserved information to digitally recorded information, allows increasing memory, and aids with economic decision-making among additional things. ML additionally allows the extraction of quality signals and predicting information from the dataset and stimulates development. The utilization of ML has become an essential tool that is being utilized in the present compatible sector, and it has provided additional possibilities for business management to leverage a great deal of information. This research is concentrated on tackling the utilization of ML in creating successful economical decision making for businesses management. To explore the role of ML in economical decision making, the project aims to gather information from staff, supervisors, and corporate executives in a variety of sectors.
  • Management of Business Using Machine Learning for Decision Making
    Geetha Manoharan, P. Nithya Preetha, Nandhini. S, K. Santhanalakshmi, K.D. Balaji, Vijay Raja
    Tqcebt 2024 2nd IEEE International Conference on Trends in Quantum Computing and Emerging Business Technologies 2024, 2024
    Businesses throughout the world are focusing on extracting more benefit from information gathered from different places. The goal of this investiagtion is to look at the main elements of machine learning (ML) for arriving at optimal economic decisions. Business management are today confronted with a massive amount of data that must be kept, examined, and recovered in order to arrive at successful decisions and gain a competitive benefit. ML is primarily concerned with managing business processes with little or no human participation. The ML approaches allow for the analysis and recognition of patterns in big data sets and offer the required data to business management for successful decision making in various sectors such as economics, advertising, logistics, human resources, etc.ML allows the shift from physically preserved information to digitally recorded information, allows increasing memory, and aids with economic decision-making among additional things. ML additionally allows the extraction of quality signals and predicting information from the dataset and stimulates development. The utilization of ML has become an essential tool that is being utilized in the present compatible sector, and it has provided additional possibilities for business management to leverage a great deal of information. This research is concentrated on tackling the utilization of ML in creating successful economical decision making for businesses management. To explore the role of ML in economical decision making, the project aims to gather information from staff, supervisors, and corporate executives in a variety of sectors.
  • Implementation of an Artificial Intelligence learning-based trust management system in social Internet of Things
    Rajyalaxmi M, T Sreenivasula Reddy, R. Subhashini, K. Santhanalakshmi, Melanie Lourens, Tejashree Tejpal Moharekar
    Proceedings of 2023 2nd International Conference on Informatics Ici 2023, 2023
    Artificial intelligence, or AI, has been employed to raise the credibility ratings in trust management. In order to evaluate, quantify, and improve the trustworthiness of devices and organisations in the SIoT ecosystem, this study concentrates on creating a complete and adaptive trust management approach. In order to calculate trust scores for specific entities inside the network, the suggested uses ML algorithms and statistical models to examine a wide range of data sources, comprising device behaviour, user interactions, and contextual information. Data gathering, trust calculation, and trust adaption are the main elements of the AI-based trust management system. To build a knowledge base for the AI model, data from various sources are first gathered. In conclusion, implementing a trust management system with an AI learning foundation in the SIoT is a big step towards protecting and improving the SIoT ecosystem.
  • Empirical analysis in analysing the major factors of machine learning in enhancing the e-business through structural equation modelling (SEM) approach
    Asmat Ara Shaikh, K. Santhana Lakshmi, Korakod Tongkachok, Joel Alanya-Beltran, Edwin Ramirez-Asis, Julian Perez-Falcon
    International Journal of System Assurance Engineering and Management, 2022
  • ICT Assesment Techniques and Tools for Screening Specific Learning Disabilities
    A. Devi, G. Kavya, K. Santhanalakshmi, B. Senthilnayaki
    5th IEEE International Conference on Advances in Science and Technology Icast 2022, 2022
  • Evaluating the relevance and influence of the Internet of things and Deep Learning on Organisations during Economic downturns
    K.Santhana Lakshmi, Evis Garunja, Asad Ullah, Sonali Vyas, Trishu Sharma, Edi Susanto
    2022 2nd International Conference on Advance Computing and Innovative Technologies in Engineering Icacite 2022, 2022
  • Pharmacological significance of Oxadiazole scaffold
    Research Journal of Chemistry and Environment, 2021
  • Expert development of Hetero structured TiS2–TiO2 nanocomposites and evaluation of electron acceptors effect on the photo catalytic degradation of organic Pollutants under UV-light
    P. Jacquline Rosy, M. Jebastin Sonia Jas, K. Santhanalakshmi, M. Murugan, P. Manivannan
    Journal of Materials Science Materials in Electronics, 2021
  • IBB model for barcode printers market in India: purchase manager’s perspective
    Vinoth Muthulingam, K. Sanathana Lakshmi
    International Journal of Business Excellence, 2021
  • Comprehensive review on synthesis and pharmaceutical applications of substituted 1,3,4-oxadiazole
    Research Journal of Chemistry and Environment, 2020
  • Green synthesis, characterization and catalytic applications of zinc oxide nanoparticles
    Research Journal of Chemistry and Environment, 2019
  • Corporate strategy: Impacts of environment, leadership and organization design (with reference to Afghan Companies 2019)
    International Journal of Recent Technology and Engineering, 2019
  • WLB model and performance measurement: Evidence with private hospital women nurses in Ghana milieu
    P. Subburethina Bharathi, K. Mohamed Jasim, K. Santhanalakshmi, David Boohene
    International Journal of Business Innovation and Research, 2018
  • Brand positioning of ayurvedic medicine in Indian milieu
    K. Santhana Lakshmi, K. Mohamed Jasim, K. Prabhakar, S. Jahira Parveen
    International Journal of Business Excellence, 2017
  • Applying technology acceptance (TAM) model to determine the factors of acceptance in out-patient information system in private hospital sectors in Chennai city
    Journal of Pharmaceutical Sciences and Research, 2016
  • Analytical study of values of business process outsourcing employees to address issue of attrition and suggestion of work life balance intervention
    K. Santhanalakshmi, K. Prabhakar, N. Santhosh Kumar
    Asian Social Science, 2014
  • Spectroscopic and quantum chemical studies on 4-acryloyl morpholine
    V. Arjunan, T. Rani, K. Santhanalakshmi, S. Mohan
    Spectrochimica Acta Part A Molecular and Biomolecular Spectroscopy, 2011
  • A combined experimental and theoretical quantum chemical studies on 4-morpholinecarboxaldehyde
    V. Arjunan, T. Rani, K. Santhanalakshmi, S. Mohan
    Spectrochimica Acta Part A Molecular and Biomolecular Spectroscopy, 2011

RECENT SCHOLAR PUBLICATIONS

  • E-analysis and Notarization of Social Media based on Blockchain Technology
    K Santhanalakshmi, G Madhumita, MS Mohanan, BJ Ananth M, S Chanda, ...
    Machine Learning and Blockchain–Challenges, Future Trends and Sustainable … , 2026
    2026
  • Scaffolding Ethics: Accountability Structures to Support Construction Industry Transformation
    B Seethalakshmi, K Santhanalakshmi
    Exploring Human Resource Innovations in E-Economy, 329-346 , 2026
    2026
  • Algorithmic Rationality And Cultural Meaning: A Philosophical Inquiry Into AI-Driven Decision-Making
    S Palarimath, E Noble Kennedy, BS Kumar, MS Mohanan, ...
    Cultura: International Journal of Philosophy of Culture and Axiology 22 (11s … , 2025
    2025
  • Cyber Liability Insurance in the Era of Digital Transformation
    G Meena, K Santhanalakshmi, SJ Seshasai, G Prabu, GS Sikh
    International Insurance Law Review 33 (S5), 121-131 , 2025
    2025
  • The Impact Of Artificial Intelligence And Automation On Business Process Management And Organizational Performance
    G Sudhakar, G Mantri, S Suneetha, K Kishan, GNK Kumar
    Journal of Philanthropy and Marketing 5 (1), 127-146 , 2025
    2025
    Citations: 4
  • Integrating Gamification and Experiential Learning: A Transformative Approach to Employee Development.
    K Santhanalakshmi, G Meena, GR Kanmani, MS Mohanan, T Velmurugan
    Advances in Consumer Research 2 (2) , 2025
    2025
  • Revolutionizing Corporate Training: The Impact of Gamification on Experiential Learning and Performance.
    K Santhanalakshmi, G Meena, S Balakrishnan, MS Mohanan, D Yuvaraj
    Advances in Consumer Research 2 (2) , 2025
    2025
  • Deconstructing Digital Transformation: A Multidimensional Analysis of Digital Literacy's Role in Shaping Human Capital and Driving Organizational Success.
    G Meena, K Santhanalakshmi
    Economics: Innovative & Economic Research Journal/Casopis za Ekonomsku … , 2025
    2025
    Citations: 11
  • CHAPTER-18 INTRODUCTION TO HRM
    K Santhanalakshmi, MS Karthipriya
    CURRENT TRENDS IN MANAGEMENT RESEARCH , 2024
    2024
  • From Metrics to Motivation: Humanizing Performance Reviews to Empower Employees.
    BG Sankaran, PN Preetha, N Radhakrishnan, K Santhanalakshmi
    Library of Progress-Library Science, Information Technology & Computer 44 (3) , 2024
    2024
  • Business Intelligence in HR as a Lever for Digital Transformation in the Food Industry
    G Meena, K Santhanalakshmi
    2024
    Citations: 1
  • ‘Experiential Learning’A Corporate Change: Opportunities and Challenges on Gaps in Skill Development
    A Selvakumar, G Kumar, K Santhanalakshmi
    2024
    Citations: 3
  • Management of Business Using Machine Learning for Decision Making
    G Manoharan, PN Preetha, K Santhanalakshmi, KD Balaji, V Raja
    2024 International Conference on Trends in Quantum Computing and Emerging … , 2024
    2024
    Citations: 6
  • Implementation of an Artificial Intelligence learning-based trust management system in social Internet of Things
    M Rajyalaxmi, TS Reddy, R Subhashini, K Santhanalakshmi, M Lourens, ...
    2023 Second International Conference on Informatics (ICI), 1-6 , 2023
    2023
    Citations: 2
  • Supply chain management in fast fashion industry-a strategic approach
    G Lakshmi, MS Mohanan, K Santhanalakshmi
    JIER 3 (2) , 2023
    2023
    Citations: 5
  • Impact of experiential learning on women’s entrepreneurial skills and confidence
    A Selvakumar, K Santhanalakshmi, S Nandhini, AP Chaaru Latha, ...
    Women empowerment in Nation Building, 80-6 , 2023
    2023
    Citations: 1
  • Professional and Personal “Level of Satisfaction” of the Employees in the Telecom Sector
    MB K.Santhanalakshmi
    The Seybold Report 18 (105), 261-271 , 2023
    2023
  • Role of Corporate Business Responsibilities in Business
    Santhanalakshmi
    Korea Review of International Studies 16 (3) , 2023
    2023
  • A Review on the effects of Technology (AI) on Teaching and Learning in Higher Education
    MB K.Santhanalakshmi
    The Seybold Report 18 (4), 1674-1686 , 2023
    2023
  • Impact of Management- Information- System (MIS) on effective HRM in a business
    2022

MOST CITED SCHOLAR PUBLICATIONS

  • Work life balance of women employees—with reference to teaching faculties
    KS Lakshmi, SS Gopinath
    Abhinav Journals 2 (3), 53-62 , 2013
    2013
    Citations: 111
  • Analysis of work life balance of female nurses in hospitals-comparative study between government and private hospital in Chennai, TN., India
    KS Lakshmi, T Ramachandran, D Boohene
    International Journal of Trade, Economics and Finance 3 (3), 213 , 2012
    2012
    Citations: 75
  • Empirical analysis in analysing the major factors of machine learning in enhancing the e-business through structural equation modelling (SEM) approach
    AA Shaikh, KS Lakshmi, K Tongkachok, J Alanya-Beltran, E Ramirez-Asis, ...
    International Journal of System Assurance Engineering and Management 13 … , 2022
    2022
    Citations: 73
  • Work life balance of women employee: A literature review
    J Sudha, P Karthikeyan
    International journal of management research and reviews 4 (8), 797 , 2014
    2014
    Citations: 69
  • Applying technology acceptance (TAM) model to determine the factors of acceptance in out-patient information system in private hospital sectors in Chennai city
    V Suresh, K Prabhakar, K Santhanalakshmi, K Maran
    Journal of Pharmaceutical Sciences and Research 8 (12), 1373 , 2016
    2016
    Citations: 48
  • Brand positioning of ayurvedic medicine in Indian milieu
    KS Lakshmi, KM Jasim, K Prabhakar, SJ Parveen
    International Journal of Business Excellence 11 (1), 16-37 , 2017
    2017
    Citations: 15
  • Work life balance of women employee-with reference to teaching faculty
    KS Lakshmi, NS Kumar
    E-Proceedings for 2011 International Research Conference and Colloquium, on … , 2011
    2011
    Citations: 14
  • Deconstructing Digital Transformation: A Multidimensional Analysis of Digital Literacy's Role in Shaping Human Capital and Driving Organizational Success.
    G Meena, K Santhanalakshmi
    Economics: Innovative & Economic Research Journal/Casopis za Ekonomsku … , 2025
    2025
    Citations: 11
  • WLB model and performance measurement: evidence with private hospital women nurses in Ghana milieu
    PS Bharathi, KM Jasim, K Santhanalakshmi, D Boohene
    International Journal of Business Innovation and Research 16 (4), 424-452 , 2018
    2018
    Citations: 7
  • Funding liquidity risk in Ghanaian Microfinance Institutions (MFI’s)
    A Maxwell, KS Lakshmi, MP Singh, D Boohene, MAA Aboagye
    International Journal of Research in Business Studies 3 (1), 19-32 , 2018
    2018
    Citations: 7
  • Analytical study of values of business process outsourcing employees to address issue of attrition and suggestion of work life balance intervention
    K Santhanalakshmi, K Prabhakar, NS Kumar
    Asian social science 10 (15), 63 , 2014
    2014
    Citations: 7
  • Management of Business Using Machine Learning for Decision Making
    G Manoharan, PN Preetha, K Santhanalakshmi, KD Balaji, V Raja
    2024 International Conference on Trends in Quantum Computing and Emerging … , 2024
    2024
    Citations: 6
  • Supply chain management in fast fashion industry-a strategic approach
    G Lakshmi, MS Mohanan, K Santhanalakshmi
    JIER 3 (2) , 2023
    2023
    Citations: 5
  • Evaluating the relevance and influence of the Internet of things and Deep Learning on Organisations during Economic downturns
    K Santhanalakshmi
    ICACITE, 2578-2583 , 2022
    2022
    Citations: 5
  • The Impact Of Artificial Intelligence And Automation On Business Process Management And Organizational Performance
    G Sudhakar, G Mantri, S Suneetha, K Kishan, GNK Kumar
    Journal of Philanthropy and Marketing 5 (1), 127-146 , 2025
    2025
    Citations: 4
  • ‘Experiential Learning’A Corporate Change: Opportunities and Challenges on Gaps in Skill Development
    A Selvakumar, G Kumar, K Santhanalakshmi
    2024
    Citations: 3
  • Implementation of an Artificial Intelligence learning-based trust management system in social Internet of Things
    M Rajyalaxmi, TS Reddy, R Subhashini, K Santhanalakshmi, M Lourens, ...
    2023 Second International Conference on Informatics (ICI), 1-6 , 2023
    2023
    Citations: 2
  • Business Intelligence in HR as a Lever for Digital Transformation in the Food Industry
    G Meena, K Santhanalakshmi
    2024
    Citations: 1
  • Impact of experiential learning on women’s entrepreneurial skills and confidence
    A Selvakumar, K Santhanalakshmi, S Nandhini, AP Chaaru Latha, ...
    Women empowerment in Nation Building, 80-6 , 2023
    2023
    Citations: 1
  • Impacts of Job Satisfaction that Prevents Exit and Intent to Searching New Opportunity by the Existing Employees in Chennai Posh Hotels.
    S Nandhini, K Santhanalakshmi
    Special Education 1 (43) , 2022
    2022
    Citations: 1

Publications

DETAILS JOURNAL PUBLICATIONS:
(a) List of ABDC :
1. “Brand Positioning of Ayurvedic Medicine in Indian Milieu”DOI: 10.1504/. Print ISSN: 1756-0047 Online ISSN: 1756-0055, .
Journal Name: International Journal of Business Excellence
SRM Listed Journals Ref: . 8641

Published on: 2017 Impact factor: 1.526 H Index: 14 SNIP Value: 0.938 SCOPUS ID:
17700155302

2. “WLB model and performance measurement: evidence with private hospital women nurses in Ghana milieu”, ( , No.4, 6th July 2018

Journal Name:International Journal of Business Innovation and Research
SRM Listed Journals Ref: . 8644
Published on: 2018 Impact factor: 0.38 H Index: 17 SNIP Value: 0.668 SCOPUS ID:
11200153572


(b) List of Scopus :
3. “Exploring the effectiveness of T&D programmes: A Study on Banks”, Vol 76, No: 4
Journal Name:International Journal of Pensee
SRM Listed Journals Ref: . 16039

Published on: 2014 Impact factor: 0.04 H Index: 3SNIP Value: 0.080 SCOPUS ID:
5200152201

4. “Analytical study of values of BPO employees to address issue of Attrition and suggestion of Work Life Balance intervention”, , No:15, 2014; ISSN 1911-2017, E-ISSN 1911-2025
Journal Name:Asian Journal of Social Science
SRM Listed Journals Ref: . 1861

Published on: 2014Impact factor:0.40 H Index: 16SNIP Value: 0.448 SCOPUS ID:
24798
5. “Applying Technology Acceptance (TAM) Model to Determine the Factors of Acceptanc

GRANT DETAILS

FUNDED PROJECTS:

Total Fund Generated: Rs 10, 90,000 /-

Funding Agency Year Proposal for Proposal submitted Sanctioned Amount (Rs) Reference No.
DST-NIMAT, EDI 2017-2018 Entrepreneurship Awareness Camp 4 nos.
80,000/- EDII/DST-NIMAT/17-18/RLS-II/125
DST-NIMAT, EDI 2018-2019 Entrepreneurship Awareness Camp 8 nos.
80,000/- EDII/DST-NIMAT/18-19/380
DST-NIMAT, EDI 2019-2020 Entrepreneurship Awareness Camp 8 nos.
80,000/- EDII/DST-NIMAT/19-20/RLS-I/573
DST-NIMAT, EDI 2019-2020 Entrepreneurship Development Programme (EDP) 2 nos.
2,00,000 EDII/DST-NIMAT/19-20/RLS-I/573
DST-NIMAT, EDI 2019-2020 Women Entrepreneurship Development Programme (WEDP) 2 nos.
2,00,000 EDII/DST-NIMAT/19-20/RLS-I/573
DST-NIMAT, EDI 2019-2020 Faculty Development Programme (FDP) 2 nos.
2,50,000 EDII/DST-NIMAT/19-20/RLS-I/573
Selective Excellence Research Initiative 2021-2023 Strategic & Techno Games 1 2,00,000 46th Academic Council Meeting –

Research Fund Applied

Funding Agency Year Proposal for Proposal submitted Amount (Rs)
SERB 2020-2021 Green Bottles – Bio-Degradable Mineral Water Bottles 1 no.
5, 54,000/-
SERB 2020-2021 Portable Heater & Cooler Food Delivery Box 1 no. 2, 45, 000/-
Selective Excellence Research Initiatives of SRM IST 2020-2021 Strategic & Techno Gamings 1 no. 4, 45, 000/-
Selective Excellence Research Initiatives of SRM IST 2020-2021 Online & Offline Teaching Modes: Post Covid Study 1 no. 4, 45, 000/-
Azim Premji University Research Funding Programme 2020-2021 1. A change in

Industry, Institute, or Organisation Collaboration

Patent Application Publication:
Application No. Title Publication Date
1 202141046109 A The Mediating Role of Artificial Intelligence on the Association between Work Life Balance and Employee Performance in IT industry 05.11.2021
2 202141048116 A Analyzing the association of marketing analytics in enhancing business Performance in organization with marketing capabilities as mediator role 29.10.2021
3 202241036402 A A system for profile information of a prospective target user from a Virtual contact file 01.07.2022
4 202141057951 A Challenges faced by HR Managers in India 04.02.2022
5 202241006289 A Impact of Management- Information- System (MIS) on effective HRM in a business 11.02.2022

Copyright Registered:
Sl. No Copyright of Diary No. Title Pub

AWARDS AND ACHIEVEMENTS
• Received ‘ Radhakrishnan National Award’ on Teachers Day, Sep, 2021 in CAPE FORUM – OF BY AND FOR YOU TRUST, Kanyakumari, Feb, 2021.
• Received ‘Research Incentive’ in SRM University, for paper presentation, 2020.
• Received ‘Silver Medal’on Research day in SRM University, for paper presentation, 2019.
• Received ‘Gold Medal’ on Research day in SRM University, for paper presentation, 2016.
• Received Teachers Day Cash Award for Research Publications in Reputed Journals 2015 at SRM University.
• Received ‘Silver Medal’on Research day in SRM University, for paper presentation, 2015.
• Received Teachers Day Cash Award for Research Publications in Reputed Journals 2013 at SRM University.

INDUSTRY EXPERIENCE

Name of the Institution Designation Duration of work Total Industry Experience
Date of Joining Date of Leaving Years Month
HR Executive RECALL Total Info. Mgt, Pvt. Ltd. 02.02.2004 28.02.2007 3 1
Administrative Executive SRM Hotels Pvt. Ltd., SRM Head Office 01.10.1998 31.01.2004 5 3
Total Teaching Experience 8 4