Agricultural and Biological Sciences, Biochemistry, Genetics and Molecular Biology, Biochemistry, Food Science
410
Scholar Citations
1
Scholar h-index
1
Scholar i10-index
RECENT SCHOLAR PUBLICATIONS
The mediating role of customer relationship on the social media marketing and purchase intention relationship with special reference to luxury fashion brands V Gautam, V Sharma Journal of Promotion Management 23 (6), 872-888 , 2017 2017 Citations: 410
MOST CITED SCHOLAR PUBLICATIONS
The mediating role of customer relationship on the social media marketing and purchase intention relationship with special reference to luxury fashion brands V Gautam, V Sharma Journal of Promotion Management 23 (6), 872-888 , 2017 2017 Citations: 410
