Dr S Vasantha

@saveetha.ac.in

Professor
Saveetha Engineering Collge

RESEARCH, TEACHING, or OTHER INTERESTS

Business and International Management
146

Scopus Publications

2506

Scholar Citations

26

Scholar h-index

69

Scholar i10-index

Scopus Publications

RECENT SCHOLAR PUBLICATIONS

  • Dimensions of means end chain attributes in e-commerce apparel websites
    P Krithika, S Vasantha
    AIP Conference Proceedings 3344 (1), 090001 , 2026
    2026
  • AI-Driven Fraud Detection Models in Digital Payment Systems
    BN Janaranjjanee, S Vasantha
    Journal of Social Science and Management Studies, 1-6 , 2026
    2026
  • Analysis of performance, conceptual and thematic structures of means end chain and consumer value using artificial intelligence tool R
    P Krithika, S Vasantha
    AIP Conference Proceedings 3345 (1), 020151 , 2026
    2026
  • Exploring the potential of AI in personal financial planning and advisory services
    MGA Kanagaraj, S Vasantha, S Raja
    AIP Conference Proceedings 3345 (1), 020138 , 2026
    2026
  • A case study on citizen perceived service quality experience in e-government services between citizen satisfaction and citizen loyalty with special reference to artificial …
    D Vimala, S Vasantha, M Krithika
    AIP Conference Proceedings 3345 (1), 020158 , 2026
    2026
  • Machine learning and artificial intelligence in marketing: A bibliometric review
    MR Evangelin, S Vasantha, P Krithika
    AIP Conference Proceedings 3345 (1), 020052 , 2026
    2026
  • Science mapping of e-service quality apparel attributes (E-SQA) in ecommerce websites using artificial intelligence tool R studio package
    P Krithika, S Vasantha, R Evangelin
    AIP Conference Proceedings 3345 (1), 020057 , 2026
    2026
  • Harmonizing organizational culture: The role of emotional intelligence in the era of artificial intelligence
    S Sujitha, S Vasantha
    AIP Conference Proceedings 3345 (1), 020147 , 2026
    2026
  • Enhancing HR Analytics Using DNN-SVM Hybrid Model: A Strategic Approach to Decision-Making
    E Sumidha, P Murugan, S Vasantha, D Vimala, K Anitha, M Thaiyalnayaki
    2025 International Conference on Networks and Cryptology (NETCRYPT), 416-421 , 2025
    2025
  • Case study on Performance Evaluation Framework for Mutual Funds: Beyond Life-Cycle Insights
    S Vasantha, A Narmadha
    National Journal of Quality, Innovation, and Business Excellence 2 (2), 54-59 , 2025
    2025
  • Integration of Continuous Improvement Approach in Sustainable E-Government Services Towards Citizen Satisfaction in Health Sector Development of Conceptual Model
    R Anandhakrishnan, D Vimala, S Vasantha
    2025 International Conference on Automation and Computation (AUTOCOM), 782-785 , 2025
    2025
    Citations: 2
  • Customer Relationship Management a Decision Support System: Bibliometric Analysis
    S Lokesh, S Vasantha
    Artificial Intelligence and Digital Twin Technology: 1st International … , 2024
    2024
  • Scope for futuristic artificial intelligence innovations towards e-governance adoption
    V Dharmasivam, V Shanmugam
    AIP Conference Proceedings 3246 (1), 020005 , 2024
    2024
    Citations: 2
  • Corporate social responsibility is used as a marketing strategy during Covid-19 pandemic
    M Ananthan, V Shanmugam, M Udayanan, F Selvaraj, G Manoharan
    AIP conference proceedings 2971 (1), 060038 , 2024
    2024
    Citations: 9
  • Aspects of instrumental, terminal (human values), and artificial intelligence methods on websites
    K Pandurangan, V Shanmugam
    AIP Conference Proceedings 3112 (1), 020007 , 2024
    2024
  • Influence of artificial intelligence on transformational leadership
    A Estherita, V Shanmugam
    AIP conference proceedings 3112 (1), 020013 , 2024
    2024
    Citations: 20
  • Impact of artificial intelligence and machine learning in the insurance industry: A bibliometric analysis 2000-2022
    L Selvakumar, V Shanmugam
    AIP Conference Proceedings 3112 (1), 020026 , 2024
    2024
    Citations: 2
  • Assessing sustainable development of e-Government services towards citizen satisfaction through continuous improvement approach
    D Vimala, S Vasantha, A Shanmathi
    Transforming public services—combining data and algorithms to fulfil … , 2024
    2024
    Citations: 4
  • Improvement Approach
    D Vimala, S Vasantha, A Shanmathi
    Transforming Public Services—Combining Data and Algorithms to Fulfil … , 2024
    2024
  • Job Competency as the Bridge: Examining the Mediating Role of Job Competency in the Relationship Between Wealth Career Management and Employee Career Success Satisfaction
    BD Alexander, S Vasantha
    Educational Administration: Theory and Practice 30 (4), 8346-8358 , 2024
    2024

MOST CITED SCHOLAR PUBLICATIONS

  • Influence of electronic word of mouth eWOM on purchase intention
    AN Sulthana, S Vasantha
    International Journal of Scientific and Technology Research 8 (10), 1-5 , 2019
    2019
    Citations: 258
  • Work life balances a source of job satisfaction-An exploratory study on the view of women employees in the service sector
    V Varatharaj, S Vasantha
    International Journal of Multidisciplinary Research 2 (3), 450-458 , 2012
    2012
    Citations: 115
  • A conceptual study on impact of stress on work-life balance
    DS Ross, S Vasantha
    Sai Om Journal of Commerce & Management 1 (2), 61-65 , 2014
    2014
    Citations: 86
  • Impact of mobile wallets on cashless transaction
    P Sarika, S Vasantha
    Int. J. Recent Technol. Eng 7 (6), 1164-1171 , 2019
    2019
    Citations: 72
  • Impact of human capital management on organizational performance with the mediation effect of human resource analytics
    VS Kiran, V Shanmugam, RK Raju, JR Kanagasabapathy
    International Journal of Professional Business Review: Int. J. Prof. Bus … , 2022
    2022
    Citations: 67
  • Factors Influencing Consumer's Intention to Adopt Digital Payment-Conceptual Model.
    K Vinitha, S Vasantha
    Indian Journal of Public Health Research & Development 8 (3) , 2017
    2017
    Citations: 65
  • Effect of social influence on intention to use mobile wallet with the mediating effect of promotional benefits
    S Prabhakaran, DS Vasantha, P Sarika
    Journal of Xi’an University of Architecture & Technology 12 (2), 3003-3019 , 2020
    2020
    Citations: 53
  • ICT factors influencing consumer adoption of ecommerce offerings for education
    M Thanji, S Vasantha
    Indian J Sci Tech 9 (32), 1-6 , 2016
    2016
    Citations: 50
  • Big data analytics-a leveraging technology for Indian commercial banks
    M Bhuvana, PG Thirumagal, S Vasantha
    Indian Journal of Science and Technology 9 (32), 98643 , 2016
    2016
    Citations: 49
  • WITHDRAWN: mediating role of perceived quality between social media trust and purchase intention
    AN Sulthana, S Vasantha
    Materials Today: Proceedings , 2021
    2021
    Citations: 48
  • Dimensions for measuring financial inclusion in the rural areas of Tamil Nadu
    M Bhuvana, S Vasantha
    Indian journal of science and technology 9 (32), 1-8 , 2016
    2016
    Citations: 43
  • The mobile phone usage among teens and young adults impact of invading technology
    M Krithika, S Vasantha
    International Journal of Innovative Research in Science, Engineering and … , 2013
    2013
    Citations: 43
  • Electronic CRM & ICT-based banking services: An empirical study of the attitude of customers in Kerala, India
    J Joju, S Vasantha, PK Manoj
    International Journal of Economic Research 14 (9), 413-423 , 2017
    2017
    Citations: 39
  • Determinants in investment behaviour during the COVID-19 pandemic
    AS Kiruba, V Vasantha
    Indonesian Capital Market Review 13 (2), 1 , 2021
    2021
    Citations: 38
  • Ascertaining the mediating effect of financial literacy for accessing mobile banking services to achieve financial inclusion
    M Bhuvana, S Vasantha
    International Journal of Recent Technology and Engineering (IJRTE) 7 (6 … , 2019
    2019
    Citations: 38
  • A Structural Equation Modeling (SEM) approach for mobile banking adoption-a strategy for achieving financial inclusion
    M Bhuvana, S Vasantha
    Indian Journal of Public Health Research and Development 8 (2), 175-181 , 2017
    2017
    Citations: 35
  • Drivers of financial inclusion to reach out poor
    M Bhuvana, S Vasantha
    Arabian Journal of Business and Management Review 6 (4), 1-6 , 2016
    2016
    Citations: 35
  • Organisational culture and its impact on employee performance (a study with reference to IT sector Chennai)
    R Durgadevi, S Vasantha
    Indian Journal of Public Health Research & Development 8 (2), 315 , 2017
    2017
    Citations: 34
  • Enhancement of drugs bioavailability by floating drug delivery system-A review
    V Kamalakkannan, A Puratchikody, VV Prasanth, K Masilamani
    International Journal of Drug Delivery 3 (4), 558 , 2011
    2011
    Citations: 34
  • E-CRM: A perspective of Urban and Rural Banks in Kerala
    J Joju, S Vasantha, PK Manoj
    International Journal of Recent Advances in Multidisciplinary Research 2 (09 … , 2015
    2015
    Citations: 33