Umamaheswararao Gobbilla

@cmrithyderabad.edu.in

Associate Professor & Head, MBA Department
CMR Institute of Technology, Hyderabad

Umamaheswararao Gobbilla


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https://researchid.co/umamaheswar222

RESEARCH, TEACHING, or OTHER INTERESTS

Business, Management and Accounting, Business and International Management, Management of Technology and Innovation, Strategy and Management
1

Scopus Publications

24

Scholar Citations

3

Scholar h-index

1

Scholar i10-index

Scopus Publications

  • Predicting Employee Attrition Through Engagement Metrics and eNPS: A Data-Driven Approach
    Bhavani Shree, Umamaheswararao Gobbilla, Lakshmi P, Ananya K M, Stavyashri V
    2025 World Skills Conference on Universal Data Analytics and Sciences Worldsuas 2025, 2025
    This study investigates employee attrition using a survey-based predictive framework that incorporates employee sentiment, engagement metrics, and Employee Net Promoter Score (eNPS). Communication, manager support, recognition, job satisfaction, work stress, and career growth were examined across variables such as communication, manager support, recognition, job satisfaction, work stress, and career growth. Correlation analysis revealed unexpected patterns, such as positive relationships between intent to leave and high levels of satisfaction, support, and recognition, suggesting a "satisfied leaver" paradox. A logistic regression model achieved 77.2% accuracy, while a decision tree model achieved 81.6%, highlighting the importance of non-linear patterns in attrition prediction. The confusion matrices showed strong classification capability, with the decision tree providing interpretable rules like "high engagement may still signal high flight risk." Feature importance indicated communication, support, and recognition as the best predictors. Consequently, high stress correlated with lower attrition, possibly due to economic dependence or limited alternatives. Segmentation analysis further revealed that promoters (eNPS = 3) demonstrated the highest intention to leave (57.8%), challenging assumptions about organizational loyalty. These insights emphasize that traditional retention metrics may be a sign of deeper disengagement dynamics. The study advocates for nuanced, data-driven retention strategies that surpass surface-level indicators to capture the complex drivers of voluntary turnover.

RECENT SCHOLAR PUBLICATIONS

  • Predicting Employee Attrition Through Engagement Metrics and eNPS: A Data-Driven Approach
    B Shree, U Gobbilla
    2025 World Skills Conference on Universal Data Analytics and Sciences … , 2025
    2025
  • An Evaluative Study on Performance Growth Plan of ICICI Mutual Fund and SBI Mutual Fund
    U Gobbilla, D Keerthi
    International Journal of Advanced Engineering, Management and Science 11 (4 … , 2025
    2025
  • A Study on the relationship between International Crude oil prices and the Indian rupee exchange rate
    U Gobbilla, GS Kumar
    International Journal of Engineering, Business and Management 9 (3), 620085 , 2025
    2025
  • An Examine the Role of Advertising and Promotion on Brand Equity creation at Nestle
    U Gobbilla, GE Giri
    International Journal of Engineering, Business and Management 9 (3), 620110 , 2025
    2025
  • A comparative analysis of traditional and digital marketing strategies in era of e-commerce
    U Gobbilla, DS Kiran
    International Journal of Engineering, Business and Management (IJEBM) 9 (3 … , 2025
    2025
    Citations: 4
  • A Study on Analysing the Financial Performance of AU Small Finance and Ujjivan Small Finance
    U Gobbilla, AS Mithra
    International Journal of Engineering, Business and Management 9 (3), 620210 , 2025
    2025
  • An Examine The Impact Of Social Media Advertising Of Selected FMCG & FMCD Companies In India
    AP Umamaheswararao Gobbilla
    International Journal of Creative Research Thoughts 13 (7), 746-767 , 2025
    2025
  • An Examination of the Effect of Product Quality on Consumer Brand Loyalty with Reference to Reliance Trends
    U Gobbilla, G Usha
    International Journal of Advanced Engineering, Management and Science 11 (4 … , 2025
    2025
  • A Study on the impact of GST on revenue and profitability of Hindustan Unilever Limited (HUL)
    U Gobbilla, G Radhika
    International Journal of Engineering, Business and Management 9 (3), 620086 , 2025
    2025
  • Examine the impact of advertising strategies on consumer decision making process at Hindustan coco cola beverages
    U Gobbilla, C Laxman
    International Journal of Advanced Engineering, Management and Science 11 (4 … , 2025
    2025
  • A study on analysing the impact of demographic factors on purchasing decisions of consumers at Bajaj electronics
    U Gobbilla, C Sanjana
    International Journal of Advanced Engineering, Management and Science 11 (4 … , 2025
    2025
    Citations: 1
  • The role of credit risk management in mitigating NPA
    U Gobbilla, C Nandini
    International Journal of Advanced Engineering, Management and Science 11 (4 … , 2025
    2025
    Citations: 2
  • An Examine on Impact of Social Media Advertising on Consumer Purchasing Behaviour-With Reference to Household Furniture
    U Gobbilla, M Gurrapu
    International Journal of Engineering, Business and Management 9 (3), 620209 , 2025
    2025
  • A Study on Impact of Customer Review on Online Purchase Decision with Amazon
    U Gobbilla, JV Teja
    International Journal of Engineering, Business and Management 9 (3), 620208 , 2025
    2025
    Citations: 1
  • A Study on Foreign Direct Investment Impact on the Indian Economy
    U Gobbilla, B Mallikharjun
    International Journal of Advanced Engineering, Management and Science 11 (4 … , 2025
    2025
  • Examine the Impact of Cross-Cultural Training on Employees at Kaveri Seeds
    AS Umamaheswararao Gobbilla
    GRADIVA REVIEW JOURNAL 10 (7), 22-44 , 2024
    2024
  • A Study on Internal Branding: Developing A Predictive Model for The Indian Service Sector with Reference to Bharti Airtel
    AA Umamaheswararao Gobbilla
    International Journal for Multidisciplinary Research 6 (Issue 4), 1-19 , 2024
    2024
  • A Study on Influence of Fintech on Customer satisfaction with reference to Banking Industry
    AC Umamaheswararao Gobbilla
    Journal of Engineering and Technology Management 73 (July–September 2024), 45-61 , 2024
    2024
  • JOB STRESS AND ITS EFFECT ON EMPLOYEE PRODUCTIVITY AND ORGANIZATIONAL COMMITMENT
    UG Dr.Bhavani Shree, Dr. Lakshmi,Dr.Bharthi
    Journal of Xi’an Shiyou University, Natural Science Edition 16 (10), 232-242 , 2022
    2022
  • Optimizing Search Results Using Taguchi Design of Experiments: Case Study of the Distribution of COVID-19 Names in Vietnam.
    TNT Hien
    ICRMAT, 141-143 , 2021
    2021
    Citations: 1

MOST CITED SCHOLAR PUBLICATIONS

  • THE FUTURE OF TEACHING: AI & AGI FOR SMARTER, ADAPTIVE, AND DATA-DRIVEN EDUCATOR TRAINING
    M Saratha
    HIGHER EDUCATION 4.0: SHAPING LEARNING IN THE DIGITAL ERA, 112 , 0
    Citations: 11
  • A comparative analysis of traditional and digital marketing strategies in era of e-commerce
    U Gobbilla, DS Kiran
    International Journal of Engineering, Business and Management (IJEBM) 9 (3 … , 2025
    2025.0
    Citations: 4
  • Evaluation of Customer Satisfaction towards the Hospitality Industry: Using Kano Model.
    U Gobbilla, AB Shree
    ICRMAT, 111-116 , 2021
    2021.0
    Citations: 4
  • The role of credit risk management in mitigating NPA
    U Gobbilla, C Nandini
    International Journal of Advanced Engineering, Management and Science 11 (4 … , 2025
    2025.0
    Citations: 2
  • A study on analysing the impact of demographic factors on purchasing decisions of consumers at Bajaj electronics
    U Gobbilla, C Sanjana
    International Journal of Advanced Engineering, Management and Science 11 (4 … , 2025
    2025.0
    Citations: 1
  • A Study on Impact of Customer Review on Online Purchase Decision with Amazon
    U Gobbilla, JV Teja
    International Journal of Engineering, Business and Management 9 (3), 620208 , 2025
    2025.0
    Citations: 1
  • Optimizing Search Results Using Taguchi Design of Experiments: Case Study of the Distribution of COVID-19 Names in Vietnam.
    TNT Hien
    ICRMAT, 141-143 , 2021
    2021.0
    Citations: 1
  • Predicting Employee Attrition Through Engagement Metrics and eNPS: A Data-Driven Approach
    B Shree, U Gobbilla
    2025 World Skills Conference on Universal Data Analytics and Sciences … , 2025
    2025.0
  • An Evaluative Study on Performance Growth Plan of ICICI Mutual Fund and SBI Mutual Fund
    U Gobbilla, D Keerthi
    International Journal of Advanced Engineering, Management and Science 11 (4 … , 2025
    2025.0
  • A Study on the relationship between International Crude oil prices and the Indian rupee exchange rate
    U Gobbilla, GS Kumar
    International Journal of Engineering, Business and Management 9 (3), 620085 , 2025
    2025.0
  • An Examine the Role of Advertising and Promotion on Brand Equity creation at Nestle
    U Gobbilla, GE Giri
    International Journal of Engineering, Business and Management 9 (3), 620110 , 2025
    2025.0
  • A Study on Analysing the Financial Performance of AU Small Finance and Ujjivan Small Finance
    U Gobbilla, AS Mithra
    International Journal of Engineering, Business and Management 9 (3), 620210 , 2025
    2025.0
  • An Examine The Impact Of Social Media Advertising Of Selected FMCG & FMCD Companies In India
    AP Umamaheswararao Gobbilla
    International Journal of Creative Research Thoughts 13 (7), 746-767 , 2025
    2025.0
  • An Examination of the Effect of Product Quality on Consumer Brand Loyalty with Reference to Reliance Trends
    U Gobbilla, G Usha
    International Journal of Advanced Engineering, Management and Science 11 (4 … , 2025
    2025.0
  • A Study on the impact of GST on revenue and profitability of Hindustan Unilever Limited (HUL)
    U Gobbilla, G Radhika
    International Journal of Engineering, Business and Management 9 (3), 620086 , 2025
    2025.0
  • Examine the impact of advertising strategies on consumer decision making process at Hindustan coco cola beverages
    U Gobbilla, C Laxman
    International Journal of Advanced Engineering, Management and Science 11 (4 … , 2025
    2025.0
  • An Examine on Impact of Social Media Advertising on Consumer Purchasing Behaviour-With Reference to Household Furniture
    U Gobbilla, M Gurrapu
    International Journal of Engineering, Business and Management 9 (3), 620209 , 2025
    2025.0
  • A Study on Foreign Direct Investment Impact on the Indian Economy
    U Gobbilla, B Mallikharjun
    International Journal of Advanced Engineering, Management and Science 11 (4 … , 2025
    2025.0
  • Examine the Impact of Cross-Cultural Training on Employees at Kaveri Seeds
    AS Umamaheswararao Gobbilla
    GRADIVA REVIEW JOURNAL 10 (7), 22-44 , 2024
    2024.0
  • A Study on Internal Branding: Developing A Predictive Model for The Indian Service Sector with Reference to Bharti Airtel
    AA Umamaheswararao Gobbilla
    International Journal for Multidisciplinary Research 6 (Issue 4), 1-19 , 2024
    2024.0