Dr.K.Umadevi

, M.Com., M.Phil., MBA., PGDHE., Ph.D., SET., is Assistant Professor in
PG and Research Department of Commerce in Guru Nanak College, Velachery, Chennai.
Tamilnadu.
Teaching experience of over 27 years of which 12 years are dedicated to
Postgraduate teaching and 8 years to Research.
Best teacher Award 2020 from Bestow Edutrex International, Best
Faculty Award – 2018 by Grabs Educational Charitable Trust and Republic Day Achievers
Award- Best Faculty Commerce – HRM for the year 2017-18 by Integrated Intelligent
Research. Best paper in National Conference on ‘Innovative strategies for corporate
Management’. Best paper award in National Conference on ‘Financial Markets: Issues,
Challenges and Way forward’. Best paper award in International Conference on
‘Transformation in Industry in an Era of Digitalization: Challenges And Opportunities’
Research Supervisor and Ph.D. Guide
Peer reviewer in many international journals
Associate Editor of International Journal of Research

EDUCATION

Thiruvalluvar Univeristy, Vellore- Ph.D
Alagappa University- M.Phil- Commerce
Anna Adarsh College For Women- M.Com- Commerce
Indira Gandhi National Open University - MBA

RESEARCH INTERESTS

Human Resource Management, Marketing, Brand Management, Research Methodology, SEM

Scopus Publications

Optimizing rural dealers location – a Voronoi approach
International Journal of Civil Engineering and Technology, 2018

RECENT SCHOLAR PUBLICATIONS

Payment system vulnerabilities in the Metaverse: An in-depth analysis
K Umadevi
Defending the Metaverse, 247-257 , 2025
2025.0
A STUDY ON AWARENESS OF GREEN HRM PRACTICES AMONG THE STUDENTS OF ARTS AND SCIENCE COLLEGE IN KANCHIPURAM DISTRICT
K Umadevi, B Geetha, J Ramya
The Online Journal of Distance Education and e-Learning 11 (2) , 2023
2023.0
Identifying Transformational Leaders Using Machine Learning
DK Umadevi
Zeichen Journal 7 (2), 126-141 , 2021
2021.0
Citations: 1
A STUDY ON FAST MOVING CONSUMER GOODS (FMCG)-WITH SPECIAL REFERENCE TO KANCHEEPURAM DISTRICT
MV RAJALAKSHMI, K DEVI
Parishodh Journal 9 (3) , 2020
2020.0
Citations: 2
Digitalizing 360 Degree Employee Competency using Banzhaf Power Index and CDF
J Mahalakshmi, K Umadevi
International Journal Of Recent Technology And Engineering (ISSN:227-3878 … , 2019
2019.0
OPTIMIZING RURAL DEALERS LOCATION–A VORONOI APPROACH
K Umadevi
International Journal of Civil Engineering and Technology (IJCIET) 9 (8 … , 2018
2018.0
SUPER EFFICIENCY ANALYSIS OF CO-OPERATIVE SUGAR MILLS IN TAMILNADU.
K DEVI
CLEAR International Journal of Research in Commerce & Management 8 (10) , 2017
2017.0
STUDY OF ADEQUACY OF INDIA’S FORIEGN RESERVES UNDER CRISIS SCENARIOS
K Umadevi
International Research Journal of Management and Commerce (ISSN: 2348-9766 … , 2017
2017.0
Trait Emotional Intelligence’s Link To Organisational Commitment – A Symbolic Regression Approach
U k
INTERNATIONAL REFEREED MULTIDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH 4 … , 2016
2016.0
Strategic Advantage of Minimization of Brands and Pooling of stores in Retail Chains
U Devi.K
Research Journal of Social Science and Management 4 (12), 85-90 , 2015
2015.0
Trait Emotional Intelligence and Probability Distribution function as Indicator of Creativity
U Devi.K
Madras University Journal of Business and Finance 1 (1), 84-91 , 2013
2013.0
Trait Emotional Intelligence as a Predictor of Burnout among Business Process Outsourcing Personnel in IT Companies in Chennai
KU Devi
Training & Development Journal 4 (2), 156-161 , 2013
2013.0
SURVIVAL AND CHURN ANALYSIS OF SUPERMARKET CUSTOMERS IN CHENNAI SUBURB
KUD J.Srinivasan
International Journal of Management Research and Review 2 (3), 412-419 , 2012
2012.0
INTERDEPARTMENTAL SOCIAL NETWORK ANALYSIS–A PRACTICAL APPROACH
DRJ SRINIVASAN, K DEVI
IJRCM (ISSN 2231-5756) , 2012
2012.0
Probability Density Function–an innovative indicator of organizational commitment of sales executives
K DEVI
International Journal of Engineering, Science and Mathematics 1 (1), 74-92 , 2012
2012.0
Business Communication
KUD S.Praveen
Rudha Books, Chennai, India , 2010
2010.0
Trait emotional intelligence as indicator of market ing employees’ potential
U Srinivasan J
ASIAN JOURNAL OF MANAGEMENT RESEARCH 2 (1), 289-296 , 2010
2010.0
Deriving 'Perishable delivery package' for medium size retailers
U K
ASIAN JOURNAL OF MANAGEMENT RESEARCH 1 (1), 81-89 , 2010
2010.0
ANALYSIS OF INDIA’S POSITION IN GLOBAL INNOVATIVE INDEX WITH RESPECT TO SOUTH ASIA AND THE WORLD
K Umadevi, C Velachery

MOST CITED SCHOLAR PUBLICATIONS

A STUDY ON FAST MOVING CONSUMER GOODS (FMCG)-WITH SPECIAL REFERENCE TO KANCHEEPURAM DISTRICT
MV RAJALAKSHMI, K DEVI
Parishodh Journal 9 (3) , 2020
2020.0
Citations: 2
Identifying Transformational Leaders Using Machine Learning
DK Umadevi
Zeichen Journal 7 (2), 126-141 , 2021
2021.0
Citations: 1
Payment system vulnerabilities in the Metaverse: An in-depth analysis
K Umadevi
Defending the Metaverse, 247-257 , 2025
2025.0
A STUDY ON AWARENESS OF GREEN HRM PRACTICES AMONG THE STUDENTS OF ARTS AND SCIENCE COLLEGE IN KANCHIPURAM DISTRICT
K Umadevi, B Geetha, J Ramya
The Online Journal of Distance Education and e-Learning 11 (2) , 2023
2023.0
Digitalizing 360 Degree Employee Competency using Banzhaf Power Index and CDF
J Mahalakshmi, K Umadevi
International Journal Of Recent Technology And Engineering (ISSN:227-3878 … , 2019
2019.0
OPTIMIZING RURAL DEALERS LOCATION–A VORONOI APPROACH
K Umadevi
International Journal of Civil Engineering and Technology (IJCIET) 9 (8 … , 2018
2018.0
SUPER EFFICIENCY ANALYSIS OF CO-OPERATIVE SUGAR MILLS IN TAMILNADU.
K DEVI
CLEAR International Journal of Research in Commerce & Management 8 (10) , 2017
2017.0
STUDY OF ADEQUACY OF INDIA’S FORIEGN RESERVES UNDER CRISIS SCENARIOS
K Umadevi
International Research Journal of Management and Commerce (ISSN: 2348-9766 … , 2017
2017.0
Trait Emotional Intelligence’s Link To Organisational Commitment – A Symbolic Regression Approach
U k
INTERNATIONAL REFEREED MULTIDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH 4 … , 2016
2016.0
Strategic Advantage of Minimization of Brands and Pooling of stores in Retail Chains
U Devi.K
Research Journal of Social Science and Management 4 (12), 85-90 , 2015
2015.0
Trait Emotional Intelligence and Probability Distribution function as Indicator of Creativity
U Devi.K
Madras University Journal of Business and Finance 1 (1), 84-91 , 2013
2013.0
Trait Emotional Intelligence as a Predictor of Burnout among Business Process Outsourcing Personnel in IT Companies in Chennai
KU Devi
Training & Development Journal 4 (2), 156-161 , 2013
2013.0
SURVIVAL AND CHURN ANALYSIS OF SUPERMARKET CUSTOMERS IN CHENNAI SUBURB
KUD J.Srinivasan
International Journal of Management Research and Review 2 (3), 412-419 , 2012
2012.0
INTERDEPARTMENTAL SOCIAL NETWORK ANALYSIS–A PRACTICAL APPROACH
DRJ SRINIVASAN, K DEVI
IJRCM (ISSN 2231-5756) , 2012
2012.0
Probability Density Function–an innovative indicator of organizational commitment of sales executives
K DEVI
International Journal of Engineering, Science and Mathematics 1 (1), 74-92 , 2012
2012.0
Business Communication
KUD S.Praveen
Rudha Books, Chennai, India , 2010
2010.0
Trait emotional intelligence as indicator of market ing employees’ potential
U Srinivasan J
ASIAN JOURNAL OF MANAGEMENT RESEARCH 2 (1), 289-296 , 2010
2010.0
Deriving 'Perishable delivery package' for medium size retailers
U K
ASIAN JOURNAL OF MANAGEMENT RESEARCH 1 (1), 81-89 , 2010
2010.0
ANALYSIS OF INDIA’S POSITION IN GLOBAL INNOVATIVE INDEX WITH RESPECT TO SOUTH ASIA AND THE WORLD
K Umadevi, C Velachery