Sujata Joshi

Dr Sujata Joshi is Professor of Marketing and Strategy with an experience of 26 plus years. Currently working with Symbiosis Institute of Digital & Telecom Management, Symbiosis International (Deemed University), her research areas include Consumer-Behaviour, Branding, Customer-Engagement, Customer-Experience, Strategy.
She has published many papers in national and international journals in these areas and also won the best paper awards for several papers presented in international conferences. She was awarded the Winner of Emerald Literati Award 2019 for Highly Recommended Paper published in Information Technology & People Journal (ABDC “A” listed).
She has undertaken marketing related consulting assignments in the areas of Customer experience, VAS, Retailer Loyalty, and B2B sales for telecom companies. Currently she is doing an assignment on Customer engagement with an organization in the consulting domain and another assignment with an IT company in the area of Customer Experience