Sudha S

Scopus Publications

Systematic literature review on marketing analytics
P. Shalini, S. Sudha, S. Vennilaa Shree, T. C. Catherin
Aip Conference Proceedings, 2026
The Effect of Research and Development Capabilities Towards the Business Performance of Manufacturing Enterprises
S. Mohamed Absar Haneef, S. Sudha
Studies in Big Data, 2026
The Challenges in Hybrid Working Environment for IT Employees and Its Impacts
B. Vidya Sri, S. Sudha
Lecture Notes in Networks and Systems, 2026
Data Driven Decision Making in MSMEs: PRISMA Review of How Data Management Affects Business Innovation in MSMEs in India
S. Mohamed Absar Haneef, S. Sudha
Studies in Big Data, 2026
Role of Digital Infrastructure, Block Chain and Computational Approaches Towards Sustainable Business Performance
Sudha S
4th International Conference on Applied Artificial Intelligence and Computing Icaaic 2025, 2025
The aim of the research is to investigate the influence of Digital Infrastructure, Automation and Blockchain Technology, and Computational Approaches on Sustainable Business Performance. The study was examined through structured questionnaire using a five-point Likert scale and was given to employees across sectors such as retail, healthcare, manufacturing, logistics, energy, and information technology. Various statistical techniques like ANOVA, Chi-square, Correlation, and Regression analyses are used to have depth insights of the research. The findings reveal that there is a strong relationship among technological enablers and sustainable business performance. The study concludes that technological integration is crucial for improving efficiency, innovation, and long-term business sustainability. Future research should focus on expanding the model with additional variables and longitudinal analysis to deepen the understanding of sustainable business excellence.
Digital Sustainability in Business Models: Role of Digital Enablers and Smart Technology
Sudha S, Anitha Kumari D, Perumal
2025 4th International Conference on Smart Technologies and Systems for Next Generation Computing Icstsn 2025, 2025
As responsible business practices gain momentum, business models subsequently have evolved into a mechanism in which value is generated, long-term viability is ensured, and environmental responsibilities are considered. Today's organizations must navigate the complex interactions that are at the crossroads of environmental responsibilities, digital transformation, and the United Nation's Sustainable Development Goals. This study investigates the processes of digital enablers (smart automation and data-driven decisions) assisted by digital resources ie smart technology (IoT) toward building economically digital sustainable business models. The study further explores the moderating effects of managerial capacity, which facilitate a stronger link between digital enablers, the Internet of Things (IoT), and sustainable outcomes. Using survey data collected from 250 professionals, the analysis employs regression models to explore relationships between digital enablers, IoT, and sustainable business outcomes. Findings reveal that IoT resources and managerial capacity are two of the most significant and consistent digital resource and moderating variable of economic sustainability. However, under varying organizational capacities, smart automation and data- driven decisions are contingent. Implications for theory related to the emerging digital sustainability aspects in business model development are discussed, along with practical strategies for organizations to leverage digital ecosystems to meet and ensure long-term viability.
Graph Neural Networks for Predicting Urban Traffic Congestion in Smart Cities
B.Mahalakshmi, P N Shiammala, Gowtham M, R.Bagavathi Lakshmi, A.Angel Cerli, S. Sudha
Proceedings of the 6th International Conference on Smart Electronics and Communication Icosec 2025, 2025
Urban traffic congestion is a serious issue for all smart cities in terms of sustainability and efficiency. Existing traffic prediction models do not properly account for the spatial and temporal dependencies in roads within the urban road network. This paper proposes a new methodology for modeling urban traffic congestion using a graph neural network (GNN) to design the road network as a defined dynamic graph, with the addition of multi-view traffic data (i.e. speed, volume, and occupancy), temporal sequences, and external contextual factors such as weather conditions and public events. Enhanced GNN architecture is utilized with attention and hierarchical graph pooling to learn local and universal traffic patterns. The model is validated and evaluated on a dataset collected over six months for a medium smart city, alongside three baseline models (LSTM, Xgboost and Static GCN). The proposed GNN model outperformed the three baseline models RMSE is 3.42 km/h MAE is 2.78, and -2 R<sup xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">2</sup> score 0.915 with a F1 score of 0.89 in congested hours classification. The results of the proposed methodology confirm the suitability of spatial-temporal graph learning approaches for traffic forecasting methods. To conclude, this methodology demonstrates a strong scalable approach to computing predictive traffic models as part of critical smart city infrastructure.
AI-Driven MBA Programs for Personalized Learning and Skill Development for Future Business Leaders
Anitha Kumari D, Sudha S, Gowtham M, Divya R, Bala Thirupura Sundari K S, Vardhini V
2025 International Conference on Automation and Computation Autocom 2025, 2025
The possibility of including federal education (FL) into the master's degree in business administration programs is investigated in this paper in order to improve the personal learning and skills of forthcoming business leaders. The current educational system finds it difficult to adapt the traditional Master of Business Administration program to fit the demands of the corporate environment. Federated learning is based on the theory that one could distribute training models without a central database. One can provide this capacity using a technique of machine learning. This study intends to close a gap in the present Master of Business Administration curriculum by means of a fresh approach leveraging public education. This study seeks to identify how this method might be used to customise learning resources so that they satisfy the specific needs of every student while maintaining anonymity and security. This paper intends to understand the effects of FL-oriented self-learning on cognition and well-being by means of a mixed-method research comprising qualitative and quantitative data respectively. The results of the experiment will provide interesting information on the practicability and benefits of using state education under the Master of Business Administration degree. This study is supposed to be the foundation for significant changes in business education, hence ensuring that future business leaders have the tools needed to succeed in a professional transition.
Optimizing Supply Chain Management Using Ensemble Learning-Based Predictive Analytics
Sudha S, C. Natarajan, Meenakshi K, A. Saravanan, Sudeshna Seal, Sangeetha S
Proceedings of the 2025 3rd International Conference on Advances in Computation Communication and Information Technology Icaiccit 2025, 2025
Supply Chain Management (SCM) is particularly crucial for making customers happier, lowering costs, and making operations function more smoothly. Three areas where traditional supply chain management systems generally don't meet expectations are demand forecasting, supplier reliability, and inventory control. We need plans that are based on facts and are up to date in order to fix these issues. This paper talks about a methodology for making smart decisions in supply chain management (SCM) that is based on ensemble learning. The goal is to make predictions more accurate and the system better at dealing with difficulties. There are a variety of different machine learning methods used in this model. The suggested solution combines XGBoost, Gradient Boosting Machines (GBM), and Random Forest (RF) using a weighted voting system. The idea is to get better at keeping track of stock and figuring out how much of a product will be needed. When you employ real-world SCM datasets from Kaggle in experimental simulations, the ensemble model is more accurate and can be used in more situations than single models. When you compare it to models built by hand, this is true. Compared to only using models, the suggested strategy made all projections 12 % more accurate. It also reduced down on stock-outs and overstock incidents by 18 % and made all forecasts more accurate.
Role of technology in human resources functions
S. Sudha
Aip Conference Proceedings, 2024
Employee experience - An emerging concept in influencing the employee engagement
J. Kavitha, S. Sudha
Aip Conference Proceedings, 2024
Employee engagement work from home - A conceptual study
J. Kavitha, S. Sudha
Aip Conference Proceedings, 2024
A Review on the Revolution of AI in the Hybrid Work Environment Among IT Employees
B. Vidya Sri, S. Sudha
Studies in Systems Decision and Control, 2024
Promoting Green Behaviour: An Analysis of Green HRM Practices in Private Sector Banks in Chennai District
K. Revathy, S. Sudha
Studies in Big Data, 2024
A Comprehensive Review on Artificial Intelligence for Health Care
S. Sudha, D. Anitha Kumari, Nirmal Raaghav N
2024 3rd International Conference on Smart Technologies and Systems for Next Generation Computing Icstsn 2024, 2024
Smart Education Ecosystems for Enhancing Learning Experiences through Deep Attention Learning and Artificial Intelligence
D Anitha Kumari, M Gowtham, S Sudha, R Divya, K S Bala Thirupura Sundari, V Vardhini
2024 2nd International Conference on Advances in Computation Communication and Information Technology Icaiccit 2024, 2024
Role of brand awareness, brand loyalty and advertisements towards consumer buying behaviour in insurance industry
Dr.S. Sudha*, , Dr.P. Shalini, Dr.S. Vennilaashree, , and
International Journal of Engineering and Advanced Technology, 2019
Antecedents of women empowerment in rural india
Dr.P. Shalini*, , Dr.S. Sudha, and
International Journal of Recent Technology and Engineering, 2019
Does ICT influences rural government school teachers beliefs?-exploring teachers opinion on usage of ICT as teaching and learning tool
S. Sudha
Indian Journal of Public Health Research and Development, 2019
Factors enhancing academic performance in management courses among post graduate pupils’ of a management institution
M. Sankar, Sudha
Indian Journal of Public Health Research and Development, 2019
Role of social media influence on customers impulsive buying behaviour towards apparel
International Journal of Supply Chain Management, 2018
Understanding the relationship between rural government school teachers perceptions, technological knowledge and ict awareness on technological pedagogical knowledge
S. Sudha
Indian Journal of Public Health Research and Development, 2018
A perceptional analysis on employee empowerment in selected information technology organizations
Poonkodi, S. Sudha
Indian Journal of Public Health Research and Development, 2018
Online apparel retailing: The mediating effect of E-Shopping intention on the association among privacy, website content and E-Shopping satisfaction
K. Bharathi, S. Sudha
Indian Journal of Public Health Research and Development, 2018
Explorating employee creativity as a driver to empower employees in hospitality industry
K. Arun, S. Sudha
Indian Journal of Public Health Research and Development, 2017
Store ambiance influence on consumer impulsive buying behavior towards apparel: S-O-R model
K. Bharathi, S. Sudha
Indian Journal of Public Health Research and Development, 2017
A study on buying behavior of eco-friendly apparel with special reference to Tanjore
K. Bharathi, S. Sudha
Indian Journal of Public Health Research and Development, 2017
The yellow lure: A cohort study on employee perception on creativity in hospitality sector
K. Arun, S. Sudha
Indian Journal of Public Health Research and Development, 2017
The influence of night shifts on the quality of marital life
Man in India, 2017
Moderating effect of work place support on the social life of night shift employees
Fabian Andrew James, S. Sudha
Prabandhan Indian Journal of Management, 2017
Corporate social responsibility campaigns on brand image and consumer purchase intention
Man in India, 2017
A study on factors affecting workplace behaviour of geny
Journal of Advanced Research in Dynamical and Control Systems, 2017
Brunt of night shift on the leisure time, social relationship and social commitment of employees
Fabian Andrew James, S. Sudha, R. Manimalar
Indian Journal of Science and Technology, 2016
Effects of non-standard schedules on the life of BPO employees
Fabian Andrew James, R. Manimalar, S. Sudha
Indian Journal of Science and Technology, 2016
The mediating role of consumer trust on the CSR-Brand Loyalty link
R. Manimalar, S. Sudha, Fabian Andrew James
Indian Journal of Science and Technology, 2016
Corporate ethical and legal responsibility: Effects of CSR on consumer trust and brand loyalty
R. Manimalar, S. Sudha
Prabandhan Indian Journal of Management, 2016
Consumer's perception on the initiatives of corporate social responsibility - Product industry
Journal of Chemical and Pharmaceutical Sciences, 2016
An analysis of the effects of shift work on the lives of married employees
Fabian Andrew James, S. Sudha
Prabandhan Indian Journal of Management, 2015

RECENT SCHOLAR PUBLICATIONS

Systematic literature review on marketing analytics
P Shalini, S Sudha, SV Shree, TC Catherin
AIP Conference Proceedings 3345 (1), 020157 , 2026
2026
Citations: 1
Data Driven Decision Making in MSMEs: PRISMA Review of How Data Management Affects Business Innovation in MSMEs in India
SMA Haneef, S Sudha
Integrating Big Data and IoT for Enhanced Decision-Making Systems in … , 2025
2025
Citations: 1
The Effect of Research and Development Capabilities Towards the Business Performance of Manufacturing Enterprises
S Mohamed Absar Haneef, S Sudha
Integrating Big Data and IoT for Enhanced Decision-Making Systems in … , 2025
2025
The Effect of Research and Development Capabilities Towards the Business Performance of Manufacturing
SMA Haneef, S Sudha
Integrating Big Data and IoT for Enhanced Decision-Making Systems in … , 2025
2025
A STUDY ON TREND IN MAJOR FOOD GRAIN PRODUCTION IN TAMIL NADU
S Sudha
INCLUSIVE ECONOMIES: SECTORAL ANALYSIS AND SOCIAL REALITIES IN CONTEMPORARY … , 2025
2025
The Challenges in Hybrid Working Environment for IT Employees and Its Impacts
B Vidya Sri, S Sudha
International Conference on Business and Technology, 101-111 , 2025
2025
A review on the revolution of AI in the hybrid work environment among IT employees
B Vidya Sri, S Sudha
Innovative and Intelligent Digital Technologies; Towards an Increased … , 2024
2024
Citations: 3
Role of technology in human resources functions
S Sudha
AIP Conference Proceedings 2965 (1), 060008 , 2024
2024
Employee experience–An emerging concept in influencing the employee engagement
J Kavitha, S Sudha
AIP Conference Proceedings 2965 (1), 060015 , 2024
2024
Employee engagement work from home–A conceptual study
J Kavitha, S Sudha
AIP Conference Proceedings 2965 (1), 060007 , 2024
2024
A Study on Customers’ Experience On Cybercrimes And Its Protection Measures in Chennai
S Sudha, A Meera, RA Alamelu
3rd International Conference on Reinventing Business Practices, Start-ups … , 2024
2024
Citations: 1
Knowledge Management Process in Pharmaceutical Companies: Role of Innovation on Organizational Performance
R Priyavarsha, S Sudha
3rd International Conference on Reinventing Business Practices, Start-ups … , 2024
2024
Citations: 1
Influence of transformational leadership on organisational culture with a mediating effect of innovative work behaviour: A systematic review
SA Estherita, S Vasantha, S Sudha
Journal of Law and Sustainable Development 11 (12), e2699-e2699 , 2023
2023
Citations: 6
Factors affecting employee engagement in automobile industry: exploring the mediating role of employee satisfaction
J Kavitha, S Sudha
Mathematical Statistician and Engineering Applications 71 (4), 10684-10696 , 2022
2022
Citations: 2
Future of work hybrid work model: A sustainable option
R Priyavarsha, S Sudha
NeuroQuantology 20 (14), 1181-1185 , 2022
2022
Citations: 5
UNIVERSALIZATION OF PRIMARY EDUCATION–A ROADMAP TO IMPROVE ENROLMENT IN PRIMARY EDUCATION DURING COVID-19
S Sudha
Towards Excellence 13 (1) , 2021
2021
Career Attitudes Influence over Career Adaptability-A pilot study among MBA students in Chennai
S Sudha
S No Paper & Author (s) , 2020
2020
India’s Initiative: One Nation One Ration
S Sunitha, S Sudha
Dogo Rangsang Research Journal UGC Care Group I Journal , 2020
2020
Citations: 2
Impact of Job Stress and Turnover Intentions on Employee Absenteeism with Reference to Fabrication Industry
S Sudha
Global Trends in Business, Legal and Social Sciences, Thailand 1 (1), 91-95 , 2019
2019
Citations: 1
Challenges in Indian Higher Education-A Review on True Facts
DS Sudha
Autonomous Institutions Marching Towards University Status 1, 22-26 , 2019
2019

MOST CITED SCHOLAR PUBLICATIONS

Role of Social Media influence on Customers Impulsive Buying Behaviour towards Apparel
S Sudha
International Journal of Supply Chain Management 7 (5), 903-908 , 2018
2018
Citations: 19
Corporate Ethical and Legal Responsibility : Effects of CSR on Consumer Trust and Brand Loyalty
MDS Sudha
Prabandhan : Indian Journal of Management 9 (6), 7-19 , 2016
2016
Citations: 17
Consumer Awareness towards CSR initiatives by FMCG industries using Multiple Regression
R Manimalar, S Sudha
International Research Journal of Engineering and Technology 2 (7), 567-572 , 2015
2015
Citations: 11
Store ambiance influence on consumer impulsive buying behavior towards apparel: SOR model
K Bharathi, S Sudha
Indian J. Public Health Res. Dev 8, 4140 , 2017
2017
Citations: 10
Antecedents of women empowerment in rural India
P Shalini, S Sudha
International Journal of Recent Technology and Engineering 8 (3), 4503-4506 , 2019
2019
Citations: 7
Factors Influencing Store Atmosphereon Consumers Purchase Intention towards Apparel in Chennai
K Bharathi, S Sudha
International Journal of Control Theory and Applications, 109-114 , 2017
2017
Citations: 7
Influence of transformational leadership on organisational culture with a mediating effect of innovative work behaviour: A systematic review
SA Estherita, S Vasantha, S Sudha
Journal of Law and Sustainable Development 11 (12), e2699-e2699 , 2023
2023
Citations: 6
Moderating effect of work place support on the social life of night shift employees
F James, S Sudha
Prabandhan: Indian Journal of Management, 49-56 , 2017
2017
Citations: 6
Future of work hybrid work model: A sustainable option
R Priyavarsha, S Sudha
NeuroQuantology 20 (14), 1181-1185 , 2022
2022
Citations: 5
Brunt of night shift on the leisure time, social relationship and social commitment of employees
FA James, S Sudha, R Manimalar
Indian Journal of Science and Technology 9, 43 , 2016
2016
Citations: 4
Adverse effects of night & rotational shift on Circadian Rhythms
FA James, S Sudha
Advances in Natural and Applied Sciences 10 (9 SE), 248-253 , 2016
2016
Citations: 4
A review on the revolution of AI in the hybrid work environment among IT employees
B Vidya Sri, S Sudha
Innovative and Intelligent Digital Technologies; Towards an Increased … , 2024
2024
Citations: 3
Does ICT Influences Rural Government School Teachers Beliefs?-Exploring Teachers Opinion on Usage of ICT as Teaching and Learning Tool
DS Sudha
Indian Journal of Public Health Research & Development 10 (2), 163-167 , 2019
2019
Citations: 3
“Understanding the Relationship between Rural Government School Teachers Perceptions, Technological Knowledge and ICT Awareness on Technological Pedagogical Knowledge”,
DS Sudha
Indian Journal of Public Health Research & Development 9 (No. 2), pp.251-256 , 2018
2018
Citations: 3
An analysis of the effects of shift work on the lives of married employees
FA James, S Sudha
Prabandhan: Indian Journal of Management, 26-33 , 2015
2015
Citations: 3
Factors affecting employee engagement in automobile industry: exploring the mediating role of employee satisfaction
J Kavitha, S Sudha
Mathematical Statistician and Engineering Applications 71 (4), 10684-10696 , 2022
2022
Citations: 2
India’s Initiative: One Nation One Ration
S Sunitha, S Sudha
Dogo Rangsang Research Journal UGC Care Group I Journal , 2020
2020
Citations: 2
Status of working women in India: A Critical Review
R Premalatha, S Sudha, M Ramesh, T SUVARNA, SN Sugumar
International Journal of Social Science and Economic Research 4 (2), 1071-1075 , 2019
2019
Citations: 2
A Perceptional Analysis on Employee Empowerment in Selected Information Technology Organizations
DS Sudha
Indian Journal of Public Health Research & Development 9 (3), 265-268. , 2018
2018
Citations: 2
A study on retention strategies in retail industry with special reference to Big Bazaar
S Sudha
International Journal of Logistics & Supply Chain Management Perspectives 1 … , 2012
2012
Citations: 2

Sudha S

EDUCATION

RESEARCH INTERESTS

Scopus Publications

RECENT SCHOLAR PUBLICATIONS

MOST CITED SCHOLAR PUBLICATIONS