SREEREKHA T

@nifttea.ac.in

Assistant Professor Management
NIFT-TEA College of Knitwear Fashion

RESEARCH, TEACHING, or OTHER INTERESTS

Business and International Management, Organizational Behavior and Human Resource Management, Marketing, Management Science and Operations Research
18

Scholar Citations

2

Scholar h-index

RECENT SCHOLAR PUBLICATIONS

  • Impact of artificial intelligence-based study tools on academic performance of college students in Tirupur
    DT Sreerekha
    JOURNAL OF EMERGING TRENDS AND NOVEL RESEARCH 4 (5), a473-a481 , 2026
    2026
  • Decision Paralysis in Business: Psychological Factors Affecting Entrepreneurial Decision-Making Among Business Students
    DT Sreerekha
    JOURNAL OF ADVANCE AND FUTURE RESEARCH - (JAAFR) 4 (5), 965-977 , 2026
    2026
  • Teacher-Student Relationship in Early India
    T Sreerekha
    Indian Knowledge systems: Rediscovering the Roots of Timeless Wisdom 1, ISBN … , 2026
    2026
  • The Marketing Environment and Role of AI
    DT Sreerekha
    Artificial Intelligence for Business and Commerce 1, ISBN I9789392151682 , 2026
    2026
  • Understanding Employee Opinions on Balanced Scorecard Practices in IT & ITES Firms- A Study with Special Reference to Chennai and Bangalore
    ST Bharathvaj R
    Manag J Adv Res. https://mjar.singhpublication.com 5 (5), 89 - 94 , 2025
    2025
  • Perception of parents on the employability skills of college students with reference to Karur district in Tamilnadu.
    T Sreerekha, MVS Prabhu
    IJSAT-International Journal on Science and Technology 16 (2) , 2025
    2025
  • WAGES AND WORKING CONDITIONS OF MIGRANT GARMENTS WORKERS IN TIRUPUR - -
    DTS Velusamy R
    IJSAT - https://www.ijsat.org/research-paper.php?id=5931 16 (2), DOI 10 … , 2025
    2025
  • Social support system for migrant garments workers in Tirupur
    DT Sreerekha
    International Journal of Creative Research Thoughts (IJCRT) 13 (6), pp.a135-a143 , 2025
    2025
  • Strategic Management Essentials
    T Sreerekha
    Integrated Publications, New Delhi, India 7, Vol.7,pp.19-37 , 2024
    2024
  • A thematic study on exploring the impact of work life balance on the mental health of women teachers in Kerala
    T Sreerekha
    Journal of the School of Language, Literature and Culture Studies 22 (30 … , 2024
    2024
  • An Investigation into Employee Motivation in the Textile Industry of Tirupur District
    T Sreerekha
    METSZET JOURNAL 9 (11) , 2024
    2024
  • A study on hybrid work challenges facing by human resources professionals.
    T Sreerekha
    The International journal of analytical and experimental modal analysis … , 2024
    2024
  • An investigation in to the causes behind the substantial migration of North Indian workers to Tirupur district and their disinterest in education
    T Sreerekha
    METSZET JOURNAL 9 (8) , 2024
    2024
  • An Empirical Study on the Implementation of the Balanced Scorecard in Information Technology Industries in Chennai and Bangalore
    R Bharathvaj, T Sreerekha
    International Journal of Engineering and Management Research 14 (5), 19-23 , 2024
    2024
  • A study on Work life balancing among women teaching staff members in self financing colleges in Wayanad district
    T Sreerekha
    International Journal of creative research thoughts(IJCRT) 11 (12), 177-1 , 2023
    2023
  • Emerging Trends in Electronic Human Resources Management (E-HRM)
    T Sreerekha
    SFIMAR Research Review. (ST.FRANCIS INSTITUTE OF MANAGEMENT & RESEARCH … , 2023
    2023
  • A study on Hybrid work Challenges faced by Human Resources Professionals
    T Sreerekha
    ICICSMP – Patel Institute of Science & Management, ISBN 9788196622619 , 2023
    2023
  • A study on the development of Information Technology in modern times
    T Sreerekha
    METSZET JOURNAL 8 (3) , 2023
    2023
  • Quality of employees work life among Teachers working in colleges with Reference to waynad district
    T Sreerekha
    RABINDRA BHARATI JOURNAL OF PHILOSOPHY 24 (10), 84-90 , 2023
    2023
  • A STUDY AND ANALYSIS ON FUTURE, OPTIONS MARKET OF CANARA BANK
    OMOFC BANK
    2022

MOST CITED SCHOLAR PUBLICATIONS

  • Consumer preference towards branded apparel purchase in Coimbatore city.
    T Sreerekha
    IJSDR- International Journal of Science & Engineering development research 3 , 2018
    2018.0
    Citations: 9
  • Consumer behaviour in online shopping
    T Sreerekha, R Saranya, VS Prabhu
    International Journal of Trend in Scientific Research and Development 3 (5 … , 2019
    2019.0
    Citations: 7
  • A Study on Gratification of Migrant Employees with Special Reference to Thirupurgarment Industry
    T Sreerekha
    International Journal of Research Granthaalaya 4 (3), 37-44 , 2016
    2016.0
    Citations: 1
  • Preference of Camera’s and Editing applications Among Arts College Students in Tirupur City
    DT Sreerekha, MR Saranya
    Published in The International Journal of Analytical and Experimental Modal … , 0
    Citations: 1
  • Impact of artificial intelligence-based study tools on academic performance of college students in Tirupur
    DT Sreerekha
    JOURNAL OF EMERGING TRENDS AND NOVEL RESEARCH 4 (5), a473-a481 , 2026
    2026.0
  • Decision Paralysis in Business: Psychological Factors Affecting Entrepreneurial Decision-Making Among Business Students
    DT Sreerekha
    JOURNAL OF ADVANCE AND FUTURE RESEARCH - (JAAFR) 4 (5), 965-977 , 2026
    2026.0
  • Teacher-Student Relationship in Early India
    T Sreerekha
    Indian Knowledge systems: Rediscovering the Roots of Timeless Wisdom 1, ISBN … , 2026
    2026.0
  • The Marketing Environment and Role of AI
    DT Sreerekha
    Artificial Intelligence for Business and Commerce 1, ISBN I9789392151682 , 2026
    2026.0
  • Understanding Employee Opinions on Balanced Scorecard Practices in IT & ITES Firms- A Study with Special Reference to Chennai and Bangalore
    ST Bharathvaj R
    Manag J Adv Res. https://mjar.singhpublication.com 5 (5), 89 - 94 , 2025
    2025.0
  • Perception of parents on the employability skills of college students with reference to Karur district in Tamilnadu.
    T Sreerekha, MVS Prabhu
    IJSAT-International Journal on Science and Technology 16 (2) , 2025
    2025.0
  • WAGES AND WORKING CONDITIONS OF MIGRANT GARMENTS WORKERS IN TIRUPUR - -
    DTS Velusamy R
    IJSAT - https://www.ijsat.org/research-paper.php?id=5931 16 (2), DOI 10 … , 2025
    2025.0
  • Social support system for migrant garments workers in Tirupur
    DT Sreerekha
    International Journal of Creative Research Thoughts (IJCRT) 13 (6), pp.a135-a143 , 2025
    2025.0
  • Strategic Management Essentials
    T Sreerekha
    Integrated Publications, New Delhi, India 7, Vol.7,pp.19-37 , 2024
    2024.0
  • A thematic study on exploring the impact of work life balance on the mental health of women teachers in Kerala
    T Sreerekha
    Journal of the School of Language, Literature and Culture Studies 22 (30 … , 2024
    2024.0
  • An Investigation into Employee Motivation in the Textile Industry of Tirupur District
    T Sreerekha
    METSZET JOURNAL 9 (11) , 2024
    2024.0
  • A study on hybrid work challenges facing by human resources professionals.
    T Sreerekha
    The International journal of analytical and experimental modal analysis … , 2024
    2024.0
  • An investigation in to the causes behind the substantial migration of North Indian workers to Tirupur district and their disinterest in education
    T Sreerekha
    METSZET JOURNAL 9 (8) , 2024
    2024.0
  • An Empirical Study on the Implementation of the Balanced Scorecard in Information Technology Industries in Chennai and Bangalore
    R Bharathvaj, T Sreerekha
    International Journal of Engineering and Management Research 14 (5), 19-23 , 2024
    2024.0
  • A study on Work life balancing among women teaching staff members in self financing colleges in Wayanad district
    T Sreerekha
    International Journal of creative research thoughts(IJCRT) 11 (12), 177-1 , 2023
    2023.0
  • Emerging Trends in Electronic Human Resources Management (E-HRM)
    T Sreerekha
    SFIMAR Research Review. (ST.FRANCIS INSTITUTE OF MANAGEMENT & RESEARCH … , 2023
    2023.0