Shwetha T A

@reva.edu.in

Assistant Professor, Research Scholar, School of Management Studies
REVA University

Shwetha T A


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https://researchid.co/shwethata

EDUCATION

MBA ( VTU) Bangalore.

RESEARCH INTERESTS

Emotional Intelligence, Leadership, Entrepreneurship, ORganisational behavior, Human Resource Management.
56

Scholar Citations

5

Scholar h-index

2

Scholar i10-index

RECENT SCHOLAR PUBLICATIONS

  • Strategic Marketing transformation through AI and Digital Innovation
    STA Manjunath V S
    Academy of Marketing Studies Journal 29 (2, 2025), 1-14 , 2025
    2025.0
    Citations: 20
  • The future of Online Shopping AI; s Impact on E-commerce
    DSTA Dr. Chaitra B
    ARTIFICIAL INTELLIGENCE IN SOCIETY AND BUSINESS: UNLOCKING ITS POTENTIAL , 2025
    2025.0
  • Artificial Intelligence in Education: Issues and Solutions
    DMS Dr. Shwetha T A
    Rawbit Publication , 2025
    2025.0
  • The Impact of Promotion on Consumer Perception of Organic Foods
    DSTA Dr. Chaitra B
    Journal of informatics Education and Research 5 (1), 10 , 2025
    2025.0
  • The Impact of Promotion on Consumer Perception of Organic Foods
    DSTA Dr. Chaitra Bocheer K S
    Journal of Informatics Education and Research 5 (1, 2025), 1703-1712 , 2025
    2025.0
  • The Impact of Virtual Influencers on Social Media: Driving Customer Engagement and Strengthening Brand Loyalty in the Indian Millennial Market
    S Basha
    Dragoman Journal of Translation Studies , 2025
    2025.0
    Citations: 7
  • The Impact of Virtual Influencers on Social Media: Driving Customer Engagement and Strengthening Brand Loyalty in the Indian Millennial Market. ๐ท๐‘Ÿ๐‘Ž๐‘”๐‘œ๐‘š๐‘Ž๐‘› ๐ฝ๐‘œ๐‘ข๐‘Ÿ๐‘›๐‘Ž๐‘™, 20, 1-15
    S Basha, T Sheshadri, G Lokesh, R Babu, V Kanumuri, S Lakshmi, ...
    2025.0
    Citations: 6
  • Analysing the Intersection of Education and Data Science: Enhancing Learning Outcomes through Information Systems-An Analytical Study
    T Sheshadri, K Reddy, JS Rupa, S Selvi, S Ramesh Babu, J Bamini, ...
    Indian Journal of Information Sources and Services 15 (1), 12-19 , 2025
    2025.0
    Citations: 8
  • The Impact of Virtual Influencers on Social Media: Driving Customer Engagement and Strengthening Brand Loyalty in the Indian Millennial Market
    TAS S. Mahabub Basha1 , Thejasvi Sheshadri2 , G.R. Lokesh3 , S. Ramesh Babu4 ...
    Dragoman, (20), 1-15. Antwerp: ATI. , 2025
    2025.0
  • Exploring the Impact of Emotional Intelligence Abilities on Inspirational Leadership Dimensions in Organizational Settings
    DNG Shwetha T.A
    Nanotechnology Perceptions , 2024
    2024.0
  • CULTIVATING SUCCESS: THE TRANSFORMATIVE POWER OF INSPIRATIONAL LEADERSHIP FOR ENTREPRENEURS
    DNG Shwetha T A
    International Journal of Advanced Research, 49 - 60 , 2024
    2024.0
  • Emotional intelligence and inspirational leadership: fostering resilience In high performance teams
    TA Shwetha, N Ghosh, L Behera, K Koti
    Educational Administration: Theory and Practice 30 (5), 7009-7018 , 2024
    2024.0
    Citations: 11
  • An Empirical Investigation of Social Media Marketing Strategies of Retail Organizations in India.
    PJV Dr. K. P. Venkataswamy, Prof. Shwetha. T. A
    Recent Advances in Mathematics, Statistics, Commerce, Management, Educationย โ€ฆ , 2022
    2022.0
  • THE NEW NORMAL โ€“ THE CHANGING FACE OF ACADEMIA POST COVID-19
    AVN Shwetha T A, Dr.Shalini B, Mr. Ashutosh Srivastava
    UGC Care Group I Listed Journal 11 (05), 100 - 105 , 2021
    2021.0
  • CRAZY, FIERCE, SIMPLE, STRONG! RETROSPECTION OF DISPOSITIONS OF WOMEN
    PJV Dr.Shalini, Prof.Shwetha T A, Prof. Preethi B N
    UGC Care Group I Listed Journal 11 (04), 9 - 20 , 2021
    2021.0
  • Emotional Intelligence: A Catalysor of Human Capital Management and Development
    DNG Prof. Shwetha T A
    UGC Care 31 (11), 335 - 347 , 2020
    2020.0
  • Behavioural Pattern at Various Life Stages of Women in Purchasing of Beauty Products
    PSTA Dr. Shalini B
    UGC Care 31 (11), 325 - 334 , 2020
    2020.0
  • ACHIEVING STUDENT DELIGHT THROUGH TECHNOLOGY READINESS IN EDUCATION SERVICES
    DNG Shwetha T A
    International Journal of Management, Technology And Engineering 9 (ISSN NOย โ€ฆ , 2019
    2019.0
  • The Impact of Virtual Influencers on Social Media: Driving Customer Engagement and Strengthening Brand Loyalty in the Indian Millennial Market๏‚จ S. Mahabub Basha1, Thejasviย โ€ฆ
    VV Kanumuri, SN Lakshmi, TA Shwetha
    Citations: 4
  • Prof. Shwetha TA
    N Ghosh

MOST CITED SCHOLAR PUBLICATIONS

  • Strategic Marketing transformation through AI and Digital Innovation
    STA Manjunath V S
    Academy of Marketing Studies Journal 29 (2, 2025), 1-14 , 2025
    2025.0
    Citations: 20
  • Emotional intelligence and inspirational leadership: fostering resilience In high performance teams
    TA Shwetha, N Ghosh, L Behera, K Koti
    Educational Administration: Theory and Practice 30 (5), 7009-7018 , 2024
    2024.0
    Citations: 11
  • Analysing the Intersection of Education and Data Science: Enhancing Learning Outcomes through Information Systems-An Analytical Study
    T Sheshadri, K Reddy, JS Rupa, S Selvi, S Ramesh Babu, J Bamini, ...
    Indian Journal of Information Sources and Services 15 (1), 12-19 , 2025
    2025.0
    Citations: 8
  • The Impact of Virtual Influencers on Social Media: Driving Customer Engagement and Strengthening Brand Loyalty in the Indian Millennial Market
    S Basha
    Dragoman Journal of Translation Studies , 2025
    2025.0
    Citations: 7
  • The Impact of Virtual Influencers on Social Media: Driving Customer Engagement and Strengthening Brand Loyalty in the Indian Millennial Market. ๐ท๐‘Ÿ๐‘Ž๐‘”๐‘œ๐‘š๐‘Ž๐‘› ๐ฝ๐‘œ๐‘ข๐‘Ÿ๐‘›๐‘Ž๐‘™, 20, 1-15
    S Basha, T Sheshadri, G Lokesh, R Babu, V Kanumuri, S Lakshmi, ...
    2025.0
    Citations: 6
  • The Impact of Virtual Influencers on Social Media: Driving Customer Engagement and Strengthening Brand Loyalty in the Indian Millennial Market๏‚จ S. Mahabub Basha1, Thejasviย โ€ฆ
    VV Kanumuri, SN Lakshmi, TA Shwetha
    Citations: 4
  • The future of Online Shopping AI; s Impact on E-commerce
    DSTA Dr. Chaitra B
    ARTIFICIAL INTELLIGENCE IN SOCIETY AND BUSINESS: UNLOCKING ITS POTENTIAL , 2025
    2025.0
  • Artificial Intelligence in Education: Issues and Solutions
    DMS Dr. Shwetha T A
    Rawbit Publication , 2025
    2025.0
  • The Impact of Promotion on Consumer Perception of Organic Foods
    DSTA Dr. Chaitra B
    Journal of informatics Education and Research 5 (1), 10 , 2025
    2025.0
  • The Impact of Promotion on Consumer Perception of Organic Foods
    DSTA Dr. Chaitra Bocheer K S
    Journal of Informatics Education and Research 5 (1, 2025), 1703-1712 , 2025
    2025.0
  • The Impact of Virtual Influencers on Social Media: Driving Customer Engagement and Strengthening Brand Loyalty in the Indian Millennial Market
    TAS S. Mahabub Basha1 , Thejasvi Sheshadri2 , G.R. Lokesh3 , S. Ramesh Babu4 ...
    Dragoman, (20), 1-15. Antwerp: ATI. , 2025
    2025.0
  • Exploring the Impact of Emotional Intelligence Abilities on Inspirational Leadership Dimensions in Organizational Settings
    DNG Shwetha T.A
    Nanotechnology Perceptions , 2024
    2024.0
  • CULTIVATING SUCCESS: THE TRANSFORMATIVE POWER OF INSPIRATIONAL LEADERSHIP FOR ENTREPRENEURS
    DNG Shwetha T A
    International Journal of Advanced Research, 49 - 60 , 2024
    2024.0
  • An Empirical Investigation of Social Media Marketing Strategies of Retail Organizations in India.
    PJV Dr. K. P. Venkataswamy, Prof. Shwetha. T. A
    Recent Advances in Mathematics, Statistics, Commerce, Management, Educationย โ€ฆ , 2022
    2022.0
  • THE NEW NORMAL โ€“ THE CHANGING FACE OF ACADEMIA POST COVID-19
    AVN Shwetha T A, Dr.Shalini B, Mr. Ashutosh Srivastava
    UGC Care Group I Listed Journal 11 (05), 100 - 105 , 2021
    2021.0
  • CRAZY, FIERCE, SIMPLE, STRONG! RETROSPECTION OF DISPOSITIONS OF WOMEN
    PJV Dr.Shalini, Prof.Shwetha T A, Prof. Preethi B N
    UGC Care Group I Listed Journal 11 (04), 9 - 20 , 2021
    2021.0
  • Emotional Intelligence: A Catalysor of Human Capital Management and Development
    DNG Prof. Shwetha T A
    UGC Care 31 (11), 335 - 347 , 2020
    2020.0
  • Behavioural Pattern at Various Life Stages of Women in Purchasing of Beauty Products
    PSTA Dr. Shalini B
    UGC Care 31 (11), 325 - 334 , 2020
    2020.0
  • ACHIEVING STUDENT DELIGHT THROUGH TECHNOLOGY READINESS IN EDUCATION SERVICES
    DNG Shwetha T A
    International Journal of Management, Technology And Engineering 9 (ISSN NOย โ€ฆ , 2019
    2019.0
  • Prof. Shwetha TA
    N Ghosh