SHIBU N S

@bdu.ac.in

Associate Professor, Bharathidasan School of Management, cdoe
Bharathidasan University

SHIBU N S


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https://researchid.co/shibunatarajan

EDUCATION

MBA
M.Phil(Management)
PhD(Management)

RESEARCH, TEACHING, or OTHER INTERESTS

Strategy and Management, Marketing, Organizational Behavior and Human Resource Management, General Business, Management and Accounting
268

Scholar Citations

9

Scholar h-index

9

Scholar i10-index

RECENT SCHOLAR PUBLICATIONS

  • Drivers of Retail Brand Equity in Tier-2 Cities- Fashion and Footwear Markets inTamilNadu and Kerala
    DS N S
    Al-Barkaat Journal of Finance & Management 14 (1), 1-20 , 2026
    2026
  • SALES PEOPLE INNOVATIVENESS ON CUSTOMER KNOWLEDGE MANAGEMENT FOR INCREASING SALES PERFORMANCE IN ORGANIC FOOD PRODUCTS
    DTU Dr. N. S. Shibu, Dr. A. Sivagami
    JOURNAL OF MANAGEMENT & ENTREPRENEURSHIP 16 (02), 184-192 , 2022
    2022
  • The Performance of Indian Pharmaceutical Indices during the Covid-19 Outbreak
    SBDNS Shibu
    International Transaction Journal of Engineering, Management, & Applied … , 2022
    2022
  • IMPACT OF ICTS ON AGRICULTURAL PRODUCTIVITY IN PERAMBALUR DISTRICT
    D Rengaraj, NS Shibu
    International Journal of Management 11 (11), 2930-2940 , 2022
    2022
    Citations: 4
  • Volatility and asymmetric analysis of Indian indices during Covid-19 pandemic period
    NS SHIBU
    The distinctivities of the complexity 3 29 (1), 215 , 2022
    2022
  • EMPLOYEE STRESS MANAGEMENT IN DONGWOO SURFACE TECH INDIA PVT. LTD (TAMILNADU)”
    DTU Dr. A. Sivagami, Dr.T Unnamalai
    Shodha Prabha 47 (01), 112-118 , 2022
    2022
  • CONSUMER AWARENESS AND PERCEPTION TOWARDS SOCIAL NETWORK PLATFORMS IN BANKING SECTORS
    Dr. A. Sivagami, Dr.T.Unnamalai, Dr.N.S.Shibu
    Shodhasamhita : Journal of Fundamental & Comparative Research 8 (01), 104-111 , 2022
    2022
  • An exploratory study of organizational citizenship behaviour and its influence on organizational effectiveness
    C Hariharasudhan, N Shibu, R Gopinath
    Indian Journal of Economics and Business 20 (4), 1719-27 , 2021
    2021
    Citations: 2
  • Weekend anomalies during the presence of CoVid 19 pandemic with special reference to Indian sustainability Indices.
    SBS Dr.Shibu N S
    Sambodhi 44 (01(III)), 6 pages , 2021
    2021
  • Exploring work- life balance among Non- Managerial Employees - A Quantitative Assessment using PCA and Regression Modeling
    DRG Dr.Shibu N S
    International Journal of Management (IJM) 11 (11), 09 , 2020
    2020
  • A STUDY ON THE RELATIONSHIP BETWEEN ORGANIZATIONAL CITIZENSHIP BEHAVIOUR AND CREATIVE ORGANIZATIONAL CLIMATE
    DRG C. Hariharasudhan, Dr. N. S. Shibu
    International Journal of Management 11 (11), 3506-3516 , 2020
    2020
    Citations: 1
  • Impact of ICT's on agricultural productivity in Perambalur District
    DS N S
    International Journal of Management 11 (11), 10 , 2020
    2020
  • Beyond Price and Products:How service quality shapes customer satisfaction in Madurai's organised Retail sector
    DRG Dr.Shibu N S
    International Journal of Management (IJM) 11 (10), 22 , 2020
    2020
  • Antecedents of Organisational Citizenship Behaviour in India's Public sector Telecom workforce : A Quantitative Examination
    DRG Dr.Shibu N S
    International Journal of Management (IJM) 11 (09), 09 , 2020
    2020
  • Assessing public attitude towards beauty care Advertisements through user respose Patterns
    DRG Dr.Shibu N S
    International Journal of Management (IJM) 11 (8), 11 , 2020
    2020
  • REWARD SYSTEM INFLUENCE ON TURN OVER INTENTION OF MILLENNIALS
    DNS Shibu, D Rengaraj
    International Journal of Advanced Research in Engineering and Technology … , 2020
    2020
    Citations: 2
  • STUDY ON ENTREPRENEURSHIP ATTITUDE AMONG COLLEGE STUDENTS WITH REFERENCE TO CHENNAI CITY
    SSB Dr.N S Shibu
    International Journal of Advanced Research in Engineering and Technology … , 2020
    2020
  • EFFECTS OF HUMAN RESOURCE INFORMATION SYSTEM IN HUMAN RESOURCE PLANNING TOWARDS ORGANIZATIONAL PERFORMANCE
    SSB Dr.N S Shibu
    International Journal of Management 11 (03), 768-781 , 2020
    2020
    Citations: 2
  • STUDY ON AWARENESS OF PERFORMANCE APPRAISAL AND ITS INFLUENCE IN SELECTED COMPANIES IN TAMILNADU
    DS N S
    International Journal of Advanced Research in Engineering and Technology … , 2020
    2020
  • USE OF INFORMATION AND COMMUNICATION TECHNOLOGY IN AGRICULTURE AMONG FARMERS IN THE SOUTH REGION OF INDIA
    D Rengaraj, NS Shibu
    International Journal of Management 11 (11), 2419-2427 , 2020
    2020
    Citations: 12

MOST CITED SCHOLAR PUBLICATIONS

  • Few HRD factors influencing Job Satisfaction–A Study with reference to BSNL, three different SSAs
    R Gopinath, NS Shibu
    International Journal of Management 7 (2), 379-384 , 2016
    2016
    Citations: 18
  • A study on adoption of ICT in Farming practices with special reference to E-Commerce in Agriculture
    R Gopinath, R Kalpana, NS Shibu
    IOSR Journal of Humanities and Social Science 21 (6), 5 , 2016
    2016
    Citations: 17
  • Impact of factors towards Job Satisfaction–A study in BSNL, three different SSAs
    R Gopinath, NS Shibu
    International Journal of Management 6 (1), 171-180 , 2015
    2015
    Citations: 17
  • A Study on HRD Practices influencing job satisfaction in BSNL, Trichy SSA
    R Gopinath, S NS
    Group 3 (4) , 2014
    2014
    Citations: 17
  • Influence of Few Variables on Consumer Buying Behaviour
    R Kalpana, S NS
    International Journal of Management (IJM) 7 (7), 387-394 , 2016
    2016
    Citations: 16
  • USE OF INFORMATION AND COMMUNICATION TECHNOLOGY IN AGRICULTURE AMONG FARMERS IN THE SOUTH REGION OF INDIA
    D Rengaraj, NS Shibu
    International Journal of Management 11 (11), 2419-2427 , 2020
    2020
    Citations: 12
  • Recruitment and Selection influencing Job Satisfaction–A study with reference to BSNL, Madurai SSA
    R Gopinath, S NS
    International Journal of Human Resource Management and Development 4 (1), 61-69 , 2014
    2014
    Citations: 12
  • Factors affecting the Organisational Commitment with special reference to Women Faculties of Engineering Colleges
    R Kalpana, NS Shibu
    Research Explorer (A refereed Bi Annual International Research Journal on … , 2013
    2013
    Citations: 11
  • A study on few HRD related entities influencing Job Satisfaction in BSNL, Tamil Nadu Telecom Circle
    R Gopinath, NS Shibu
    Annamalai Business Review, Special Issue, 24-30 , 2015
    2015
    Citations: 10
  • A study on few HRD practices related entities influencing Job Satisfaction in BSNL, Madurai SSA
    R Gopinath, NS Shibu
    Annamalai Journal of Management, Special Issue, 1-9 , 2016
    2016
    Citations: 9
  • A research study on school teachers morale and involvements job on Tamilnadu
    S Ramachandran, NS Shibu
    Journal of Business and Management 19 (9), 34-38 , 2017
    2017
    Citations: 8
  • A study on HRD practices and its impact towards Job Satisfaction in BSNL, three different SSAs
    R Gopinath, NS Shibu
    Global Journal for Research Analysis 3 (11), 29-31 , 2014
    2014
    Citations: 8
  • Compensation Management and Welfare Measure influencing Job Satisfaction–A study with reference to BSNL, Madurai SSA
    R Gopinath, S NS
    International Journal of Management Focus, Spl. Issue, 32-37 , 2014
    2014
    Citations: 8
  • Factors Relating to Organizational Commitment with Special Reference to Women Faculties of Engineering Colleges
    R Kalpana, NS Shibu
    Journal Impact Factor 6 (1), 151-160 , 2015
    2015
    Citations: 7
  • A study on few job related entities influencing job satisfaction in BSNL Thanjavur SSA
    R Gopinath, NS Shibu
    International Journal of Management Research and Development 4 (3), 13-22 , 2014
    2014
    Citations: 7
  • HRD practices and its impact towards job satisfaction in BSNL, Madurai SSA-A study
    R Gopinath, NS Shibu
    International Journal of Human Resource Management Research and Development … , 2014
    2014
    Citations: 7
  • A study on Promotion and Transfer influencing Job Satisfaction with special reference to BSNL, Trichy SSA
    R Gopinath, NS Shibu
    Sankhya International Journal of Management and Technology 3, 205-208 , 2014
    2014
    Citations: 7
  • CFA in Organisational Commitment with Special Reference to Women Faculties of Engineering Colleges
    R Kalpana, NS Shibu
    International Journal of Management 7 (2), 12-18 , 2016
    2016
    Citations: 6
  • A Study On Personal Factors Influencing Job Satisfaction With Special Referrence To Bsnl, Trichy SSA
    R Gopinath, S NS
    Journal of Exclusive Management Science, Spl. Issue, 147-151 , 2015
    2015
    Citations: 6
  • A Study on Personal Factors influencing Job Satisfaction with special reference to BSNL, Madurai SSA
    R Gopinath, NS Shibu
    Annamalai International Journal of Business Studies and Research 1 (1), 63-66 , 2015
    2015
    Citations: 6