Saumendra Das

@adityatekkeli.edu.in

Associate Professor
Aditya Institute of Technology & Management, Tekkali

Saumendra Das


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https://researchid.co/saumendradas

RESEARCH INTERESTS

Consumer Behaviour, Marketing, Advertising, Tourism Development
622

Scholar Citations

13

Scholar h-index

17

Scholar i10-index

RECENT SCHOLAR PUBLICATIONS

  • 10 Analysis of Drivers of Industry 5.0 Using MCDM Tool
    SV Ganesan Muruganantham, S Das, US Patro
    Industry 5.0 and Sustainable Development: Theoretical Foundations and … , 2026
    2026
  • Exploratory Study on FPOs' Sustainability: A Green HRM Perspective
    S Das, M Raja, JP Rath
    Talent Management in Hotels and Hospitality, 505-538 , 2026
    2026
  • Does human resource information system influence performance management?
    M Raja, T Swamy, S Das, R Bansal, M Fahlevi, AL Aziz
    Cogent Business & Management 12 (1), 2438862 , 2025
    2025
    Citations: 24
  • Future of Research in Management and AI
    R Subudhi, D Saumendra, A Patra
    Available at SSRN 5769382 , 2025
    2025
  • Smart Street Parking Systems: Applications for Internet of Things Prototyping-Based Smart Cities–Creative Solutions for Smarter Societies
    P Pattnayak, RK Dash, A Srinivasulu, S Das
    The Role of Smart Technology and Industry 4.0 in Shaping Smart Cities, 145-165 , 2025
    2025
  • International Journal of Accounting and Economics Studies
    D Saumendra, D Mishra
    International Journal of Accounting and Economics Studies (August 27, 2025) , 2025
    2025
  • Triggering Organizational Effectiveness: Exploring Its Profound Impact of Organizational Culture in The Retailers of Odisha
    K Chandrasekhar, D Saumendra
    International Journal of Accounting and Economics Studies 12 (4), 10.14419 , 2025
    2025
  • Trends And Insights in Smart Farming: A Bibliometric Analysis of Last Decade (2016 TO 2025)
    M Raja, S Das
    Database 29699 , 2025
    2025
  • A Machine Learning Driven Approach to Real-Time Fraud Detection in Modern Banking System
    K Chandrasekhar, S Das, N Saibabu, N Chaitanya, T Bommali, ...
    2025 6th International Conference for Emerging Technology (INCET), 1-5 , 2025
    2025
    Citations: 1
  • Art Festivals as Tourism Magnets: Exploring the Success of Konark Festival in Promoting Destination Appeal
    D Mishra, S Das, R Patnaik
    Siddhant-A Journal of Decision Making 25 (2), 1-10 , 2025
    2025
    Citations: 1
  • Genetic Divergence Studies in Cucumber (Cucumis sativus L.) Genotypes for Yield and Quality
    VU Rani, GS Sahu, P Tripathy, S Das, M Badu
    Indian Journal of Agricultural Research 59 (3), 442-446 , 2025
    2025
  • Artificial Intelligence and Digital Human Resource Management: Empirical Evidence from ICT Adoption
    J Panda, S Das, D Patnaik
    Artificial Intelligence 35 (2), 2835-2845 , 2025
    2025
  • Does human resource information system influence performance management? Cogent Business and Management, 12 (1)
    M Raja, T Swamy, S Das, R Bansal, M Fahlevi, AL Aziz
    2025
    Citations: 5
  • Strengthening IoT Security: Innovation Strategies for Global Business Leaders
    J Panda, S Das, D Pattnaik
    J Int Commer Law Technol 6 (1), 1592-1604 , 2025
    2025
  • AI and Financial Control: Enhancing Transparency, Efficiency and Risk Management
    T Bommali, S Neyyila, P Asha, S Das
    Future of Research in Management and AI 4, 36 , 2025
    2025
    Citations: 5
  • Exploring the role of millet farming in achieving SDG 12 in Odisha
    S Jena, S Sahoo, S Das
    International Journal of Applied Science and Engineering 13 (1), 1-6 , 2025
    2025
    Citations: 1
  • Impulse Buying and Mobile Payment Business Apps: How the Convenience of Mobile Payment Apps Contributes to Impulsive Purchases
    K Chandrasekhar, S Das, N Gupta, JP Rath
    Effective Marketing and Consumer Behavior Tactics for High-End Products, 31-50 , 2025
    2025
  • Moderating Role of Employee Welfare Facilities on Job Satisfaction: An Empirical Analysis
    S Das, K Chandrasekhar, SK Pradhan, S Sahoo
    Advances in Ethical Work Climate and Employee Well-Being, 445-460 , 2025
    2025
  • An Empirical Study in Between Internal Branding and Organizational Citizenship Behavior: Mediation Effect of Employee Engagement
    SR Sahoo, S Das, S Sahoo, N Saibabu
    Harnessing Happiness and Wisdom for Organizational Well-Being, 35-60 , 2025
    2025
  • Integrating Effect of AR and VR in Sustained Learning Outcomes in Self-Directed Learning Environments
    D Pani, N Maharana, SK Pradhan, S Das
    Impacts of AI on Students and Teachers in Education 5.0, 317-348 , 2025
    2025

MOST CITED SCHOLAR PUBLICATIONS

  • Application of AI technology for the development of destination tourism towards an intelligent information system
    D Mishra, S Das, R Patnaik
    Economic Affairs 69 (2), 1083-1095 , 2024
    2024
    Citations: 67
  • Customer Segmentation via Data Mining Techniques: State-of-the-Art Review
    SDJ Nayak
    Computational Intelligence in Data Mining 281, 489-507 , 2022
    2022
    Citations: 55
  • An impact study on COVID-19 and tourism sustainability: intelligent solutions, issues and future challenges
    S Das, J Nayak, B Naik
    World Review of Science, Technology and Sustainable Development 19 (1-2), 92-119 , 2023
    2023
    Citations: 34
  • Quality of work life–a literature review
    B Bora, D Saumendra, V Murthy
    International Journal in Management and Social Science 3 (3) , 2015
    2015
    Citations: 32
  • Gold price forecasting using machine learning techniques: Review of a decade
    S Das, J Nayak, B Kamesh Rao, K Vakula, A Ranjan Routray
    Computational Intelligence in Pattern Recognition: Proceedings of CIPR 2021 … , 2021
    2021
    Citations: 25
  • Does human resource information system influence performance management?
    M Raja, T Swamy, S Das, R Bansal, M Fahlevi, AL Aziz
    Cogent Business & Management 12 (1), 2438862 , 2025
    2025
    Citations: 24
  • Comparative analysis of impulse buying behaviour across retail channels: a study of physical stores, e-commerce websites and mobile shopping apps
    K Chandrasekhar, S Das, N Gupta, SK Jena
    Economic Affairs 69 (2), 1109-1120 , 2024
    2024
    Citations: 23
  • Brand perception by celebrity endorsement
    D Saumendra, PK Padhy
    International Journal of Advanced Research in Management and Social Sciences … , 2012
    2012
    Citations: 22
  • Prediction of life insurance premium during pre-and post-COVID-19: A higher-order neural network approach
    S Das, J Nayak, S Nayak, S Dey
    Journal of The Institution of Engineers (India): Series B 103 (5), 1747-1773 , 2022
    2022
    Citations: 21
  • Business Made Easy By Affiliate Marketing
    SDDMN Venu Gopal K.
    Journal of Business Management & Social Sciences Research (JBM&SSR) 2 (6), 50-56 , 2013
    2013
    Citations: 19
  • EMAIL MARKETING: A PARADIGM SHIFT TO MARKETING
    K Venugopal, S Das
    International Journal of Advanced Research in management and Social … , 2012
    2012
    Citations: 18
  • Investigating generative AI innovative strategies for customer engagement in marketing automations in the digital era
    S Das, JP Rath, US Patro, T Panda, G Gopinath
    International Journal of Applied Science and Engineering 12 (1), 47-57 , 2024
    2024
    Citations: 14
  • Integration of Blockchain Technology with Renewable Energy for Sustainable Development: Issues, Challenges and Future Direction
    S Das, H Swapnarekha, S Vimal
    International Conference on Computational Intelligence in Pattern … , 2022
    2022
    Citations: 14
  • Prediction Analysis of Gen Zers' Attitudes on Ecological Consciousness
    K Venugopal, S Das, HRH Badawy
    Sustainable Science and Intelligent Technologies for Societal Development … , 2023
    2023
    Citations: 13
  • Chlamydia trachomatis paralyses neutrophils to evade the host innate immune response. Nat Microbiol 3: 824–835
    K Rajeeve, S Das, BK Prusty, T Rudel
    2018
    Citations: 13
  • Handloom weaving: Critical factors influencing the satisfaction-the socio & economic context
    K Venugopal, D Pranaya, S Das, SK Jena
    Economic Affairs 68 (4), 1979-1988 , 2023
    2023
    Citations: 10
  • Solar photo voltaic renewal energy: analyzing the effectiveness of marketing mix strategies
    S Das, J Nayak, M Mishra, B Naik
    Innovation in Electrical Power Engineering, Communication, and Computing … , 2021
    2021
    Citations: 10
  • Big data: An essential route for creating new business prospects
    N Saibabu, M Chappa, N Chaitanya, S Das, AL Rao, M Mallam
    2024 International Conference on Advances in Modern Age Technologies for … , 2024
    2024
    Citations: 9
  • A review of the pre-and post-COVID-19 effects on the tourism and entertainment industries: Innovative methods and predicted challenges
    S Das, NVJ Rao, D Mishra, R Bansal
    Utilizing Smart Technology and AI in Hybrid Tourism and Hospitality, 98-117 , 2024
    2024
    Citations: 9
  • A comparative study of the antibacterial activity of the ethanolic extracts of
    M Baroh, S Ahmed, S Das
    Vitex negunda, 183-187 , 2012
    2012
    Citations: 9