Santhanakrishnan D

@srcas.ac.in

Associate Professor
Sri Ramakrishna College of Arts & Science

RESEARCH, TEACHING, or OTHER INTERESTS

Business, Management and Accounting, Multidisciplinary, Marketing, Business, Management and Accounting
2

Scopus Publications

59

Scholar Citations

5

Scholar h-index

Scopus Publications

  • Design and Development of a Big Data Analytics Framework for Health Care Management Using Machine Learning
    K. Premalatha, D. Santhanakrishnan, S. Mohan, M. Umamaheswari, R.K. Sudhamathi, V. Maheswari
    4th International Conference on Applied Artificial Intelligence and Computing Icaaic 2025, 2025
    Breast cancer is the second most frequent malignancy in women and the primary cause of death from metastases. Breast cancer typically originates in the lymph nodes. Early detection is very important for good treatment. Low level risk patients will avoid costly chemotherapy treatment, which is often reserved for high-risk cases because to long-term negative effects. Early identification and treatment have considerably increased survival rates. This research aims to improve breast cancer categorization and diagnosis by developing and implementing improved Convolutional Neural Network (CNN) techniques. Breast cancer detection is challenging owing to concerns with noise, color contrast, and accurate feature extraction. To address these challenges, the research introduces a novel CNN based framework that integrates several sophisticated techniques for enhanced efficiency. Experimental results reveal that the proposed model outperforms traditional methods in accuracy, specificity, Area under the curve (AUC), F1 score, and sensitivity. The findings demonstrates that the suggested framework can potentially transform cancer in breast classification methodologies, to aid in the early detection and diagnosis of cancer in breast patients.
  • AI-Powered EV Consumer Trends and Range Forecasting for Sustainable Mobility
    M. Umamaheswari, Rajeesh Kumar M, M. Suresh Kumar, D. Santhanakrishnan, S. Singathurai, S. Thangamani
    Proceedings of 8th International Conference on Inventive Computation Technologies Icict 2025, 2025
    This paper suggests a new approach for range forecasting of electric vehicles that uses cloud computing and random forest regression (RFR) techniques. Due to the increasing popularity of EVs, the accurate forecasting of range is becoming essential for passenger comfort as well as successful route planning. Classical range calculating methods can be incorrect some times because of fluctuating driving conditions and a drain in the battery. It leverages the processing power of the cloud to aggregate and process huge volumes of real-time data on factors such as weather, traffic, and altitude that influence EV range. Then it uses a robust machine learning (ML) algorithm for RFR to reliably forecast EV range by simulating the subtle interactions among these factors. Experiments demonstrate that this method is effective, performing better than sophisticated range estimation methods. Cloud computing's scalability and flexibility also make it easy to integrate forecast models into existing EV navigation systems, enabling drivers to obtain accurate range estimates in real-time based on their conditions. It will enhance the use and reliability of EVs, motivating more individuals to purchase and utilize these eco-friendly vehicles.

RECENT SCHOLAR PUBLICATIONS

  • Perception and Adoption of AI-Enabled Features in EVs: Evidence from Coimbatore consumers
    Y Ojha, D Santhanakrishnan
    2026.0
  • Design and Development of a Big Data Analytics Framework for Health Care Management Using Machine Learning
    K Premalatha, D Santhanakrishnan, S Mohan, M Umamaheswari, ...
    2025 4th International Conference on Applied Artificial Intelligence and … , 2025
    2025.0
  • AI-Powered EV Consumer Trends and Range Forecasting for Sustainable Mobility
    M Umamaheswari, MS Kumar, D Santhanakrishnan, S Singathurai, ...
    2025 International Conference on Inventive Computation Technologies (ICICT … , 2025
    2025.0
    Citations: 3
  • Sustainable Marketing Practices in 4PL Services: Evaluating the Perceptions and Behaviour of Customers towards Environmentally-Friendly Logistics Solutions
    P Keerthivasan, D Santhanakrishnan
    Int. J. Sci. Res. in Multidisciplinary Studies Vol 11 (4) , 2025
    2025.0
    Citations: 3
  • A STUDY ON GENDER PERSPECTIVES IN INDIAN PHILOSOPHY: PAST AND PRESENT
    P Keerthivasan, D Santhanakrishnan
    Organized by, 28 , 2025
    2025.0
  • Cyber threats and their impact on portfolio management: Risk assessment and mitigation strategies
    NB Dharshini, DD Santhanakrishnan
    International Journal of Creative Research Thoughts (IJCRT) 13 (1), e548-e551 , 2025
    2025.0
    Citations: 7
  • Financial performance analysis of Titan Company Limited
    S Aswath, DD Santhanakrishnan
    International Journal of Creative Research Thoughts (IJCRT) 13 (1), b505-b508 , 2025
    2025.0
    Citations: 6
  • ARTIFICIAL INTELLIGENCE IN SUSTAINABLE SUPPLY CHAIN MANAGEMENT: A COMPREHENSIVE REVIEW
    D DIVYA, D SANTHANAKRISHNAN
    2024.0
    Citations: 3
  • National Conference on
    R Finance, F Role
    2024.0
  • Corporate social responsibility impact on corporate financial performance
    D Santhanakrishnan, MK Mukeshbalaji, R Arunprakash
    International Journal of Advances in Engineering and Management (IJAEM) 6 (4 … , 2024
    2024.0
    Citations: 9
  • A STUDY ON CONSUMER PREFERENCE TO PURCHASE OF GROCERIES FROM ONLINE WITH REFERENRCE TO BIG BASKET
    MP Aiswarya, D Santhanakrishnan
    Journal of the Oriental Institute 72 (5), 109 , 2024
    2024.0
    Citations: 4
  • INNOVATIONS IN DIGITALIZED FINCLUSION
    D DIVYA, D SANTHANAKRISHNAN
    DIGITALIZED FINCLUSION, 97 , 2023
    2023.0
  • Impact of CSR on Corporate Sustainability
    D Santhanakrishnan
    2023.0
  • An Analysis of Technology Trends and their Impact on the Globalization of Business.
    D Santhanakrishnan, D Renukadevi, P Manochithra, M Sathyapriya
    International Journal of Early Childhood Special Education 14 (3) , 2022
    2022.0
    Citations: 8
  • CHOICE CRITERION OF 4PL (FORTH PARTY LOGISTICS) SERVICES IN INDIA
    D Santhanakrishnan
    2021.0
    Citations: 1
  • A Study on the Survey Of Third Party Logistics Services Companies In TamilNadu
    D Santhanakrishnan
    International Journal of Multidisciplinary Research and Modern Education 5, 154 , 2019
    2019.0
    Citations: 8
  • Selection criteria of third party logistics services
    D Santhanakrishnan, H Balakrishnan
    International Journal of Interdisciplinary Research in Arts and Humanities 1 … , 2016
    2016.0
    Citations: 4
  • Corporate Marketing Strategies–Use of Digital Marketing for International Business
    H Balakrishnan, D Santhanakrishnan
    International Journal of Marketing Management and Research 14 (2), 112-116 , 2014
    2014.0
    Citations: 2
  • PG and Research Department of International Business.
    D Santhanakrishnan
  • A Study on the Impact of Neuromarketing on Consumer Purchase Intention with Special Reference to Coimbatore District
    D Santhanakrishnan, P Pirakatheeswari, D Divya, N Amsaveni, ...

MOST CITED SCHOLAR PUBLICATIONS

  • Corporate social responsibility impact on corporate financial performance
    D Santhanakrishnan, MK Mukeshbalaji, R Arunprakash
    International Journal of Advances in Engineering and Management (IJAEM) 6 (4 … , 2024
    2024.0
    Citations: 9
  • An Analysis of Technology Trends and their Impact on the Globalization of Business.
    D Santhanakrishnan, D Renukadevi, P Manochithra, M Sathyapriya
    International Journal of Early Childhood Special Education 14 (3) , 2022
    2022.0
    Citations: 8
  • A Study on the Survey Of Third Party Logistics Services Companies In TamilNadu
    D Santhanakrishnan
    International Journal of Multidisciplinary Research and Modern Education 5, 154 , 2019
    2019.0
    Citations: 8
  • Cyber threats and their impact on portfolio management: Risk assessment and mitigation strategies
    NB Dharshini, DD Santhanakrishnan
    International Journal of Creative Research Thoughts (IJCRT) 13 (1), e548-e551 , 2025
    2025.0
    Citations: 7
  • Financial performance analysis of Titan Company Limited
    S Aswath, DD Santhanakrishnan
    International Journal of Creative Research Thoughts (IJCRT) 13 (1), b505-b508 , 2025
    2025.0
    Citations: 6
  • A STUDY ON CONSUMER PREFERENCE TO PURCHASE OF GROCERIES FROM ONLINE WITH REFERENRCE TO BIG BASKET
    MP Aiswarya, D Santhanakrishnan
    Journal of the Oriental Institute 72 (5), 109 , 2024
    2024.0
    Citations: 4
  • Selection criteria of third party logistics services
    D Santhanakrishnan, H Balakrishnan
    International Journal of Interdisciplinary Research in Arts and Humanities 1 … , 2016
    2016.0
    Citations: 4
  • AI-Powered EV Consumer Trends and Range Forecasting for Sustainable Mobility
    M Umamaheswari, MS Kumar, D Santhanakrishnan, S Singathurai, ...
    2025 International Conference on Inventive Computation Technologies (ICICT … , 2025
    2025.0
    Citations: 3
  • Sustainable Marketing Practices in 4PL Services: Evaluating the Perceptions and Behaviour of Customers towards Environmentally-Friendly Logistics Solutions
    P Keerthivasan, D Santhanakrishnan
    Int. J. Sci. Res. in Multidisciplinary Studies Vol 11 (4) , 2025
    2025.0
    Citations: 3
  • ARTIFICIAL INTELLIGENCE IN SUSTAINABLE SUPPLY CHAIN MANAGEMENT: A COMPREHENSIVE REVIEW
    D DIVYA, D SANTHANAKRISHNAN
    2024.0
    Citations: 3
  • Corporate Marketing Strategies–Use of Digital Marketing for International Business
    H Balakrishnan, D Santhanakrishnan
    International Journal of Marketing Management and Research 14 (2), 112-116 , 2014
    2014.0
    Citations: 2
  • CHOICE CRITERION OF 4PL (FORTH PARTY LOGISTICS) SERVICES IN INDIA
    D Santhanakrishnan
    2021.0
    Citations: 1
  • DIGITAL FINANCIAL LITERACY
    D Santhanakrishnan
    Citations: 1
  • Perception and Adoption of AI-Enabled Features in EVs: Evidence from Coimbatore consumers
    Y Ojha, D Santhanakrishnan
    2026.0
  • Design and Development of a Big Data Analytics Framework for Health Care Management Using Machine Learning
    K Premalatha, D Santhanakrishnan, S Mohan, M Umamaheswari, ...
    2025 4th International Conference on Applied Artificial Intelligence and … , 2025
    2025.0
  • A STUDY ON GENDER PERSPECTIVES IN INDIAN PHILOSOPHY: PAST AND PRESENT
    P Keerthivasan, D Santhanakrishnan
    Organized by, 28 , 2025
    2025.0
  • National Conference on
    R Finance, F Role
    2024.0
  • INNOVATIONS IN DIGITALIZED FINCLUSION
    D DIVYA, D SANTHANAKRISHNAN
    DIGITALIZED FINCLUSION, 97 , 2023
    2023.0
  • Impact of CSR on Corporate Sustainability
    D Santhanakrishnan
    2023.0
  • PG and Research Department of International Business.
    D Santhanakrishnan