Rodrigo Marques de Almeida Guerra

Verified @gmail.com

CCSH/Departamento de Ciências Administrativas
UFSM - Universidade Federal de Santa Maria

Rodrigo Marques de Almeida Guerra


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https://researchid.co/rmaguerra
5

Scopus Publications

258

Scholar Citations

8

Scholar h-index

8

Scholar i10-index

Scopus Publications

  • Integration, readiness, flexibility and demand uncertainty in the post-COVID-19 period: perspectives from a Brazilian supply chain
    Roberto Nascimento Peixe, Rodrigo Marques de Almeida Guerra, Marcus Frantz Alberto, Ana Paula Brum Zavarise
    Management Research, 2026
    Purpose Research on supply chains remains necessary, especially in times of uncertainty and instability. However, there is a limited number of publications conducted in emerging countries. This paper aims to investigate the moderating effect of demand uncertainty on integration, readiness and flexibility on the responsiveness of a supply chain in the manufacturing sector of machinery and equipment for transport and lifting loads. Design/methodology/approach The authors used hierarchical regression, exploratory and confirmatory factor analysis and structural equation modeling to evaluate a sample of 213 supply chain managers. Findings The negative effect of demand uncertainty on all three dimensions strengthens supply chains in the postcrisis period. Demand uncertainty moderates integration, readiness and flexibility over responsiveness. Supply chains should use adaptive strategies, mitigate demand uncertainty and conduct resilient processes in postcrisis periods. Research limitations/implications The study offers insights for managers affected in postcrisis periods, such as the pandemic. This study investigates a sample of supply chain managers. Practical implications The results contribute to effective decision-making by managers, aiming at linking integration, readiness, flexibility and responsiveness in supply chains with demand uncertainty, especially in postcrisis periods. Originality/value Despite the adversities, the supply chain overcame demand uncertainty and maintained its operations through integration, readiness, flexibility and responsiveness strategies. The model is unprecedented and was applied to a supply chain undergoing consolidation.
  • Mediation of learning orientation on market orientation and business performance: evidence from Brazilian Small and Medium Enterprises (SMEs)
    Rodrigo Marques de Almeida Guerra, Maria Emilia Camargo
    Benchmarking, 2024
    PurposeThe aim of this study is to investigate the mediating effect of learning orientation on the market orientation and business performance of industrial Small and Medium Enterprises (SMEs) in the metal-mechanic and wine sectors in southern Brazil, an emerging economy country.Design/methodology/approachSurvey data were collected from 309 Brazilian managers of SMEs in the metal-mechanic and wine sectors. The study analyzed overall model fit and causal relationships by confirmatory factor analysis and structural equation modeling.FindingsThe survey results show that there is a positive and significant relationship between the variables market orientation, learning orientation and business performance in the investigated sectors. Learning orientation mediates the relationship between market orientation and business performance.Practical implicationsThis article provides insight to guide industrial managers of Brazilian SMEs in the metal-mechanic and wine sectors in a prosperous region with a thriving economy. The mediating effect of learning orientation can help managers in their commitment to learning, market vision and open-mindedness in teams that work with multiple orientations.Originality/valueFew studies focus on analyzing the mediating effect of learning orientation in industrial SMEs in the metal-mechanic and wine sectors. This article differs from others due to the relationships between the constructs, LO mediation over MO and BP, relevance of the investigated sectors for the region and multiple guidelines for managers of the investigated SMEs. Previous studies are scarce on the indirect effect of LO on MO and BP in developing countries.
  • Effect of international entrepreneurial orientation on the organisational performance of Brazilian exporting companies
    Rodrigo Marques de Almeida Guerra, Roberta Gizelle Macêdo Alves Farinha
    Contemporary Entrepreneurship Issues in International Business, 2021
    Although international entrepreneurial orientation (IEO) is a topic widely discussed in national and international journals, little is known about its relationship with organisational performance (OP), particularly of exporting companies located in emerging economies. Research involving the theory of Resource-based Vision (RBV) may depend on the context in which companies operate. We measure the strength of the dimensions of innovativeness, proactivity and risk-taking in relation to the variables’ growth in sales and profitability of companies located in the states of the North and Northeast regions of Brazil, which is an emerging economy. The data were collected through a questionnaire completed by 121 companies registered in the database of the MDIC (Ministry of Economy, Development, Industry and Commerce) related to three sectors of the National Classification of Economic Activity (CNAE) The five-point Likert scale involved the dimensions of IEO and organisational performance. The data were analysed using descriptive statistics, correlation, confirmatory factor analysis and modelling of structural equations. The results of this study have generated several practical implications for managerial decision-making due to the fact that the regions covered have strategic resources, export potential and diversity of human resources. This research contributed to fill the literature gap in the relationship between the dimensions of IEO and the OP of exporting companies located in an emerging-economy country. The results revealed a positive and significant effect for seven of the nine hypotheses. Only the links between innovativeness and profitability, and risk-taking and profitability have not been confirmed. The other hypotheses about innovativeness, proactivity, sales growth, profitability and stakeholders were statistically supported. Empirical evidence of the effect of the dimensions of IEO on OP reinforces the results of previous research, in addition to expanding the scope of investigation for future research.
  • Implementation of TRF autonomation with the operation of an automotive industry stick large
    Espacios, 2013
  • Identification of bottlenecks in the planning and production control: A case study
    Rodrigo Marques de Almeida Guerra, Maria Emilia Camargo, Marta Elisete Ventura da Motta
    40th International Conference on Computers and Industrial Engineering Soft Computing Techniques for Advanced Manufacturing and Service Systems Cie40 2010, 2010
    This article was developed in a small clothing company in the city of Santa Cruz do Capibaribe-PE. This report describes the stages of manufacture of products made by the company and lists the main elements of the supply chain that adversely affect the area of planning and production control and is therefore considered bottlenecks. In view of optimization and efficiency of processes developed by the company under study listed out a series of factors that minimize the losses in the process of making and achieving productivity gains of the company.

RECENT SCHOLAR PUBLICATIONS

  • Integration, readiness, flexibility and demand uncertainty in the post-COVID-19 period: perspectives from a Brazilian supply chain
    RN Peixe, RMA Guerra, MF Alberto, APB Zavarise
    Management Research: Journal of the Iberoamerican Academy of Management 24 … , 2026
    2026
    Citations: 1
  • Circular and Sustainable Business Model Innovation: Formulating an Integrated Concept Through A Systematic Literature Review
    AR de Araujo, RM de Almeida Guerra, DL Junior, JM Kneipp, ...
    Circular Economy and Sustainability 6 (2), 82 , 2026
    2026
  • Exploring the Integration of Sustainability and Digital Transformation as an Organizational Strategy: A Systematic Literature Review and Guidance for Future Research
    IM Kumer, J Richter, MF Alberto, RMA Guerra
    Revista de Administração da UFSM 18 (4), e3 , 2025
    2025
    Citations: 1
  • Explorando a Integração da Sustentabilidade e Transformação Digital como Estratégia Organizacional: Uma Revisão Sistemática da Literatura e Orientação para Pesquisa Futura …
    IM Kumer, J Richter, MF Alberto, RMA Guerra
    Revista de Administração da UFSM 18, e3 , 2025
    2025
  • Mediation of learning orientation on market orientation and business performance: evidence from Brazilian Small and Medium Enterprises (SMEs)
    RMA Guerra, ME Camargo
    Benchmarking: An International Journal 31 (2), 590-610 , 2024
    2024
    Citations: 23
  • Ambidexterity and organizational performance of Brazilian exporting companies
    RM de Almeida Guerra, ILC Souza
    Internext 17 (3) , 2022
    2022
    Citations: 6
  • DIMENSIONS OF AMBIDEXTERITY AND ORGANIZATIONAL PERFORMANCE OF BRAZILIAN EXPORTING COMPANIES.
    RM de Almeida Guerra, IL Campos Souza
    Internext: Revista Electrônica de Negócios Internacionais da ESPM 17 (3) , 2022
    2022
    Citations: 2
  • Efeito moderador da crise econômica e da turbulência de mercado em pequenas empresas da Amazônia Legal
    RM de Almeida Guerra, LFD Lopes, ME Camargo
    Revista Ibero-Americana de Estratégia 21 (2), e21013-e21013 , 2022
    2022
    Citations: 1
  • MODERATING EFFECT OF THE ECONOMIC CRISIS AND MARKET TURBULENCE IN SMALL COMPANIES IN THE LEGAL AMAZON.
    RM de Almeida Guerra, LF Dias Lopes, ME Camargo
    Revista Ibero-Americana de Estratégia (RIAE) 21 , 2022
    2022
    Citations: 1
  • Dimensões da ambidesteridade e desempenho organizacional das empresas exportadoras brasileiras
    RM de Almeida Guerra, ILC Souza
    Revista Eletrônica de Negócios Internacionais: Internext 17 (3), 365-380 , 2022
    2022
  • Effect of International Entrepreneurial Orientation on the Organisational Performance of Brazilian Exporting Companies
    RM de Almeida Guerra, RGMA Farinha
    Professor of International Business, University of Eastern Finland, 59 , 2021
    2021
  • Entrepreneurial Resilience and Market Turbulence in SMEs: Perspectives From the COVID-19 Pandemic Context
    RM de Almeida Guerra, LMBB Cardoso, NM Nogueira, MP Carneiro
    Using Strategy Analytics to Measure Corporate Performance and Business Value … , 2021
    2021
  • Understanding the logic of organizational ambidexterity
    RM de Almeida Guerra, ME Camargo
    Revista Pensamento Contemporâneo em Administração 15 (1), 90-106 , 2021
    2021
    Citations: 10
  • Efeito da orientação empreendedora sobre a performance organizacional
    RM de Almeida Guerra, RGMA Farinha, ILC Souza, ME Camargo
    Revista Brasileira de Gestão e Desenvolvimento Regional 16 (2) , 2020
    2020
    Citations: 1
  • Entrepreneurial orientation effect on organizational performance
    RMA Guerra, RGMA Farinha, I Leonan, ME Camargo
    2020
    Citations: 1
  • Criação de spin-offs acadêmicos: uma análise dos critérios determinantes de desempenho
    P Nesello, RM de Almeida Guerra, TM Macedo, PP Ganzer, ME Camargo, ...
    GESTÃO E DESENVOLVIMENTO 16 (3), 33-57 , 2019
    2019
    Citations: 3
  • Análise de modelos rivais de mobile marketing
    RM de Almeida Guerra, PJ Knebel, ME Camargo
    GESTÃO. Org 17 (2), 169-183 , 2019
    2019
  • Jornada de trabalho flexível: um estudo por meio da análise de cluster
    PL Mello, RM de Almeida Guerra, DL Bertollo, ME Camargo
    Pensamento & Realidade 33 (1), 52-69 , 2018
    2018
    Citations: 1
  • Capacidades dinâmicas em organizações sem fins lucrativos: uma proposta de mensuração para o terceiro setor
    VAG Tondolo, RRP Tondolo, ME Camargo, RM de Almeida Guerra
    Revista Eletrônica Científica do CRA-PR-RECC 5 (1), 18-33 , 2018
    2018
    Citations: 10
  • LIDERANÇA TRANSACIONAL E TRANSFORMACIONAL: UMA ANÁLISE FATORIAL EXPLORATÓRIA SOBRE AS VARIÁVEIS INFLUENCIADORAS/VARIABLES INFLUENCING TRANSITIONAL AND TRANSFORMATIONAL …
    RM de Almeida Guerra, S Tartarotti, ME Camargo
    Revista Eletrônica de Administração e Turismo-ReAT 12 (6), 1482-1502 , 2018
    2018

MOST CITED SCHOLAR PUBLICATIONS

  • O que (ainda) podemos aprender sobre capacidades dinâmicas
    RM de Almeida Guerra, VAG Tondolo, ME Camargo
    Revista Ibero Americana de Estratégia 15 (1), 44-64 , 2016
    2016
    Citations: 70
  • The role of technological capability in the internationalization of the company and new product success
    RM de Almeida Guerra, ME Camargo
    Revista Eletrônica de Negócios Internacionais (Internext) 11 (1), 49-62 , 2016
    2016
    Citations: 39
  • Mediation of learning orientation on market orientation and business performance: evidence from Brazilian Small and Medium Enterprises (SMEs)
    RMA Guerra, ME Camargo
    Benchmarking: An International Journal 31 (2), 590-610 , 2024
    2024
    Citations: 23
  • Planejamento das necessidades de materiais: ferramenta para a melhoria do planejamento e controle da produção
    RM de Almeida Guerra, MS da Silva, VAG Tondolo
    Revista Gestão da Produção Operações e Sistemas, 43-43 , 2014
    2014
    Citations: 19
  • Understanding the logic of organizational ambidexterity
    RM de Almeida Guerra, ME Camargo
    Revista Pensamento Contemporâneo em Administração 15 (1), 90-106 , 2021
    2021
    Citations: 10
  • Capacidades dinâmicas em organizações sem fins lucrativos: uma proposta de mensuração para o terceiro setor
    VAG Tondolo, RRP Tondolo, ME Camargo, RM de Almeida Guerra
    Revista Eletrônica Científica do CRA-PR-RECC 5 (1), 18-33 , 2018
    2018
    Citations: 10
  • Capacidades dinâmicas e ambidestria organizacional como variáveis mediadoras da relação entre orientação empreendedora e performance organizacional
    RMA Guerra
    2017
    Citations: 10
  • Implantação de um modelo de MRP em uma empresa de médio porte do setor moveleiro
    RM de Almeida Guerra, JV Schuster, VAG Tondolo
    Revista Gestão Industrial 9 (4) , 2014
    2014
    Citations: 10
  • Sobre a lógica das relações entre TQM e inovação: insights e proposições teóricas
    RM de Almeida Guerra, C Severiano Filho, VAG Tondolo
    Revista Eletrônica de Estratégia & Negócios 8 (3), 3-30 , 2015
    2015
    Citations: 8
  • Contribuições de um planejamento estratégico para uma empresa de médio porte produtora de sucos concentrados
    RM de Almeida Guerra, G Marmentini
    Brazilian Journal of Management and Innovation (Revista Brasileira de Gestão … , 2014
    2014
    Citations: 8
  • Ambidexterity and organizational performance of Brazilian exporting companies
    RM de Almeida Guerra, ILC Souza
    Internext 17 (3) , 2022
    2022
    Citations: 6
  • Capacidades Dinâmicas e Gestão do Conhecimento: principais achados de uma revisão sistemática da literatura
    RMA GUERRA, AC Fachinelli, VAG Tondolo, ME Camargo
    VII Encontro de Estudos em Estratégia, n. Brasilia Junho 2015 , 2015
    2015
    Citations: 6
  • Aspectos estratégicos e relacionais das alianças do tipo joint-venture: o caso de dois fabricantes da indústria automobilística
    M D’Agostini, RM de Almeida Guerra, RM Sartor, VAG Tondolo
    Revista Eletrônica de Ciência Administrativa 13 (2), 267-285 , 2014
    2014
    Citations: 6
  • Indicadores de Desempenho para a Logística Interna de uma Cooperativa Vitivinícola
    ME Camargo
    Revista Inteligência Competitiva , 2016
    2016
    Citations: 4
  • Overview of international publications on the innovation process: a bibliometric study
    RM de Almeida Guerra, MA Chiappin, RB Bertoni, PM Olea, ECH Dorion
    Independent journal of management & production 6 (1), 64-82 , 2015
    2015
    Citations: 4
  • Compreendendo a relação entre TQM HARD, SOFT e performance: uma abordagem teórica
    RM de Almeida Guerra, VAG Tondolo
    Revista Eletrônica de Estratégia & Negócios 8 (3), 244-275 , 2015
    2015
    Citations: 4
  • Criação de spin-offs acadêmicos: uma análise dos critérios determinantes de desempenho
    P Nesello, RM de Almeida Guerra, TM Macedo, PP Ganzer, ME Camargo, ...
    GESTÃO E DESENVOLVIMENTO 16 (3), 33-57 , 2019
    2019
    Citations: 3
  • What can we (still) learn about dynamic capabilities?
    RM de Almeida Guerra, VAG Tondolo, ME Camargo
    Revista Ibero-Americana de Estratégia 15 (1), 44-64 , 2016
    2016
    Citations: 3
  • Dynamics and design of autonomous attitude control of a satellite using fuzzy logic
    R Guera, SA Sandri, MLO Souza
    Anais do COBEM 97 , 1997
    1997
    Citations: 3
  • DIMENSIONS OF AMBIDEXTERITY AND ORGANIZATIONAL PERFORMANCE OF BRAZILIAN EXPORTING COMPANIES.
    RM de Almeida Guerra, IL Campos Souza
    Internext: Revista Electrônica de Negócios Internacionais da ESPM 17 (3) , 2022
    2022
    Citations: 2