DEIVA VEERALAKSHMI R

@gacw.in

Assistant Professor of Business Administration
Govindammal Aditanar College for Women Tiruchendur

DEIVA VEERALAKSHMI R


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https://researchid.co/rdeivaveeralakshmi

EDUCATION

M.B.A., M.A. (Public Administration)., M.Com Education Management., M.phil Management, M.Sc., psychology., P.G.D.C.A., Ph.D Business Administration, SLET, NET

RESEARCH, TEACHING, or OTHER INTERESTS

Organizational Behavior and Human Resource Management, General Business, Management and Accounting, Industrial relations, General Arts and Humanities
9

Scholar Citations

1

Scholar h-index

RECENT SCHOLAR PUBLICATIONS

  • Awareness about social marketing strategies of HUL & its impact on consumer preference for its products
    BM Deiva veeralakshmi .R
    asia pacific journal of Research 1 (06), 22-27 , 2019
    2019.0
  • A study on online shopping behaviour of customers
    RD veeralakshmi
    International Journal of Scientific Research and Management, 28-32 , 2013
    2013.0
    Citations: 9
  • A Study on the Leadership Style and Its Impact on Job Satisfaction and Job Performance of the Employees in Sterlite Copper Private Limited, Thoothukudi
    R Bhavani, MRD Veeralakshmi, MK Meena

MOST CITED SCHOLAR PUBLICATIONS

  • A study on online shopping behaviour of customers
    RD veeralakshmi
    International Journal of Scientific Research and Management, 28-32 , 2013
    2013.0
    Citations: 9
  • Awareness about social marketing strategies of HUL & its impact on consumer preference for its products
    BM Deiva veeralakshmi .R
    asia pacific journal of Research 1 (06), 22-27 , 2019
    2019.0
  • A Study on the Leadership Style and Its Impact on Job Satisfaction and Job Performance of the Employees in Sterlite Copper Private Limited, Thoothukudi
    R Bhavani, MRD Veeralakshmi, MK Meena

CONSULTANCY

Motivation and Psychological counselling

Industry, Institute, or Organisation Collaboration

Spoke Coordinator of Manonmaniam Sundaranar University, Entrepreneurship Development and Innovation cell HUB