sobharani thunga

@spmvv.ac.in

professor, communication and journalism
Sri Padmavati Mahila Visvavidyalayam

sobharani thunga


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https://researchid.co/sobharani

RESEARCH, TEACHING, or OTHER INTERESTS

Multidisciplinary
4

Scopus Publications

15

Scholar Citations

3

Scholar h-index

Scopus Publications

  • Green Pioneers in the Maze of Sustainability: Machine Learning Insights into the Drivers of Eco-Entrepreneurship
    T. Sobha Rani, V. Srikanth, K. Vasudha, Deepthi V, Md Shaik Amzad Basha
    International Conference on Distributed Computing and Optimization Techniques Icdcot 2024, 2024
    Background : This study seeks to identify the elements that motivate students to pursue green entrepreneurship. In order to help achieve sustainable development objectives, it aims to comprehend how students from NIT's views on environmental sustainability and their confidence in their own entrepreneurial talents impact the choice to launch environmentally conscious companies. Methods Used: Collecting data via a structured questionnaire centered on green qualities, opportunity recognition, green attractiveness, and entrepreneurial skills, the research used a mix of qualitative and quantitative methodologies. Key determinants of green entrepreneurship activity were identified by analyzing the replies using several machine learning algorithms. While previous research has shown that environmentally conscious business practices are important, no one has yet developed a model that takes into account individual characteristics, environmental factors, and legal requirements to foretell how an entrepreneur would behave under a green light. This study addresses a gap in the existing literature by presenting a new paradigm that explains the roles of regulatory frameworks and environmental knowledge as mediating and moderating factors, respectively, in influencing green entrepreneurship behavior. Results Achieved: Early findings from machine learning analysis indicate a robust relationship between the tendency to participate in green entrepreneurship and an individual's green desirability, opportunity perception, and entrepreneurial skill. The importance of these parameters in forecasting green entrepreneurial intents was shown by the strong predictive performance of models like Logistic Regression and AdaBoost classifiers exhibit superior performance. Concluding Remarks: This study presents a novel research framework that looks at how green attributes and entrepreneurial skills affect green entrepreneurship behavior. It then takes a look at how regulatory frameworks and environmental knowledge mediate this relationship, and how it all adds up to sustainable development.
  • The Role of Machine Learning in Cultivating Green Entrepreneurs: A Study of Governance in South Indian Educational Institutes
    T. Sobha Rani, V. Srikanth, K. Vasudha
    2023 3rd International Conference on Smart Generation Computing Communication and Networking Smart Gencon 2023, 2023
    The transition to a sustainable economy is imperative in the face of global environmental challenges. A pivotal element in this transformation is the cultivation of green entrepreneurship. This study investigates the role of governance in various educational institutions across South India in nurturing the entrepreneurial intentions of students towards establishing green ventures. By employing machine learning techniques on survey data, we aim to detract from the inclination to pursue green entrepreneurship. Despite the burgeoning need for sustainable business practices, there is a gap in understanding how institutional governance affects the propensity of students to embark on green entrepreneurial endeavors. This study addresses the gap by examining the drivers and deterrents within the educational ecosystems that influence students' entrepreneurial ambitions. To address the research problem, we utilized a data-driven approach, applying several machine learning models to predict the likelihood of entrepreneurial intentions among students. This predictive analysis helps in identifying the key institutional factors that could foster and hinder green entrepreneurial activities. Our methodology encompasses quantitative analysis of survey data collected from students across various institutions. The data underwent preprocessing, feature selection, and was subjected to machine learning models for classification. The analysis involved comparing the predictive power of Logistic Regression, Decision Trees, Random Forests, and SVMs. The findings indicate that certain governance practices within educational institutions significantly influence students' green entrepreneurial intentions. The Random Forest model, in particular, demonstrated high accuracy and provided deep insights into the influential factors driving these intentions.
  • Are Women Employees in Engineering Institutions Suffer from the Stress: An Investigation Approach
    T. Sobha Rani, L. Prathiba, Md Shaik Amzad Basha, Vikram Khangembam, M. Martha Sucharitha
    2023 International Conference for Advancement in Technology Iconat 2023, 2023
    Workplace stress could be detrimental to both the employer and its employees. The greatest ways to keep distress at bay in the workplace are via competent management and well-organized processes. Supervisors must recognize signs of staff distress and be prepared to provide assistance. Whenever an individual is confronted with job expectations and pressures exceeding their skillset and expertise, they experience stress connected to their employment. Workplace stress is common and could exacerbate stress when workers don’t perceive they have the backing of management or coworkers in dealing with the challenges they face. The term ”stressed” is frequently used as a justification for ineffective management and inadequate supervision, even though it is typically caused by a misunderstanding of the difference between pressure and challenge. Stress and other forms of adversity are at an all-time high, both in the job and in personal life. Employee stress could be further exacerbated by things like job uncertainty, excessive hours, frequent changes, workload, and unattainable targets. The purpose of this article is to understand the variables that contribute to high-stress levels amongst female faculty members in engineering institutions strain in the job atmosphere. One’s ability to manage stressful work situations, the amount of social help and assistance one receives, and the coping mechanisms one employs all play significant roles in how much stress one endures on the job. This research was done because it was necessary and important. In addition, women play a larger role in society than males do. This study suggests that women experience much high levels of stress than men do employment reasons, repercussions, roles and obligations of women faculty in engineering education, and possible remedies are all explored in this paper.
  • A study on linking connectivity between employee engagement and performance with reference in L&T info tech@bangalore
    International Journal of Management, 2020

RECENT SCHOLAR PUBLICATIONS

  • Managing stress at work place
    CN Dr.T. sobha rani, l. prathiba, E. Sravanathi
    Journal of Harbin University 44 , 2023
    2023
  • A STUDY ON STRESS MANAGEMENT AMONG WOMEN EMPLOYEES IN A.P
    Dr.T. sobha rani, l. prathiba
    JOURNAL OF INTERDISCIPLINARY CYCLE RESEARCH 15 (VII), 573-579 , 2023
    2023
  • A study on Causes and symptoms of Stress among Women Employees in A.P
    Dr.T. sobha rani, l. prathiba
    Inetrnational Journal of Novel Research and Development, 8 (7) , 2023
    2023
  • Life cycle assessment of Green Products vs Conventional products: A comparative study
    KV Dr.T. sobha rani, Dr.V Srikanth
    namibian-studies 33 (3(2023)) , 2023
    2023
  • Are Women Employees in Engineering Institutions Suffer from the Stress: An Investigation Approach
    TS Rani, L Prathiba, MSA Basha, V Khangembam, MM Sucharitha
    2023 International Conference for Advancement in Technology (ICONAT), 1-6 , 2023
    2023
    Citations: 2
  • Green Hrm: advantages, policies and practices
    KV Dr.T. sobha rani, Dr.V Srikanth
    BioGecko 12 (02,2023), 2289 , 2023
    2023
  • A Case Study on Stress Management in Modern Scenario
    Dr.T. sobha rani, L. prathiba, E. Sravanathi
    Mathematical Statistician and Engineering Applications 71, 8397-8402 , 2022
    2022
  • An Empirical Study on Identifying Employee Engagement Factors for Productivity in Startups
    V Deepti, TS Rani
    European Economic Letters (EEL) 12 (2), 143-159 , 2022
    2022
  • Green Entrepreneurship culture in Indian Educational Context.
    KV Dr.T. sobha rani, Dr.V Srikanth
    JECSE.net 14, 3085-3092 , 2022
    2022
  • A Case Study on Stress Management in Modern Scenario
    TS Rani, L Prathiba, E Sravanthi
    Mathematical Statistician and Engineering Applications 71 (4), 8397-8402 , 2022
    2022
  • A Study On Challenges Faced By Women Employees Working From Home During Covid–19
    TS RANI, L Prathiba
    NVEO-Natural volatiles & essential oils journal| NVEO, 13983-13996 , 2021
    2021
    Citations: 3
  • DESCRIPTIVE STUDY ON CHALLENGES OF EMPLOYEES IN PUBLIC SECTOR OF ANDHRAPRADESH
    TS RANI
    Journal of Contemporary Issues in Business and Government Vol 27 (01) , 2021
    2021
  • A STUDY ON LINKING CONNECTIVITY BETWEEN EMPLOYEE ENGAGEMENT AND PERFORMANCE WITH REFERENCE IN L & T INFO TECH@ BANGALORE
    TS Rani, V Deepti
    International Journal of Management (IJM) 11 (3) , 2020
    2020
    Citations: 5
  • WOMEN ENTREPRENEURSHIP–GOVERNMENT DREAMS TO TRANSFORM THE COUNTRY
    TS Rani, V Deepti
    Editorial Board 9 (2), 98 , 2020
    2020
  • Possibilities for Implementation of Information and Communication Technology by Tribal Women Entrepreneurs in Marketing of their Products
    DGV Dr. T. Sobha Rani, Dr. P. Neeraja
    Journals of the Gujarat Research Society 21 (16(2019)) , 2019
    2019
  • A STUDY ON IMPACT OF EMPLOYEE ENGAGEMENT ON EFFECTIVENESS OF THE START-UP IN SELECTED START-UPS
    V Deepti, TS Rani
    Advance and Innovative Research 6 (1(XXXII)), 19-24 , 2019
    2019
    Citations: 1
  • Start-up Growth in India- Opportunities and Challenges
    TS rani
    International Journal of Research and Analytical Reviews 5 (4), 42-46 , 2018
    2018
  • Review of Literature On Tribal Entrepreneurship”
    DRGV DR.T.Sobha rani, P. Neeraja
    Asia Pacific Journal of Research , 2018
    2018
  • Impact of Select Behavioural Factors Influence on the Investment Decision Making
    S Padma, TS Rani
    Sumedha Journal of Management 7 (4), 163-170 , 2018
    2018
  • Social media and social networking sites@ start-Ups
    VD T.Sobha rani
    Indian journal of media studies 12 (2), 94-97 , 2017
    2017

MOST CITED SCHOLAR PUBLICATIONS

  • A STUDY ON LINKING CONNECTIVITY BETWEEN EMPLOYEE ENGAGEMENT AND PERFORMANCE WITH REFERENCE IN L & T INFO TECH@ BANGALORE
    TS Rani, V Deepti
    International Journal of Management (IJM) 11 (3) , 2020
    2020
    Citations: 5
  • A Study On Challenges Faced By Women Employees Working From Home During Covid–19
    TS RANI, L Prathiba
    NVEO-Natural volatiles & essential oils journal| NVEO, 13983-13996 , 2021
    2021
    Citations: 3
  • Determinants of Dividends in Indian Pharmaceutical Companies
    T Sobha Rani, S PathaSarathi
    International Journal of Scientific and Research Publications 3 (5), 56-89 , 2013
    2013
    Citations: 3
  • Are Women Employees in Engineering Institutions Suffer from the Stress: An Investigation Approach
    TS Rani, L Prathiba, MSA Basha, V Khangembam, MM Sucharitha
    2023 International Conference for Advancement in Technology (ICONAT), 1-6 , 2023
    2023
    Citations: 2
  • A STUDY ON IMPACT OF EMPLOYEE ENGAGEMENT ON EFFECTIVENESS OF THE START-UP IN SELECTED START-UPS
    V Deepti, TS Rani
    Advance and Innovative Research 6 (1(XXXII)), 19-24 , 2019
    2019
    Citations: 1
  • Working capital management with reference to panyam cements and Mineralindustries Ltd
    TS Rani
    Asian Journal of Research in Business Economics and Management 3 (8), 139-151 , 2013
    2013
    Citations: 1
  • Managing stress at work place
    CN Dr.T. sobha rani, l. prathiba, E. Sravanathi
    Journal of Harbin University 44 , 2023
    2023
  • A STUDY ON STRESS MANAGEMENT AMONG WOMEN EMPLOYEES IN A.P
    Dr.T. sobha rani, l. prathiba
    JOURNAL OF INTERDISCIPLINARY CYCLE RESEARCH 15 (VII), 573-579 , 2023
    2023
  • A study on Causes and symptoms of Stress among Women Employees in A.P
    Dr.T. sobha rani, l. prathiba
    Inetrnational Journal of Novel Research and Development, 8 (7) , 2023
    2023
  • Life cycle assessment of Green Products vs Conventional products: A comparative study
    KV Dr.T. sobha rani, Dr.V Srikanth
    namibian-studies 33 (3(2023)) , 2023
    2023
  • Green Hrm: advantages, policies and practices
    KV Dr.T. sobha rani, Dr.V Srikanth
    BioGecko 12 (02,2023), 2289 , 2023
    2023
  • A Case Study on Stress Management in Modern Scenario
    Dr.T. sobha rani, L. prathiba, E. Sravanathi
    Mathematical Statistician and Engineering Applications 71, 8397-8402 , 2022
    2022
  • An Empirical Study on Identifying Employee Engagement Factors for Productivity in Startups
    V Deepti, TS Rani
    European Economic Letters (EEL) 12 (2), 143-159 , 2022
    2022
  • Green Entrepreneurship culture in Indian Educational Context.
    KV Dr.T. sobha rani, Dr.V Srikanth
    JECSE.net 14, 3085-3092 , 2022
    2022
  • A Case Study on Stress Management in Modern Scenario
    TS Rani, L Prathiba, E Sravanthi
    Mathematical Statistician and Engineering Applications 71 (4), 8397-8402 , 2022
    2022
  • DESCRIPTIVE STUDY ON CHALLENGES OF EMPLOYEES IN PUBLIC SECTOR OF ANDHRAPRADESH
    TS RANI
    Journal of Contemporary Issues in Business and Government Vol 27 (01) , 2021
    2021
  • WOMEN ENTREPRENEURSHIP–GOVERNMENT DREAMS TO TRANSFORM THE COUNTRY
    TS Rani, V Deepti
    Editorial Board 9 (2), 98 , 2020
    2020
  • Possibilities for Implementation of Information and Communication Technology by Tribal Women Entrepreneurs in Marketing of their Products
    DGV Dr. T. Sobha Rani, Dr. P. Neeraja
    Journals of the Gujarat Research Society 21 (16(2019)) , 2019
    2019
  • Start-up Growth in India- Opportunities and Challenges
    TS rani
    International Journal of Research and Analytical Reviews 5 (4), 42-46 , 2018
    2018
  • Review of Literature On Tribal Entrepreneurship”
    DRGV DR.T.Sobha rani, P. Neeraja
    Asia Pacific Journal of Research , 2018
    2018