Ayush G Kottary

@staloysius.edu.in

Assistant Professor, Department of Business Administration (UG)
St Aloysius (Deemed to be University)

Ayush G Kottary


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https://researchid.co/ayushgkottary
As a Commerce and Management Postgraduate with a passion for Marketing and Investment, I leverage my skills in Management, Critical Thinking, Analytical Thinking, and Problem Solving to drive success. With a strong academic background, complemented by internships, research, and teaching experience, I excel in analyzing complex problems and developing innovative solutions.

Currently, I'm working as an Assistant Professor at St Aloysius Deemed to be University and I am a Research Scholar at the Department of Post Graduate Studies and Research in Commerce, Mangalore University, where I am pursuing my research interests. Additionally, I serve as an International Journal Reviewer and Educator, committed to sharing knowledge and inspiring others.

Let's connect and explore opportunities in Marketing, Investment, and Research!

EDUCATION

MBA (NET, KSET), MCom, PGDIBO, BCom

RESEARCH, TEACHING, or OTHER INTERESTS

Marketing, Business, Management and Accounting, Finance, Management Science and Operations Research
82

Scholar Citations

2

Scholar h-index

2

Scholar i10-index

RECENT SCHOLAR PUBLICATIONS

  • Assessing Dominance: An Exploration of Market Share Trends Among Top Five Leading Brands in The Global Automobile Industry
    AG Kottary, P PB
    International Journal of Business Management & Research 15 (1), 102-107 , 2025
    2025.0
  • Impact of Digital Marketing on Consumer Buying Decision - A Review of Literature
    A GK, J B
    International Journal of Business Management & Research 15 (1), 45-49 , 2025
    2025.0
  • Investment Decisions in the Digital Age: A Study of Demographic and Psychological Attributes Influencing Investment Behaviour in New Age Investment Products
    KA Shenoy, AG Kottary
    International Journal of Business Management & Research 15 (1), 108-114 , 2025
    2025.0
  • Impact of Dynamic Pricing Strategies on Consumer Trust and Loyalty In Mangalore City
    AG Kottary, S Prabhu
    International Journal of Business Management & Research 15 (1), 87-93 , 2025
    2025.0
  • Investigating the Relationship of Social Media on Investment Decisions of Young Adults in Mangaluru City of Karnataka
    KV Bhat, A GK
    International Journal of Business Management & Research 14 (1), 15-21 , 2024
    2024.0
  • Advanced Financial Management
    DKV Dr. Paul D'Souza, GK Ayush
    United Agencies , 2024
    2024.0
  • Eco-Friendly Digital Marketing: Strategies for Sustainable Consumer Behavior
    A GK, J Dr. B
    International Journal of Research in Academic World 2 (11), 04-07 , 2023
    2023.0
  • A Comparative Analysis of Sensex Movement & Selected Nifty Index with Special Reference to Investment Prospects
    MAGK Mr. Prashanth Kumar A. and Ms. Sumathi
    International Journal of Research in Academic World 2 (7), 177-184 , 2023
    2023.0
  • ANALYSIS OF FACTORS INFLUENCING INVESTMENT DECISION IN CRYPTOCURRENCIES WITH SPECIAL REFERENCE TO MANGALORE CITY OF KARNATAKA - AN INVESTORS PERSPECTIVE
    MPKAMS Mr. Ayush G.K
    International Journal of Advanced Research 10 (12), 449-455 , 2022
    2022.0
  • A STUDY ON RECENT PERFORMANCE OF STOCK MARKET AND ITS IMPLICATIONS ON THE ECONOMY
    AP Kumar, A G K, Sumati
    North Asian International Research Journal of Multidisciplinary 6 (12), 06-22 , 2020
    2020.0
  • An Analysis of Video Content Marketing in Social Media Marketing: With Special Reference to Effect of COVID-19 Pandemic
    GK Ayush
    Multidisciplinary Subjects for Research-II 2 (1) , 2020
    2020.0
  • Instagram Marketing in 2020: A Critical Analysis of Tools and Techniques of Instagram Marketing
    GK Ayush
    Multidisciplinary Subjects for Research-I 1, 255-260 , 2020
    2020.0
  • A STUDY ON CHALLENGES AND PROBLEMS IN RURAL DISTRIBUTION – WITH SPECIAL REFERENCE TO RURAL MARKETS OF DAKSHINA KANNADA DISTRICT OF KARNATAKA
    GK Ayush
    International Research Journal of Multidisciplinary Science & Technology 3 … , 2020
    2020.0
  • Changing Role Of Marketing In The Light Of Covid-19 Pandemic
    GK Ayush
    Economic, Social, Psychological, Political, Educational and Literary Impact … , 2020
    2020.0
  • A study on impact of covid-19 on digital marketing
    GK Ayush, KM Rakshith Gowda
    Vidyabharati International Interdisciplinary Research Journal, 225-228 , 2020
    2020.0
    Citations: 65
  • Importance of Trademark in Branding and Marketing
    GK Ayush
    Ajanta - An International Multidisciplinary Quarterly Research Journal 9 … , 2020
    2020.0
  • A study on advantages and disadvantages of online teaching during COVID-19 with special reference to Mangalore University students
    R Gowda, GK Ayush
    Vidyabharati International Interdisciplinary Research Journal, 73-78 , 2020
    2020.0
    Citations: 13
  • i Gowda, R.(2020). A Study on Impact of Covid-19 on Digital Marketing
    GK Ayush
    Vidyabharati International Interdisciplinary Research Journal (Special Issue … , 0
    Citations: 2
  • A Study on the Impact off COVID-19 on Digital Marketing
    GK Ayush, R Gowda
    Available at Vidyabharati International Interdisciplinary Research Journal … , 0
    Citations: 2
  • Challenges and Opportunities in Digital Marketing in the Post COVID-19 Pandemic Era
    MA GK, B Jagadeesh

MOST CITED SCHOLAR PUBLICATIONS

  • A study on impact of covid-19 on digital marketing
    GK Ayush, KM Rakshith Gowda
    Vidyabharati International Interdisciplinary Research Journal, 225-228 , 2020
    2020.0
    Citations: 65
  • A study on advantages and disadvantages of online teaching during COVID-19 with special reference to Mangalore University students
    R Gowda, GK Ayush
    Vidyabharati International Interdisciplinary Research Journal, 73-78 , 2020
    2020.0
    Citations: 13
  • i Gowda, R.(2020). A Study on Impact of Covid-19 on Digital Marketing
    GK Ayush
    Vidyabharati International Interdisciplinary Research Journal (Special Issue … , 0
    Citations: 2
  • A Study on the Impact off COVID-19 on Digital Marketing
    GK Ayush, R Gowda
    Available at Vidyabharati International Interdisciplinary Research Journal … , 0
    Citations: 2
  • Assessing Dominance: An Exploration of Market Share Trends Among Top Five Leading Brands in The Global Automobile Industry
    AG Kottary, P PB
    International Journal of Business Management & Research 15 (1), 102-107 , 2025
    2025.0
  • Impact of Digital Marketing on Consumer Buying Decision - A Review of Literature
    A GK, J B
    International Journal of Business Management & Research 15 (1), 45-49 , 2025
    2025.0
  • Investment Decisions in the Digital Age: A Study of Demographic and Psychological Attributes Influencing Investment Behaviour in New Age Investment Products
    KA Shenoy, AG Kottary
    International Journal of Business Management & Research 15 (1), 108-114 , 2025
    2025.0
  • Impact of Dynamic Pricing Strategies on Consumer Trust and Loyalty In Mangalore City
    AG Kottary, S Prabhu
    International Journal of Business Management & Research 15 (1), 87-93 , 2025
    2025.0
  • Investigating the Relationship of Social Media on Investment Decisions of Young Adults in Mangaluru City of Karnataka
    KV Bhat, A GK
    International Journal of Business Management & Research 14 (1), 15-21 , 2024
    2024.0
  • Advanced Financial Management
    DKV Dr. Paul D'Souza, GK Ayush
    United Agencies , 2024
    2024.0
  • Eco-Friendly Digital Marketing: Strategies for Sustainable Consumer Behavior
    A GK, J Dr. B
    International Journal of Research in Academic World 2 (11), 04-07 , 2023
    2023.0
  • A Comparative Analysis of Sensex Movement & Selected Nifty Index with Special Reference to Investment Prospects
    MAGK Mr. Prashanth Kumar A. and Ms. Sumathi
    International Journal of Research in Academic World 2 (7), 177-184 , 2023
    2023.0
  • ANALYSIS OF FACTORS INFLUENCING INVESTMENT DECISION IN CRYPTOCURRENCIES WITH SPECIAL REFERENCE TO MANGALORE CITY OF KARNATAKA - AN INVESTORS PERSPECTIVE
    MPKAMS Mr. Ayush G.K
    International Journal of Advanced Research 10 (12), 449-455 , 2022
    2022.0
  • A STUDY ON RECENT PERFORMANCE OF STOCK MARKET AND ITS IMPLICATIONS ON THE ECONOMY
    AP Kumar, A G K, Sumati
    North Asian International Research Journal of Multidisciplinary 6 (12), 06-22 , 2020
    2020.0
  • An Analysis of Video Content Marketing in Social Media Marketing: With Special Reference to Effect of COVID-19 Pandemic
    GK Ayush
    Multidisciplinary Subjects for Research-II 2 (1) , 2020
    2020.0
  • Instagram Marketing in 2020: A Critical Analysis of Tools and Techniques of Instagram Marketing
    GK Ayush
    Multidisciplinary Subjects for Research-I 1, 255-260 , 2020
    2020.0
  • A STUDY ON CHALLENGES AND PROBLEMS IN RURAL DISTRIBUTION – WITH SPECIAL REFERENCE TO RURAL MARKETS OF DAKSHINA KANNADA DISTRICT OF KARNATAKA
    GK Ayush
    International Research Journal of Multidisciplinary Science & Technology 3 … , 2020
    2020.0
  • Changing Role Of Marketing In The Light Of Covid-19 Pandemic
    GK Ayush
    Economic, Social, Psychological, Political, Educational and Literary Impact … , 2020
    2020.0
  • Importance of Trademark in Branding and Marketing
    GK Ayush
    Ajanta - An International Multidisciplinary Quarterly Research Journal 9 … , 2020
    2020.0
  • Challenges and Opportunities in Digital Marketing in the Post COVID-19 Pandemic Era
    MA GK, B Jagadeesh