Dr. Sanjeev Bansal

@sliet.ac.in

Professor, Management
SANT LONGOWAL INSTITUTE OF ENGINEERING AND TECHNOLOGY, LONGOWAL

Dr. Sanjeev Bansal


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https://researchid.co/sbansal.sliet

EDUCATION

MBA, Ph.D

RESEARCH, TEACHING, or OTHER INTERESTS

General Business, Management and Accounting, Strategy and Management, Marketing, Organizational Behavior and Human Resource Management
6

Scopus Publications

130

Scholar Citations

5

Scholar h-index

4

Scholar i10-index

Scopus Publications

  • Factors affecting the skills and overall career development: an empirical analysis among the employees of banking sector
    Manuja Garg, Sanjeev Bansal
    International Journal of Business Excellence, 2025
    Training and development are the most vital component of any organisation to build efficient and skilled manpower. The training program aims to give the knowledge, instructions, needful skills and instructions to the existing and new employees to perform the particular job. Therefore, this article analyses the various demographic variables related to the employees of the banking sector and their impact has been studied on the various extracted components like internal motivation, training objective and overall career development. It has been found that variables like the age group of the employees and the number of training programs attended by the bank employees have a significant impact on one of the three extracted components.
  • Improving the quality of process by eliminating the problems using lean tools – a case study
    Inderjit Singh Sodhi, Ankesh Mittal, Gurbhej Singh, Vimal Kumar, Sachit Vardhan, Sanjeev Bansal
    International Journal of Productivity and Quality Management, 2025
    Lean manufacturing (LM) is a philosophy that has gained popularity in recent years as a way to achieve business goals. LM is a combined system whose main focus is on the removal of waste by simultaneously reducing or minimising suppliers, customers, and internal waste. This paper presents a case study of a manufacturing company that implemented lean tools to improve their production process and eliminate problems. The aim of this research study is to distinguish between the working parameters as well as working conditions within the industry at the present time that is before implementation of LM and also to know the change in the working capacity and conditions of the plant itself after the changes made through LM tools and techniques. The results of this study showed that the implementation of these lean tools led to significant improvements in the production process, including eliminating the time consuming tasks, which saved lot of time by reducing the idle time during production.
  • Rural tourism in Himachal Pradesh in transition: Challenges for regional sustainability
    Vikas Verma, Rakesh Ahlawat, Mandeep Ghai, Sajeev Bansal
    Multidisciplinary Reviews, 2024
    To enhance the functioning of tourism, rural tourism plays a crucial role by involving the local community and creating alternative sources of income and employment in agricultural areas and mountainous (tribal) regions. This study aims to examine the state of rural tourism in Himachal Pradesh, utilizing document analysis, qualitative interviews with various focus groups, and engaging stakeholders in discussions. Recent challenges and trends in rural tourism in Himachal Pradesh were also assessed. Furthermore, the study evaluated the current marketing structure of Himachal Pradesh concerning rural tourism products. The key findings of this research highlight the need to establish a comprehensive framework for rural tourism at both the state and national levels, focusing on general guidelines and strategic aspects of rural tourism. Additionally, it suggests the implementation of integrated provisions in marketing and regional legislation, developed in close collaboration with local stakeholders.
  • Impact of training and development programmes on skills and overall career development of bank employees: the case of Punjab (India)
    Manuja Garg, Sanjeev Bansal
    International Journal of Services and Operations Management, 2023
    In this technological era, both public and private sectors are going through technological up gradation and becoming competitive in nature. With this, the banking sector is also facing a huge transformation in its working style by utilising the internet and mobile banking, etc., which is the symbiosis of technology and financial services. These services are proved to be the hottest area of development in banking sector. To upgrade their manpower, training and development programmes are the key aspects of any organisation. To validate the effect of these programmes this study analyses the sample of 400 employees of various public and private banks in Punjab (India). The analysis has been performed using multiple regression and structure equation modelling approaches and both the approaches reveals that there is a significant impact on the overall career development with training and development programmes.
  • The influence of social media on consumer purchase intention
    International Journal of Scientific and Technology Research, 2020
  • Product strategies by small retailers in Punjab
    International Journal of Scientific and Technology Research, 2019

RECENT SCHOLAR PUBLICATIONS

  • Addressing the Challenges and Advancing Dietary Solutions for Celiac Disease
    KP Neerja, Sanjeev Bansal, Kaushal K Prasad
    Punjab Science Congress 2025 , 2025
    2025
  • Talent Retention Strategies in the Steel Industry: Challenges, Practices, and Future Directions
    MKP Parul Mishra, Sanjeev Bansal
    SMK 5 , 2025
    2025
  • Women as Nation Builders: Entrepreneurship, Empowerment, and Economic Development in India
    SB Mandeep Kaur, Pawan Dhiman
    SMK 5 , 2025
    2025
  • Corporate Governance Mechanisms and Their Impact on the Performance of Indian Publicly Listed Firms
    SB Amit Chawla
    SMK 5 , 2025
    2025
  • Disruptive Innovation and Startup Success: A Strategic Analysis
    MAAK Sanjeev Bansal
    SMK 5 , 2025
    2025
  • Digital Transformation as a Driver of Innovation Performance in Startup Ecosystems: A Mixed-Methods Analysis
    RK Shubham Jayant, Sanjeev Bansal
    SMK 5 , 2025
    2025
  • Assessing the Effectiveness of Vocational Training in Enhancing Employment Opportunities in Punjab
    S Bansal
    Shiksha Mahakumbh 5 , 2025
    2025
  • Advanced Grammer Tutorials
    S Bansal, M Kumar
    2025
  • Improving the Quality of process by eliminating the problems using Lean Tools-A case study
    IS Sodhi, A Mittal, G Singh, V Kumar, S Vardhan, S Bansal
    International Journal of Productivity and Quality Management 45 (4), 420-434 , 2025
    2025
    Citations: 3
  • The significance of marketing in the era of artificial intelligence
    PK Sanjeev Bansal
    Journal of Management Research and Analysis, 2394 -2770 12 (1), 74 - 76 , 2025
    2025
  • Factors Affecting Job Satisfaction of Employees in Higher Education : A literature review
    SB Mandeep Kaur, Pawan Kumar Dhiman
    International Conference on Global Energy Summit, Institute of Business … , 2024
    2024
  • Rural tourism in Himachal Pradesh in transition: Challenges for regional sustainability
    V Verma, R Ahlawat, M Ghai, S Bansal
    Multidisciplinary Reviews 7 (1), 2024010-2024010 , 2023
    2023
    Citations: 22
  • Grammer Tutorials
    S Bansal, M Kumar
    2023
  • Entrepreneurship in Tourism and Hospitality
    S Bansal, M Kumar
    2023
  • Strategic Management in Tourism and Hospitality
    S Bansal, M Kumar
    2023
  • Impact of training and development programmes on skills and overall career development of bank employees: the case of Punjab (India)
    M Garg, S Bansal
    International Journal of Services and Operations Management 46 (1), 111-131 , 2023
    2023
  • Entrepreneurship Development of North East India
    S Bansal
    2022
  • Motivational drivers of customer engagement on social media in apparel retail sector in India.
    RS Bansal
    FLAME 2022 , 2022
    2022
  • A Study of Atrocities on Children as Portrayed in Mahesh Dattani's Thirty Days in September.
    M KAPIL, MK ARORA, S BANSAL
    Creative Forum 35 , 2022
    2022
  • Understanding the Crucial Factors for Post-Pandemic Adaptation: A Thematic Analysis Using NVIVO for Effective Leadership Development.
    V Chaturvedi, S Bansal
    IUP Journal of Organizational Behavior 21 (1) , 2022
    2022
    Citations: 22

MOST CITED SCHOLAR PUBLICATIONS

  • The Influence Of Social Media On Consumer Purchase Intention
    SBVG Renu
    INTERNATIONAL JOURNAL OF SCIENTIFIC & TECHNOLOGY RESEARCH 9 (3) , 2020
    2020.0
    Citations: 51
  • Rural tourism in Himachal Pradesh in transition: Challenges for regional sustainability
    V Verma, R Ahlawat, M Ghai, S Bansal
    Multidisciplinary Reviews 7 (1), 2024010-2024010 , 2023
    2023.0
    Citations: 22
  • Understanding the Crucial Factors for Post-Pandemic Adaptation: A Thematic Analysis Using NVIVO for Effective Leadership Development.
    V Chaturvedi, S Bansal
    IUP Journal of Organizational Behavior 21 (1) , 2022
    2022.0
    Citations: 22
  • A study on the factors affecting choice criteria of consumers for mobile handsets A comparative analysis in Ludhiana and Sangrur districts
    S Singla, S Bansal
    Asian Journal of Management and Research 2 (1), 443-456 , 2010
    2010.0
    Citations: 13
  • Small Retail Enterprises (SREs) And Their Role in Building Neighborhood Community In India
    PK Sanjeev Bansal
    IOSR Journal of Humanities And Social Science (IOSR-JHSS) 19 (05), 32 -35 , 2014
    2014.0
    Citations: 6
  • SWOT Analysis: What does FDI hold for the Indian Retail Sector in 21th century
    P Kumar, S Bansal
    International Journal of Research in Management, Economics & Commerce 5 (1 … , 2015
    2015.0
    Citations: 5
  • Improving the Quality of process by eliminating the problems using Lean Tools-A case study
    IS Sodhi, A Mittal, G Singh, V Kumar, S Vardhan, S Bansal
    International Journal of Productivity and Quality Management 45 (4), 420-434 , 2025
    2025.0
    Citations: 3
  • Creating employment in some indian industries by reducing the working shift timing
    MA Kumar, M Renu, S Bansal
    IOP Conference Series: Materials Science and Engineering 748 (1), 012005 , 2020
    2020.0
    Citations: 2
  • How to Engage your customer through Social Media
    BS Renu
    International Journal of Scientific Research and Review 7 (3), 677-684 , 2019
    2019.0
    Citations: 2
  • Social Media Influencing Consumer Buying Behaviour
    S Bansal, SM Renu, M Kumar
    Int J Emerg Technol 11 (4), 334-339 , 2020
    2020.0
    Citations: 1
  • Factors influencing brand switching behaviour among Indian youth: An empirical study of mobile service providers
    M Singh, S Bansal
    Journal of Management Research and Analysis, April-June 6 (2), 98-100 , 2019
    2019.0
    Citations: 1
  • Challenges and success mantras by unorganized retailers to cope with organized retailers in India
    S Bansal, P Kumar
    2014.0
    Citations: 1
  • Business Information Processing Through Electronic Commerce: Opportunities and Emerging Trends
    S Bansal, M Kumar, B Singh, M Kaur
    International Journal of Computer Science & Communication 1 (2), 195-198 , 0
    Citations: 1
  • Addressing the Challenges and Advancing Dietary Solutions for Celiac Disease
    KP Neerja, Sanjeev Bansal, Kaushal K Prasad
    Punjab Science Congress 2025 , 2025
    2025.0
  • Talent Retention Strategies in the Steel Industry: Challenges, Practices, and Future Directions
    MKP Parul Mishra, Sanjeev Bansal
    SMK 5 , 2025
    2025.0
  • Women as Nation Builders: Entrepreneurship, Empowerment, and Economic Development in India
    SB Mandeep Kaur, Pawan Dhiman
    SMK 5 , 2025
    2025.0
  • Corporate Governance Mechanisms and Their Impact on the Performance of Indian Publicly Listed Firms
    SB Amit Chawla
    SMK 5 , 2025
    2025.0
  • Disruptive Innovation and Startup Success: A Strategic Analysis
    MAAK Sanjeev Bansal
    SMK 5 , 2025
    2025.0
  • Digital Transformation as a Driver of Innovation Performance in Startup Ecosystems: A Mixed-Methods Analysis
    RK Shubham Jayant, Sanjeev Bansal
    SMK 5 , 2025
    2025.0
  • Assessing the Effectiveness of Vocational Training in Enhancing Employment Opportunities in Punjab
    S Bansal
    Shiksha Mahakumbh 5 , 2025
    2025.0