Dr.M.Lakshmi Bala

@kngac.ac.in

Head, Department of Business Administration
Kunthavai Naacchiyaar Government Arts College for Women

Dr.M.Lakshmi Bala


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https://researchid.co/lakshmibala

EDUCATION

Educational Qualification
S.No Course Institution University Year of passing Class
1 Ph.D Bharathidasan University Bharathidasan, Trichy. 2009
2 M.Phil Alagappa University Alagappa University 2006 Pass
3 PGDHET Department of Higher Education Technology. Bharathidasan University. 2005 First

4 M.B.A (Regular) P.S.G.R., Coimbatore Bharathiar University. Bharathiar University 1995 First

5 B.Com (Regular) Avinashilingam University,Coimbatore Avinashilingam University 1993 First

6. NET UGC e - certificate No 131030190 June 2013
44

Scholar Citations

3

Scholar h-index

1

Scholar i10-index

RECENT SCHOLAR PUBLICATIONS

  • The AI Revolution in Higher Education: How ArtificialIntelligence is Transforming Faculty Roles
    ML Bala
    GSB Insight: Journal of Business and Research 2 (1), 39-57 , 2025
    2025
    Citations: 1
  • PREDICTIVE MODELING OF WORK-LIFE BALANCE AMONG WOMEN TEACHERS IN TAMIL NADU USING MACHINE LEARNING ALGORITHMS
    J BHUVANESWARI, G THAMILVANAN, P GURU, L BALA M, ...
    Testing Psychometrics Methodology In Applied Psychology 1972-6325. 32 , 2025
    2025
  • “Leveraging the Metaverse for recruitment in the IT sector- A literature review”
    ML Bala
    Journal of Shanlax International Journal of Arts, Science and Humanities 11 … , 2024
    2024
    Citations: 3
  • The sway of Emotional Intelligence and its cutting-edge on the Performance of Employees
    VV Muthuswamy, ML Bala
    Przestrzeń Społeczna (Social Space) 22 (3), 257-276 , 2022
    2022
  • EXPLORING THE INFLUENCE OF CORPORATE SOCIAL RESPONSIBILITY PRACTICES ON BRAND SATISFACTION AND BRAND LOYALTY WITH RESPECT TO DAIRY PRODUCTS IN CHENNAI DISTRICT
    DS Kumar, ML Bala
    International Journal of Management (IJM) 13 (5) , 2022
    2022
    Citations: 1
  • Social Networking Site aspects and their impact on Perceived Trust and Repurchase Intention of Consumers towards Store Brand Food Products in Thiruvallur District
    LB Sampath Kumar
    Journal of the Maharaja Sayajirao University of Baroda 55 (1), 92-99 , 2021
    2021
  • Analysis of social media marketing Dimensions and their Impact on Trust and Purchase intention of consumers towardss electronic products in Chennai
    LB Sampath Kumar
    Studies in Indian Place Names 40 (3), 5646-5654 , 2020
    2020
  • Impact of perceived quality, brand image and brand trust on customer satisfaction and loyalty. A study of selected dairy products in Chennai
    LB Sampath Kumar
    Journal of the Gujarat Research Society 21 (13), 1073-1083 , 2019
    2019
    Citations: 5
  • Determinants of faculty retention at selected education institution in the state of Tamilnadu
    LB Jayavardhini
    INFOKARA RESEARCH 8 (10), 839-844 , 2019
    2019
  • A Study on Faculty Turnover Intentions Of Selected Higher Educational Institutions in the State of Tamilnadu
    LB Jayavardhini
    Science, Technology and Development 8 (10), 682-687 , 2019
    2019
    Citations: 4
  • Measuring the Influence of Emotional Intelligence on Organizational Commitment in services sector
    LB N. Akilandeswari
    INFOKARA RESEARCH 8 (10), 1-6 , 2019
    2019
  • Determine the impact of emotional intelligence on organizational commitment among bank employees in selected areas of Tamilnadu
    LB Agilandeswari
    A JOURNAL OF COMPOSITION THEORY 12 (9), 2132-2139 , 2019
    2019
  • A Study on Emotional Intelligence in Banks – An empirical study with special reference to Thanjavur District .
    NA Lakshmi Bala
    International Journal of Inrediscipilinary Research and Innovation 7 (2 … , 2019
    2019
  • A Study on Emotional Intelligence on involvement in Employee Performance in Banking Sector with special reference to Thanjavur District
    NA M.Lakshmi Bala
    International Journal of Emerging Technology 4 (6), 727-731 , 2019
    2019
  • A study on developing a retention strategy for qualified staff at the higher education in Thanjavur district”
    MLB V.R.Jayavardhini
    International Journal of Interdisciplinary Research and Innovations 6 (3) , 2018
    2018
  • Emotional Intelligence and Employee Performance
    MLB N.Agilandesswari
    International Journal of Scientific research in Computer Science … , 2018
    2018
  • The effect of Retail Pricing Strategies as Promotional Tool in organized Retail Sector in Tamil Nadu
    MLB A.M.Jenita
    International Journal of Scientific research in Computer Science … , 2018
    2018
  • A Study on Factors Influencing Employee Retention In Higher Educational Institution” in
    MLB V.R.Jayavardhini
    International Journal of Management Studies 5 , 2018
    2018
  • A Study on Employee Retention in Higher Education with Special Reference to Thanjavur District
    MLB V.R.Jayavardhini
    International Journal of Management Studies 5 (3) , 2018
    2018
  • “A Study on administrative improvement of Employee Retention In Higher Educational Institution Institution in Trichy District
    MLB V.R.Jayavardhini
    International Journal for Science and advance research in Technology 4 (6) , 2018
    2018

MOST CITED SCHOLAR PUBLICATIONS

  • “An Overview of Export Performance of Agricultural Products in India”
    LakshmiBala, Sudhakar
    IOSR Journal of Business and Management (IOSR-JBM) e-ISSN: 2278-487X, p … , 2017
    2017
    Citations: 27
  • Impact of perceived quality, brand image and brand trust on customer satisfaction and loyalty. A study of selected dairy products in Chennai
    LB Sampath Kumar
    Journal of the Gujarat Research Society 21 (13), 1073-1083 , 2019
    2019
    Citations: 5
  • A Study on Faculty Turnover Intentions Of Selected Higher Educational Institutions in the State of Tamilnadu
    LB Jayavardhini
    Science, Technology and Development 8 (10), 682-687 , 2019
    2019
    Citations: 4
  • “Leveraging the Metaverse for recruitment in the IT sector- A literature review”
    ML Bala
    Journal of Shanlax International Journal of Arts, Science and Humanities 11 … , 2024
    2024
    Citations: 3
  • Impact of Brand Equity on Purchase Intention: A Study of consumers of health food drinks in Chennai using Structural Euation Model
    MLB D.Sampath Kumar ,V.Vijay Anand
    International Journal of Applied Business and Economic Research 15 , 2017
    2017
    Citations: 3
  • The AI Revolution in Higher Education: How ArtificialIntelligence is Transforming Faculty Roles
    ML Bala
    GSB Insight: Journal of Business and Research 2 (1), 39-57 , 2025
    2025
    Citations: 1
  • EXPLORING THE INFLUENCE OF CORPORATE SOCIAL RESPONSIBILITY PRACTICES ON BRAND SATISFACTION AND BRAND LOYALTY WITH RESPECT TO DAIRY PRODUCTS IN CHENNAI DISTRICT
    DS Kumar, ML Bala
    International Journal of Management (IJM) 13 (5) , 2022
    2022
    Citations: 1
  • PREDICTIVE MODELING OF WORK-LIFE BALANCE AMONG WOMEN TEACHERS IN TAMIL NADU USING MACHINE LEARNING ALGORITHMS
    J BHUVANESWARI, G THAMILVANAN, P GURU, L BALA M, ...
    Testing Psychometrics Methodology In Applied Psychology 1972-6325. 32 , 2025
    2025
  • The sway of Emotional Intelligence and its cutting-edge on the Performance of Employees
    VV Muthuswamy, ML Bala
    Przestrzeń Społeczna (Social Space) 22 (3), 257-276 , 2022
    2022
  • Social Networking Site aspects and their impact on Perceived Trust and Repurchase Intention of Consumers towards Store Brand Food Products in Thiruvallur District
    LB Sampath Kumar
    Journal of the Maharaja Sayajirao University of Baroda 55 (1), 92-99 , 2021
    2021
  • Analysis of social media marketing Dimensions and their Impact on Trust and Purchase intention of consumers towardss electronic products in Chennai
    LB Sampath Kumar
    Studies in Indian Place Names 40 (3), 5646-5654 , 2020
    2020
  • Determinants of faculty retention at selected education institution in the state of Tamilnadu
    LB Jayavardhini
    INFOKARA RESEARCH 8 (10), 839-844 , 2019
    2019
  • Measuring the Influence of Emotional Intelligence on Organizational Commitment in services sector
    LB N. Akilandeswari
    INFOKARA RESEARCH 8 (10), 1-6 , 2019
    2019
  • Determine the impact of emotional intelligence on organizational commitment among bank employees in selected areas of Tamilnadu
    LB Agilandeswari
    A JOURNAL OF COMPOSITION THEORY 12 (9), 2132-2139 , 2019
    2019
  • A Study on Emotional Intelligence in Banks – An empirical study with special reference to Thanjavur District .
    NA Lakshmi Bala
    International Journal of Inrediscipilinary Research and Innovation 7 (2 … , 2019
    2019
  • A Study on Emotional Intelligence on involvement in Employee Performance in Banking Sector with special reference to Thanjavur District
    NA M.Lakshmi Bala
    International Journal of Emerging Technology 4 (6), 727-731 , 2019
    2019
  • A study on developing a retention strategy for qualified staff at the higher education in Thanjavur district”
    MLB V.R.Jayavardhini
    International Journal of Interdisciplinary Research and Innovations 6 (3) , 2018
    2018
  • Emotional Intelligence and Employee Performance
    MLB N.Agilandesswari
    International Journal of Scientific research in Computer Science … , 2018
    2018
  • The effect of Retail Pricing Strategies as Promotional Tool in organized Retail Sector in Tamil Nadu
    MLB A.M.Jenita
    International Journal of Scientific research in Computer Science … , 2018
    2018
  • A Study on Factors Influencing Employee Retention In Higher Educational Institution” in
    MLB V.R.Jayavardhini
    International Journal of Management Studies 5 , 2018
    2018