VIPIN VIHARI RAM TRIPATHI

@galgotiasuniversity.edu.in

Assistant Professor, Marketing Division
Galgotias University

VIPIN VIHARI RAM TRIPATHI


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https://researchid.co/vipintripathi

RESEARCH, TEACHING, or OTHER INTERESTS

Marketing, Business and International Management, Strategy and Management
8

Scopus Publications

54

Scholar Citations

4

Scholar h-index

2

Scholar i10-index

Scopus Publications

  • Analysing the influence of conscientiousness on job performance in India’s hotel industry: an empirical study
    Meghna, Rukmani Jaiswal, Vipin Vihari Ram Tripathi, Shruti Traymbak
    Quality and Quantity, 2026
  • Exploring the digital marketing strategies that drive business performance: a focus on technological capabilities as a mediator
    Gaurav Kumar Bisen, Sana Ashraf, Priya Yadav, Vipin Vihari Ram Tripathi
    International Journal of Industrial and Systems Engineering, 2026
  • Exploring the Role of Artificial Intelligence in Strengthening Operational Risk Resilience in the Insurance Sector
    Gaurav Kumar Bisen, Vipin Vihari Ram Tripathi, Manish Kumar Srivastava, Chandra Shekhar Singh, Saumya Tiwari
    Journal of Information and Knowledge Management, 2026
    Presently, leveraging artificial intelligence (AI) in the insurance domain can lead to economic and societal advantages that reach beyond the scope of insurers and their customers by bolstering risk consolidation and advancing risk diminishment, mitigation and proactive prevention. To foster the adoption of AI systems and realise these benefits, this research aims to investigate the role of AI in strengthening operational risk resilience (ORR) in the digital era. Also, research offers a comprehensive strategy for harnessing AI’s capabilities during disruptions to enhance ORR. The primary data were collected from 317 professionals from selected insurance organisations in India, including executives, managers and employees. Empirical testing of the study’s hypotheses was analysed through the structural equation modelling approach. The findings revealed that AI directly and positively impacted ORR and adaptive capabilities (AC), and the AC directly and positively impacted ORR. The implication of this research highlights that the insurance sector should be more flexible when implementing AI, and it effectively manages organisational risks and disruptions.
  • Fostering the Human Resource Management Role in the Sharing Economy
    Abhishek Anand, Pankaj Singh, Ankita Prabhakar, Vipin Vihari Ram Tripathi
    New Approaches and Innovations in Public Personnel Management, 2025
    Sharing economy has become the buzzword in international market. In the Neo-liberal environment, this construct has become highlighted in terms of both service oriented government sector and profit with growth oriented private sector. This is more evident since the impetus of Liberalization, Privatization & Globalization (LPG). The business world is volatile, uncertain, complex and ambiguous (VUCA). In this context, it becomes imperative to identify linkages between changing business dimensions like Gig economy, e-commerce platforms, Artificial Intelligence (AI) on evolving management practices like Human Resource Management. The paper also investigates and explores the areas of Human Resource Management (HRM) which have been affected by Sharing Economy. Simultaneously, the paper will also highlight the emerging and new professions which private world has developed to increase the employ-ability of the young graduates of technical disciplines.
  • Customer Service in the Age of Q-Commerce: Leveraging AI, Machine Learning, and Data Analytics to Deliver Personalized and Efficient Service Experiences
    Vipin Vihari Ram Tripathi, Gaurav Kumar Bisen, Avinash Mishra, Hemendra Sharma, Manish Kumar
    2025 7th International Conference on Information Systems and Computer Networks Iscon 2025, 2025
  • Evaluating the effect of financial literacy on saving behavior and financial well-being among employees of financial institutions
    Bipin Chauhan, Santosh Kumar, Sanny Kumar, Manish Kumar, Vipin Vihari Ram Tripathi
    Accounting Research Journal, 2025
    Purpose The purpose of this study is to discover the effect of FL influence on the saving behavior of financial institutions in India. Also to investigate the financial (knowledge, experience and confidence) impact on F_WEB in India. Design/methodology/approach The research “Evaluating the Effect of Financial Literacy on Saving Behavior and Financial Well-Being among Employees Toward Financial Institution” over a quantitative study. The technique of non-probability convenience sampling is used to discover the growth of employees and employed PLS-SEM analysis. Findings The findings reveal that financial experience (F_EXP) significantly influences saving behavior (F_SAB) with a p-value of 0.000, while financial knowledge (F_KNO) also significantly affects saving behavior with a p-value of 0.029. However, financial confidence (F_CON) does not significantly influence saving behavior, with a p-value of 0.435. Regarding financial well-being (F_WEB), financial knowledge (F_KNO) has a significant impact with a p-value of 0.000, and financial experience (F_EXP) also significantly affects financial well-being with a p-value of 0.000. Financial confidence (F_CON) does not significantly influence financial well-being, with a p-value of 0.834. Originality/value This study investigates the impact of financial literacy (FL) on savings behaviors and overall F_WEB in a rapidly changing economic climate, involving adults, students and salaried class members across various societal segments.
  • Marketing logistics and consumer behaviour: an empirical study on Indian e-shoppers
    Vipin Vihari Ram Tripathi, Manish Kumar Srivastava, Rukmani Jaiswal, Thakur Digbijay Singh, Amgad S. D. Khaled
    Cogent Business and Management, 2024
  • Investigating the Influence and Function of Artificial Intelligence in Contemporary Marketing Management: Marketing in the AI Era
    Swati Mahadev Patil, Avinash Manohar Kharat, Samiksha Jain, Vipin Vihari Ram Tripathi, Gaurav Kumar Bisen, et al.
    Proceedings 3rd International Conference on Advances in Computing Communication and Applied Informatics Accai 2024, 2024

RECENT SCHOLAR PUBLICATIONS

  • Exploring the Role of Artificial Intelligence in Strengthening Operational Risk Resilience in the Insurance Sector
    GK Bisen, VVR Tripathi, MK Srivastava, CS Singh, S Tiwari
    Journal of Information & Knowledge Management, 2650014 , 2026
    2026
  • Evaluating the effect of financial literacy on saving behavior and financial well-being among employees of financial institutions
    B Chauhan, S Kumar, S Kumar, M Kumar, VVR Tripathi
    Accounting Research Journal, 1-22 , 2026
    2026
  • Exploring the digital marketing strategies that drive business performance: a focus on technological capabilities as a mediator
    GK Bisen, S Ashraf, P Yadav, VVR Tripathi
    International Journal of Industrial and Systems Engineering 52 (2), 212-233 , 2026
    2026
    Citations: 1
  • Fostering the Human Resource Management Role in the Sharing Economy
    A Anand, P Singh, A Prabhakar, VVR Tripathi
    New Approaches and Innovations in Public Personnel Management, 89-120 , 2026
    2026
  • Leveraging finfluencer credibility for enhanced client engagement and investment decisions: insights from PLS-SEM
    VVR Tripathi, R Jaiswal, MK Srivastava, AK Srivastava
    International Journal of Global Business and Competitiveness 20 (2), 155-162 , 2025
    2025
    Citations: 2
  • Analysing the influence of conscientiousness on job performance in India’s hotel industry: an empirical study
    Meghna, R Jaiswal, VVR Tripathi, S Traymbak
    Quality & Quantity, 1-20 , 2025
    2025
  • Customer Service in the Age of Q-Commerce: Leveraging AI, Machine Learning, and Data Analytics to Deliver Personalized and Efficient Service Experiences
    VVR Tripathi, GK Bisen, A Mishra, H Sharma, M Kumar
    2025 7th International Conference on Information Systems and Computer … , 2025
    2025
  • Marketing logistics and consumer behaviour: an empirical study on Indian e-shoppers
    VVR Tripathi, MK Srivastava, R Jaiswal, TD Singh, ASD Khaled
    Cogent Business & Management 11 (1), 2397559 , 2024
    2024
    Citations: 18
  • Investigating the Influence and Function of Artificial Intelligence in Contemporary Marketing Management: Marketing in the AI Era
    SM Patil, AM Kharat, S Jain, VVR Tripathi, GK Bisen, A Joshi
    2024 International Conference on Advances in Computing, Communication and … , 2024
    2024
    Citations: 17
  • An Exploratory Study on the Scale Development for Perceived Attributes of Loyalty Programmes
    R Jaiswal, AK Srivastava, VVR Tripathi
    Journal of Informatics Education and Research 4 (1) , 2024
    2024
  • A Study on the Influence of Loyalty Programs on Impulsive Buying Behaviour
    VVR Tripathi, R Jaiswal
    COMMERCE RESEARCH REVIEW 1 (1), 58-72 , 2023
    2023
    Citations: 2
  • Leveraging Digital Advertising to Enhance Online Marketing Strategies: A Research Perspective
    AK Sharma, N Raparthi, VVR Tripathi, S Tiwari, S Dhote
    International Journal of Membrane Science and Technology 10 (3), 2920-2926 , 2023
    2023
    Citations: 2
  • Examining the influence of marketing logistics on e-shoppers’ satisfaction and post-purchase behaviour: Evidence from India
    VVR Tripathi, MK Srivastava, AK Mishra
    Journal of Informatics Education and Research 3 (2), 887-907 , 2023
    2023
    Citations: 4
  • Health welfare system in modern India revitalizing Indian Healthcare-Its potential and challenges
    VVR Tripathi, A Tripathi, S Jaiswal
    ZENITH International Journal of Multidisciplinary Research 9 (2), 178-193 , 2019
    2019
    Citations: 8

MOST CITED SCHOLAR PUBLICATIONS

  • Marketing logistics and consumer behaviour: an empirical study on Indian e-shoppers
    VVR Tripathi, MK Srivastava, R Jaiswal, TD Singh, ASD Khaled
    Cogent Business & Management 11 (1), 2397559 , 2024
    2024
    Citations: 18
  • Investigating the Influence and Function of Artificial Intelligence in Contemporary Marketing Management: Marketing in the AI Era
    SM Patil, AM Kharat, S Jain, VVR Tripathi, GK Bisen, A Joshi
    2024 International Conference on Advances in Computing, Communication and … , 2024
    2024
    Citations: 17
  • Health welfare system in modern India revitalizing Indian Healthcare-Its potential and challenges
    VVR Tripathi, A Tripathi, S Jaiswal
    ZENITH International Journal of Multidisciplinary Research 9 (2), 178-193 , 2019
    2019
    Citations: 8
  • Examining the influence of marketing logistics on e-shoppers’ satisfaction and post-purchase behaviour: Evidence from India
    VVR Tripathi, MK Srivastava, AK Mishra
    Journal of Informatics Education and Research 3 (2), 887-907 , 2023
    2023
    Citations: 4
  • Leveraging finfluencer credibility for enhanced client engagement and investment decisions: insights from PLS-SEM
    VVR Tripathi, R Jaiswal, MK Srivastava, AK Srivastava
    International Journal of Global Business and Competitiveness 20 (2), 155-162 , 2025
    2025
    Citations: 2
  • A Study on the Influence of Loyalty Programs on Impulsive Buying Behaviour
    VVR Tripathi, R Jaiswal
    COMMERCE RESEARCH REVIEW 1 (1), 58-72 , 2023
    2023
    Citations: 2
  • Leveraging Digital Advertising to Enhance Online Marketing Strategies: A Research Perspective
    AK Sharma, N Raparthi, VVR Tripathi, S Tiwari, S Dhote
    International Journal of Membrane Science and Technology 10 (3), 2920-2926 , 2023
    2023
    Citations: 2
  • Exploring the digital marketing strategies that drive business performance: a focus on technological capabilities as a mediator
    GK Bisen, S Ashraf, P Yadav, VVR Tripathi
    International Journal of Industrial and Systems Engineering 52 (2), 212-233 , 2026
    2026
    Citations: 1
  • Exploring the Role of Artificial Intelligence in Strengthening Operational Risk Resilience in the Insurance Sector
    GK Bisen, VVR Tripathi, MK Srivastava, CS Singh, S Tiwari
    Journal of Information & Knowledge Management, 2650014 , 2026
    2026
  • Evaluating the effect of financial literacy on saving behavior and financial well-being among employees of financial institutions
    B Chauhan, S Kumar, S Kumar, M Kumar, VVR Tripathi
    Accounting Research Journal, 1-22 , 2026
    2026
  • Fostering the Human Resource Management Role in the Sharing Economy
    A Anand, P Singh, A Prabhakar, VVR Tripathi
    New Approaches and Innovations in Public Personnel Management, 89-120 , 2026
    2026
  • Analysing the influence of conscientiousness on job performance in India’s hotel industry: an empirical study
    Meghna, R Jaiswal, VVR Tripathi, S Traymbak
    Quality & Quantity, 1-20 , 2025
    2025
  • Customer Service in the Age of Q-Commerce: Leveraging AI, Machine Learning, and Data Analytics to Deliver Personalized and Efficient Service Experiences
    VVR Tripathi, GK Bisen, A Mishra, H Sharma, M Kumar
    2025 7th International Conference on Information Systems and Computer … , 2025
    2025
  • An Exploratory Study on the Scale Development for Perceived Attributes of Loyalty Programmes
    R Jaiswal, AK Srivastava, VVR Tripathi
    Journal of Informatics Education and Research 4 (1) , 2024
    2024