A flair for teaching and a passion towards research with 15 years academic experience with a completion of doctorate in management in the field of finance. A passion towards research with an excellence of 40 research publications in Scopus Indexed journals and also papers published in high quality journals in Web of Science and ABDC Index categories . An Excellence in research through impactful citations in google scholar and Scopus Index. Contribution towards teaching and research through recognition of awards in International arena with Global Woman Iconic Award given by ICERT 2024 and many more such awards given by reputed agencies. A strong knowledge expertise towards research by supporting as reviewer and editorial board member in reputed journals. Commendable contributions in upgrading knowledge and domain expertise in presenting papers in national and international conference in India and also upgrading the expertise through FDPs, MDPs, Workshops and webinar. An ideological shar
RESEARCH, TEACHING, or OTHER INTERESTS
Finance
42
Scopus Publications
206
Scholar Citations
9
Scholar h-index
9
Scholar i10-index
Scopus Publications
A Bibliometric Analysis on Relationship of Corporate Social Responsibility and Financial Reporting Using Scopus Database J. Pavithra, Ashutosh Verma, B. Harini, G. Arasuraja, A. Vinothini, N A Nazrine Indian Journal of Information Sources and Services, 2025 Crucially important for corporate governance, CSR (Corporate Social Responsibility) influences how businesses match their operations with moral, environmental, and social values. This study examines how CSR programs affect financial reporting, emphasizing how stakeholder trust, transparent disclosure, and organizational performance are intertwined. CSR into financial reporting standards. To better connect financial disclosures with Environmental, Social, and Governance (ESG) measures, this paper examines how CSR reporting improves transparency and fortifies brand reputation. It also looks into the regulatory environment, including the function of required and optional disclosure standards and how they affect the reliability of financial statements. The bibliometric analysis will allow us to identify research studies that are carried out on the effect of financial position on corporate performance. The database is collected from Scopus and other renowned sources. The research analyzes companies that can impact their profitability through CSR activities.
Analysis of the Impact of Artificial Intelligence and its Contribution Towards the Banking and Financial Sector in India Industry 4 0 Data and Its Analysis in Business and Finance, 2025
Competitive position of CFS operations in voc port trust, Thoothukudi R. Ramamoorthy, R Bharthvajan, S Ramachandran, P Balakrishnan, R Bharthvajan, et al. International Journal of Recent Technology and Engineering, 2019 The research has a done a pilot studies of above mentioned subject and found that totally there are 26 CFS operator located in and around Thoothukudi. Further researcher found that 60% of the import volume of the containers moved to the import volume of that rest 40%has taken direct out from the port. The researcher came to know that being only 60% of port volume is distributed among the CFS there is, heavy competition running around them, to maintain the market share and the brand value. The researcher further found that consignee is a major player in the trade then CHA and liner for CFS nomination, this induced the researcher to study the above mentioned subject pertaining to the import and export point of view. The methods of research study used by the researcher to observe in customer point of view are survey method, observation method and questionnaire method.
Overall financial status with reference to noble consolidated glazings M Sinduja, J Pavithra, Kartik Venkatraman, R Bharthvajan, S Ramachandran, et al. International Journal of Recent Technology and Engineering, 2019 A Study on the financial performance of the NOBLE CONSOLIDATED GLAZINGS LIMITED is intended to examine the current practices of financial performance. Hence, financial analysis is the starting point for making plans, before using any sophisticated forecasting and planning procedures. Understanding the past is a prerequisite for anticipating in future. The ways in which ratio analysis can help in long – range planning, budgeting, and asset management to strengthen financial performance and help avoid financial difficulties is explained. Types of ratios considered include balance sheet ratios, liquidity ratio, profitability ratio, proprietary ratios. The ability of an organization to analyze its financial position is essential for improving its competitive position in the market place. Through a careful analysis of its financial performance, the organization can identify opportunities to improve performance at the department, unit, or organizational level.
An empirical work on navigating the start- up ecosystem in Chennai” J Pavithra, J Pavithra, R Bharthvajan, S Ramachandran, P Balakrishnan, et al. International Journal of Recent Technology and Engineering, 2019 Enterprise has generally been characterized as the way toward planning, propelling and maintaining another business, which commonly starts as an independent venture, for example, a new business, offering an item, procedure or administration available to be purchased or contract, and the individuals who do as such are called 'business visionaries'. It has been characterized as the "limit and eagerness to create, sort out, and deal with a business adventure alongside any of its dangers so as to make a benefit. While meanings of enterprise normally center around the starting and running of organizations, because of the high dangers engaged with propelling a start-up, a critical extent of organizations need to close, due to an "absence of subsidizing, awful business choices, a monetary emergency or a mix of these" or because of absence of market request
Cash management in cameo corporate services limited J Pavithra, R. Ramamoorthy, Alias Prasath, Alias Surendhar, Alias Surendhar, et al. International Journal of Recent Technology and Engineering, 2019 The term cash management refers to the management of cash resource in such a way that generally accepted business objectives could be achieved. In this context, the objectives of a firm can be unified as bringing about consistency between maximum possible profitability and liquidity of a firm. Cash management may be defined as the ability of a management in recognizing the problems related with cash which may come across in future course of action, finding appropriate solution to curb such problems if they arise, and finally delegating these solutions to the competent authority for carrying them out The choice between liquidity and ij profitability creates a state of confusion. It is cash management that can provide solution to this dilemma.Cash management may be regarded as an art that assists in establishing equilibrium between liquidity and profitability to ensure undisturbed functioning of a firm towards attaining its li business objectives[1],[ 3],[5]
An examination on employee training and development program conducted at googolsoft technologies S. Soundarya, J Pavithra, K Jebilah, R Bharthvajan, S Ramachandran, et al. International Journal of Recent Technology and Engineering, 2019 The endeavor title "An assessment on Employee's Training and Development program drove" at Googolsoft Technologies intends to find the general appraisal of the master's on the diagram program gone to by them in Googolsoft Technologies. The explanations behind getting ready and improvement dealing with can be showing laborers new obliges that are colossal to their present spot of work position or restoring the aptitudes that they starting at now have. To have a less horrendous overseeing and improvement program interfaces with firms to make single administrators and the plan itself as masterminding is likely the best kind of motivation The inspiration driving this errand is to "Check the reasonableness of the system work at Googolsoft Technologies". This endeavor in like manner connects how toward discrete the strategy needs of the administrators, which would be colossally productive for seeing the game-plan programs, which were required by the laborers. As the undertaking in like manner considers the adequacy of orchestrating and impression of laborers on setting it up, goes about as gainful contraption for achieving the perfect targets reasonably. Laborers can build up their acknowledgment and become genuinely regarded inside the firm. Having a particularly composed workforce is tremendously important for a relationship as managers are no deficiency going to be dependably initiated and target driven. Likewise various affiliations and assignments are no defenselessness going to be done extensively more profitably if the workforce is basically able at what they do. Recorded underneath are a bit of the standard staggering conditions to a relationship in having a solid and suffering workforce. Overseeing and headway will engage an alliance.
Analysis of investments Richard L. Smith, P. Drucker, J. Angus, W. Brown, Janet Kiholm Smith, W. Brown, Thomas C. Woodruff International Journal of Recent Technology and Engineering, 2019 The investigation is an examination of speculation conduct of individual speculators of securities exchange to enquire whether there is any effect of three autonomous factors to be specific Demographic Factors, Awareness and Perceived Risk Attitude on just a single ward variable Investment Behavior. The investigation has gathered essential information from 400 arbitrarily chose individual financial specialists of securities exchange from different regions of West Bengal utilizing an organized poll on five point Likert scale. The investigation finds that the mindfulness levels of the individual speculators are on moderate level and money related mindfulness is more than social learning. Seen Risk Attitude is primarily guided by Affect instead of Cognition. The investigation show that Demographic Factors, Awareness and Perceived Risk Attitude altogether impact Investment Behavior of individual speculators of financial exchange
A evaluation on the impact of social media in human resource management Magdalene Peter, J Pavithra, Renju, Jpavithra, R Bharthvajan, et al. International Journal of Recent Technology and Engineering, 2019 Social media became the wide spread in every aspect of business and thus in the area of Management of human resources. The aim of this research is to assess the impact of social media on HR tasks. The study of social media in HR is enabled to find the ways of using the social networking sites in HR field. This study mainly concentrates on studying the usage strategy of social network in Human Resource functions.
A work on population explosion R. Ramamoorthy, J Pavithra, Prashanth Tamilselvam, Ms Pavithra, R Bharthvajan, et al. International Journal of Recent Technology and Engineering, 2019
Work on capital asset and inventory analysis Ms Pavithra, Magdalene Peter, C Keerthi, Reddy Studentr, Magdalene Peter, et al. International Journal of Recent Technology and Engineering, 2019
Best way to protect yourself in public wifi Magdalene Peter, Fabiyola Kavitha, J Pavithra, R Bharthvajan, S Ramachandran, et al. International Journal of Recent Technology and Engineering, 2019
Financial statement at pentagon shipping service R Bharthvajan, S Ramachandran, P Balakrishnan, R Bharthvajan, P Priyadarsini, et al. International Journal of Recent Technology and Engineering, 2019
Profitablity analysis of welcome engineers Ms Pavithra, Kartik Venkatraman, R Bharthvajan, S Ramachandran, P Balakrishnan, et al. International Journal of Recent Technology and Engineering, 2019
Mobile phone usage while driving J Pavithra, J Hameed Hussian, Premalatha Student, Premalatha Student, R Bharthvajan, et al. International Journal of Recent Technology and Engineering, 2019
State wise analysis of microfinance sector in India International Journal of Pharmacy and Technology, 2016
A study on awareness and impact of micro-financial schemes International Journal of Applied Business and Economic Research, 2016
A comparative study on microfinance in India and abroad International Journal of Applied Business and Economic Research, 2016
Consumer perception towards private label brand over other brands in super markets and hypermarkets International Journal of Applied Engineering Research, 2014
Implication of social media marketing in growing healthcare industry International Journal of Applied Engineering Research, 2014
A study on the prospective consumer’s perception towards utility cars in Chennai city International Journal of Applied Engineering Research, 2014
Trade–off between liquidity and profitability in logistics industry International Journal of Applied Engineering Research, 2014
Consumer preference towards organised retailing with reference to Big Bazaar International Journal of Applied Engineering Research, 2014
A study on budgetary control at Maruti Service Masters, Chennai International Journal of Applied Business and Economic Research, 2014
A study on customer satisfaction of retro Garments Pvt Ltd, Chennai International Journal of Applied Business and Economic Research, 2014
A study on the influence of promotional activities for TATA ARIA among consumers in Chennai International Journal of Applied Engineering Research, 2014
RECENT SCHOLAR PUBLICATIONS
Status of investment in startup in India – An analysis D Pavithra. J The Scientific Temper , 2025 2025
Determinants of Job-Related Stress Among Junior Artists in the South Indian Artists Association DRIBP Dr.S.Meena , Dr pavithra j, Dr. Jeeva Hannah. J, D Anitha Kumari, MR ... Northern Economic Review , 2025 2025
MEASURING FUNDAMENTAL AND TECHNICAL ANALYSIS OF SELECTED COMPANIES WITH REFERENCE TO TELECOMMUNICATION AND AUTOMOBILE INDUSTRY IN INDIA SOPCB Pavithra J, Gunjan Sharma, Jyotika Bahl Academy of Management Studies 29 (6) , 2025 2025
A Bibliometric Analysis on Relationship of Corporate Social Responsibility and Financial Reporting Using Scopus Database DJPDAVDBHDGADAVDNA Nazrine Indian Journal of Information Sources and Services 15 (2) , 2025 2025
Investigating on Investment Pattern in Sustianable Finance and Its Contribution Towards Environmental Social and Governance- Bibliometric Analysis J Dr Pavithra Advances in consumer research 2 (4), 530-537 , 2025 2025
Interactive teaching materials’ impact on students’ perception of teaching quality: Mediated by engagement V Muthuswamy, J Pavithra Foro de Educación 22 (2), 44-65 , 2024 2024 Citations: 5
AN ANALYSIS ON SUSTAINABILE DEVELOPMENT GOALS AND ITS IMPACT IN FINANCIAL INCLUSION IN INDIA D Pavithra. J Asia and Pacific Economic Review 17 (1) , 2024 2024
Factors Influencing Investment Behaviour in the Equity Market: A Study of Bangalore City Investors DJP Sabita lal GRADIVA REVIEW JOURNAL 9 (7) , 2023 2023
A study customer satisfaction in Logistics DJ Pavithra Journal of Xian University of architecture and techonology 14 (12), Page No … , 2022 2022
A STUDY ON FUND FLOW MANAGEMENT WITH REFERENCE TO 180 DEGREE FRIGHT FORWARDERS PVT LTD J Pavithra Perspectives on Business management-Volume II, 142 , 2021 2021
Employer branding through recruitment and selection S Arbak, J Pavithra Malaya Journal of Matematik, S 2, 3150-3152 , 2020 2020 Citations: 5
A customer satisfaction in mobile telecom industry in Chennai GA Kumar, A Ravi Kumar, J Pavithra International Journal of Recent Technology and Engineering 8 (2S8), 386-88 , 2019 2019 Citations: 6
A study on job satisfaction of Employees in Infosapce Technologies Pvt.Ltd, Chennai J Pavithra International Journal of Pure and Applied Mathematics , 2018 2018
A study on customer relationship management with the refrence of Galaxy Toyota Pvt. Ltd. HH J Pavithra International Journal of Pure and Applied Mathematics , 2018 2018
A study on employees perception FKJ Pavithra International Journal of Pure and Applied Mathematics , 2018 2018
A study on market potential towards windows market J Pavithra International Journal of Pure and Applied Mathematics , 2018 2018
A study on initial public offering at madras stock exchange JP Umesh International Journal of Pure and Applied Mathematics , 2018 2018
A study on employee retention with special reference at Philips Electronics, Chennai JP Thirukumaran International Journal of Pure and Applied Mathematics , 2018 2018
A study on loans JP Vijay International Journal of Pure and Applied Mathematics , 2018 2018
“A study on job satisfaction of employees” on ACC Cement Limited J Pavithra International Journal of Pure and Applied Mathematics , 2018 2018
MOST CITED SCHOLAR PUBLICATIONS
A study on the analysis of financial performance with reference to Jeppiaar Cements Pvt Ltd J Pavithra, KP Thooyamani, K Dkhar International Journal of Pure and Applied Mathematics 116 (14), 189-194 , 2017 2017.0 Citations: 25
A study on business process in IT and systems through extranet J Pavithra, M Peter, K GowthamAashirwad International Journal of Pure and Applied Mathematics 116 , 2017 2017.0 Citations: 17
Satyapira Das, S., A report on evaluating the effectiveness of working capital management in googolsoft technologies, Chennai J Pavithra, R Ramamoorthy International Journal of Pure and Applied Mathematics 116 , 0 Citations: 15
A study on the air freight customer satisfaction J Pavithra, KP Thooyamani, K Dkhar International Journal of Pure and Applied Mathematics 116 , 0 Citations: 14
A study on the role of foreign direct investment in retail industry in India J Pavithra International Journal of Innovative Research in Science, Engineering and … , 2012 2012.0 Citations: 13
A study on capital budgeting with reference to signware technologies M Peter, R Kausalya International Journal of Pure and Applied Mathematics 116 , 0 Citations: 13
A cram on consumer behaviour on Mahindra two wheelers in Chennai J Pavithra, KP Thooyamani International Journal of Pure and Applied Mathematics 116 , 0 Citations: 13
A study on the working capital management of TVS credit services limited J Pavithra, KP Thooyamani, K Dkhar International Journal of Pure and Applied Mathematics 116 , 0 Citations: 13
Recent trends in Indian banking sector SP Kumar, J Pavithra, B BIST International Journal of Pure and Applied Mathematics 116 (18), 529-534 , 2017 2017.0 Citations: 12
A study on budgetary control at maruti service masters chennai J Pavithra International Journal of Applied Economic Research 12 (2), 151-161 , 2014 2014.0 Citations: 8
A study on awareness and impact of micro-financial schemes J Pavithra, M Ganesan International Journal of Applied Business and Economic Research 14 (8), 5449 … , 2016 2016.0 Citations: 7
A customer satisfaction in mobile telecom industry in Chennai GA Kumar, A Ravi Kumar, J Pavithra International Journal of Recent Technology and Engineering 8 (2S8), 386-88 , 2019 2019.0 Citations: 6
Thirukumaran,.(2018). A study on employee retention with special reference at Philips Electronics, Chennai J Pavithra International Journal of Pure and Applied Mathematics 119 (12), 1523-1543 , 2018 2018.0 Citations: 6
Interactive teaching materials’ impact on students’ perception of teaching quality: Mediated by engagement V Muthuswamy, J Pavithra Foro de Educación 22 (2), 44-65 , 2024 2024.0 Citations: 5
Employer branding through recruitment and selection S Arbak, J Pavithra Malaya Journal of Matematik, S 2, 3150-3152 , 2020 2020.0 Citations: 5
A study on employee absenteeism MJ Pavithra, M Peter International Journal of Pure and Applied Mathematics 116 (16), 399-405 , 2017 2017.0 Citations: 5
Women empowerment through Self help group with special reference to multipurpose co-operative society bank: An empirical study J Pavithra, KC Narayana Arth Prabhand: A Journal of Economics and Management 2 (2), 62-70 , 2013 2013.0 Citations: 5
A Study on Distribution Channels in Cement Industry J Pavithra International Journal of Innovative Research in Science, Engineering and … , 2012 2012.0 Citations: 5
Advertising Ethics in India J Pavithra International Journal of Innovative Research in Science, Engineering and … , 2012 2012.0 Citations: 5
A study on financial analysis of BSNL J Pavithra, D Gurukrishnan International Journal of Pure and Applied Mathematics 119 (12), 1471-1489 , 2018 2018.0 Citations: 4
