Dr P Iswaryalakshmi

@mannarthirumalainaickercollege ac.in

Assistant professor of commerce
Mannar thirumalai naicker college

Dr P Iswaryalakshmi


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https://researchid.co/iswaryaarun6611

RESEARCH, TEACHING, or OTHER INTERESTS

Finance, Business, Management and Accounting, Marketing, Law
3

Scholar Citations

1

Scholar h-index

RECENT SCHOLAR PUBLICATIONS

  • A Study On User Behaviour And Customer Engagement Towards Google My Business
    DP Iswaryalakshmi
    https://iesrj.com/special_issues , 2025
    2025
  • The Study On Consumer Perception Towards Britannia Products In Madurai City
    DP Iswaryalakshmi
    https://www.iesrj.com/upload/77.%20A.DHARMESHKUMAR.pdf , 2025
    2025
  • A Study On Impact Of Advertising On Consumer's Acceptability Of New Product In Madurai City
    DP Iswaryalakshmi
    https://www.iesrj.com/upload/71.%20SIVAPRIYA.V.pdf , 2025
    2025
  • A Study On Implementation Of Online Marketing Strategies For Increasing Sale Of Consumable Products In Ajio, Madurai City
    DP Iswaryalakshmi
    https://www.iesrj.com/upload/57.%20P.MADHAN.pdf , 2025
    2025
  • A Study On Role Of Augmented Reality And Virtual Reality In Digital Marketing With Special Preference To Amazon In Madurai City
    DP Iswaryalakshmi
    https://www.iesrj.com/upload/56.%20P.%20MANIKANDAN.pdf , 2025
    2025
  • A Study On Consumer Buying Behaviour Towards Amul Product.
    DP Iswaryalakshmi
    https://www.iesrj.com/upload/54.%20S.KEERTHIVASAN.pdf , 2025
    2025
  • A Study On Consumer Buying Behaviour Towards Adidas Product In Madurai City.
    DP Iswaryalakshmi
    https://www.iesrj.com/upload/50.%20DHIBAKAR.B.pdf , 2025
    2025
  • A Study Customer Satisfaction Towards Parle-G Biscuit In Madurai City
    DP Iswaryalakshmi
    https://www.iesrj.com/upload/46.%20SUVEKA%20U.pdf , 2025
    2025
  • A Study On Customer Satisfaction On Google Pay And Phonepay
    DP Iswaryalakshmi
    https://www.iesrj.com/upload/45.%20R.PRIYADHARSHINI.pdf , 2025
    2025
  • A Study On Opportunities And Challenges Of Digital Marketing In Current Era
    DP Iswaryalakshmi
    International Educational Scientific Research Journal , 2025
    2025
  • Consumer Consumption of Eco-Friendly Products in Madurai District :A study of Professional Approaches
    DP Iswaryalakshmi
    New Horizons in Commerce Management & Technology 4, 45-48 , 2024
    2024
  • A study on the evolution of skill- based Entrepreneurship
    DP Iswaryalakshmi
    International Journal of Cultural studies and social sciences 20 (1) , 2024
    2024
  • A study on the Role of Mudra Bank in Promoting Enterpreneurs in India
    DP Iswaryalakshmi
    Rabindra Bharati Journal of Philosophy (UGC CARE) 24 (6), 20-24 , 2023
    2023
  • A study on Local and Location Based E-commerce Marketing
    DP Iswaryalakshmi
    2023
  • Application of Cloud computing in E-commerce - Emerging Trend
    DP Iswaryalakshmi
    Journal of Management science and Humanities 1 , 2023
    2023
  • A Study on Role of Green Supply Chain management in Businesses
    DP Iswaryalakshmi
    Indian Journal of Psychology 20 , 2023
    2023
  • A study on Performance issues in Blockchain Technology for Banking Sectors
    DP Iswaryalakshmi
    Humanities and Social Science Studies 12 (1), 8 , 2023
    2023
  • A Study On Progress And Challenges Of Green Finance In Madurai District
    P Iswaryalakshmi
    Journal of Pharmaceutical Negative Results, 1048-1054 , 2022
    2022
    Citations: 2
  • Emerging Trends in Intellectual Property Right and Sustainable Development
    DP Iswaryalakshmi
    Kanpur Philosophers (ApprovedUG C,Group I ) 9 (1), 11 , 2022
    2022
  • Financial Inclusion Under PMMY
    DP Iswaryalakshmi
    International Research Journal of Commerce ,Arts and Science (ApprovedUGC … , 2022
    2022

MOST CITED SCHOLAR PUBLICATIONS

  • A Study On Progress And Challenges Of Green Finance In Madurai District
    P Iswaryalakshmi
    Journal of Pharmaceutical Negative Results, 1048-1054 , 2022
    2022.0
    Citations: 2
  • Contemporary Research in Commerce and Management
    V Dheenadhayalan, C Vijai
    Sankalp Publication , 0
    Citations: 1
  • A Study On User Behaviour And Customer Engagement Towards Google My Business
    DP Iswaryalakshmi
    https://iesrj.com/special_issues , 2025
    2025.0
  • The Study On Consumer Perception Towards Britannia Products In Madurai City
    DP Iswaryalakshmi
    https://www.iesrj.com/upload/77.%20A.DHARMESHKUMAR.pdf , 2025
    2025.0
  • A Study On Impact Of Advertising On Consumer's Acceptability Of New Product In Madurai City
    DP Iswaryalakshmi
    https://www.iesrj.com/upload/71.%20SIVAPRIYA.V.pdf , 2025
    2025.0
  • A Study On Implementation Of Online Marketing Strategies For Increasing Sale Of Consumable Products In Ajio, Madurai City
    DP Iswaryalakshmi
    https://www.iesrj.com/upload/57.%20P.MADHAN.pdf , 2025
    2025.0
  • A Study On Role Of Augmented Reality And Virtual Reality In Digital Marketing With Special Preference To Amazon In Madurai City
    DP Iswaryalakshmi
    https://www.iesrj.com/upload/56.%20P.%20MANIKANDAN.pdf , 2025
    2025.0
  • A Study On Consumer Buying Behaviour Towards Amul Product.
    DP Iswaryalakshmi
    https://www.iesrj.com/upload/54.%20S.KEERTHIVASAN.pdf , 2025
    2025.0
  • A Study On Consumer Buying Behaviour Towards Adidas Product In Madurai City.
    DP Iswaryalakshmi
    https://www.iesrj.com/upload/50.%20DHIBAKAR.B.pdf , 2025
    2025.0
  • A Study Customer Satisfaction Towards Parle-G Biscuit In Madurai City
    DP Iswaryalakshmi
    https://www.iesrj.com/upload/46.%20SUVEKA%20U.pdf , 2025
    2025.0
  • A Study On Customer Satisfaction On Google Pay And Phonepay
    DP Iswaryalakshmi
    https://www.iesrj.com/upload/45.%20R.PRIYADHARSHINI.pdf , 2025
    2025.0
  • A Study On Opportunities And Challenges Of Digital Marketing In Current Era
    DP Iswaryalakshmi
    International Educational Scientific Research Journal , 2025
    2025.0
  • Consumer Consumption of Eco-Friendly Products in Madurai District :A study of Professional Approaches
    DP Iswaryalakshmi
    New Horizons in Commerce Management & Technology 4, 45-48 , 2024
    2024.0
  • A study on the evolution of skill- based Entrepreneurship
    DP Iswaryalakshmi
    International Journal of Cultural studies and social sciences 20 (1) , 2024
    2024.0
  • A study on the Role of Mudra Bank in Promoting Enterpreneurs in India
    DP Iswaryalakshmi
    Rabindra Bharati Journal of Philosophy (UGC CARE) 24 (6), 20-24 , 2023
    2023.0
  • A study on Local and Location Based E-commerce Marketing
    DP Iswaryalakshmi
    2023.0
  • Application of Cloud computing in E-commerce - Emerging Trend
    DP Iswaryalakshmi
    Journal of Management science and Humanities 1 , 2023
    2023.0
  • A Study on Role of Green Supply Chain management in Businesses
    DP Iswaryalakshmi
    Indian Journal of Psychology 20 , 2023
    2023.0
  • A study on Performance issues in Blockchain Technology for Banking Sectors
    DP Iswaryalakshmi
    Humanities and Social Science Studies 12 (1), 8 , 2023
    2023.0
  • Emerging Trends in Intellectual Property Right and Sustainable Development
    DP Iswaryalakshmi
    Kanpur Philosophers (ApprovedUG C,Group I ) 9 (1), 11 , 2022
    2022.0