Business, Management and Accounting, Economics, Econometrics and Finance, Economics and Econometrics
29
Scopus Publications
490
Scholar Citations
11
Scholar h-index
13
Scholar i10-index
Scopus Publications
REIMAGINING TALENT ACQUISITION IN THE LANDSCAPE OF AI: A COMPREHENSIVE OVERVIEW OF MODELS, TOOLS, AND TECHNIQUES Artificial Intelligence for Digital Talent Acquisition and Management Analytical Approaches Practices Models for Digitalization, 2026
Oil Price and Inflation in India: Exploring Asymmetric Relationship with the NARDL Approach Suresh G., Naveen R., Naveenan R. V. Fiib Business Review, 2026 Understanding the dynamics of oil price volatility is a growing concern for oil-importing economies like India. Literature has examined the relationship between oil price shocks and economic growth with linear and symmetric assumptions. These assumptions mask the real effects on economic indicators with structural rigidity. This study examines whether oil price shocks cause asymmetric effects on inflation in India, and if so, how these effects differ in the short and long run. The study employed the non-linear autoregressive distributed lag model using monthly data from April 1997 to March 2025 of Brent Crude oil and the Wholesale Price Index of India. The results confirm long-run asymmetry, and positive oil price changes have a stronger and persistent effect on inflation. There is no significant short-run asymmetry observed. The error correction term indicates that 42% of long-run disequilibrium is adjusted within a month. Diagnostics and robustness tests confirmed model stability and prediction accuracy, and the result is not influenced by any structural break shocks. The results emphasize the need for an inflation-forecasting model to integrate the asymmetric transmission and to adjust its trading strategies and the fiscal policy.
Financial Socialisation, Decision-Making Power and Risk-Taking Behaviour of Rural Households: Moderating Mediation Analysis Gopal Suresh, Jothi Munuswamy, Prakash Malliasamy Sage Open, 2026 Financial socialisation (FS) plays a vital role in determining the financial decision-making power and risk-taking behaviour of rural households. The present study investigates the interplay between financial socialisation, gender, and marital status in shaping decision-making power and investment risk-taking behaviour. A quantitative approach was employed, with 312 survey responses collected via a cross-sectional survey method from rural investors in Karnataka and Tamil Nadu, India. Financial socialisation was assessed using adapted and validated items from prior studies, while trading frequency was a proxy for risk-taking behaviour. The moderated mediation framework (PROCESS Macro Model 8) was employed to investigate the interplay between the variables. Results show that FS significantly increases women’s risk-taking behaviour, but this effect is partly reduced due to their lower decision-making power in rural patriarchal households. For men, the direct effect of financial socialisation on risk-taking behaviour is positive but weaker, with no mediation through decision-making power. Married individuals exhibit more conservative risk-taking behaviour than unmarried individuals due to familial responsibilities. The study also found that education and income do not significantly impact decision-making power, possibly reflecting deeper socio-cultural influences in rural settings. These findings imply that policymakers should design targeted financial literacy programmes to address gender disparities and cultural barriers to financial participation. By promoting inclusive financial socialisation, households can achieve more equitable decision-making processes and risk management, which will improve the financial well-being of rural communities. This study contributes to understanding financial socialisation within patriarchal contexts and offers insights into targeted financial empowerment initiatives.
Attitude and intention to adopt FinTech services by Indian rural households G. Suresh, Michael Yuivamung Zimik, R. Naveen Kumara, M. Prakash International Journal of Business Innovation and Research, 2026 FinTech has been a game changer for many business players. Due to financial technology, there is a paradigm shift in how finance-oriented companies operate today. The study aims to identify the factors driving FinTech adoption amongst rural households. A questionnaire with five points Likert scale has been used for data collection. The technology acceptance model (TAM) and unified theory of acceptance and use of technology (UTAUT) are used for this study. The study found that factors such as perceived trust, perceived usefulness and perceived risk have a major say in adopting FinTech services. The study is a breakthrough for FinTech companies in identifying factors that induce rural users to adopt FinTech. The study helps to improve the existing FinTech apps to attract and tap the rural segments by focusing on these aspects.
Nexus Between Interest Rate Risk and Economic Value of Equity of Banks Soundariya G., Treesa Aleena David, Suresh G. Global Business Review, 2025 This analytical study looks to provide recommendations to the banking sector on different policies and regulations by examining certain aspects of the Basel III accord, which was designed to manage specific operational, capital and market risks of banks. A review of extant literature reveals that only a few papers have been written on simulation-based approaches, using basis and re-pricing risks. We look to connect this as a source while attempting to define and measure the impact of interest rate risk (IRR) on the economic value of equity (EVE) of banks. We propose to use the driver—driven method, wherein interest rate shocks are derived through prime lending rate (PLR) for the period of 2016–2019 in the context of India. Monte Carlo Simulation and OLS regression was performed to predict the IRR; Granger causality was used to examine the cause and effect relationship; the impulse response function (IRF) was used for sensitivity analysis; and the vector error correction model (VECM) technique was used for co-integrating relationships. Notably, the EVE movement caused due to shocks in interest rates had to be traced as it envisages probable EVE losses. Importantly, our study is among the first few to show the relationship between IRR and EVE of banks, especially after the deregulation of Indian banking sector.
FINANCIAL DECISION-MAKING POWER AND RISK-TAKING BEHAVIOUR IN INDIAN HOUSEHOLDS Suresh Gopal, Jothi Munuswamy, Prakash M Financial and Credit Activity Problems of Theory and Practice, 2025 This study aims to examine the impact of decision-making power on risk-taking behaviour in household economies in India. It further explores the relationship between decision-making power, perceived risk-taking behaviour, and actual risk-taking behaviour. Further, the study employs the primary data collected through a structured questionnaire. The snowball sampling method was adopted to gather data from 312 retail investors in the study area. The response rate for the sample size is 91.50%. An OLS regression model was constructed to measure the frequency of trading habits as a proxy for the respondents' risk-taking behaviour. The results indicate that decision-making power significantly impacts investors' risk-taking behaviour in Indian household economies. Additionally, decision-making power has a significant impact on perceived risk-taking behaviour. The findings of this study show how decision-making power influences the risk-taking behaviour of retail investors. This study adds value to the literature on behavioural finance and household economies. The results will pertinently support retail investors' decision-making skills in unbiased investment decision-making.
Crude complexities: sectoral asymmetries in the Indian stock market response to oil price changes Suresh Gopal, Naveen Kumara R., Naveenan R. V. Cogent Economics and Finance, 2025 While many studies have examined the impact of oil price changes on stock market returns, most overlook the asymmetric impact on disaggregated sectoral indices. This study addresses this gap by examining the sector-specific impact of oil price changes in India, one of the largest oil-importing economies. Using monthly data from April 2008 to July 2025 collected from the Bloomberg database, we employed both linear and Non-linear ARDL models to explore the asymmetric impact in short- and long-run relationships. The findings reveal significant heterogeneity in the sectoral responses to oil price changes. While the FMCG, media and pharma sectors do not exhibit cointegration with oil prices, other sectors, namely banking, auto, metal, energy, IT, financial services, and real estate, asymmetrically responded to oil price changes. The negative oil price changes cause stronger and short-run sectoral responses than the positive changes, as confirmed by the Wald test and GIRFs. The error correction terms are negative and statistically significant for all the sectors, which confirms a long-run equilibrium and mean-reverting behaviour. This establishes that sectors react differently to positive and negative oil price changes in the long run. Investors must account for the non-linear relationship between these variables and take appropriate action when forming portfolio strategies. The results suggest that policymakers should monitor and find alternative energy sources to avoid sector-specific vulnerabilities during oil price fluctuations.
ESG or financial METRICS? What Retail Investors Really Look for in Decision-making Suresh Gopal, Saravanakrishnan V., Elangovan N. Investment Management and Financial Innovations, 2025 With the increasing global emphasis on responsible investing, this study explores the tradeoff between ESG and traditional financial metrics in shaping the investment decisions of retail investors in India. A within-subject experimental design was employed at Christ University, India, involving an initial sample of 75 participants, with 55 completing all three experiment rounds. The sample respondents evaluated masked stock profiles across three rounds, where updated financial and ESG information on masked stock was provided at each round. The results indicate that though ESG metrics are getting attention among retail investors, financial metrics are still the main determining factor for investment. It was found that ROE (52 responses), 3-year CAGR Net Profit (36 responses), and P/E ratios (48 responses) are the most influencing factors to make investment decisions. Similarly, ESG factors (Governance, Environmental, and Sustainability scores) are also frequently mentioned, with 74 citations. Retail investors mainly consider profitability and view ESG as risk-mitigating or neutralizing factors. While evaluating the ESG factors, retailers mainly look at the firm’s environmental concerns, followed by governance and social factors. This result contrasts with the previous studies in this domain, where the literature emphasized governance factors more than environmental factors. These results highlight the integration of ESG elements, as retail investors remain with favorable returns and sacrifice sustainability. Further, this study spots the need for better and quantifiable ESG performance reports to consider alternative data comparable to financial data for better investment decisions.
Geopolitical shockwaves: the Russia-Ukraine war’s impact on BRICS financial markets Suresh Gopal, Viswanathan Thangaraj, Naveen Kumara R., Rupa R. Cogent Economics and Finance, 2025 The Russia-Ukraine War triggered global financial market turmoil and disrupted the global supply chain, including agriculture and energy. This study explores the impact of the Russia-Ukraine war on BRICS nations’ stock markets, highlighting varying degrees of volatility and contagion effects. It examines the extent of contagion in the BRICS stock markets and their financial linkages by employing the multivariate DCC-GARCH model. The study reveals sensitive turbulence in Russian markets post-crisis, influenced by its direct involvement in the conflict. Brazil and China experienced higher market volatility after the event, and Brazil shifted its financial linkages with the global market. Conversely, the Indian market experienced eased overall volatility, but its financial linkage with Russia has increased due to its trade partnership. In the post-event period, China and South African markets indicate structural market decoupling. The long-term volatility persists over the short-term volatility of BRICS market dynamics. This study underscores the implications for investors and policymakers, emphasising the need for adjustments in monetary and fiscal policies to stabilise financial markets amid geopolitical uncertainties. This study examines the contagion effects of the ongoing Russia-Ukraine war on BRICS stock markets and highlights how geopolitical risk impacts the financial stability of interconnected and interdependent countries. This study provides a significant understanding of financial vulnerabilities during geopolitical issues by differentiating contagion from spillover. The findings offer important insights for the stakeholders, emphasising the need for strategic risk management through proper policy interventions and diversification to enhance financial resilience even during geopolitical issues.
The Rationality Conundrum: Exploring Herd Mentality among Individual Investors in the Indian Stock Market Suresh G., Ooi Kok Loang Indian Journal of Finance, 2024 Purpose : The present study aimed to explore the factors contributing to and interaction of rationality and irrationality in the herding behavior of investors in the Indian stock markets. Methodology : A structured questionnaire was developed to explore the driving factors of rational and irrational herding based on the literature to explore the interplay between rational and irrational herding. The required data for the study was collected from 384 respondent investors selected through snowball sampling. Further, the study adopted a casual research design to examine the hypotheses framed through the literature. Findings : The study found that many rational and irrational factors are causing Indian retail investors’ herding behavior. Self-attribution, noise trading, and social influence are the causes of rational herding; whereas, spurious herding and the illusion of control are drivers of irrational herding behavior. Research Implications : Policymakers and stock market regulators, among other stakeholders, should take note of the study’s conclusions. Additionally, this research aids in the formulation of a plan to reduce investors’ herding behavior. Originality : The majority of the research on herding behavior in stock markets focused on the variables that lead to herding; there are not many studies on how rational and irrational elements interact to cause herding behavior. This study contributes to the body of knowledge on herding behavior in the stock market.
Mobile banking technology adoption model: Revisiting the tam approach Journal of Advanced Research in Dynamical and Control Systems, 2019
Impact of monetary policy changes on the Indian stock market and monetary market International Journal of Management and Business Research, 2019
Marketing of grapes in Tamil Nadu: A case study of Coimbatore District Indian Journal of Marketing, 2012
RECENT SCHOLAR PUBLICATIONS
Reimagining Talent Acquisition in the Landscape of AI: A Comprehensive Overview of Models, Tools, and Techniques A Goswami, S Gopal 2026
Oil Price and Inflation in India: Exploring Asymmetric Relationship with the NARDL Approach G Suresh, R Naveen, RV Naveenan FIIB Business Review, 23197145261421703 , 2026 2026
Attitude and intention to adopt FinTech services by Indian rural households G Suresh, MY Zimik, RN Kumara, M Prakash International Journal of Business Innovation and Research 39 (2), 161-179 , 2026 2026
Financial Socialisation, Decision-Making Power and Risk-Taking Behaviour of Rural Households: Moderating Mediation Analysis G Suresh, J Munuswamy, P Malliasamy Sage Open 16 (1), 21582440261416975 , 2026 2026
Crude complexities: sectoral asymmetries in the Indian stock market response to oil price changes S Gopal, NK R, N RV Cogent Economics & Finance 13 (1), 2588921 , 2025 2025
Financial decision-making power and risk-taking behaviour in Indian households С Гопал, Д Мунусвамі Financial and credit activity problems of theory and practice 2 (61), 544-553 , 2025 2025 Citations: 2
Geopolitical shockwaves the Russia-Ukraine war s impact on BRICS financial markets S Gopal, V Thangaraj, N kumara R, R R Cogent Economics and Finance 13 (1), 1-25 , 2025 2025 Citations: 12
ESG or financial metrics? What retail investors really look for in decision-making S Gopal, S V, E N Investment Management and Financial Innovations 22 (1), 351-368 , 2025 2025 Citations: 5
Analyzing corporate disclosure in Indian banks: assessing compliance, corporate attributes, and performance implications N R. V, OK Loang, N Iqbal, MA Shah Cogent Economics & Finance 12 (1), 2297589 , 2024 2024 Citations: 15
The rationality conundrum: Exploring herd mentality among individual investors in the Indian stock market G Suresh, OK Loang Indian Journal of Finance, 26-45 , 2024 2024 Citations: 31
Impact of financial literacy and behavioural biases on investment decision-making G Suresh FIIB Business Review 13 (1), 72-86 , 2024 2024 Citations: 227
Cyber risk and the cost of unpreparedness of financial institutions RV Naveenan, G Suresh Cyber Security and Business Intelligence, 15-36 , 2023 2023 Citations: 9
FinTech and financial capability, what do we know and what we do not know: A scoping review D Joseph, S Girish, G Suresh Indian Journal of Finance, 40-55 , 2023 2023 Citations: 10
Determinants of credit risk: Empirical evidence from Indian commercial banks TM Antony, G Suresh Banks and Bank Systems 18 (2), 88 , 2023 2023 Citations: 29
Transformational impact of COVID-19 on savings and spending patterns of Indian rural households S Gopal, P Malliasamy Sage Open 12 (1), 21582440221079885 , 2022 2022 Citations: 22
Do all shocks produce embedded herding and bubble? An empirical observation of the Indian stock market T Khan, G Suresh Investment Management and Financial Innovations 19 (3), 346-359 , 2022 2022 Citations: 12
Are there bubbles in sectoral indices? Evidence from national stock exchange G Suresh, N Natchimuthu Cogent Economics & Finance 10 (1), 1-12 , 2022 2022 Citations: 4
Parental Perception of the Effectiveness of Online Classes for Primary School Children: A Mixed-Methods Approach G Suresh, N Kumara, MP Sunil International Journal of Virtual and Personal Learning Environments (IJVPLE … , 2022 2022 Citations: 1
Data set on impact of COVID-19 on mental health of internal migrant workers in India: Corona Virus Anxiety Scale (CAS) approach NK Raghavendra, S Gopal, J Munuswamy Data in Brief 36, 107052 , 2021 2021 Citations: 1
Impact of Ownership Structure on the Performance & Profitability of Banks. SA ITTAMALLA Journal of Contemporary Issues in Business & Government 27 (3) , 2021 2021 Citations: 1
MOST CITED SCHOLAR PUBLICATIONS
Impact of financial literacy and behavioural biases on investment decision-making G Suresh FIIB Business Review 13 (1), 72-86 , 2024 2024 Citations: 227
The rationality conundrum: Exploring herd mentality among individual investors in the Indian stock market G Suresh, OK Loang Indian Journal of Finance, 26-45 , 2024 2024 Citations: 31
Determinants of credit risk: Empirical evidence from Indian commercial banks TM Antony, G Suresh Banks and Bank Systems 18 (2), 88 , 2023 2023 Citations: 29
Transformational impact of COVID-19 on savings and spending patterns of Indian rural households S Gopal, P Malliasamy Sage Open 12 (1), 21582440221079885 , 2022 2022 Citations: 22
The influence of total quality management on star hotel performance MP Sunil, G Suresh, H Shobharani Journal of Contemporary Issues in Business and Government Vol 27 (2) , 2021 2021 Citations: 17
A Study of the Constructive Factors Influencing Green Marketing in Tamil Nadu. G Suresh IUP Journal of Marketing Management 13 (1) , 2014 2014 Citations: 16
Analyzing corporate disclosure in Indian banks: assessing compliance, corporate attributes, and performance implications N R. V, OK Loang, N Iqbal, MA Shah Cogent Economics & Finance 12 (1), 2297589 , 2024 2024 Citations: 15
Geopolitical shockwaves the Russia-Ukraine war s impact on BRICS financial markets S Gopal, V Thangaraj, N kumara R, R R Cogent Economics and Finance 13 (1), 1-25 , 2025 2025 Citations: 12
Do all shocks produce embedded herding and bubble? An empirical observation of the Indian stock market T Khan, G Suresh Investment Management and Financial Innovations 19 (3), 346-359 , 2022 2022 Citations: 12
Causal relationship between gold, crude oil & US dollar rates and S&P BSE 100 in India: an experimental study S Gopal, J Munusamy International Journal of Financial Management 6 (2), 41-50 , 2016 2016 Citations: 12
Asset-Liability Management as a Risk Management Tool in Commercial Banks in India. G Suresh, PA Krishnan IUP Journal of Bank Management 17 (1) , 2018 2018 Citations: 11
FinTech and financial capability, what do we know and what we do not know: A scoping review D Joseph, S Girish, G Suresh Indian Journal of Finance, 40-55 , 2023 2023 Citations: 10
An econometric analysis of causal relationship between gold, crude oil, US dollar rates and S&P BSE 100 in India M Jothi, G Suresh Indian Journal of Research in Capital Markets, 20-30 , 2016 2016 Citations: 10
Cyber risk and the cost of unpreparedness of financial institutions RV Naveenan, G Suresh Cyber Security and Business Intelligence, 15-36 , 2023 2023 Citations: 9
Impact of corporate governance on financial performance of Nifty 50 companies: An empirical analysis AM Jose, MT Jose Indian Journal of Research in Capital Markets, 22-36 , 2021 2021 Citations: 7
A Study on the Entrepreneurial Traits of Commerce Students of Arts and Science Colleges in Theni District, Tamil Nadu. G Suresh, S Krishnamurthy IUP Journal of Entrepreneurship Development 11 (1) , 2014 2014 Citations: 7
Evaluating the performance of Indian banks: Eagles model approach G Suresh, AP Krishnan Finance India 34 (3), 999-1024 , 2020 2020 Citations: 6
ESG or financial metrics? What retail investors really look for in decision-making S Gopal, S V, E N Investment Management and Financial Innovations 22 (1), 351-368 , 2025 2025 Citations: 5
Mobile banking technology adoption model: Revisiting the tam approach G Suresh, MP Sunil, A Khannakhanna Journal of Advanced Research in Dynamical and Control Systems 11 (4), 1407-1415 , 2019 2019 Citations: 5
Are there bubbles in sectoral indices? Evidence from national stock exchange G Suresh, N Natchimuthu Cogent Economics & Finance 10 (1), 1-12 , 2022 2022 Citations: 4