Statistician, Researcher, Business Strategist, Academic Fellow & Trainer Prof. Nikhilesh Kariya is an eminent researcher and carries rich academic experience in Science, Commerce and Management & contributed several notable research in national & international conferences & journal publications. His
EDUCATION
MBA Marketing and Advertising, with concentration in Research Methodology, Marketing Research and Quantitative Methods, Amravati University (2005).
MIRPM Human Resource Management, with concentration in Industrial Relations and Industrial Relations, Amravati University (2001).
M.Sc. Statistics, with concentration in Quantitative Methods, Operations Research and Econometrics, Amravati University (1998).
RESEARCH, TEACHING, or OTHER INTERESTS
Business, Management and Accounting, Multidisciplinary, Marketing, Social Sciences
RECENT SCHOLAR PUBLICATIONS
Sustainability Parameters in Indian Advertising: A Case Study of Selected Ad Campaigns NS Kariya Sustainable Marketing: Transforming Consumer Behavior through ESG Strategies … , 2024 2024.0
CHILDREN CONSUMER TELEVISION ADVERTISING IN INDIA: A STUDY BASED ON EMOTION FACIAL EXPRESSION ANALYSIS OF FMCG SEGMENT N Kariya “SANSMARAN” Management Research Journal 12 (1 and 2), 43-51 , 2022 2022.0
Normbrytande reklam idag: Ett branschperspektiv I Asry, K Azad Khan 2017.0
Breaking Harmful Social Norms: the Effects of Norm-Breaking Advertisements on Brand Image E Lundmarck, J Löhr 2015.0
Special Issue for National Conference On Recent Advances in Technology and Management for Integrated Growth 2013 (RATMIG 2013) DPVB Nikhilesh Kariya, Dr. Bharat Meghe RATMIG 2013, https://www.ijaiem.org/RATMIG-2013.html , 2013 2013.0
A STUDY OF AGRITOURISM MARKETING ACTIVITIES IN AMRAVATI CITY AND ITS AWARENESS AMONG CONSUMERS. MAR Bonde, NS Kariya
A STUDY OF EFFECTS OF SOCIAL MEDIA INFLUENCERS ON CONSUMERS WITH SPECIAL REFERENCE TO SHOE BRANDS MAM Bhuyar, NS Kariya
STUDY OF FUND PERFORMANCE ANALYSIS OF SELECTED EQUITY HYBRID MUTUAL FUNDS IN INDIA MTV Raut, NS Kariya
A STUDY OF FINANCIAL PERFORMANCE OF AUTOMOBILE INDUSTRY WITH SPECIAL REFERENCE TO MAHINDRA & MAHINDRA LTD. AND MARUTI SUZUKI INDIA LTD. MPP Badwaik, NS Kariya
A STUDY OF INVESTOR’S OPINION TOWARDS SELECTED IPO’S IN INDIA SU Kedia, NS Kariya
A COMPARATIVE STUDY OF EMPLOYEES ENGAGEMENT ACTIVITIES IN NATIONALIZED BANKS AND PRIVATE BANKS IN AMRAVATI MCG Hingwe, NS Kariya
A STUDY OF CONSUMER PERCEPTION TOWARDS ONLINE SHOPPING WITH SPECIAL REFERENCE TO THE GROCERY PRODUCTS MTV Bakale, NS Kariya
Consumer Trust Dimensions in Influencer Marketing: An Investigation NS Kariya, SS Kawitkar
Exaggeration in Indian Television Advertising of FMCG Segment: An Investigation NS Kariya, SS Kawitkar
Empowering Women Consumers: Breaking the Social Norms using Stereotypes Advertising N Kariya, B Meghe, PV Bhise
MOST CITED SCHOLAR PUBLICATIONS
Sustainability Parameters in Indian Advertising: A Case Study of Selected Ad Campaigns NS Kariya Sustainable Marketing: Transforming Consumer Behavior through ESG Strategies … , 2024 2024.0
CHILDREN CONSUMER TELEVISION ADVERTISING IN INDIA: A STUDY BASED ON EMOTION FACIAL EXPRESSION ANALYSIS OF FMCG SEGMENT N Kariya “SANSMARAN” Management Research Journal 12 (1 and 2), 43-51 , 2022 2022.0
Normbrytande reklam idag: Ett branschperspektiv I Asry, K Azad Khan 2017.0
Breaking Harmful Social Norms: the Effects of Norm-Breaking Advertisements on Brand Image E Lundmarck, J Löhr 2015.0
Special Issue for National Conference On Recent Advances in Technology and Management for Integrated Growth 2013 (RATMIG 2013) DPVB Nikhilesh Kariya, Dr. Bharat Meghe RATMIG 2013, https://www.ijaiem.org/RATMIG-2013.html , 2013 2013.0
A STUDY OF AGRITOURISM MARKETING ACTIVITIES IN AMRAVATI CITY AND ITS AWARENESS AMONG CONSUMERS. MAR Bonde, NS Kariya
A STUDY OF EFFECTS OF SOCIAL MEDIA INFLUENCERS ON CONSUMERS WITH SPECIAL REFERENCE TO SHOE BRANDS MAM Bhuyar, NS Kariya
STUDY OF FUND PERFORMANCE ANALYSIS OF SELECTED EQUITY HYBRID MUTUAL FUNDS IN INDIA MTV Raut, NS Kariya
A STUDY OF FINANCIAL PERFORMANCE OF AUTOMOBILE INDUSTRY WITH SPECIAL REFERENCE TO MAHINDRA & MAHINDRA LTD. AND MARUTI SUZUKI INDIA LTD. MPP Badwaik, NS Kariya
A STUDY OF INVESTOR’S OPINION TOWARDS SELECTED IPO’S IN INDIA SU Kedia, NS Kariya
A COMPARATIVE STUDY OF EMPLOYEES ENGAGEMENT ACTIVITIES IN NATIONALIZED BANKS AND PRIVATE BANKS IN AMRAVATI MCG Hingwe, NS Kariya
A STUDY OF CONSUMER PERCEPTION TOWARDS ONLINE SHOPPING WITH SPECIAL REFERENCE TO THE GROCERY PRODUCTS MTV Bakale, NS Kariya
Consumer Trust Dimensions in Influencer Marketing: An Investigation NS Kariya, SS Kawitkar
Exaggeration in Indian Television Advertising of FMCG Segment: An Investigation NS Kariya, SS Kawitkar
Empowering Women Consumers: Breaking the Social Norms using Stereotypes Advertising N Kariya, B Meghe, PV Bhise
Publications
i) ‘Children Consumer Television Advertising in India: A Study based on Emotion Facial Expression Analysis of FMCG Segment’, Sansmaran Management Research Journal (Indexed - Peer Reviewed Referred Bi-Annual Journal), Vol 12, Issue 1-2, Jan-Dec 2022, ISSN 2278-7801, Impact Factor PIF 4.504 (2018), (Hard Copy Published) (will be updated)
ii) ‘Exaggeration in Indian Television Advertising of FMCG Segment: An Investigation’, Studies in Indian Place Name, ISSN: 2394-3114. Vol. 40 Issue 70. March 2020. pp. 2078-2094. Indexed and Peer Reviewed - UGC Care Group 1 List. Impact Factor 6.30.
iii) ‘Empowering Women Consumers: Breaking the Social Norms using Stereotypes Advertising’, International Journal of Application or Innovation in Engineering and Management (IJAIEM),ISSN 2319-4847. Dec 2013, Web Link:
iv) ‘Outsourcing of Statistical Expertise in Market Research Process of KPOs’, Chapter 14, BPO/KPO Management: An Industry Perspective, Excel Books, India, 2008 (ISBN-13: 9788174466723, ISBN-10: 817446672X, Web Link: .
v) ‘KPO vis-à-vis Bioinformatics - An Entrepreneurial Angle: An Exploratory Study’, Chapter 14,
