Publications
44. ., , “Effect Of Service Quality And Customer Satisfaction On Customer Loyalty Of Cellular Network Service Providers In Indian Market., International Journal of Advance and Innovative Research., Vol 5, Issue3 (!): January- March 2018., UGC Jouranl No. 63571 ,IF 3.25
45.., , “Achieving Customer Loyalty through Service Value in Indian Mobile Telephone Sector” International Journal of Innovative Research Explorer, Vol 5, Issue 1, January 2018. ISSN No. 2347-6060. IF 5.2
46. ., , “ The Effect Of Perceived Usefulness On The Calculative Commitment And The Comprehensive Model Of Loyalty In Indian Telecommunication Industry, International Journal Of Creative Research Thoughts I.F 5.97 Vol 6 Issue 1 Febrauary 2018. ISSN 2320-2882.UGC Listed Journal: 1802414
47. ., , Drivers Of Trust and Its Effect On Behavioral Loyalty in Indian Telecommunication Industry, International Journal Of Scientific Progress and Research , Issue 126, Vol 43, Number 01, February 2018., ISSN: 2349-4689., IF 4.427, UGC Approved Journal.
48.., the effect of affective experiential state with affective loyalty with special reference to theme park Chennai city in India:” International Journal of Academic Research and Development., Issue 2, Vol 3, pp 199-205, Mar-Apr 2018, ISSN No. 2455-4197, Inpact Factor: RJIF 5.22, UGC Approved Journal No. 48808
49. . S (2018)., “Determinants of customer experience and its impact on customer loyalty towards retail outlets in Chennai”., Journal of Management Research and Analysis., , Issue 4 pp 197-202, Impact Factor 4.878, .
50.. ,Vincent. S (2019)., “ Customer Experience and its influence on Behavior , International Journal of Advance and Innovative Research,vol.6, Issue 2(XXXXI) PP 164-171., ISBN 2394-7780 April- June
51.., Vincent.S (2019)., Customer Engagement and Its Influence on Customer Satisfaction”., International Journal of Management , IT and Engineering, vol.9, Issue 4(11), APRIL IF 7.119, ISSN: 2294-0558
52. ., Vincent.S (2019).,”Customer Engagement and its Impact on Store Loyalty”., International Journal of Research vol VIII, Issue V, May ISSN No. 2236-6124.
53. ., , “ The Role of Service Quality, Perceived value and Trust on Calculative Commitment and Loyalty Intention., Chinese Business Review,vol 17,no.6 doi: 10,17265/1537-1506/2018.06.003 June
