Dr Maulik K Rathod

EDUCATION

PhD, MCom, BBA

RESEARCH, TEACHING, or OTHER INTERESTS

Marketing, Education, Business and International Management, Strategy and Management

RECENT SCHOLAR PUBLICATIONS

Partnering For Progress : The Intersection Of CSR And Sustainable Development
M Rathod
Contemporary Research in Commerce and Management, 286 2023



An Empirical study on Academia-Industry Integration to Enhance Employability of Graduates
M Rathod
GENIUS 11 (2), 54-62 2023



A study on Perception of Consumer towards Eco-friendly FMCG Products
M Rathod
Rai University, Ahmedabad 2022



How To Go Green ?
M Rathod, H Vaidya
International Journal of Transformation in Operational & Marketing 2019



An Empirical Study of Consumer Perception towards Eco-friendly FMCG Products in Ahmedabad city
M Rathod, H Vaidya
International Journal of Business Management Insights and Transformation 3 2019



Consumer Awareness towards Eco-friendly Products in Gujarat
M Rathod
International Journal of Advanced in Management, Technology and Engineering 2018



A review on consumers’ perception towards eco-friendly fmcg products in Ahmedabad
MK Rathod
International Journal of Management, IT and Engineering 8 (2), 24-44 2018



Academia-Industry Integration . A Need of Management Education
M Rathod
VidyaSankul – Multidisciplinary Research Journal 2 (3), 125-131 2016



The Green Gap ... A Contradiction Between Concern & Deed
M Rathod
Contemporary Marketing Practices for Excellence in Business Performance, 193-201 2016



Sustainable Development Through Green Touch to Business ... In Indian Context
M Rathod
Contemporary Marketing Practices for Excellence in Business Performance, 185-192 2016



Consumer Awareness and Attitude towards Green Marketing
M Rathod
Sanyojak – International Journal of Commerce and Management 4 (7), 90-94 2016



A Study on Extended Marketing Mix
M Rathod
Advances in Economics and Business Management (AEBM) 3 (2), 205-212 2016



Solid Waste Management : Present Practices & Future Challenges - A Case Study on Ahmedabad City
M Rathod, M Rai, K Patel
Research Matrix - International Multidisciplinary Journal of Applied 2015



Greening Our Indian Business for Sustainability
M Rathod, M Rai
IOSR Journal of Business and Management 1, 09 - 15 2015



Can Green be the Magical Word for Corporate ?
M Rathod
Advances in Economics and Business Management (AEBM) 2 (10), 951-956 2015



A Study on Challenges and Constraints Faced by Female Entrepreneurs to Develop Business in Gujarat
M Rathod
Global Journal for Research Analysis 3 (8), 01 - 03 2014



A STUDY ON PERCEPTION OF CONSUMERS TOWARDS ECO FRIENDLY FMCG PRODUCTS in GUJARAT
M Rathod
Ahmedabad 2014



Solid Waste Management: Present Practices & Future Challenges
M Rathod, M Rai, K Patel

MOST CITED SCHOLAR PUBLICATIONS

A Study on Extended Marketing Mix
M Rathod
Advances in Economics and Business Management (AEBM) 3 (2), 205-212 2016
Citations: 20



How To Go Green ?
M Rathod, H Vaidya
International Journal of Transformation in Operational & Marketing 2019
Citations: 3



A Study on Challenges and Constraints Faced by Female Entrepreneurs to Develop Business in Gujarat
M Rathod
Global Journal for Research Analysis 3 (8), 01 - 03 2014
Citations: 3



Consumer Awareness towards Eco-friendly Products in Gujarat
M Rathod
International Journal of Advanced in Management, Technology and Engineering 2018
Citations: 1



A review on consumers’ perception towards eco-friendly fmcg products in Ahmedabad
MK Rathod
International Journal of Management, IT and Engineering 8 (2), 24-44 2018
Citations: 1



Can Green be the Magical Word for Corporate ?
M Rathod
Advances in Economics and Business Management (AEBM) 2 (10), 951-956 2015
Citations: 1

RESEARCH OUTPUTS (PATENTS, SOFTWARE, PUBLICATIONS, PRODUCTS)

Title of the Patent : Portable Project Management Device
Patent Number : 6306110
Published

INDUSTRY EXPERIENCE

Industry / Corporate Experience : 12 Years, 9 Months
Academic Experience : 6 years