Management Information Systems, Management of Technology and Innovation, Economics and Econometrics
16
Scopus Publications
485
Scholar Citations
11
Scholar h-index
11
Scholar i10-index
Scopus Publications
From the Boardroom to the Jobsite: Female Board Representation and Workplace Safety Yoonseock Son, Kaitlin D. Wowak, Corinne Post Journal of Operations Management, 2025 Contributing to emerging research on corporate governance and operations management, our study examines the connection between board diversity and workplace safety. We propose that boards with a higher representation of female directors prioritize and thus enhance workplace safety due to women's distinct social‐cognitive perspectives on stakeholders, risk avoidance, and regulatory compliance. We also consider two conditions that may strengthen the relationship between female board representation and workplace safety: (1) the power of the female directors on the board, which may cause them to speak out more, and cause others to heed their perspectives; (2) accountability pressures faced by the board, which may increase board member epistemological motivation (the willingness to invest effort to fully understand the board's tasks and decisions being made). Analyzing a unique dataset that covers 1442 firm‐year observations across 266 firms, we show that female board representation improves workplace safety when women have more power and when boards face greater accountability pressures. In an empirical extension, we examine how the representation of racial/ethnic minority directors impacts workplace safety and the synergistic effect of female and minority board representation. Our findings deepen our understanding of how board diversity interacts with situational factors to influence operational outcomes.
Does Greater Visibility Benefit Minority Businesses? Evidence from an Online Review Platform Yoonseock Son, Kaitlin D Wowak, Corey M Angst Production and Operations Management, 2025 In the wake of the Black Lives Matter protests, numerous companies took action to advance racial equality. Several online platforms added a feature that identified “minority-owned” businesses to help users locate and, thus, support them. In this study, we investigate how reviews and ratings of restaurants in New York City change after being identified as Black-owned on an online platform. We find that the number of reviews increases, but the average rating decreases after restaurants are identified as Black-owned. We investigate how various contextual factors, such as the number of hate crimes where the restaurant is located and restaurant popularity, as well as reviewer characteristics, such as reviewer race and gender, impact this relationship. We also examine mechanisms that could be contributing to our findings. Collectively, and in contrast to the positive findings in other studies, our results reveal a possible unintended consequence of identity disclosure for minority-owned businesses. Findings from our study offer important implications for society, business owners, and online platforms.
Gender mismatch and bias in people-centric operations: Evidence from a randomized field experiment Yoonseock Son, Angela Aerry Choi, Kaitlin D. Wowak, Corey M. Angst Journal of Operations Management, 2024 While considerable progress has been made in understanding gender mismatch and bias in the physical workplace, there is a limited understanding of how these biases manifest in online platforms where gender masking and manipulation can easily occur. In this study, we collaborate with an online product and service firm in Asia and propose a field experiment design to examine how gender bias influences people‐centric operations in online platforms. By assigning different gender combinations of clients and consultants, we examine how the effect of gender bias differs depending on the gender match or mismatch of the entities in the information exchange process. Using 7 months of data, we provide preliminary evidence of gender biases of different client‐consultant gender pairings. Theoretical and practical implications are discussed.
Causal inference under selection on observables in operations management research: Matching methods and synthetic controls Övünç Yılmaz, Yoonseock Son, Guangzhi Shang, Hayri A. Arslan Journal of Operations Management, 2024 The majority of recent empirical papers in operations management (OM) employ observational data to investigate the causal effects of a treatment, such as program or policy adoption. However, as observational data lacks the benefit of random treatment assignment, estimating causal effects poses challenges. In the specific scenario where one can reasonably assume that all confounding factors are observed—referred to as selection on observables—matching methods and synthetic controls can assist researchers to replicate a randomized experiment, the most desirable setting for drawing causal inferences. In this paper, we first present an overview of matching methods and their utilization in the OM literature. Subsequently, we establish the framework and provide pragmatic guidance for propensity score matching and coarsened exact matching, which have garnered considerable attention in recent OM studies. Following this, we conduct a comprehensive simulation study that compares diverse matching algorithms across various scenarios, providing practical insights derived from our findings. Finally, we discuss synthetic controls, a method that offers unique advantages over matching techniques in specific scenarios and is expected to become even more popular in the OM field in the near future. We hope that this paper will serve as a catalyst for promoting a more rigorous application of matching and synthetic control methodologies.
Leveraging the Digital Tracing Alert in Virus Fight: The Impact of COVID-19 Cell Broadcast on Population Movement Anindya Ghose, Heeseung Andrew Lee, Wonseok Oh, Yoonseock Son Information Systems Research, 2024 Digital tracing alerts (DTAs) have emerged as effective means to share information with agility in responding to disaster outbreaks. Governments are able to instantaneously coordinate the available information to provide information related to the disaster and promote preventive actions. However, despite the opportunities granted by these innovative technologies in managing disasters, privacy concerns can arise in regard to how much of individuals’ private information should be collected and disclosed. With these considerations, we examine the extent to which instant digital tracing alerts and the information included in the alerts affect people’s actions toward disaster management in the context of South Korea. Our results show that collecting and disclosing detailed private information is unnecessary and may instead diminish the effects of DTAs. The effect of digital alerts being more pronounced among young and male individuals and in business-centric areas. Furthermore, because the effectiveness of DTAs decreases with the cumulative number of DTAs received, governments should send alerts that include more urgent information that is directly related to the risk posed by a disaster. Our results provide policymakers and law enforcement with novel insights into whether and how the usage of information technology can facilitate disaster management and to what extent they should collect and expose private information to effectively safeguards public health and safety during a crisis. The fast and comprehensive implementation of DTAs in South Korea in response to the global outbreak offers other countries learning opportunities with respect to successful collaboration among parties involved in the development and design of DTA-related infrastructure and education. We emphasize that collaboration among central policymakers, local/municipal districts, telecommunications companies, and healthcare centers is essential to establishing an innovative IT-driven disaster management infrastructure and mechanisms that help inform citizens in taking desired actions in an emergency or disastrous events.
Reproducibility in Management Science Miloš Fišar, Ben Greiner, Christoph Huber, Elena Katok, Ali I. Ozkes, et al. Management Science, 2024 With the help of more than 700 reviewers, we assess the reproducibility of nearly 500 articles published in the journal Management Science before and after the introduction of a new Data and Code Disclosure policy in 2019. When considering only articles for which data accessibility and hardware and software requirements were not an obstacle for reviewers, the results of more than 95% of articles under the new disclosure policy could be fully or largely computationally reproduced. However, for 29% of articles, at least part of the data set was not accessible to the reviewer. Considering all articles in our sample reduces the share of reproduced articles to 68%. These figures represent a significant increase compared with the period before the introduction of the disclosure policy, where only 12% of articles voluntarily provided replication materials, of which 55% could be (largely) reproduced. Substantial heterogeneity in reproducibility rates across different fields is mainly driven by differences in data set accessibility. Other reasons for unsuccessful reproduction attempts include missing code, unresolvable code errors, weak or missing documentation, and software and hardware requirements and code complexity. Our findings highlight the importance of journal code and data disclosure policies and suggest potential avenues for enhancing their effectiveness. This paper was accepted by David Simchi-Levi, behavioral economics and decision analysis–fast track. Supplemental Material: The online appendices and data are available at https://doi.org/10.1287/mnsc.2023.03556 .
Capitalizing on the Moment: The Strategic Role of Information Disclosure in Online Crowdfunding Hemant K Bhargava, Xinxue (Shawn) Qu, Yoonseock Son, Daewon Sun Production and Operations Management, 2024 Online crowdfunding platforms have created new avenues for investors to finance existing businesses or new business ventures of project creators. Project creators who launch crowdfunding campaigns can provide progress updates to potential investors throughout the fundraising process, helping to alleviate potential investors’ uncertainty about the project’s success. However, limited attention has been given to the strategic decisions of project creators on when to provide campaign updates. In this study, we focus on the timing strategy of information disclosure and investigate the effectiveness of campaign updates at different timing and performance level. Using a dataset from a leading online crowdfunding platform, we find that updates are more effective at the earlier stage of a crowdfunding campaign in attracting investors, and they play a different role depending on the project’s fundraising performance. For underperforming campaigns, the effectiveness of updates is more salient at the early stage of the campaign, whereas we find no differential impact at the later stage. By employing text analyses on the project descriptions and updates, we also derive insights about how the content of updates impacts their effectiveness at different stages of the campaign. Finally, our results also show that the timing of updates is more important for less experienced project creators, whereas the content of updates is more important for experienced project creators. These results provide important insights for project creators to strategically manage their campaigns in online crowdfunding platforms.
THE VOICE OF COMMERCE: HOW SMART SPEAKERS RESHAPE DIGITAL CONTENT CONSUMPTION AND PREFERENCES Yoonseock Son, Wonseok Oh, Il Im MIS Quarterly Management Information Systems, 2023 The present study investigates the effects of smart speaker usage on consumers’ digital content search, purchase, and consumption behaviors. Using a unique panel data set comprising information on household patterns of digital content (e.g., video on demand [VOD]) transactions and consumption and smart speaker usage, we found that the adoption of smart speakers is positively associated with the increased purchase of digital content but negatively related to the average rate of content completion. More specifically, we found that VOD content-related expenditures increased by 21.5% following smart speaker adoption but the average consumption of VOD content purchased decreased by 3.0%. We also examined millions of data points on TV remote-control use and conducted a survey via MTurk to support the validity of the findings. Smart speaker usage can reduce search costs, which subsequently increases search incidence and conversion rates, behavioral changes that can lead to a rise in purchases. We further show that the use of smart speakers for purposes other than information seeking is positively associated with purchases. We develop insights on how to elicit economic value from voice recognition technologies and provide implications for the design and implementation of effective voice commerce strategies.
THE VALUE OF CENTRALIZED IT IN BUILDING RESILIENCE DURING CRISES: EVIDENCE FROM U.S. HIGHER EDUCATION’S TRANSITION TO EMERGENCY REMOTE TEACHING Jiyong Park, Yoonseock Son, Corey Angst, and MIS Quarterly Management Information Systems, 2023 The COVID-19 pandemic forced organizations, including higher education institutions, to rapidly adjust their operations. In the face of the pandemic, most higher education institutions shut down their campuses and transitioned to emergency remote teaching mode. This study examines digital resilience in higher education institutions through the conceptual lens of disaster response management, by assessing the role played by the centralized governance of information technology (IT) investments. We posit that centralized IT helps organizations maintain customer satisfaction with services during a crisis (e.g., student satisfaction with classes during COVID-19) by facilitating the organization-wide transition to an emergency operational mode and supporting its service operations. Consolidating data on IT investment, governance, and course evaluations from 463 U.S. higher education institutions from 2017-2020, we show that centralized IT helped organizations adapt better to the pandemic in terms of maintaining student satisfaction. Moreover, we found that centralized IT investments geared toward facilitating organizational coordination and providing instructional and technical support played a pivotal role in enabling ERT and improving student ratings during the crisis. These results are corroborated by interviews with CIOs of U.S. higher education institutions. Additional analyses also suggest that the effectiveness of centralized IT governance is contingent upon organizational size, dissimilarity of local units, and the strategic role of the CIO. We also discuss theoretical extensions toward digital resilience as well as practical implications.
Digitalization of Loyalty: Impacts of Mobile Technology on Reward Redemption and Engagement Level Yoonseock Son, Wonseok Oh Journal of Management Information Systems, 2023 Although digitalization is a prevalent strategy in reward programs, a minimal amount is known regarding the relationship between reward app usage and reward redemption behaviors. The enhanced availability and accessibility of information via mobile app can alter customers’ reward-redemption patterns and engagement level, highlighting the need for firms to adjust their reward-based service strategies. Using unique datasets that reflect individual consumers’ transactional and reward redemption behaviors, we conducted a series of analyses to capture the dynamics in the latent engagement state transitions of customers according to the type of reward program used. Results show that although reward app usage, on average, induces a more active engagement state, it polarizes the volatility of engagement state transitions. Furthermore, we find that greater volatility of engagement state transitions is significantly associated with a higher likelihood of churn. Finally, a follow-up survey and panel vector autoregression analyses are conducted to uncover the mechanisms that underlie the relationship. The results provide insights into how retailers can strategically design their reward programs in the emerging mobile-based omnichannel environment.
“Alexa, buy me a movie!”: How AI speakers reshape digital content consumption and preference International Conference on Information Systems 2018 Icis 2018, 2018
Loyalty Analytics: Predicting Customer Behavior Using Reward Redemption Patterns under Mobile-App Reward Scheme Icis 2017 Transforming Society with Digital Innovation, 2018
The adoption and use of mobile application-based reward systems: Implications for offline purchase and mobile commerce 2016 International Conference on Information Systems Icis 2016, 2016
RECENT SCHOLAR PUBLICATIONS
Parking at the Right Spot: Repositioning-Based Promotions for E-Scooters D Kim, YY Son, W Khern-am-nuai, MC Cohen Available at SSRN 4914875 , 2025 2025.0
From the boardroom to the jobsite: female board representation and workplace safety Y Son, KD Wowak, C Post Journal of Operations Management 71 (6), 741-762 , 2025 2025.0 Citations: 5
Does greater visibility benefit minority businesses? Evidence from an online review platform Y Son, KD Wowak, CM Angst Production and Operations Management 34 (4), 711-724 , 2025 2025.0 Citations: 14
Can Less Be More? Examining Consumer Responses to Follower Count in Influencer-Commerce A Choi, YY Son, YCC Ho, Y Tan Examining Consumer Responses to Follower Count in Influencer-Commerce … , 2025 2025.0
GG or Rage Quit? The Effect of In-Game Peer Toxicity on Self-Toxicity in Competitive Online Gaming Across Sequential Matches S Qian, C Angst, Y Son 2025.0
Resolving AI Value Paradox: Unlocking AI's Value Through Strategic Knowledge Integration K Gao, YY Son, Y Yoo 2025 Informs Annual Meeting, Available at SSRN: https://ssrn. com/abstract … , 2025 2025.0 Citations: 3
Causal inference under selection on observables in operations management research: Matching methods and synthetic controls Ö Yılmaz, Y Son, G Shang, HA Arslan Journal of Operations Management 70 (5), 831-859 , 2024 2024.0 Citations: 40
Leveraging the digital tracing alert in virus fight: The impact of COVID-19 cell broadcast on population movement A Ghose, HA Lee, W Oh, Y Son Information Systems Research 35 (2), 570-589 , 2024 2024.0 Citations: 20
Motivating Runners in Real Time: A Field Experiment D Kim, Y Son, W Khern-am-nuai, MC Cohen Available at SSRN 4778848 , 2024 2024.0 Citations: 1
Capitalizing on the Moment: The Strategic Role of Information Disclosure in Online Crowdfunding HK Bhargava, X Qu, Y Son, D Sun Production and Operations Management, 10591478241231915 , 2024 2024.0 Citations: 14
EXPRESS: Capitalizing on the Moment: the Strategic Role of Information Disclosure in Online Crowdfunding HK Bhargava, X Qu, Y Son, D Sun Production and Operations Management, 10591478241231915 , 2024 2024.0
Digitalization of Loyalty: Impacts of Mobile Technology on Reward Redemption and Engagement Level Y Son, W Oh Journal of Management Information Systems 40 (4), 1301-1327 , 2023 2023.0 Citations: 18
The Voice of Commerce: How Smart Speakers Reshape Digital Content Consumption and Preference Y Son, W Oh, I Im MIS Quarterly 47 (2), 857-874 , 2023 2023.0 Citations: 46
The Value of Centralized IT in Building Resilience During Crises: Evidence from US Higher Education's Transition to Emergency Remote Teaching. J Park, Y Son, CM Angst MIS Quarterly 47 (1), 451-482 , 2023 2023.0 Citations: 82
Gender Mismatch and Bias in People-Centric Operations: Evidence from a Randomized Field Experiment Y Son, A Choi, K Wowak, CM Angst Journal of Operations Management, 1-45 , 2023 2023.0 Citations: 15
Effectiveness of Integrated Offline-and-Online Promotions in Omnichannel Targeting: A Randomized Field Experiment SY Lee, Y Son, W Oh Journal of Management Information Systems 38 (2), 484-516 , 2021 2021.0 Citations: 39
When loyalty goes mobile: Effects of mobile loyalty apps on purchase, redemption, and competition Y Son, W Oh, SP Han, S Park Information Systems Research 31 (3), 835-847 , 2020 2020.0 Citations: 96
Impact of customers' digital banking adoption on hidden defection: A combined analytical–empirical approach Y Son, HE Kwon, GK Tayi, W Oh Journal of Operations Management 66 (4), 418-440 , 2020 2020.0 Citations: 92
Digital Loyalty Analytics: An Empirical Study of In-App Function Usage and Customer Reward Redemption and Purchase Behavior Y Son, W Oh KMIS International Conference, 84-85 , 2019 2019.0
CAN LESS BE MORE? EXAMINING CONSUMER REPONSES TO FOLLOWER COUNT IN INFLUENCER-COMMERCE A Choi, Y Son, YCC Ho, Y Tan
MOST CITED SCHOLAR PUBLICATIONS
When loyalty goes mobile: Effects of mobile loyalty apps on purchase, redemption, and competition Y Son, W Oh, SP Han, S Park Information Systems Research 31 (3), 835-847 , 2020 2020.0 Citations: 96
Impact of customers' digital banking adoption on hidden defection: A combined analytical–empirical approach Y Son, HE Kwon, GK Tayi, W Oh Journal of Operations Management 66 (4), 418-440 , 2020 2020.0 Citations: 92
The Value of Centralized IT in Building Resilience During Crises: Evidence from US Higher Education's Transition to Emergency Remote Teaching. J Park, Y Son, CM Angst MIS Quarterly 47 (1), 451-482 , 2023 2023.0 Citations: 82
The Voice of Commerce: How Smart Speakers Reshape Digital Content Consumption and Preference Y Son, W Oh, I Im MIS Quarterly 47 (2), 857-874 , 2023 2023.0 Citations: 46
Causal inference under selection on observables in operations management research: Matching methods and synthetic controls Ö Yılmaz, Y Son, G Shang, HA Arslan Journal of Operations Management 70 (5), 831-859 , 2024 2024.0 Citations: 40
Effectiveness of Integrated Offline-and-Online Promotions in Omnichannel Targeting: A Randomized Field Experiment SY Lee, Y Son, W Oh Journal of Management Information Systems 38 (2), 484-516 , 2021 2021.0 Citations: 39
Leveraging the digital tracing alert in virus fight: The impact of COVID-19 cell broadcast on population movement A Ghose, HA Lee, W Oh, Y Son Information Systems Research 35 (2), 570-589 , 2024 2024.0 Citations: 20
Digitalization of Loyalty: Impacts of Mobile Technology on Reward Redemption and Engagement Level Y Son, W Oh Journal of Management Information Systems 40 (4), 1301-1327 , 2023 2023.0 Citations: 18
Gender Mismatch and Bias in People-Centric Operations: Evidence from a Randomized Field Experiment Y Son, A Choi, K Wowak, CM Angst Journal of Operations Management, 1-45 , 2023 2023.0 Citations: 15
Does greater visibility benefit minority businesses? Evidence from an online review platform Y Son, KD Wowak, CM Angst Production and Operations Management 34 (4), 711-724 , 2025 2025.0 Citations: 14
Capitalizing on the Moment: The Strategic Role of Information Disclosure in Online Crowdfunding HK Bhargava, X Qu, Y Son, D Sun Production and Operations Management, 10591478241231915 , 2024 2024.0 Citations: 14
From the boardroom to the jobsite: female board representation and workplace safety Y Son, KD Wowak, C Post Journal of Operations Management 71 (6), 741-762 , 2025 2025.0 Citations: 5
Resolving AI Value Paradox: Unlocking AI's Value Through Strategic Knowledge Integration K Gao, YY Son, Y Yoo 2025 Informs Annual Meeting, Available at SSRN: https://ssrn. com/abstract … , 2025 2025.0 Citations: 3
Motivating Runners in Real Time: A Field Experiment D Kim, Y Son, W Khern-am-nuai, MC Cohen Available at SSRN 4778848 , 2024 2024.0 Citations: 1
Parking at the Right Spot: Repositioning-Based Promotions for E-Scooters D Kim, YY Son, W Khern-am-nuai, MC Cohen Available at SSRN 4914875 , 2025 2025.0
Can Less Be More? Examining Consumer Responses to Follower Count in Influencer-Commerce A Choi, YY Son, YCC Ho, Y Tan Examining Consumer Responses to Follower Count in Influencer-Commerce … , 2025 2025.0
GG or Rage Quit? The Effect of In-Game Peer Toxicity on Self-Toxicity in Competitive Online Gaming Across Sequential Matches S Qian, C Angst, Y Son 2025.0
EXPRESS: Capitalizing on the Moment: the Strategic Role of Information Disclosure in Online Crowdfunding HK Bhargava, X Qu, Y Son, D Sun Production and Operations Management, 10591478241231915 , 2024 2024.0
Digital Loyalty Analytics: An Empirical Study of In-App Function Usage and Customer Reward Redemption and Purchase Behavior Y Son, W Oh KMIS International Conference, 84-85 , 2019 2019.0
CAN LESS BE MORE? EXAMINING CONSUMER REPONSES TO FOLLOWER COUNT IN INFLUENCER-COMMERCE A Choi, Y Son, YCC Ho, Y Tan
