He has specialized in Information Technology and Data Science. He has 20 years of teaching experience. Prior to academics he had 1 year and 4 months of experience in IT Industry using Visual Basic and Oracle. He has done his Doctorate in Computer Applications from Manonmaniam Sundaranar University, Tirunelveli. He teaches Quantitative Techniques, ICT Skills, Management Information System, Data Mining, Machine Learning, Big data analytics and Deep Learning. His area of interest include programming languages, analytical tools like SPSS, MS Excel, Weka, R and PYTHON. He has published more than 45 International articles with more than 100 citations.
RESEARCH, TEACHING, or OTHER INTERESTS
Arts and Humanities, Multidisciplinary, Management Information Systems, Management of Technology and Innovation
Financial analytics: Time series analysis impact of crude oil prices on automotive stock International Journal of Scientific and Technology Research, 2020
The effectiveness of social media content marketing towards brand health of a company: Social media analytics International Journal of Scientific and Technology Research, 2019
RECENT SCHOLAR PUBLICATIONS
PetFood Brand Analysis: Understanding Consumer Preferences by Life Stage and Breed Size Pappu Rajan A International Journal of Advanced Research in Science, Communication and … , 2026 2026
Customer Preferences Declining Sales Of Nutraceutical Products In Chemist Shops – A Case Study Pappu Rajan A International Journal for Science and Advance Research In Technology 12 (01 … , 2026 2026
Consumer Psychology on Buying Various Products Pappu Rajan A 2025 Citations: 1
OpIDS-DL: Optimizing Intrusion Detection in IoT Networks: A Deep Learning Approach with Regularization and Dropout for Enhanced Cybersecurity Pappurajan, A., Kolluru, V., Raj, Y.S., Mungara, S., Chintakunta, A.N ... Demystifying AI and ML for Cyber–Threat Intelligence. Information Systems … , 2025 2025 Citations: 1
Blockchain Technology: Regulatory Issues and Concerns Pappu Rajan A Journal of Emerging Technologies and Innovative Research 12 (7) , 2025 2025
AI-Enabled Data Processing for Real-World Applications of IoT: A Review-Based Approach A Suresh Santhanagopalan, Murali Ramachandran, Pappu Rajan Semantic Web Technologies and Applications in Artificial Intelligence of … , 2024 2024 Citations: 9
User Awareness and Knowledge on Facebook Community Standards: Social Media Analytics Pappu Rajan A International Journal for Science and Advance Research in Technology 9 (2) , 2023 2023
Examining the Relationship between Solvency, Profitability, and Stock Prices: Indian Agricultural Stocks Arul Sulochana, Y,Rajkumar, S,Pappu Rajan, A Korea Review of International Studies 16 (51) , 2023 2023
Analysing Industrial Web Sites Using Search Engine Optimization: Business Implications Pappu Rajan, A,Ravi Darshini, A.Suganthi Pais, A Korea Review of International Studies 16 (43) , 2023 2023
Digital Economy in India for Inclusive Growth: Opportunities and Challenges for Development Pappu Rajan A International Journal for Science and Advance Research In Technology 8 (11 … , 2022 2022 Citations: 3
E-Services and Emerging Technology in Business Pappu Rajan A Korea Review of International Studies 15 (01) , 2022 2022
Digital Advertisements: Predictive Analytics - User Interest and Preference Pappu Rajan A Turkish Online Journal of Qualitative Inquiry (TOJQI) 12 (10), 1777-1790 , 2021 2021
Consumer Buying Behaviour Pappu Rajan A, Michaeal Sammansu J,Suresh S International Journal for Science and Advanced Research in Technology 7 (7 … , 2021 2021 Citations: 19
Financial Analytics: Time Series Analysis Impact of Crude Oil Price on Automative Stock Pappu Rajan A, Lourdraj SA International Journal of Scientific and Technology Research 9 (3), 5821-5827 , 2020 2020 Citations: 1
The Effectiveness of Social Media Content Marketing Towards Brand Health of a Company: Social Media Analytics Pappu Rajan A International Journal of Scientific and Technology Research 8 (11) , 2019 2019 Citations: 17
Business Model for Location Tracker in Buses: a Start-Up Idea Project Pappu Rajan A International Journal for Science and Advance Research In Technology 5 (10 … , 2019 2019
Web Sentiment Analysis : Social Media Marketing Pappu Rajan A International Journal of Applied Research 5 (8), 65-67 , 2019 2019
Door to Door Marketing Pappu Rajan A, Bijju Jose J International Journal of Scientific Research and Review 8 (3), 55-61 , 2019 2019
A Study on the Organizational Culture and their Relationship with their Vision and Mission Statements Via Text Analytics Pappu Rajan,A. Michael Sammanasu,J.Sherly Agnes Reni, D Journal of Advance Management Research 6 (1), 296 - 309 , 2018 2018
Information Technology plays a vital role in banking sector: Future Banking Services Pappu Rajan A,Allen Rose Shamini D Journal of Emerging Technologies and Innovative Research 5 (11) , 2018 2018 Citations: 5
MOST CITED SCHOLAR PUBLICATIONS
Web sentiment analysis for scoring positive or negative words using Tweeter data Pappu Rajan A,Victor SP International Journal of Computer Applications 96 (6) , 2014 2014 Citations: 32
Consumer Buying Behaviour Pappu Rajan A, Michaeal Sammansu J,Suresh S International Journal for Science and Advanced Research in Technology 7 (7 … , 2021 2021 Citations: 19
A Study on the Customer Awareness on Green Banking Initiatives Prakash Raj G,Pappu Rajan A Intercontinental Journal of Finance Research Review 1 (1), 54-65 , 2017 2017 Citations: 19
The Effectiveness of Social Media Content Marketing Towards Brand Health of a Company: Social Media Analytics Pappu Rajan A International Journal of Scientific and Technology Research 8 (11) , 2019 2019 Citations: 17
A Study on Security Threat Awareness among Students Using Social Networking Sites by Applying Data Mining Techniques Pappu Rajan A International Journal of Research in Commerce, IT & Management 3 (9) , 2013 2013 Citations: 12
AI-Enabled Data Processing for Real-World Applications of IoT: A Review-Based Approach A Suresh Santhanagopalan, Murali Ramachandran, Pappu Rajan Semantic Web Technologies and Applications in Artificial Intelligence of … , 2024 2024 Citations: 9
A Study on the Customer Awareness on Green Banking Pappu Rajan A Intercontinental Journal of Finance Research Review 5 (7) , 2017 2017 Citations: 9
Application of Retail Analytics Using Association Rule Mining in Data Mining Techniques with Respect to Retail Supermarket Pappu Rajan A, Suresh S International Journal of Exclusive Management Review 5 (1), 1-9 , 2015 2015 Citations: 9
A study on application of data and web mining techniques to enrich user experience in libraries and on line book stores Pappu Rajan A,Prakash Raj G, Rosario Vasantha Kumar PJ International Journal of Research in Computer Application & Management 3 (8 … , 2013 2013 Citations: 6
Information Technology plays a vital role in banking sector: Future Banking Services Pappu Rajan A,Allen Rose Shamini D Journal of Emerging Technologies and Innovative Research 5 (11) , 2018 2018 Citations: 5
Job Satisfaction and its Influence in the Work Environment Pappu Rajan A, Micheal John, A International Journal of Management Research Review 5 (7), 554-562 , 2015 2015 Citations: 5
Is It Important to have Pride and a Sense of Belonging to the Organization one Works in? Fernandez Perpetua Christina, Pappu Rajan A International Journal of Management Research Review 5 (8), 629 , 2015 2015 Citations: 5
Features and Challenges of Web Mining Systems in Emerging Technology Pappu Rajan A,Victor, SP International Journal of Current Research 4, 066-070 , 2012 2012 Citations: 5
Digital Economy in India for Inclusive Growth: Opportunities and Challenges for Development Pappu Rajan A International Journal for Science and Advance Research In Technology 8 (11 … , 2022 2022 Citations: 3
A study on the various optimal factors that influences the buying behaviour towards laptop with reference to college students Pappu Rajan A International Journal of Applied Research 4 (11) , 2018 2018 Citations: 3
Web Sentiment Analysis Pappu Rajan A International Journal of Applied Research 2 (5) , 2016 2016 Citations: 3
Clustering methods and algorithms in data mining: concepts and a study Y Sunil Raj, Pappu Rajan A, Charles, S,S Antony Joseph Raj Journal of Computing Technologies 4 (7), 8-11 , 2015 2015 Citations: 3
The Next Big Thing in Computing is Cloud Computing: an Introduction, Concept and Issues. Venish Raja, C, Pappu Rajan A International Journal of Research in Computer Application & Management 3 (11) , 2013 2013 Citations: 3
Leverage Analysis and its impact on profitability of select Steel companies of India traded in Bombay Stock Exchange Micheal Sammanasu J,Pappu Rajan A Journal of Advance Management Research 5 (3) , 2017 2017 Citations: 2
A study on Utility of Mobile Banking Technology in Tiruchirappalli city, Tamil Nadu Pappu Rajan A, Kannan V International Journal of Applied Research 2 (1), 30-33 , 2016 2016 Citations: 2
