Marketing, Strategy and Management, Multidisciplinary
11
Scholar Citations
1
Scholar h-index
RECENT SCHOLAR PUBLICATIONS
Evolving Digital Marketing Practices & Customer Retention in Hospitality Industry in Delta State, NigeriaEkakitie, E. S. (Ph.D), Olayinka, T. Y & OkpigheInternational Journal of Business & Law Research 12 (1), 189-203 2024
Determinant Of Customers’ Patronage Among Fast Food Restaurants In Nigeria: A Study Of Frenchy’s And Fries, Ozoro, Delta StateJTO Spencer G. O OKPIGHEInternational Journal of Business & Law Research 8 (1), 180-189 2020
Social Media And Consumers Buying Behavior Of Jumia And Konga Nigeria LimitedJTO Spencer G. O OKPIGHEInternational Journal of Business & Law Research 8 (1), 159-171 2020
The Quest to Re-strategize Marketing Mix Strategies: Mitigating the Effect of COVID-19 Pandemic on Consumers in NIgeriaSGO OkpigheAccexgate: Book of Proceedings on Maiden Virtual International Conference on 2020
Supplier Selection a Strategic Tool of the Purchasing Function: Its Role in Profit MaximizationSGO OKPIGHE, EB OGBOLUInternational Journal of Research and Innovation in Social Science 4 (6 2020
Sales Job Rejection and Commission Wages in Selected Banking Institutions In Delta StateSGO OkpigheInternational Journal of Academic Research in Business and Social Sciences 9 2019
Impact of Technology Innovation on Logistics and Supply Chain ManagementAP OLANNYE
Rebuilding Business-Customer Relationship in Post Covid-19 Era: Customer-Oriented Marketing ApproachSGO Okpighe, A Ikechi, EI Uzoma
MOST CITED SCHOLAR PUBLICATIONS
The Quest to Re-strategize Marketing Mix Strategies: Mitigating the Effect of COVID-19 Pandemic on Consumers in NIgeriaSGO OkpigheAccexgate: Book of Proceedings on Maiden Virtual International Conference on 2020Citations: 9
Supplier Selection a Strategic Tool of the Purchasing Function: Its Role in Profit MaximizationSGO OKPIGHE, EB OGBOLUInternational Journal of Research and Innovation in Social Science 4 (6 2020Citations: 1
Sales Job Rejection and Commission Wages in Selected Banking Institutions In Delta StateSGO OkpigheInternational Journal of Academic Research in Business and Social Sciences 9 2019Citations: 1