Dr. M. S. Yathish Chandra

@vtu.ac.in

Associate Professor Department of Management Studies
Visvesvaraya Technological University

Dr. M. S. Yathish Chandra


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https://researchid.co/yathishchandra18

EDUCATION

B E Mechanical MBA Marketing NET(UGC) Ph.D

RESEARCH INTERESTS

Artificial Intelligence, Business Analytics, BIG Data, Leadership, Stress Management, Operations Management, TQM, Marketing Management and Human Resource Management
5

Scholar Citations

1

Scholar h-index

RECENT SCHOLAR PUBLICATIONS

  • A DETAILED STUDY ON THE VARIOUS FACTORS THAT MAKE THE DIFFERENTIATION IN THE SALES PROMOTION PRACTICES AND CRM ACTIVITIES AT SELECT RETAIL OUTLETS IN MYSORE CITY.
    MSY CHANDRA, A CI
    CLEAR International Journal of Research in Commerce & Management 12 (2) , 2021
    2021
  • Green Marketing Strategies to Enhance Sustainability and Profitability of Handloom Silk in Karnataka
    BA Karpagam, MSY Chandra
    International Journal of Management and Social Sciences (IJMSS) 8 (2.5), 104-106 , 2019
    2019
  • Stress Management - An Overview
    MSY Chandra, MJ Rashmi
    International Journal of Management and Social Sciences (IJMSS) 8 (2.5), 100-103 , 2019
    2019
  • A Study on Impact of Corruption in Local Governance with Special Reference to Yellapur Taluq
    MSY Chandra, S Chethan
    One Day National Seminar on Evaluation of Economic Reforms from Indian … , 2019
    2019
  • Entrepreneurship and Addictive Manufacturing at Radient Industry in Mysuru
    MSY Chandra, CI Aashish
    One Day National Conference on Contemporary Issues and Challenges of … , 2019
    2019
  • Analysis of Impact of Goods and Service Tax (GST) on various sectors of Indian Economy
    MSY Chandra, N Ramesh
    One Day National Conference on Contemporary Issues and Challenges of … , 2019
    2019
  • Investigation of Total Productive Maintenance Practices at Automotive Axles Ltd
    MJ Rashmi, MSY Chadra
    Sixteenth AIMS International Conference on Management organized by AIMS … , 2019
    2019
  • A Paradigm Shift in Business – Its Implication on TPM: A Study at JK Tyre & Industries Ltd., Mysuru
    MSY Chandra, MJ Rashmi
    National Conference On ‘Trends and Prospects in Banking and Financial … , 2019
    2019
  • Viral Marketing A Modern Buzz Used by Indian Companies in this 21st Century
    AM Jadhav, MSY Chandra
    Paripex - Indian Journal of Research 6 (12), 345-347 , 2017
    2017
  • A Comparative Analysis Of Preference Between Traditional Theatres
    MSY Chandra, IC Aashish, R Ram
    Iconic Research And Engineering Journals 1 (3), 24-27 , 2017
    2017
  • Analysis of Cost Control Mechanism - Karnataka Soaps and Detergent Limited (KS & DL), Sandal Wood Oil Division, Mysuru
    MJ Rashmi, MSY Chandra
    IOSR Journal of Business and Management (IOSR-JBM) 19 (9), 34-39p , 2017
    2017
  • Exploring new Horizons: Using Neuromarketing as a Tool for Modern Marketers
    AM Jadhav, MSY Chandra
    GJRA - Global Journal For Research Analysis 6 (2), 508-509 , 2017
    2017
  • Impact of Financial inclusion at The Muslim Co-operative Bank Ltd., Mysuru
    MJ Rashmi, MSY Chandra
    National Conference On ‘Trends and Prospects in Banking and Financial … , 2017
    2017
  • Impact of Microfinance on Welfare and Poverty Alleviation of Poor People at Navanagara Urban Co-Operative Bank Ltd.,
    MJ Rashmi, MSY Chandra
    6th International Conference on Emerging Trends in Finance, Accounting, and … , 2017
    2017
  • Testing of Economic Value Added Tool for Measuring Performance of Indian Information Technology Companies.
    T Manjunatha, MSY Chandra, MJ Rashmi
    Anvesha 9 (4) , 2016
    2016
  • Affiliate Marketing as an Innovative Campaign in e-commerce: A Field of Rising Opportunity
    AM Jadhav, MSY Chandra
    Galaxy: An International Multidisciplinary Research Journal 5 (3), 005-018 , 2016
    2016
    Citations: 5
  • A Study on Impact of EVA on Corporate Performance in India
    MSY Chandra, MJ Rashmi
    5th International Conference on Emerging Trends in Finance, Accounting, and … , 2016
    2016
  • Production Sharing- A Case Study of Automobile Industry.
    MSY Chandra, MJ Rashmi
    International Conference on Operations Management and Research Towards … , 2016
    2016
  • Impact of ICT on Higher Education in India.
    MSY Chandra, MJ Rashmi
    Indian Journal of Research in Commerce, Management, Engineering and Applied … , 2016
    2016
  • Corporate Social Responsibility-Issues and Challenges.
    MSY Chandra, MJ Rashmi
    Thematics Journal of Commerce and Management, 5 (3), 178-186p , 2015
    2015

MOST CITED SCHOLAR PUBLICATIONS

  • Affiliate Marketing as an Innovative Campaign in e-commerce: A Field of Rising Opportunity
    AM Jadhav, MSY Chandra
    Galaxy: An International Multidisciplinary Research Journal 5 (3), 005-018 , 2016
    2016
    Citations: 5
  • A DETAILED STUDY ON THE VARIOUS FACTORS THAT MAKE THE DIFFERENTIATION IN THE SALES PROMOTION PRACTICES AND CRM ACTIVITIES AT SELECT RETAIL OUTLETS IN MYSORE CITY.
    MSY CHANDRA, A CI
    CLEAR International Journal of Research in Commerce & Management 12 (2) , 2021
    2021
  • Green Marketing Strategies to Enhance Sustainability and Profitability of Handloom Silk in Karnataka
    BA Karpagam, MSY Chandra
    International Journal of Management and Social Sciences (IJMSS) 8 (2.5), 104-106 , 2019
    2019
  • Stress Management - An Overview
    MSY Chandra, MJ Rashmi
    International Journal of Management and Social Sciences (IJMSS) 8 (2.5), 100-103 , 2019
    2019
  • A Study on Impact of Corruption in Local Governance with Special Reference to Yellapur Taluq
    MSY Chandra, S Chethan
    One Day National Seminar on Evaluation of Economic Reforms from Indian … , 2019
    2019
  • Entrepreneurship and Addictive Manufacturing at Radient Industry in Mysuru
    MSY Chandra, CI Aashish
    One Day National Conference on Contemporary Issues and Challenges of … , 2019
    2019
  • Analysis of Impact of Goods and Service Tax (GST) on various sectors of Indian Economy
    MSY Chandra, N Ramesh
    One Day National Conference on Contemporary Issues and Challenges of … , 2019
    2019
  • Investigation of Total Productive Maintenance Practices at Automotive Axles Ltd
    MJ Rashmi, MSY Chadra
    Sixteenth AIMS International Conference on Management organized by AIMS … , 2019
    2019
  • A Paradigm Shift in Business – Its Implication on TPM: A Study at JK Tyre & Industries Ltd., Mysuru
    MSY Chandra, MJ Rashmi
    National Conference On ‘Trends and Prospects in Banking and Financial … , 2019
    2019
  • Viral Marketing A Modern Buzz Used by Indian Companies in this 21st Century
    AM Jadhav, MSY Chandra
    Paripex - Indian Journal of Research 6 (12), 345-347 , 2017
    2017
  • A Comparative Analysis Of Preference Between Traditional Theatres
    MSY Chandra, IC Aashish, R Ram
    Iconic Research And Engineering Journals 1 (3), 24-27 , 2017
    2017
  • Analysis of Cost Control Mechanism - Karnataka Soaps and Detergent Limited (KS & DL), Sandal Wood Oil Division, Mysuru
    MJ Rashmi, MSY Chandra
    IOSR Journal of Business and Management (IOSR-JBM) 19 (9), 34-39p , 2017
    2017
  • Exploring new Horizons: Using Neuromarketing as a Tool for Modern Marketers
    AM Jadhav, MSY Chandra
    GJRA - Global Journal For Research Analysis 6 (2), 508-509 , 2017
    2017
  • Impact of Financial inclusion at The Muslim Co-operative Bank Ltd., Mysuru
    MJ Rashmi, MSY Chandra
    National Conference On ‘Trends and Prospects in Banking and Financial … , 2017
    2017
  • Impact of Microfinance on Welfare and Poverty Alleviation of Poor People at Navanagara Urban Co-Operative Bank Ltd.,
    MJ Rashmi, MSY Chandra
    6th International Conference on Emerging Trends in Finance, Accounting, and … , 2017
    2017
  • Testing of Economic Value Added Tool for Measuring Performance of Indian Information Technology Companies.
    T Manjunatha, MSY Chandra, MJ Rashmi
    Anvesha 9 (4) , 2016
    2016
  • A Study on Impact of EVA on Corporate Performance in India
    MSY Chandra, MJ Rashmi
    5th International Conference on Emerging Trends in Finance, Accounting, and … , 2016
    2016
  • Production Sharing- A Case Study of Automobile Industry.
    MSY Chandra, MJ Rashmi
    International Conference on Operations Management and Research Towards … , 2016
    2016
  • Impact of ICT on Higher Education in India.
    MSY Chandra, MJ Rashmi
    Indian Journal of Research in Commerce, Management, Engineering and Applied … , 2016
    2016
  • Corporate Social Responsibility-Issues and Challenges.
    MSY Chandra, MJ Rashmi
    Thematics Journal of Commerce and Management, 5 (3), 178-186p , 2015
    2015