Seow Ai Na

@utar.edu.my

Senior Lecturer at Universiti Tunku Abdul Rahman (UTAR) 拉曼大學
Universiti Tunku Abdul Rahman (UTAR)

Seow Ai Na


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https://researchid.co/seowaina
Seow Ai Na has over 25 years of corporate working experience before becoming an academician. She earned her MBA from Heriot-Watt University in the UK. In her early years, she was associated with the education industry and trained in accounting and business management. After gaining her professional qualification as a chartered company secretary from The Institute of Chartered Secretaries and Administrators (ICSA) in the UK, she joined consulting firms to offer company
secretary, tax and audit services. Later, she moved to the commercial sector, where she gained experience in strategic planning, operations management, business development and retail management. She earned her PhD and currently works at the University Tunku Abdul Rahman (UTAR), Perak Campus, Malaysia. Her scientific research interests include health tourism, tourists' behaviour, educational studies and small and medium enterprises. She has published many papers in research journals with a high impact factor.

RESEARCH, TEACHING, or OTHER INTERESTS

Social Sciences, Business, Management and Accounting, Tourism, Leisure and Hospitality Management, Strategy and Management
1372

Scholar Citations

20

Scholar h-index

25

Scholar i10-index

RECENT SCHOLAR PUBLICATIONS

  • Behavioral determinants of long-term care insurance acceptance in Malaysia
    SA Na, NAM Yusof, L Anthonysamy, WRMA Shahimi, LS Yan, ...
    BMC Health Services Research 26 (1), 54 , 2026
    2026
  • From desire to online learning effectiveness: the roles of attitude, emotion, self-efficacy, learning behaviour, and social influence
    SY Lam, AN Seow, CH Tan, YO Choong, CK Choong
    Humanities and Social Sciences Communications , 2026
    2026
  • University Student Engagement in Online Distance Learning in Malaysia: A Study Demands–Resources Perspective
    MS Chan, CH Tan, AN Seow, MK Lai
    Data, Decisions, and Disruption: A New Era in Management Science, 89-99 , 2026
    2026
  • The influences of macro-environmental factors on renewable energy development
    EM Khong, AN Seow, SY Lam
    IOP Conference Series: Earth and Environmental Science 1598 (1), 012045 , 2026
    2026
  • Enhancing Tourism Small and Medium‐Sized Enterprises' Business Resilience in the Hospitality Industry: Information Technology Capability, Supply Chain Collaboration and …
    AN Seow, YO Choong, AMK Tee
    Journal of Contingencies and Crisis Management 34 (1), e70112 , 2026
    2026
    Citations: 1
  • Assessing consumer attitudes toward fermented drink consumption: an antecedent and mediation framework
    AN Seow, ETY Bong, MS Chan, T Chi Hau
    Journal of Foodservice Business Research, 1-26 , 2026
    2026
    Citations: 2
  • Sustainable Tourism Law: Advancing Regenerative Tourism and SDG Integration Through Legal Pathways
    MKA Tee, AN Seow
    Integrating Legal Compliance With Sustainable Development Goals, 1-44 , 2026
    2026
  • Factors Influencing Working Adults’ Willingness to Plan for Long-Term Care in Malaysia
    JY Chong, AN Seow, NAM Yusof
    13th International Conference on Business, Accounting, Finance and Economics … , 2025
    2025
  • Sustainable business performance of small and medium-sized enterprises in green hotels: the mediating role of competitive advantage
    AN Seow, MS Chan, CH Tan, YY Yap
    Cogent Business & Management 12 (1), 2526144 , 2025
    2025
    Citations: 7
  • Navigating Challenges: How Flexibility, Digital Transformation, and Value Creation Drive Resilience in Tourism SMEs
    ANS Pwint Phyu Hninn , Yuen-onn Choong
    Advances in Hospitality and Tourism Research (AHTR) 13 (4), 478-498 , 2025
    2025
    Citations: 2
  • The Effect of Flexible Work Arrangements on Job Performance among Female Employees in the Banking Industry: The Mediating Role of Psychological Well-Being
    YX Tan, AN Seow, SY Lam, CH Tan
    12th International Conference on Business, Accounting, Finance and Economics … , 2025
    2025
    Citations: 1
  • Evaluating the acceptance of hybrid learning: informativeness, service quality, past experience with satisfaction as a mediating role
    AN Seow, PSH Tan, CH Tan, SY Lam, YO Choong, CK Choong
    Current Psychology 44 (5), 3830-3844 , 2025
    2025
  • When AI intervene clinical decision-making: The influence of organisational support, cognitive load, and perceived autonomy
    I Shanthi, AN Seow
    Malaysia Journal of Invention and Innovation 4 (3), 33-39 , 2025
    2025
    Citations: 1
  • The practices of work-life balance, job satisfaction, and job performance among female employees in banking industry: A conceptual study
    YUX TAN, AI SEOW, CH Tan, SY Lam
    INTERNATIONAL JOURNAL OF MANAGEMENT 6 (1) , 2025
    2025
    Citations: 2
  • Understanding Human-AI Interaction in Healthcare: The Mediating Role of Trust and Moderating Influence of Cognitive Load
    I Shanthi, AN Seow, JJ Chang
    Malaysia Journal of Invention and Innovation 4 (1), 105-112 , 2025
    2025
    Citations: 1
  • University students’ perceived service quality and attitude towards hybrid learning: ease of use and usefulness as mediators
    PSH Tan, AN Seow, YO Choong, CH Tan, SY Lam, CK Choong
    Journal of Applied Research in Higher Education 16 (5), 1500-1514 , 2024
    2024
    Citations: 39
  • Unveiling sustainable competitive advantages for the SMEs: the effect of competencies on open innovation in green hotels
    MS Chan, AN Seow, CH Tan, YY Yap
    International Conference on Applied Economics and Business, 273-292 , 2024
    2024
    Citations: 6
  • Tourists’ satisfaction, experience, and revisit intention for wellness tourism: E word-of-mouth as the mediator
    AN Seow, B Foroughi, YO Choong
    Sage Open 14 (3), 21582440241274049 , 2024
    2024
    Citations: 85
  • Building tourism SMEs' business resilience through adaptive capability, supply chain collaboration and strategic human resource
    AN Seow, YO Choong, MP Low, NH Ismail, CK Choong
    Journal of Contingencies and Crisis Management 32 (2), e12564 , 2024
    2024
    Citations: 45
  • Organizational justice and organizational citizenship behavior: Does teacher collective efficacy matter?
    YO Choong, LP Ng, AN Seow, TC Lau
    Current psychology 43 (14), 12839-12853 , 2024
    2024
    Citations: 21

MOST CITED SCHOLAR PUBLICATIONS

  • Intention to visit Malaysia for medical tourism using the antecedents of Theory of Planned Behaviour: A predictive model
    AN Seow, YO Choong, K Moorthy, LM Chan
    International Journal of Tourism Research 19 (3), 383-393 , 2017
    2017
    Citations: 211
  • The role of teachers’ self-efficacy between trust and organisational citizenship behaviour among secondary school teachers
    YO Choong, LP Ng, S Ai Na, CE Tan
    Personnel Review 49 (3), 864-886 , 2020
    2020
    Citations: 131
  • Investigating nonusers’ behavioural intention towards solar photovoltaic technology in Malaysia: The role of knowledge transmission and price value
    LS Lau, YO Choong, CY Wei, AN Seow, CK Choong, A Senadjki, ...
    Energy Policy 144, 111651 , 2020
    2020
    Citations: 99
  • Small and medium-size enterprises’ business performance in tourism industry: the mediating role of innovative practice and moderating role of government support
    AN Seow, YO Choong, T Ramayah
    Asian Journal of Technology Innovation 29 (2), 283-303 , 2021
    2021
    Citations: 87
  • Tourists’ satisfaction, experience, and revisit intention for wellness tourism: E word-of-mouth as the mediator
    AN Seow, B Foroughi, YO Choong
    Sage Open 14 (3), 21582440241274049 , 2024
    2024
    Citations: 85
  • Health tourism: behavioural intention and protection motivation theory
    AN Seow, YO Choong, CK Choong, K Moorthy
    Tourism Review 77 (2), 376-393 , 2022
    2022
    Citations: 71
  • Travel intentions among foreign tourists for medical treatment in Malaysia: An empirical study
    SA Na, CY Onn, CL Meng
    Procedia-Social and Behavioral Sciences 224, 546-553 , 2016
    2016
    Citations: 63
  • Can protection motivation theory explain the perception of international tourists' on medical tourism?
    AN Seow, CK Choong, IC Chen, YO Choong
    Journal of Hospitality and Tourism Insights 5 (2), 394-412 , 2022
    2022
    Citations: 60
  • Predicting medical tourism behavioural intention using social cognition models
    AN Seow, YO Choong, K Moorthy, CK Choong
    Tourism Review 76 (2), 374-391 , 2021
    2021
    Citations: 55
  • The importance of support for sport tourism development among local residents: the mediating role of the perceived impacts of sport tourism
    MX Chang, YO Choong, LP Ng, AN Seow
    Leisure Studies 41 (3), 420-436 , 2022
    2022
    Citations: 49
  • The mediating effect of trust on the dimensionality of organisational justice and organisational citizenship behaviour amongst teachers in Malaysia
    C Yuen Onn, J Nordin bin Yunus, HB Yusof, K Moorthy, S Ai Na
    Educational Psychology 38 (8), 1010-1031 , 2018
    2018
    Citations: 48
  • Building tourism SMEs' business resilience through adaptive capability, supply chain collaboration and strategic human resource
    AN Seow, YO Choong, MP Low, NH Ismail, CK Choong
    Journal of Contingencies and Crisis Management 32 (2), e12564 , 2024
    2024
    Citations: 45
  • Influence of corporate social responsibility in job pursuit intention among prospective employees in Malaysia
    K Moorthy, S Ai Na, C Wei Yee, C Yi Xian, O Tian Jin, T Sook Mun, ...
    International Journal of Law and Management 59 (6), 1159-1180 , 2017
    2017
    Citations: 43
  • University students’ perceived service quality and attitude towards hybrid learning: ease of use and usefulness as mediators
    PSH Tan, AN Seow, YO Choong, CH Tan, SY Lam, CK Choong
    Journal of Applied Research in Higher Education 16 (5), 1500-1514 , 2024
    2024
    Citations: 39
  • Solar photovoltaic as a means to sustainable energy consumption in Malaysia: the role of knowledge and price value
    LS Lau, A Senadjki, SL Ching, CK Choong, AN Seow, YO Choong, ...
    Energy Sources, Part B: Economics, Planning, and Policy 16 (4), 303-323 , 2021
    2021
    Citations: 35
  • Expert insights on Malaysia’s residential solar-energy policies: shortcomings and recommendations
    LS Lau, YO Choong, SL Ching, CY Wei, A Senadjki, CK Choong, ...
    Clean Energy 6 (4), 619-631 , 2022
    2022
    Citations: 29
  • The Internet as a source of health information among Singaporeans: prevalence, patterns of health surfing and impact on health behaviour.
    TR Siow, IP Soh, S Sreedharan, PP Tan, A Seow, KC Lun
    Annals of the Academy of Medicine, Singapore 32 (6), 807-813 , 2003
    2003
    Citations: 25
  • Corporate image no longer leads to customer satisfaction and loyalty: a Malaysian perspective
    K Moorthy, L Chun T’ing, S Ai Na, C Tze Ching, L Yuin Loong, L Sze Xian, ...
    International Journal of Law and Management 60 (4), 934-952 , 2018
    2018
    Citations: 23
  • Organizational justice and organizational citizenship behavior: Does teacher collective efficacy matter?
    YO Choong, LP Ng, AN Seow, TC Lau
    Current psychology 43 (14), 12839-12853 , 2024
    2024
    Citations: 21
  • Delving the impact of adaptability and government support in small‐and medium‐sized enterprises business resilience: The mediating role of information technology capability
    YO Choong, AN Seow, MP Low, NH Ismail, CK Choong, CS Seah
    Journal of Contingencies and Crisis Management 31 (4), 928-940 , 2023
    2023
    Citations: 21