Dr. Pritesh Somani

@sbup.edu.in

Assistant Professor
Sri Balaji University, Pune



                 

https://researchid.co/pritesh

A Researcher with over 10 years of teaching experience and a hardcore interest in data crunching and Statistical analysis. I teach at Post Graduate level different subjects like Business Research, Marketing Research, and Research Methodology. Further, i also work on Statistical analysis using S.P.S.S.

EDUCATION

Ph.D. (Commerce), M.Com (Management), M.Com (Business Management), NET, SET, DFM

RESEARCH, TEACHING, or OTHER INTERESTS

Marketing, Multidisciplinary

4

Scholar Citations

1

Scholar h-index

RECENT SCHOLAR PUBLICATIONS

  • Introduction to Industry 4.0: Understanding the Concept, Evolution, and Key Technologies Shaping Industry 4.0
    R Mahajan, M Singh, V Iyer, U Gupta, PP Somani, N Behare
    Convergence of Industry 4.0 and Supply Chain Sustainability, 1-19 2024

  • Influence of Instagram as a Social Media Platform on Academic Routine and Schedule of Students
    PP Somani, U Gupta, R Mahajan, V Iyer, N Behare, M Singh
    Advancements in Socialized and Digital Media Communications, 249-263 2024

  • The Rise of OTT: A Dynamic Shift Towards Binge Watching, an Increase for On-Demand Entertainment
    PP Somani, U Gupta, VH Iyer, N Behare, RD Mahajan, M Singh
    The Rise of Over-the-Top (OTT) Media and Implications for Media Consumption 2024

  • The Power of Influence: Unleashing the Potential of Influencer Marketing
    N Behare, RD Mahajan, M Singh, V Iyer, U Gupta, PP Somani
    Using Influencer Marketing as a Digital Business Strategy, 1-36 2024

  • The Power of Influence: Unleashing the Potential of Influencer Marketing
    PPS Nitesh Behare, Rashmi D. Mahajan, Meenakshi Singh, Vishwanathan Iyer ...
    Using Influencer Marketing as a Digital Business Strategy 2023

  • Emerging role of Artificial Intelligence in Product recommendation
    P Somani
    Review of Artificial Intelligence in Education 4 (00), e011-e011 2023

  • A STUDY ON AWARENESS AND RELEVANCE TOWARDS NATIONAL EDUCATION POLICY, 2020
    P Somani, U Gupta
    The Online Journal of Distance Education and e-Learning 11 (2) 2023

  • The impact of the advertisements on the social media and networking sites
    MGS Bhadauria, AK Yadava, NA Medhekar, DE Chacko, DP Makhija, ...
    International Journal of Health Sciences ISSN, 2550-6978 2022

  • Revitalization of Indian Automobile Industry – Conventional to modern energy sources and its level of acceptance among Consumers in Thane District.
    P Somani, O Datar
    International Multidisciplinary Half Yearly Research Journal 10 (2), 09-16 2022

  • Students perception about Inclusion of Chatrapati Shivaji Maharaj's thoughts and practices in curriculum of Management- A study focused on Degree college students in Kalyan
    P Somani, O Datar
    Arahat Multidisciplinary International Education Research Journal 11 (2 2022

  • The Impact of Advertisements on the Social Media and Networking Sites
    P Somani
    International Journal of Health Sciences 6 (3) 2022

  • A STUDY OF WHATSAPP USAGE AND ITS INFLUENCE ON DEGREE COLLEGE STUDENTS OF UNIVERSITY OF MUMBAI
    KJ Bhagat, PP Somani
    Advance and Innovative Research, 272 2020

  • A Case Study of Satisfaction of Big Bazaar customer's towards Digital Marketing in Thane District
    PS Dr. Kishori Bhagat
    AN INTERNATIONAL MULTIDISCIPLINARY QUARTERLY RESEARCH JOURNAL 8 (1), 52-65 2019

  • A Study of Consumer Behavior towards online shopping: - An empirical study based on twin cities of Kalyan and Dombivili
    P Somani
    International Journal of Creative Research Thoughts 6 (1), 459-468 2018

  • A Study on Awareness and Relevance Towards National Education Policy, 2020
    DPSDU Gupta
    The Online Journal of Distance Education and e-Learning 11 (2), 1774-1785

MOST CITED SCHOLAR PUBLICATIONS

  • The impact of the advertisements on the social media and networking sites
    MGS Bhadauria, AK Yadava, NA Medhekar, DE Chacko, DP Makhija, ...
    International Journal of Health Sciences ISSN, 2550-6978 2022
    Citations: 2

  • Emerging role of Artificial Intelligence in Product recommendation
    P Somani
    Review of Artificial Intelligence in Education 4 (00), e011-e011 2023
    Citations: 1

  • A STUDY ON AWARENESS AND RELEVANCE TOWARDS NATIONAL EDUCATION POLICY, 2020
    P Somani, U Gupta
    The Online Journal of Distance Education and e-Learning 11 (2) 2023
    Citations: 1