Pilar Buil Gazol

@uic.es

Science and Communication Department
Universitat Internacional de Catalunya

Pilar Buil Gazol


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https://researchid.co/pilarbuil
Pilar Buil Gazol has a degree in Journalism and a doctorate in Communication from the Faculty of Communication of the University of Navarra. His research focuses on institutional communication, specifically, its management model and specialized communication programs. He has been visiting research at Dublin City University (Ireland) and at the University of Maryland (USA). He has also given seminars at Vilnius University in Lithuania. In addition, he has combined teaching and research with professional practice; Thus, he has worked in the strategic communication sector in the Francom group (France) and in the Vice-rectorate of Communication at the International University of Catalonia (Spain). He currently belongs to the research groups "Innovation Communication in Institutions (INCOMIN)" of the University of Navarra and the SGR "Ethics in Economy and Business" of the International University of Catalonia. He has published numerous articles in indexed journals, as well as several books

EDUCATION

Journailism Degree
Communication Science PhD

RESEARCH, TEACHING, or OTHER INTERESTS

Communication, Organizational Behavior and Human Resource Management, General Social Sciences, Ecology, Evolution, Behavior and Systematics
10

Scopus Publications

2831

Scholar Citations

18

Scholar h-index

21

Scholar i10-index

Scopus Publications

  • Dissemination analysis of SDGs in sustainability reports to enhance corporate communication strategy
    Pilar Buil, , Elena L. Sanjurjo-San Martin, José A. Alfaro-Tanco, , and
    Cuadernos De Gestion, 2024
    The Sustainable Development Goals (SDGs) are at the heart of the management of public and private enterprises. Organizations have incorporated the SDGs into their business strategy by developing actions that they disseminate in their reports. In the last decade, academic research has paid special attention to this development, publishing a growing number of studies on the subject with the emergence of a specific line of research in the area of sustainability: sustainability reporting. In this context, this paper aims to show a methodology that serves as a tool to analyze the disclosure of SDGs in the sustainability reports. This methodology has three stages. First, a lexicographic analysis of sustainability reports has been carried out, second, a correspondence analysis, and third, outlining through “guided questions” how the information obtained can be useful to analyze SDG communication strategy. For further illustration the methodology has been applied to a company in the Spanish agri-food sector: Ebro Foods. This work has both academic and professional implications by providing a guideline for SDG dissemination analysis in sustainability reports and, on the other hand, by providing the business world with an analysis tool that serves to improve communication strategies in the field of sustainability.
  • Assessing the impact of an intergenerational program for a sustainable development project in Spain
    Mireia Tintoré, Olga Roger Loppacher, Pilar Buil
    International Journal of Sustainable Society, 2023
    This qualitative study with an action research approach describes the design, implementation, and assessment of an intergenerational program that aims to promote social inclusion and sustainable behaviours in a vulnerable Spanish population. A group of 20 seniors, 20 children, a monitor and 8 assistants and educators participated in the program intended to improve sustainability, social exclusion, the employability of people with disabilities, and relationships between generations. We assessed the program through a pre-post-test and an open-ended questionnaire, and data were analysed using quantitative and qualitative techniques. Results revealed improvements in managing social and environmental problems, the empowerment of vulnerable children and adults, and the development of sustainability competencies in the participants. We examine the practical implications of this program as the starting point for similar projects, highlighting the effectiveness of combining environmental and social aspects for the inclusion of vulnerable people.
  • Mapping the terrain of public agri-food brands at a regional level in Spain: Keys to build strong brands
    Pilar Buil Gazol, Marta Salvat Belloch
    Ucjc Business and Society Review, 2023
    This study aims to examine the category of regional quality public brands in the agri-food sector in the 17 autonomous communities in Spain. Moreover, some proposals of direct application for companies in the agri-food sector and Regional governments are made to build strong brands. These findings are particularly relevant, considering the context of “España vaciada”, to make up the identity of the public quality brand and to strengthen their impact.
  • Promoting Householders' Participation in Household Waste Sorting: A Case for Learning Aluminum Packaging Recycling in Spain
    Olga Roger-Loppacher, Pilar Buil, Mireia Tintoré, Vanessa Prieto-Sandoval
    Journal of Teacher Education for Sustainability, 2022
    Recycling is a highly relevant issue in environmental behavior. To make it work, it is necessary to involve people. Many efforts have been made to increase people's participation in recycling. This study proposes an informal education to raise awareness among homemakers about recycling, especially aluminum packaging recycling, using workshops and compensating the factors that act as barriers to recycling in Spain. The results are the “Spaces for Dialogue” strategy to increase knowledge, awareness, and recycling intention. The findings present the main barriers to closing the gap between intention to action, and the study highlights the role that mentors play as teachers in facilitating communication and education for sustainable development.
  • Creating the habit of recycling in early childhood: A sustainable practice in Spain
    Pilar Buil, Olga Roger-Loppacher, Mireia Tintoré
    Sustainability Switzerland, 2019
    Early childhood education on sustainability has been an issue of high relevance in the last decade. In Spain, many different efforts have been made to increase children’s knowledge, skills, and awareness related to sustainability issues. However, uncertainty about the effectiveness of education on sustainable development exists. This research reports on an exploratory study organized by the association that promotes aluminum packaging recycling in Spain (Arpal). Seven teachers were trained on sustainability in general and on aluminum packaging recycling in particular. These teachers defined and implemented a teaching unit with active learning activities that involved three preschools. Fifty-four children under 6 years of age, mainly 2 and 3 years old, along with their parents, participated in the teaching unit. Qualitative and quantitative methods (questionnaires, in-depth interviews, and focus groups) were carried out to assess the impact. The results proved that different partners, such as children, parents, teachers, managers, and associations, can work together with the common goal of improving education on sustainable development in early childhood, and all of them benefit from this collaboration. Moreover, this study confirmed that education on sustainability should be embedded in the daily routine of preschools. Furthermore, after the exploratory study, the teaching unit was implemented in 29 Andalusian preschools.
  • The involvement of future generations in the circular economy paradigm: An empirical analysis on aluminium packaging recycling in spain
    Pilar Buil, Olga Roger-Loppacher, Rejina Selvam, Vanessa Prieto-Sandoval
    Sustainability Switzerland, 2017
    The European circular economy action plan, launched in 2015 includes a group of measures aligned with the 3r principles. To meet recycling goals, valuable materials such as aluminium must have packaging that helps to increase their recycling rate above the current 45.6%. This recycling rate could be improved with the help of current consumers and the education of future generations. In this way, the aim of this study is to prove the positive effects of childhood education in the circular economy by teaching sustainable practices in the case of aluminium packaging recycling. The study was conducted in the form of a survey, with data being gathered via questionnaires carried out “pre” and “post” workshop in schools of different regions of Spain in students between 8 and 12 years old. This study provides an exciting opportunity to advance our knowledge of the use of workshops to increase children’s knowledge, awareness, and intention of recycling.
  • Risk consumption: Children and online gaming. The problem of "responsible gambling"
    Pablo García Ruiz, Pilar Buil, María José Solé Moratilla
    Politica Y Sociedad, 2016
    Los juegos de azar online son una actividad muy popular entre los adolescentes. Sin embargo, desde hace un tiempo se ha observado un incremento notable del número de jóvenes que sufren o están al borde de la ludopatía. En este artículo revisamos el impacto de estas prácticas sobre los jóvenes y discutimos la conveniencia de promover un concepto de “juego responsable” que permita alertar de sus riesgos e impida eficazmente el acceso a los menores de edad. Los principales factores asociados al juego problemático son la edad de inicio, el entorno familiar, la influencia de la publicidad, el consumo de sustancias estimulantes y las actitudes del grupo de iguales. Los poderes públicos y la misma industria del juego deben considerar estos factores y concretar el desarrollo de planes que promuevan un modelo de juego seguro y controlado. La publicidad debe tener en cuenta criterios de protección de los consumidores sabiendo que, aun cuando les está prohibido, los menores acceden con facilidad al juego de azar online. Las Administraciones Públicas deben establecer políticas y sensibilizar a la sociedad. Los agentes sociales implicados deben aportar mecanismos de prevención y sensibilización hacia un problema del que existe aún poca conciencia social y una excesiva despreocupación.
  • Establishing and demonstrating US hospital brands through facebook
    Pablo Medina, Pilar Buil, Robert L. Heath
    Observatorio, 2016
    Medical treatment, patient satisfaction, and hospital brand equity are positively related to three communication contexts: interpersonal, internal, and corporate. To integrate those contexts and expand that line of research, visceral analysis suggests that social networks are transforming the impact of institutional communications conducted by hospitals. Specifically, questions continue to need answered to fill gaps in, clarify and reinforce previous research. To that end, this article analyzes the strategic impact of social media networks in spreading the brand architecture of hospitals. To this end, the Facebook profiles of 400 hospitals in the United States were analyzed. Each profile was examined to determine whether it utilized 10 indicators related to brand architecture. The results indicate that regarding the leading hospitals in the United States 94% of the surveyed hospitals have an active profile on Facebook but one that only utilized 3 to 5 of the recommended indicators. The professional management of this social network, the more widespread use of corporate video and a strategic orientation toward results have become cornerstones for the effective dissemination of hospital brands through Facebook.
  • Online gambling advertising regulations in spain. A study on the protection of minors
    Pilar Buil, Maria José Solé Moratilla, Pablo García Ruiz
    Adicciones, 2015
    Este trabajo estudia la actual regulacion que existe en materia de publicidad de los juegos de azar online en Espana, con el fin de valorar si consigue una proteccion real al menor. En los ultimos anos, se ha producido un aumento en el consumo de juegos de azar online por parte de los menores. A traves de la publicidad, las empresas proveedoras de juegos de azar incitan y motivan a esta actividad. Debido a que el menor de edad es un publico que por sus caracteristicas de inmadurez, credulidad y facilidad de persuasion resulta especialmente vulnerable frente a la publicidad, y debido al riesgo de adiccion que contiene esta practica, se debe procurar un marco regulatorio que proteja al menor. Los resultados de este estudio demuestran que si bien por voluntad de la ley se limita la posibilidad de participar de los menores en los juegos de azar online, la publicidad esta influyendo en su valoracion, normalizando esta practica y haciendola atractiva. Asimismo muestran que el marco juridico actual presenta carencias que permiten concluir que existe una efectiva desproteccion del menor.
  • The impact of SMS messages on young people's participation in recycling campaigns
    Communication and Society, 2014

RECENT SCHOLAR PUBLICATIONS

  • Dissemination analysis of SDGs in sustainability reports to enhance corporate communication strategy
    P Buil, SS Martin, L Elena, JA Alfaro-Tanco
    Cuadernos de Gestión 24 (1) , 2024
    2024
    Citations: 9
  • Mapeo de las marcas públicas agroalimentarias de ámbito regional en España: Claves para construir marcas fuertes
    PB Gazol, MS Belloch
    UCJC Business and Society Review (formerly known as Universia Business … , 2023
    2023
  • An energy-reduced mediterranean diet, physical activity, and body composition: An interim subgroup snalysis of the PREDIMED-Plus randomized clinical trial
    J Konieczna, M Ruiz-Canela, AM Galmes-Panades, I Abete, N Babio, ...
    JAMA , 2023
    2023
  • Assessing the impact of an intergenerational program for a sustainable development project in Spain
    M Tintoré, O Roger-Loppacher, P Buil
    International Journal of Sustainable Society 15 (4), 315-333 , 2023
    2023
    Citations: 1
  • Mapping the terrain of public agri-food brands at a regional level in Spain: keys to build strong brands
    P Buil, M Salvat Benlloch
    UCJC Business & Society Review, vol. 20, núm. 2, 2023 , 2023
    2023
  • Promoting householders' participation in household waste sorting: a case for learning aluminum packaging recycling in Spain
    O Roger-Loppacher, P Buil, M Tintoré, V Prieto-Sandoval
    Journal of Teacher Education for Sustainability 24 (2), 48-66 , 2022
    2022
    Citations: 4
  • Factors associated with successful dietary changes in an energy-reduced Mediterranean diet intervention: A longitudinal analysis in the PREDIMED-Plus trial
    CI Fernandez-Lazaro, E Toledo, P Buil-Cosiales, J Salas-Salvadó, ...
    European journal of nutrition 61 (3), 1457-1475 , 2022
    2022
    Citations: 23
  • un antes y un después en el tratamiento de la diabetes
    F LÓPEZ, P EZKURRA, P BUIL, ANAM CEBRIÁN
    2021
  • Dietary polyphenol Intake is associated with HDL-Cholesterol and a better profile of other components of the metabolic syndrome: a PREDIMED-Plus sub-study
    S Castro-Barquero, A Tresserra-Rimbau, F Vitelli-Storelli, M Doménech, ...
    MDPI , 2020
    2020
  • Relationship between olive oil consumption and ankle-brachial pressure index in a population at high cardiovascular risk
    C Sánchez-Quesada, E Toledo-Atucha, G Gonzalez-Mata, ...
    Elsevier , 2020
    2020
  • Creating the habit of recycling in early childhood: A sustainable practice in Spain
    P Buil, O Roger-Loppacher, M Tintoré
    Sustainability 11 (22), 6393 , 2019
    2019
    Citations: 49
  • Association of lifestyle factors and inflammation with sarcopenic obesity: data from the PREDIMED‐Plus trial
    I Abete, J Konieczna, MA Zulet, AM Galmés‐Panades, I Ibero‐Baraibar, ...
    Journal of Cachexia, Sarcopenia and Muscle 10 (5), 974-984 , 2019
    2019
    Citations: 98
  • Lifestyles and the risk of depression in the “Seguimiento Universidad de Navarra” cohort
    L Ruiz-Estigarribia, MÁ Martínez-González, J Díaz-Gutiérrez, ...
    European psychiatry 61, 33-40 , 2019
    2019
    Citations: 50
  • Lifestyle factors and visceral adipose tissue: Results from the PREDIMED-PLUS study
    AM Galmes-Panades, J Konieczna, I Abete, A Colom, N Rosique-Esteban, ...
    PLoS One 14 (1), e0210726 , 2019
    2019
    Citations: 39
  • Adherence to an energy-restricted mediterranean diet score and prevalence of cardiovascular risk factors in the PREDIMED-Plus: A cross-sectional study
    MA Martínez-González, P Buil, D Corella, M Fito, J Vioque, D Romaguera, ...
    Elsevier , 2019
    2019
  • Creating the habit of recycling in early childhood
    P Buil, O Roger-Loppacher, M Tintoré Espuny
    2019
  • Long daytime napping is associated with increased adiposity and type 2 diabetes in an elderly population with metabolic syndrome
    N Babio, P Buil-Cosiales, JC Fernandez-Garcia, O Castañer, JA Martinez, ...
    2019
  • Creating the habit of recycling in early childhood: a sustainable practice in Spain. Sustainability, 11 (22), 6393
    P Buil, O Roger-Loppacher, M Tintoré
    2019
    Citations: 10
  • La empresa en el ecosistema innovador. Desafíos de la comunicación con grupos de interés en la innovación abierta
    E Gutiérrez-García, M Recalde-Viana, P Buil, MJ Yáñez-Galdames, ...
    Universidad de Navarra , 2019
    2019
    Citations: 3
  • Effectiveness of the physical activity intervention program in the PREDIMED-Plus study: a randomized controlled trial
    H Schröder, G Cárdenas-Fuentes, MA Martínez-González, D Corella, ...
    International Journal of Behavioral Nutrition and Physical Activity 15 (1), 110 , 2018
    2018
    Citations: 71

MOST CITED SCHOLAR PUBLICATIONS

  • A 14-item Mediterranean diet assessment tool and obesity indexes among high-risk subjects: the PREDIMED trial
    MA Martínez-González, A García-Arellano, E Toledo, J Salas-Salvado, ...
    Public Library of Science 7 (8), e43134 , 2012
    2012
    Citations: 1535
  • Mediterranean diet and quality of life: Baseline cross-sectional analysis of the PREDIMED-PLUS trial
    I Galilea-Zabalza, P Buil-Cosiales, J Salas-Salvadó, E Toledo, ...
    PloS one 13 (6), e0198974 , 2018
    2018
    Citations: 209
  • Alcohol intake, wine consumption and the development of depression: the PREDIMED study
    A Gea, JJ Beunza, R Estruch, A Sánchez-Villegas, J Salas-Salvadó, ...
    BMC medicine 11 (1), 192 , 2013
    2013
    Citations: 191
  • Association of lifestyle factors and inflammation with sarcopenic obesity: data from the PREDIMED‐Plus trial
    I Abete, J Konieczna, MA Zulet, AM Galmés‐Panades, I Ibero‐Baraibar, ...
    Journal of Cachexia, Sarcopenia and Muscle 10 (5), 974-984 , 2019
    2019
    Citations: 98
  • Consumos de riesgo: menores y juegos de azar online. El problema del “juego responsable”
    P García Ruiz, P Buil Gazol, MJ Solé Moratilla
    Política y sociedad , 2016
    2016
    Citations: 98
  • Effectiveness of the physical activity intervention program in the PREDIMED-Plus study: a randomized controlled trial
    H Schröder, G Cárdenas-Fuentes, MA Martínez-González, D Corella, ...
    International Journal of Behavioral Nutrition and Physical Activity 15 (1), 110 , 2018
    2018
    Citations: 71
  • Empirically-derived food patterns and the risk of total mortality and cardiovascular events in the PREDIMED study
    MA Martinez-Gonzalez, I Zazpe, C Razquin, A Sanchez-Tainta, D Corella, ...
    Clinical Nutrition 34 (5), 859-867 , 2015
    2015
    Citations: 63
  • La regulación publicitaria de los juegos de azar online en España. Una reflexión sobre la protección del menor
    P Buil, MJS Moratilla, PG Ruiz
    Adicciones 27 (3), 198-204 , 2015
    2015
    Citations: 63
  • Lifestyles and the risk of depression in the “Seguimiento Universidad de Navarra” cohort
    L Ruiz-Estigarribia, MÁ Martínez-González, J Díaz-Gutiérrez, ...
    European psychiatry 61, 33-40 , 2019
    2019
    Citations: 50
  • Creating the habit of recycling in early childhood: A sustainable practice in Spain
    P Buil, O Roger-Loppacher, M Tintoré
    Sustainability 11 (22), 6393 , 2019
    2019
    Citations: 49
  • The involvement of future generations in the circular economy paradigm: an empirical analysis on aluminium packaging recycling in Spain
    P Buil, O Roger-Loppacher, RM Selvam, V Prieto-Sandoval
    Sustainability 9 (12), 2345 , 2017
    2017
    Citations: 48
  • Lifestyle factors and visceral adipose tissue: Results from the PREDIMED-PLUS study
    AM Galmes-Panades, J Konieczna, I Abete, A Colom, N Rosique-Esteban, ...
    PLoS One 14 (1), e0210726 , 2019
    2019
    Citations: 39
  • Anciano y familia. Una relación en evolución The elderly and the family. An evolving relationship
    P Buil, JD Espino
    Anales Sis San Navarra 22 (Suplemento 1) , 1999
    1999
    Citations: 33
  • A high dietary glycemic index increases total mortality in a Mediterranean population at high cardiovascular risk
    I Castro-Quezada, A Sanchez-Villegas, R Estruch, J Salas-Salvado, ...
    PloS one 9 (9), e107968 , 2014
    2014
    Citations: 29
  • Estudio del seguimiento y control del paciente hipertenso en la asistencia primaria y hospitalaria
    A Dalfó, A Botey, P Buil, J Esteban, J Gual, L Revert
    Aten Primaria 5, 233-239 , 1987
    1987
    Citations: 27
  • Online Gambling Advertising Regulations in Spain. A Study on the Protection of Minors.
    P Buil, JS MORATILLA, P Garcia Ruiz
    Adicciones 27 (3) , 2015
    2015
    Citations: 24
  • Factors associated with successful dietary changes in an energy-reduced Mediterranean diet intervention: A longitudinal analysis in the PREDIMED-Plus trial
    CI Fernandez-Lazaro, E Toledo, P Buil-Cosiales, J Salas-Salvadó, ...
    European journal of nutrition 61 (3), 1457-1475 , 2022
    2022
    Citations: 23
  • The impact of SMS messages on young people’s participation in recycling campaigns
    P Buil, O Roger-Loppacher, F Marimon
    Communication & Society 27 (1), 161-182 , 2014
    2014
    Citations: 23
  • Reglas del tobillo de Ottawa: análisis de su validez como reglas de decisión clínica en la indicación de radiografías en los traumatismos de tobillo y/o medio pie
    P Garcés, S Gurucharri, C Ibiricu, ME Izuel, JA Mozo, P Buil, J Díez
    Atención primaria 28 (2), 129-135 , 2001
    2001
    Citations: 14
  • Manual de comunicación ambiental: del greenwashing a la sostenibilidad
    O Roger, P Buil
    Eunsa , 2014
    2014
    Citations: 12