YEO SOOK FERN

Scopus Publications

Income inequality and economic policy uncertainty as dual threats to environmental quality for achieving sustainable development goals
Muhammad Farhan Asif, Mohd Helmi Ali, Sook Fern Yeo, Kay Hooi Keoy, Afshan Hamid, Qasim Raza Syed, Ahsan Anwar
Discover Sustainability, 2026
Economies facing persistent income inequalities and low environmental quality find it more difficult to achieve the Sustainable Development Goals (SDGs). The literature is enriched with ecological studies and the factors related to this, but the impact of income inequalities in the sphere of uncertain economic policy remains underexplored. Keeping in view the significance of the nexus between income inequality and environmental quality, the present study looks into certain conditions prevailing in the fast-growing BRICS economies comprising Brazil, Russia, India, China, and South Africa, over the period from 1990 to 2020. The study constructed two relevant models that examine the effects of income inequality (IIE) and the combined effect of income inequality and economic policy uncertainty (IIE × EPU) on CO2 emissions, with renewable energy consumption (REC) and economic growth (EG) as controlled determinants. To assess the association between the study variables, the study used the panel quantile regression (PQR) technique, following the features of the data. The conclusions reached indicated that higher IIE leads to a rise in CO2 emissions across all quantiles (0.10–0.90) in both models, ranging from 0.409% to 0.679%, with high intensity in the lower quantiles. Interestingly, combining CO2 emissions with economic policy uncertainty offsets the deteriorating impact of IIE on the environmental quality, ranging from -0.094% to -0.065% across all the quantiles except at the lower quantile (0.10) and upper quantile (0.90). Moreover, the connections between EG and CO2 emissions do not support the presence of the EKC hypothesis in these economies. Keeping in view the outcomes, the study also crafted certain policy implications that align the study with several SDGs, like SDG 07, enhancing the use of affordable and clean energy, SDG 10, aiming at controlling inequalities in the societies, and SDG 13, focusing on climate action.
Heart disease and urban heat exposure in South Asian urban populations: Socioeconomic disparities and health policy prospective
Muhammad Muneeb Hassan, Kah Boon Lim, Sook Fern Yeo, Muhammad Ameeq
Heart and Lung, 2026
Sustainable futures through green technology: The paradox of green information and communication technologies and financial inclusion on load capacity factor
Summaira Malik, Faiza Saleem, Sook Fern Yeo, Kay Hooi Keoy, Ahsan Anwar
Green Technologies and Sustainability, 2026
Rookie Independent Directors and Corporate Policies: Evidence from China
Waqas Bin Khidmat, Sook Fern Yeo, Cheng Ling Tan
Journal of Risk and Financial Management, 2026
In this study, we investigate how corporate policies are influenced by the presence of rookie independent directors (RIDs). We hypothesize that RIDs, due to their inexperience, impact corporate policies in ways that may amplify agency problems. Specifically, firms with RIDs demonstrate higher investment in R&D and capital expenditure, increased leverage (both short- and long-term), enhanced liquidity (cash holdings and working capital), and elevated risk-taking, while their presence leads to a conservative payout policy. Using a sample of Chinese-listed firms from 2008 to 2022, our findings confirm these predictions. Additional analyses reveal that RIDs’ effects are more pronounced in high-CEO-power environments, where their limited governance capabilities may align with managerial interests, exacerbating financial risks. This study contributes to the corporate governance literature by integrating upper echelon and agency theories, shedding light on the dual-edged role of RIDs in shaping corporate outcomes.
Understanding purchase intention in SARS-CoV-2 medication industry: moderating roles of technological competency
Long Kim, Sook Fern Yeo
International Journal of Pharmaceutical and Healthcare Marketing, 2026
Purpose SARS-CoV-2 medications are produced to cure and prevent COVID-19 patients from heavily ill. However, this medical industry cannot maintain its business sustainability and success if there is uncertainty about consumer purchase intention because purchase intention has significant associations with actual product purchases. Therefore, all medical firms have to investigate factors influencing consumers’ intention to purchase the SARS-CoV-2 medications. This study aims to examine how perceived quality, consumer trust and perceived quality influence purchase intention and technological competency as the moderators. Design/methodology/approach A total of 800 patients whom COVID-19 previously infected were invited to join the survey via questionnaires. The collected data were analyzed using a path analysis technique. Findings Results indicated that consumer trust was influenced by perceived quality and country of origin. Furthermore, purchase intention was influenced by consumer trust and perceived quality, except for the country of origin. Finally, technological competency strengthened the relationships between perceived quality and purchase intention and between consumer trust and purchase intention. Originality/value The exploration of this research provided more knowledge regardless of how all related factors influenced consumer purchase decisions. Thus, this enables the related industry to understand their consumers’ insights, which helps them create an effective marketing campaign to introduce their products to the market.
Customer Brand Preferences in the Age of AI: A Study of the Malaysian Banking Sector
Kah Boon Lim, Sook Fern Yeo, Lay Sin Aw Yong, Cheng Ling Tan
Icbim 2025 the 9th International Conference on Business and Information Management, 2026
The use of artificial intelligence (AI) in banking in Malaysia is becoming more and more prominent. The introduction of AI technology has increased the significance of digital transformation since it may completely change an industry and dictate which businesses succeed. This study mainly focusses on investigation of factors affecting bank customers' brand preferences. Stimulus-Organism-Response (SOR) theory was employed in this study. The data of this study was collected from 201 respondents with knowledge of banking services related to artificial intelligence technology. The independent variables which are included in this study are interaction, information, accessibility and customization while brand experience act as the mediating variable. The dependent variable of this study is brand preference. Our result revealed that all hypotheses were supported. Based on the research findings, bank employees and employers should be mindful of interaction, information, accessibility and customization since these factors significantly influence brand experience and preference, which in turn influences the customers’ bank choosing. Additionally, the study's findings convey customers of banks instructive information and understanding. The outcomes help users comprehend the notion of AI systems and how they may help individuals achieve their desired degree of satisfaction by doing useful tasks.
Assessing Readiness for a National Health Insurance Scheme: A Malaysian Perspective
Kah Boon Lim, Sook Fern Yeo, Cristal Li Ching Chai, Cheng Ling Tan
Icbim 2025 the 9th International Conference on Business and Information Management, 2026
National health insurance plays a crucial role in safeguarding family well-being, promoting social equity, reducing out-of-pocket (OOP) healthcare expenditures, and enhancing individuals' access to medical services. However, in Malaysia, a national health insurance scheme has yet to be implemented. Therefore, this study aims to examine the factors influencing consumers' intention to adopt a national health insurance scheme. Additionally, it seeks to assess the level of adoption of such a scheme in Malaysia. The factors considered in this study include awareness, religiosity, relative advantage, attitude, subjective norms, and perceived behavioural control regarding the adoption of a national health insurance scheme. A quantitative research approach was employed, with a self-administered questionnaire distributed to 220 targeted respondents. The collected data was entered into SPSS and subsequently analysed using SmartPLS software. The findings of this study provide valuable insights for government agencies and businesses seeking to promote the adoption of a national health insurance scheme. Finally, the study's implications are discussed to offer relevant recommendations for stakeholders involved in policy development and implementation.
Swipe, Select, Satisfy: How GrabFood App Quality Drives Consumer Mobile Purchase Behaviour?
Sook Fern Yeo, Cheng Ling Tan, Kah Boon Lim, Xing An Kuiek, Long Kim, Stany Lian Fong Wee
Icbim 2025 the 9th International Conference on Business and Information Management, 2026
This paper explores how the quality of the GrabFood delivery app influences consumers’ intention to make purchases online. The rise of food delivery apps has changed the way people order meals, offering a level of convenience that benefits both customers and restaurants. By focusing on GrabFood, this study aims to understand how app related features can be improved to better meet user expectations and enhance service quality. Four factors are examined in this context: perceived usefulness, information quality, perceived risk, and trust. A total of 238 individuals responded to an online survey, but only 202 valid responses from users who had used the GrabFood app were included in the final analysis. The data was carefully analysed to examine how these four factors relate to online purchase intentions. The insights gained from this research may be useful not only for GrabFood and similar service providers but also for policymakers and restaurant operators aiming to improve customer experience in the growing food delivery sector.
Going Cashless on Campus: A Study of E-Wallet Adoption Drivers Among Malaysian University Students
Sook Fern Yeo, Cheng Ling Tan, Kah Boon Lim, Yi Qin Lee, Anushia Chelvarayan, Irene Yoke Chu Leong
Icbim 2025 the 9th International Conference on Business and Information Management, 2026
The fast uptake of mobile financial technology has played a significant role in making e-wallets a critical component of digital transformation in Malaysia. This study approaches the significant predictors of continued use of e-wallet for university students and its effects on the adoption of e-wallet technology in the context of Malaysia, a digitally active segment of society that is influential to the development of a cashless campus. Based on perceived ease of use, perceived security and privacy, promotion benefit, and social influence, the research utilised a quantitative method of analysis with survey data collected for 200 university students in southern Malaysia. Relationships between the variables were analysed by structural equation modelling and Importance-Performance Matrix Analysis (IPMA). The findings imply that perceived privacy and security and promotion benefits are more important than perceived ease of use or social influence to retain e-wallet usage among students. The findings have practical implications for providers of e-wallets and university decision makers to build a secure application and to provide incentives that are incentivizing. It also adds to the mobile commerce research literature as it directs attention from the adoption to continued use of m-services in a higher education setting.
Mind Matters: Are the Youth in Malaysia Aware of Their Mental Health?
Jia En Lee, Mei Ling Goh, Sook Fern Yeo
Studies in Systems Decision and Control, 2026
E-Servicescape Impact on Website Trust
Stany Wee Lian Fong, Tan Pei Kian, Yeo Sook Fern
Studies in Big Data, 2026
Assessing the Perception on the Benefits of Mobile Application Technology in Agrotourism Industry in Malaysia
Fathiah Hashim, Nurul Dyanna Hamzah, Norliza Darus, Sook Fern Yeo
Studies in Systems Decision and Control, 2026
Digital Accounting Systems and the Transformation of SME Financial Practices
Siti Afiqah Zainuddin, Mohammad Talha, Sook Fern Yeo, Dayana Mastura Baharudin, Safrizal, Siti Hanis Binti Zainuddin
Studies in Big Data, 2026
Accounting Ethics in the Digital Age: Challenges and Opportunities
Siti Afiqah Zainuddin, Natalia Hakimi, Mohammad Talha, Sook Fern Yeo, Siti Hanis Binti Zainuddin, Adeneye Yusuf Babatunde
Studies in Big Data, 2026
Cybersecurity Risks in Digital Accounting Systems: A Strategic Management Perspective
Siti Afiqah Zainuddin, Mohammad Talha, Sook Fern Yeo, Dayana Mastura Baharudin, Citra Ramayani, Vivina Eprillison, Siti Hanis Binti Zainuddin
Studies in Big Data, 2026
Green Innovation and Firm Performance: The Mediating Role of Environmental Accounting
Siti Afiqah Zainuddin, Simona Mihai Yiannaki, Mohammad Talha, Sook Fern Yeo, Roslizawati Che Aziz, Dayana Mastura Baharudin, Yesi Mutia Basri, Siti Hanis Binti Zainuddin
Studies in Big Data, 2026
Digital Financial Inclusion and SME Sustainability: The Role of Accounting Technologies
Siti Afiqah Zainuddin, Simona Mihai Yiannaki, Mohammad Talha, Sook Fern Yeo, Dayana Mastura Baharudin, Siti Zamanira Mat Zaib, Siti Hanis Binti Zainuddin
Studies in Big Data, 2026
The Impact of Digital Transformation on Sustainability Reporting in the Corporate Sector
Siti Afiqah Zainuddin, Hasmida Jamaluddin, Hazlaili Hashim, Nurkhalida Makmor, Mohammad Talha, Sook Fern Yeo, Dayana Mastura Baharudin, Yang Ya Nan
Studies in Big Data, 2026
Blockchain Technology and Financial Reporting: Opportunities and Risks
Siti Afiqah Zainuddin, Kiran Kumar Thoti, Norsyamlina Che Abdul Rahim, Farha Zafira Agos Lokman, Nur A’mirah Binti Mohd Yaziz, Mohammad Talha, Sook Fern Yeo, Siti Hanis Binti Zainuddin
Studies in Big Data, 2026
Strategic Agility in Business Models: A Framework for Post-pandemic Recovery
Siti Afiqah Zainuddin, Nik Malini Nik Mahdi, Norsyamlina Che Abdul Rahim, Rosliza Binti Abd Wahab, Liyana Ahmad Afip, Mohammad Talha, Sook Fern Yeo, Siti Hanis Binti Zainuddin
Studies in Big Data, 2026
Spillover effects of work–family conflict on job consequences influencing work attitudes
Long Kim, Pattarawadee Maijan, Sook Fern Yeo
Scientific Reports, 2025
Cultural Perceptions and Emotional Well-Being Among Married Women with Polycystic Ovary Syndrome Experiencing Fertility Difficulties in Southern Punjab, Pakistan: A Cross-Sectional Study
Muhammad Muneeb Hassan, Kah Boon Lim, Sook Fern Yeo, Muhammad Ameeq
Healthcare Switzerland, 2025
Exploring the role of adaptation technologies and energy poverty on environmental quality: progress toward sustainable development goals
Ahsan Anwar, Afshan Hamid, Arshian Sharif, Sook Fern Yeo, Kay Hooi Keoy, Tat-Huei Cham, Qasim Raza Syed
Humanities and Social Sciences Communications, 2025
Learning Framework Designed for Early Prediction of Breast Cancer Metastasis Consuming Genomic, Transcriptomic, and Epigenomic Profiles
Asma Khazaal Abdulsahib, Geehan Sabah Hassan, Faris M. Alwan, Israa Ibraheem Al_Barazanchi, Sook Fern Yeo, Kay Hooi Keoy
Ingenierie Des Systemes D Information, 2025
A Structural Model for Customer Perceived Value in E-banking Service
Long Kim, Teerasak Jindabot, Sook Fern Yeo, Kanyanit Wichianrat
Vikalpa, 2025
Analyzing factors influencing students’ decisions to adopt smart classrooms in higher education
Long Kim, Rungrawee Jitpakdee, Wasin Praditsilp, Sook Fern Yeo
Education and Information Technologies, 2025
Corrigendum to “Rookie independent directors and agency costs: Evidence from Chinese listed firms” [Heliyon Volume 10, Issue 20, October 2024, Article e39366](S2405844024153972)(10.1016/j.heliyon.2024.e39366)
Waqas Bin Khidmat, Nadia Ashraf, Sook Fern Yeo, Cheng Ling Tan, Muhammad Noman Shafique
Heliyon, 2025
Redefying the strength between CSR and sustainable social performance through mediational role of green intellectual capital
Muhammad Haroon Rehan, Sook Fern Yeo, Irfan Ullah Khan, Cheng Ling Tan
Cleaner and Responsible Consumption, 2025
Science behind social media discontinuance: An integrated model of stress and coping theory
Imran Mahmud, Lim Hui Wen, Yeo Sook Fern, Tan Cheng Ling, T. Ramayah
Information Development, 2025
Consumer's Intention to Use Self-Service Technology to Do More with Less
Anushia Chelvarayan, Yong Huo Loh, Sook Fern Yeo, Hazlaili Hashim, Fathima Nasreen
Paper Asia, 2025
The Synergy of Entrepreneurial Leadership and Team Diversity: Pathways to Entrepreneurial Success in Pakistan’s SMEs
Khalid Rehman, Kah Boon Lim, Sook Fern Yeo, Muhammad Ameeq, Muhammad Asad Ullah
Sustainability Switzerland, 2025
How Career Resilience Mediates the Nexus Between Career Competency and Career Success Among Faculties of Higher Learning Institutions: A Quantitative Analysis
Mohammed Sani Abdullahi, Javad Shahreki, Sook Fern Yeo, Mahmoud Ahmad Mahmoud, Ali Umar Ahmad, Adams Adeiza, Marina Arnaut, Muhammad Shaheer Nuhu, Osaro Aigbogun, Farouk Umar Kofar Naisa
Journal of the Knowledge Economy, 2025
The Nexus of Entrepreneurial Leadership and Entrepreneurial Success with a Mediation of Technology Management Processes: From the Perspective of the Small- and Medium-Sized Enterprises of Khyber Pakhtunkhwa, Pakistan
Khalid Rehman, Kah Boon Lim, Sook Fern Yeo, Naveed Saif, Muhammad Ameeq
Sustainability Switzerland, 2025
Embracing Cash on Delivery in E-Commerce Transactions: Affirmative or Negative?
Lee Zhee Weei, Anushia Chelvarayan, Yeo Sook Fern
Studies in Systems Decision and Control, 2025
Beyond Pandemic Necessity: Factors Influencing Consumers' Intention to Continue Online Grocery Shopping
lin, Chu Chee, Chelvarayan, Anushia, Yeo, Sook Fern
Journal of Logistics Informatics and Service Science, 2025
From clicks to doorstep: Exploring service quality and stakeholder challenges in the online food delivery supply chain
Search Journal of Media and Communication Research, 2025
Unveiling Consumer Switching Intentions: Exploring the Transition from Online Banking to Mobile Banking
Kah Boon Lim, Sook Fern Yeo, Vivian Xin Yee Tan, Cheng Ling Tan
Contemporary Drivers of Economic Behavior and Digital Transformation, 2025
Electric Vehicle Purchase Intention: Yay or Nay?
Anushia Chelvarayan, Loh Wei Khang, Sook Fern Yeo, Kah Boon Lim
Contemporary Drivers of Economic Behavior and Digital Transformation, 2025
Factors Influencing Generation Z's Adoption of AI in Banking: An Extended Technology Acceptance Model Approach
Lim, Kah Boon, Lau, Kai Hui, Yeo, Sook Fern, Tan, Cheng Ling
Journal of Logistics Informatics and Service Science, 2025
Unveiling the truth: are farmers ready for smart agriculture? Insights from a hybrid PLS-SEM-ANN approach
Hazem Yusuf Osrof, Cheng Ling Tan, Sook Fern Yeo, Kim Kua Tan
Journal of Modelling in Management, 2025
Sustainable Choices in Fashion: Insights into Gen Z’s Purchasing Behaviour
Journal of Logistics Informatics and Service Science, 2025
Smart Contracts, Digital Compliance, and ESG in Fintech
Choi-Meng Leong, Jacob King Soon Ting, Sook Fern Yeo, Maggie May-Jean Tang, Santi Rahmawati
Digital Evolution of Esg 3 0 Advancing Corporate Governance and Sustainability, 2025
Satisfaction in App-Based Transportation: Evidence from Grab Users in Malaysia
Sook, Fern Yeo, Cheng, Ling Tan, Kah, Boon Lim, Chelvarayan, Anushia, Nasreen, Fathima, et al.
Journal of Logistics Informatics and Service Science, 2025
Developing customer service quality: Influences of job stress and management process alignment in banking industry
Long Kim, Pattarawadee Maijan, Sook Fern Yeo
Sustainable Futures, 2024
Employability Skills for Business Students in IR4.0: A Narrative Review
Fathima Nasreen, Sook Fern Yeo, Yeow Jian Ai, Aidawati Abd Rahman
Paper Asia, 2024
Revolutionizing Recruitment: The Rise of Artificial Intelligence in Talent Acquisition
Che Enn Tay, Cheah Yeh Ying, Sook Fern Yeo, Chew Sze Cheah
Paper Asia, 2024
Rookie independent directors and agency costs: Evidence from Chinese listed firms
Waqas Bin Khidmat, Nadia Ashraf, Sook Fern Yeo, Cheng Ling Tan, Muhammad Noman Shafique
Heliyon, 2024
Understanding customer loyalty in banking industry: A systematic review and meta analysis
Long Kim, Teerasak Jindabot, Sook Fern Yeo
Heliyon, 2024
An integrative framework enhancing perceived e-banking service value: A moderating impact of e-banking experience
Long Kim, Kanyanit Wichianrat, Sook Fern Yeo
Journal of Open Innovation Technology Market and Complexity, 2024
Performance Appraisal Practices and Organizational Citizenship Behavior: Evidence from Jordan
Marwan Mowaffaq Ghazi Alabbas, Kay Hooi Keoy, Sook Fern Yeo
Paper Asia, 2024
To Continue or Quit Business? Mediating Roles of Resilience and Quality of Life in Forming a Sustainable Entrepreneurial Intention
Muhammad Iskandar Hamzah, Abdul Kadir Othman, Sook Fern Yeo
Sage Open, 2024
OPTIMISING E-LEARNING: EMBRACING WEBEX IN MALAYSIAN UNIVERSITIES FOR SMARTER CAMPUS LEARNING
Malaysian Online Journal of Educational Management, 2024
Human Resource Development as a Key to Enhanced Performance: Insights from Outsourcing Employees in a Delivery Service Company
Herman, Sook Fern Yeo, Amalia Chaerunnisa, Piew Lai Kim
Paper Asia, 2024
How stress and satisfaction influence customer service quality in banking industry
Long Kim, Sook Fern Yeo
Heliyon, 2024
Digital Marketing Dynamics: Investigating Influential Factors in Consumer Purchase Behaviour
Kah Boon Lim, Veronica Wan Juan Tan, Sook Fern Yeo, Cheng Ling Tan
Paper Asia, 2024
Enhancing Business Sustainability Through Technology-Enabled AI: Forecasting Student Data and Comparing Prediction Models for Higher Education Institutions (HEIs)
Hao Qian Gnoh, Kay Hooi Keoy, Javid Iqbal, Shaik Shabana Anjum, Sook Fern Yeo, Ai-Fern Lim, WeiLee Lim, Lee Yen Chaw
Paper Asia, 2024
Roles of top management support and compatibility in big data predictive analytics for supply chain collaboration and supply chain performance
Muhammad Noman Shafique, Sook Fern Yeo, Cheng Ling Tan
Technological Forecasting and Social Change, 2024
Streamlining Micro-Credentials Implementation in Higher Education Institutions: Considerations for Effective Implementation and Policy Development
Kay Hooi Keoy, Yung Jing Koh, Javid Iqbal, Shaik Shabana Anjum, Sook Fern Yeo, Aswani Kumar Cherukuri, Wai Yee Teoh, Dayang Aidah Awang Piut
Journal of Information and Knowledge Management, 2024
From side effects to work attitudes influencing customer service quality: moderating impacts of work experience in banking industry
Long Kim, Sook Fern Yeo
International Journal of Quality and Service Sciences, 2024
Are you happy with your work? Side effects of workloads and work–family conflict in higher education
Long Kim, Sook Fern Yeo
TQM Journal, 2024
Graduate Employability in Malaysia: The Influencing Factors for Malaysian Tertiary Students
Brandon Tan Zheng Wei, Anushia Chelvarayan, Yeo Sook Fern
Csr Sustainability Ethics and Governance, 2024
Assessing the Applicability and Reliability of the SOR Theory in the Healthcare Sector: A Comprehensive Review of Recent Research
Janice Anne Sivasothey, Sook Fern Yeo, Cheng Ling Tan
Paper Asia, 2024
Good Governance and Citizen’s Trust in Pakistan: A Moderation Effect of Unethical Behavior
Muhammad MUZAFFAR, Yeo Sook FERN, Zahid YASEEN
Asian Journal of Human Services, 2024
PREDICTING FACTORS THAT INSPIRE ENTREPRENEURIAL INTENTION AMONG MALAYSIAN UNIVERSITY STUDENTS
Malaysian Online Journal of Educational Management, 2024
Are Malaysians ready to face it? The intention to use facial recognition payment system
Kah Boon Lim, Sook Fern Yeo, Yu Ping Lim, Cheng Ling Tan
International Journal of Process Management and Benchmarking, 2024
Stacking Ensemble for Pill Image Classification
Faisal Ahmed A. B. Shofi Ahammed, Vasuky Mohanan, Sook Fern Yeo, Neesha Jothi
Lecture Notes in Networks and Systems, 2024
Just a click away: continuance intention for mobile branded apps
Sook Fern Yeo, Cheng Ling Tan, Kah Boon Lim, Jun Jie Sum
International Journal of Process Management and Benchmarking, 2024
U-Reserve: Development of a Facility Reservation System for UCSI University
Proceedings of International Conference on Artificial Life and Robotics, 2024
How country of origin, perceived quality, and trust influence intention to purchase sars covid medications
Long Kim, Pattarawadee Maijan, Teerasak Jindabot, Sook Fern Yeo
Social Sciences and Humanities Open, 2024
Crime Prediction Using Machine Learning
Hneah Guey Ling, Teng Wei Jian, Vasuky Mohanan, Sook Fern Yeo, Neesha Jothi
Lecture Notes in Networks and Systems, 2024
CORRELATION OF INTERNET GAMING DISORDER AND IMPULSIVITY ACROSS GENDER DIFFERENCES AMONG MALAYSIAN YOUTHS
Kai Xin Chen, Meng Chuan Ho, Siew Tin Tan, Kay Hooi Keoy, Sook Fern Yeo*
International Journal of Business and Society, 2024
The Impact of Smart Tourism Technologies and Destination Image on Tourists’ Intention to Revisit Malaysia: The Mediator Role of Memorable Tourists’ Experiences
Kwee Kim Peong, Kwee Peng Peong, Sook Fern Yeo, Sakiru Adebola Solarin, Cheng Ling Tan, Kah Boon Lim
Studies in Systems Decision and Control, 2024
Smart Hospitality: Leveraging Smartphone Apps for Service Innovation in Hotels
Sook Fern Yeo, Cheng Ling Tan, Kah Boon Lim, Shing Leei Kong, Long Kim, Irene Yoke Chu Leong
8th International Conference on Business and Information Management Icbim 2024, 2024
A Proposed Model for Embracing Digital Horizons: Exploring Patient-Centric Wearable Healthcare Technology
Sook Fern Yeo, Cheng Ling Tan, Kah Boon Lim, Mohammad Tariqul Islam Khan, Anushia Chelvarayan, Mohd Helmi Ali, Ratih Hendayani
Contributions to Management Science, 2024
Adoption of smart farming technologies in field operations: A systematic review and future research agenda
Hazem Yusuf Osrof, Cheng Ling Tan, Gunasekaran Angappa, Sook Fern Yeo, Kim Hua Tan
Technology in Society, 2023
Driving SDG Impact: Web-Based Stocktaking Systems for Sustainable Business Operations
Journal of Robotics Networking and Artificial Life, 2023
Transforming Supply Chains: Powering Circular Economy with Analytics, Integration and Flexibility Using Dual Theory and Deep Learning with PLS-SEM-ANN Analysis
Muhammad Noman Shafique, Ammar Rashid, Sook Fern Yeo, Umar Adeel
Sustainability Switzerland, 2023
Supplements purchase intention: young consumer's perspective
Sook Fern Yeo, Cheng Ling Tan, Irene Yoke Chu Leong, Dario Natale Palmucci, Yu Jian Then
British Food Journal, 2023
Supplier selection criteria using analytical hierarchy process (AHP)-based approach: a study in refractory materials manufacturers
Gu-Hong Lin, Cheng-An Chuang, Cheng Ling Tan, Sook Fern Yeo, Fan-Yi Wu
Industrial Management and Data Systems, 2023
Critical insights of nano-based pharmaceutical, cosmeceutical and nutraceutical products: Empirical evidence from the consumption values perspective
Choon Fu Goh, Chiau Ming Long, Nur Aisyah Humaira Fedelis, Halimaton Hamdan, Soo Cheng Chuah, Sook Fern Yeo, Cheng Ling Tan, Tin Wui Wong
Journal of Retailing and Consumer Services, 2023
Mental health awareness of secondary schools students: Mediating roles of knowledge on mental health, knowledge on professional help, and attitude towards mental health
Jia En Lee, Mei Ling Goh, Sook Fern Yeo
Heliyon, 2023
Nexus among blockchain visibility, supply chain integration and supply chain performance in the digital transformation era
Cheng Ling Tan, Zhongkai Tei, Sook Fern Yeo, Kee-Hung Lai, Ajay Kumar, Leanne Chung
Industrial Management and Data Systems, 2023
A Hybrid CNN and RNN Variant Model for Music Classification
Mohsin Ashraf, Fazeel Abid, Ikram Ud Din, Jawad Rasheed, Mirsat Yesiltepe, Sook Fern Yeo, Merve T. Ersoy
Applied Sciences Switzerland, 2023
E learning Participation Intention Among Tertiary Students During Covid-19 Pandemic
Anushia Chelvarayan, Yeo Sook Fern, Jeremy Chang Soon Kiat
2023 International Conference on Digital Applications Transformation and Economy Icdate 2023, 2023
How job stress happens among bank tellers in Cambodia
Nuttaprachya Nantavisit, Long Kim, Sook Fern Yeo, Siwarit Pongsakornrungsilp
Banks and Bank Systems, 2023
The New Wave of Live Buying: How Generation X is Revolutionizing Retail through Social Media Live Streaming ?
Ying San Lim, Sook Fern Yeo, Tuan Hock Ng, Li Zhou Chong
2023 International Conference on Digital Applications Transformation and Economy Icdate 2023, 2023
Understanding the Key Drivers of Intentions to Use Digital Banking Services in Malaysia
Kah Boon Lim, Sook Fern Yeo, Chiu Shuang Tay, Cheng Ling Tan
2023 International Conference on Digital Applications Transformation and Economy Icdate 2023, 2023
DETERMINANTS OF INTENTION TO REPURCHASE ANTIGEN TEST KIT (ATK) PRODUCT
Long Kim, Teerasak Jindabot, Sook Fern Yeo, Songpan Janthong
Abac Journal, 2023
Real-Time Weather Data for Environment, Social, and Governance (ESG) Decision-Making
Journal of Robotics Networking and Artificial Life, 2023
Social Media Influencer Marketing: A Game-Changer for Consumer Mobile Buying Decisions
Sook Fern Yeo, Cheng Ling Tan, Kah Boon Lim, En Yu Teo, Tze Wei Liew
2023 International Conference on Digital Applications Transformation and Economy Icdate 2023, 2023
Smart Tourism Technology Framework: A Gateway to Enhancing Tourists' Experiences and Psychological Behaviour
Kwee Kim Peong, Sook Fern Yeo, Kwee Peng Peong, Cheng Ling Tan, Sakiru Adebola Solarin, Kah Boon Lim
2023 International Conference on Digital Applications Transformation and Economy Icdate 2023, 2023
Early Software Defects Density Prediction: Training the International Software Benchmarking Cross Projects Data Using Supervised Learning
Touseef Tahir, Cigdem Gencel, Ghulam Rasool, Tariq Umer, Jawad Rasheed, Sook Fern Yeo, Taner Cevik
IEEE Access, 2023
Design Patterns for Mobile Games Based on Structural Similarity
Ghulam Rasool, Yasir Hussain, Tariq Umer, Jawad Rasheed, Sook Fern Yeo, Fatih Sahin
Applied Sciences Switzerland, 2023
Preliminary Exploratory Study: Are HEPs Ready for Communication & Multimedia Micro Credentials Adoption in Malaysia?
Kay Hooi Keoy, Javid Iqbal, Meng Chuan Ho, Pei Boon Ooi, Shaik Shabana Anjum, Yung Jing Koh, Sook Fern Yeo, Wai Yee Teoh, Siew Yick Kek Lillian
2023 International Conference on Digital Applications Transformation and Economy Icdate 2023, 2023
Factors influencing organic food purchase decision: fuzzy DEMATEL approach
Sook Fern Yeo, Cheng Ling Tan, Ming-Lang Tseng, Steven Tam, Weng Kuan San
British Food Journal, 2022
Governance enigma: Concerns and human security challenges to Pakistan
Yaseen et al. and
International Journal of Advanced and Applied Sciences, 2022
Sustainable Local Development: Consolidated Framework for Cross-Sectoral Cooperation via a Systematic Approach
Freddy Marín-González, Sharmila Rani Moganadas, Ana Judith Paredes-Chacín, Sook Fern Yeo, Subhacini Subramaniam
Sustainability Switzerland, 2022
Investigating the impact of AI-powered technologies on Instagrammers’ purchase decisions in digitalization era–A study of the fashion and apparel industry
Sook Fern Yeo, Cheng Ling Tan, Ajay Kumar, Kim Hua Tan, Jee Kit Wong
Technological Forecasting and Social Change, 2022
E-Shopping During Covid 19 Pandemic: Consumers' Perception in Malaysia
Anushia Chelvarayan, Brandon Chin Jian Wee, Yeo Sook Fern
2022 International Conference on Digital Transformation and Intelligence Icdi 2022 Proceedings, 2022
Obstetrics Patient Loyalty A Study of Malaysian Private Hospitals
Global Journal Al Thaqafah, 2022
Understanding the Entrepreneurial Intention among University Students in Malaysia with a Moderating Effect of Education Major
Malaysian Journal of Consumer and Family Economics, 2022
E-Wallet: A Study on Cashless Transactions Among University Students
Anushia Chelvarayan, Sook Fern Yeo, Han Hui Yi, Hazlaili Hashim
F1000research, 2022
Determinants of Online Game Player Loyalty Among Millennials: A PLS-SEM Approach
Malaysian Journal of Consumer and Family Economics, 2022
Brand Engagement In S-commerce: A Study of Malaysia Customers
Ying San Lim, Sook Fern Yeo, Tuan Hock Ng, Wan Normila Mohamad
2022 International Conference on Digital Transformation and Intelligence Icdi 2022 Proceedings, 2022
Understanding Consumers' Purchasing Intention of Fresh Food through Social Media
Kah Boon Lim, Sook Fern Yeo, Shieh Pin Teng, Cheng Ling Tan
2022 International Conference on Digital Transformation and Intelligence Icdi 2022 Proceedings, 2022
Analytical Impact of Social Media: A Case of Wearable Technology Devices
Sook Fern Yeo, Cheng Ling Tan, Kah Boon Lim, Anushia Chelvarayan, ShuHui Teng
2022 International Conference on Digital Transformation and Intelligence Icdi 2022 Proceedings, 2022
How Social Influence and Hedonic/Utilitarian Outcome Expectations Affect Continuance Intention to Play Online Games
Tze Wei Liew, Chin Lay Gan, Su-Mae Tan, Yoke Pei Koh, Sook Fem Yeo
2022 International Conference on Digital Transformation and Intelligence Icdi 2022 Proceedings, 2022
The role of food apps servitization on repurchase intention: A study of FoodPanda
Sook Fern Yeo, Cheng Ling Tan, Shen Long Teo, Kim Hua Tan
International Journal of Production Economics, 2021
Obstetrics services in Malaysia: factors influencing patient loyalty
Sook Fern Yeo, Cheng Ling Tan, Yen-Nee Goh
International Journal of Pharmaceutical and Healthcare Marketing, 2021
To buy or not to buy: Factors that influence consumers’ intention to purchase grocery online
Management and Accounting Review, 2020
Tourist experience on traditional pastries in UNESCO heritage city
Cheng Ling Tan, Sook Fern Yeo
British Food Journal, 2020
Building a knowledge-intensive medical device industry: The effect of knowledge creation in R&D project performance
Yann Mey Yee, Cheng Ling Tan, Aizzat Mohd. Nasurdin, Sook Fern Yeo, Thurasamyh Ramayah
Jurnal Pengurusan, 2020
Factors affecting purchasing intention by using mobile shopping applications in Malaysia
International Journal of Business and Society, 2020
Product packaging: Impact on customers’ purchase intention
International Journal of Business and Society, 2020
Influencing factors of facial spa treatment on visit intention: An importance-performance matrix analysis (IPMA) approach
International Journal of Business and Society, 2020
Removing the fuzziness in medical device manufacturing R&D
Cheng Ling Tan, Yann Mey Yee, Aizzat Mohd Nasurdin, Sook Fern Yeo
Global Business and Organizational Excellence, 2019
Impact of celebrity endorsements on brand loyalty in sports products
Faculty of Business, Multimedia University, Malaysia., Sook Fern Yeo, Cheng Ling Tan, Graduate School of Business, Universiti SainsMalaysia, Mei Ling Goh, Faculty of Business, Multimedia University, Malaysia, Heng Yet Toh, Faculty of Business, Multimedia University, Malaysia
International Journal of Engineering and Advanced Technology, 2019
Do IT integration and decision-making integration influence service operation performance? Empirical evidence from electrical and electronics distribution firms
Cheng Ling Tan, Wei Lip Tan, Sook Fern Yeo
International Journal of Services and Operations Management, 2019
Examining the business venture success of restaurants: The role of innovation capability as a mediator
Jurnal Pengurusan, 2019
Green supply chain management practices and organizational performance: An empirical study in Malaysian manufacturing firms
Jurnal Pengurusan, 2018
Developing a framework linking organizational creativity climate, knowledge acquisition, and R & D performance
Cheng Ling Tan, Aizzat Mohd Nasurdin, Sook Fern Yeo
International Journal of Engineering and Technology Uae, 2018
Purchase intention of consumers from Melaka towards mobile advertising
International Journal of Supply Chain Management, 2018
The impact of online consumer review to online hotel booking intention in Malaysia
International Journal of Supply Chain Management, 2018
Mobile advertising: Behavioural intention among undergraduates in Malaysia
Yeo Sook Fern, Tan Cheng Ling, Lim Kah Boon, Stany Wee Lian Fong, Fong Ming Jie
International Journal of Engineering and Technology Uae, 2018
The influence of service quality on repatronage intention: Examining patient satisfaction as mediator
Journal of Engineering and Applied Sciences, 2017
An examination of the factors influencing the green initiative and competitiveness of private higher education institutions in Malaysia
Jurnal Pengurusan, 2017
Mobile marketing acceptance: Empirical evidences among undergraduates in Malaysia
Information Japan, 2016
What are the attractiveness aspects that influence customer loyalty to homestays? A study in Taiwan
Steven Toh Teong-Jin, Tan Cheng Ling, Yeo Sook Fern
Jurnal Pengurusan, 2016
An empirical study on the determinants influence brand loyalty on sportswear among undergraduates
Information Japan, 2016
The effect of celebrity endorser towards customer purchase intention
Yeo Sook Fern, Lim Kah Boon, Goh Mei Ling, Tan Seng Huat
Advanced Science Letters, 2015
Virtual learning technology and materials in Malaysian higher education
Jason M.S. Lam, Yeo Sook Fern, Venny S.W. Chong, Tan Seng Huat, Oh Yit Leng
Advanced Materials Research, 2014
Applied-information technology for brand image towards the usage of iPhone
Goh Mei Ling, Yeo Sook Fern, Tan Seng Huat, Lim Kah Boon, Tian Sea Lee
Advanced Materials Research, 2014
Factors that influence green purchase behaviour among young consumers
Seng Huat Tan, Sook Fern Yeo, Mei Ling Goh, Sin Woon Chong, Chew Sze Cheah
Advanced Materials Research, 2014
An exploratory study on the determinants of repeat visitation to Melaka among Melaka's university students
Current Issues in Hospitality and Tourism Research and Innovations Proceedings of the International Hospitality and Tourism Conference Ihtc 2012, 2012
Customer satisfaction towards service quality in the hotel industry in Melaka
Current Issues in Hospitality and Tourism Research and Innovations Proceedings of the International Hospitality and Tourism Conference Ihtc 2012, 2012
An exploratory study on the determinants of repeat visitation to Melaka among Melaka’s university students
Current Issues in Hospitality and Tourism Research and Innovations, 2012
Customer satisfaction towards service quality in the hotel industry in Melaka
Current Issues in Hospitality and Tourism Research and Innovations, 2012

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