PREMA R

@kprcas.ac.in

Associate Professor and Department of Commerce (IT)
KPR College of Arts Science and Research

PREMA R


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https://researchid.co/prems

RESEARCH, TEACHING, or OTHER INTERESTS

Marketing, Strategy and Management, Accounting, Business, Management and Accounting
8

Scopus Publications

57

Scholar Citations

3

Scholar h-index

2

Scholar i10-index

Scopus Publications

  • Leveraging Technology to Mitigate Business Biases in Entrepreneurial Decision-Making
    Abhishek Sharma, Kimsy Gulhane, Balpreet Singh Madan, Saurabh Chandra, Monica Bhutani, R. Prema
    Lecture Notes in Networks and Systems, 2026
  • Pentapartitioned Neutrosophic Pythagorean Connectedness
    R. Radha, Annapoorna M S, S. Vasundhara, Parul Arora, Ankita Tiwari, et al.
    Neutrosophic Sets and Systems, 2025
    The aim of this paper is to introduce the concept of Pentapartitioned Neutrosophic Pythagorean [PNP] connectedness is introduced and its properties are also studied. Also we investigate some interrelations between these types of Pentapartitioned Neutrosophic Pythagorean connectedness. We show that the continuous image of Pentapartitioned Neutrosophic Pythagorean connected space is PNP connected.
  • Analysing the Impact of Interactive Marketing in Hospitality and Tourism Using Enhanced Random Forest Models
    Sangram Patil, Vivek R, Prema R, Manish Mittal, Ramesh Babu P, S. D. Sekar
    Proceedings of the 2025 3rd International Conference on Advances in Computation Communication and Information Technology Icaiccit 2025, 2025
    This electronic document is a “live” template and already Interactive marketing has a big effect on how involved clients are and how well a business does, especially in the travel and hotel industries. Because client interactions with digital platforms are always changing, there is a lot of data that may be used to anticipate performance. Even though more and more businesses are using interactive marketing methods, it's getting harder and harder to predict how well these strategies will work because so many digital, demographic, and behavioral aspects are at play. When this kind of data has nonlinear correlations, regular statistical models frequently don't give correct conclusions. This study suggests a data-driven way to anticipate how well interactive marketing initiatives would work in the tourist and hospitality industries using an improved Random Forest (RF) model. The plan is meant to be used in the tourism and hospitality sectors. You should think about the digital campaign's needs, consumer feedback, booking trends, and online metrics like click-through rate and time spent on site as useful sources of input. A labeled dataset with information about past marketing efforts is used to train the RF model. After that, k -fold cross-validation is used to check it, and grid search is used to make it better. The proposed model was much better at forecasting the success rates of campaigns than Logistic Regression, Decision Trees, and Support Vector Machines. It had an amazing accuracy rate of 92.4%.
  • Analysing Customer Ideas, Opinions, and Preferences Towards Social Media Platforms: Insights and Implications with Special Reference to Coimbatore City
    R. Gowrishankar, Sandaboina Shivakumar, T. C. Brindha, E. Dhanasekar, R. Gokila, R. Prema
    Studies in Big Data, 2024
  • Dombi Operators Based on Pentapartitioned Neutrosophic Pythagorean Sets for Online Education During the COVID-19 Pandemic
    R. Radha, R. Prema, A Stanis Arul Mary
    Handbook of Research on the Applications of Neutrosophic Sets Theory and their Extensions in Education, 2023
    In this chapter the authors have introduced the concept of score and accuracy function of the pentapartitioned neutrosophic pythagorean numbers (PNPN) and also defined ranking methods between two PNPNs which is based on its score function. Dombi operators are used in solving many multicriteria attribute group decision making (MAGDM) problems because of its very good flexibility with a general parameter. Here, Dombi T-norm and T-conorm operations of two PNPNs are defined. Based on this Dombi operations, the authors introduced two Dombi weighted aggregation operators PNPDWAA and PNPDWGA under pentapartitioned neutrosophic pythagorean environment and also studied its properties. Finally, the authors discussed about multicriteria attribute decision making method (MADM) using PNPDWAA or PNPDWGA operator and also an illustrative example is given for the proposed method which gives a detailed results to select the best alternative based upon the ranking orders.
  • Correlation Coefficients of Pentapartitioned Neutrosophic Sets in Selection of Academic Courses
    R. Radha, R. Prema, A. Stanis Arul Mary, Said Broumi
    Handbook of Research on the Applications of Neutrosophic Sets Theory and their Extensions in Education, 2023
    Correlation is a statistical measure that expresses the extent to which two variables are linearly related. It's a common tool for describing simple relationships without making a statement about cause and effects. Correlations are useful for describing relationships among data. In this chapter, the authors are applying the correlation coefficient to pentapartitioned neutrosophic sets[PNS]. Also, the authors have introduced the new concept of interval valued pentapartitioned neutrosophic set [IVPNS] and some basic operations are also investigated. Also, the correlation measure of IVPNS is proposed and discussed some of its properties. The concept of this correlation measures of PNS is the extension of correlation measures of fuzzy set and pentapartitioned neutrosophic set. Then, using correlation of PN and IVPN set measure, the application of selection of academic courses is given.
  • Tangent and Cotangent Similarity Measures of Pentapartitioned Neutrosophic Pythagorean Set in Virtual Education During Covid Pandemic
    R. Radha, R. Prema, A. Stanis Arul Mary, Said Broumi
    Neutrosophic Sets and Systems, 2023
    In this paper, a new tangent and cotangent similarity measures between two Pentapartitioned Neutrosophic Pythagorean [PNP] sets with truth membership, falsity membership, ignorance and contradiction membership as dependent Neutrosophic component is proposed and its properties are investigated. The unknown membership alone will be considered as independent Neutrosophic components. Also, the weighted similarity measures are also studied with a decision making problem.
  • Neutrosophic Pythagorean Sets with Dependent Neutrosophic Pythagorean Components and its Improved Correlation Coefficients
    Neutrosophic Sets and Systems, 2021

RECENT SCHOLAR PUBLICATIONS

  • Assessment Of Environmental Determinants Contributing To Cancer Incidence And Patient Well-Being In Coimbatore District, Tamilnadu, India: A Review
    R Prema, C Eahambaram, L Priya, M Gunasekaran, VM Tharakarani, ...
    Vascular and Endovascular Review 8 (13s), 7-12 , 2025
    2025
  • Role of Environmental Consciousness in Influencing Consumer Purchase Decisions towards Green Packaging:: An Empirical and Theoretical Exploration
    B Bhavya, H Shamina, J Pandit, P Devi, R Verma
    Revista Latinoamericana de la Papa 29 (1), 398-408 , 2025
    2025
    Citations: 2
  • Pentapartitioned neutrosophic pythagorean connectedness
    R Radha, S Vasundhara, P Arora, A Tiwari, R Prema
    Neutrosophic Sets and Systems 83 (1), 54 , 2025
    2025
    Citations: 2
  • Analysing customer ideas, opinions, and preferences towards social media platforms: Insights and implications with special reference to coimbatore city
    R Gowrishankar, S Shivakumar, TC Brindha, E Dhanasekar, R Gokila, ...
    Achieving Sustainable Business Through AI, Technology Education and Computer … , 2024
    2024
    Citations: 7
  • Statistics Basics for Beginners
    P R
    Rest Publisher 1, 1-202 , 2024
    2024
  • IMPACT OF ARTIFICIAL INTELLIGENCE ON THE NEXT GENERATION WORKFORCES
    P R
    Futuristic Trends in Artificial Intelligence 3, 99-112 , 2024
    2024
  • Revolutionizing Banking: The Role of AI in Transforming Financial Services and Enhancing Customer Experience
    P R
    Nanotechnology Perceptions 20 (14), 3907-3911 , 2024
    2024
  • Tangent and cotangent similarity measures of pentapartitioned neutrosophic pythagorean set in virtual education during covid pandemic
    R Radha, R Prema, ASA Mary, S Broumi
    Neutrosophic Sets and Systems 55, 160-172 , 2023
    2023
    Citations: 2
  • DIGITAL BANKING IN INDIA
    M Rajakrishnan
    IMPACT OF CHANGING BANKING PRACTICES ON THE INDIAN ECONOMY, 416-422 , 2023
    2023
  • Correlation Coefficients of Pentapartitioned Neutrosophic Sets in Selection of Academic Courses
    R Radha, R Prema, ASA Mary, S Broumi
    Handbook of Research on the Applications of Neutrosophic Sets Theory and … , 2023
    2023
  • Dombi Operators Based on Pentapartitioned Neutrosophic Pythagorean Sets for Online Education During the COVID-19 Pandemic
    R Radha, R Prema, ASA Mary
    Handbook of Research on the Applications of Neutrosophic Sets Theory and … , 2023
    2023
  • MANUFACTURING BUSINESS IN DIGITAL ERA: DISPUTES AND REMEDIES
    R Prema
    Business Analytics and Intelligence in Digital Era, 282 , 2022
    2022
  • PERCEPTION ON TRENDS IN DIGITAL PAYMENTS AND BANKING DURING THE PANDEMIC IN INDIA (An Empirical study in selected areas of Coimbatore district in Tamil Nadu)
    M Rajakrishnan
    ZENITH International Journal of Business Economics & Management Research 12 … , 2022
    2022
  • Generalized neutrosophic pythagorean set
    R Prema, R Radha
    International research journal of modernization in engineering technology … , 2022
    2022
    Citations: 3
  • Pythagorean Components and its Improved Correlation
    R Radha, ASA Mary, R Prema, S Broumi
    Neutrosophic Sets and Systems, Vol. 46, 2021, 77 , 2021
    2021
  • IMPACT OF COVID -19 PANDEMIC ON FMCG MARKET IN INDIA : A STUDY ON CUSTOMER PREFERENCE IN SELECTED AREAS OF COIMBATORE DISTRICT
    RPM Rajakrishnan
    Vidyabharati International Interdisciplinary Research Journal, 874-882 , 2021
    2021
  • IMPACT OF COVID -19 PANDEMIC ON FMCG MARKET IN INDIA : A STUDY ON CUSTOMER PREFERENCE IN SELECTED AREAS OF COIMBATORE DISTRICT
    DR Prema
    Vidyabharati International Interdisciplinary Research Journal, 874-882 , 2021
    2021
  • Applications Of Diophantine Equations In Chemical Reactions And Cryptography
    R Radha, G Janaki
    Turkish Journal of Computer and Mathematics Education 12 (7), 3175-3178 , 2021
    2021
    Citations: 2
  • Neutrosophic pythagorean sets with dependent neutrosophic pythagorean components and its improved correlation coefficients
    R Radha, AS Arul Mary, R Prema, S Broum
    Neutrosophic sets and systems 46 (1), 7 , 2021
    2021
    Citations: 18
  • IMPACT OF SOCIAL NETWORKING SITES ON COLLEGE STUDENTS
    DRP Kalpana D
    International Journal of Research in Informative Science Application … , 2020
    2020

MOST CITED SCHOLAR PUBLICATIONS

  • Neutrosophic pythagorean sets with dependent neutrosophic pythagorean components and its improved correlation coefficients
    R Radha, AS Arul Mary, R Prema, S Broum
    Neutrosophic sets and systems 46 (1), 7 , 2021
    2021.0
    Citations: 18
  • An empirical study on brand preference towards edible oil in rural areas with special reference to Coimbatore district
    R Prema
    Indian Journal of Applied Research 3 (3), 39 , 2013
    2013.0
    Citations: 16
  • Analysing customer ideas, opinions, and preferences towards social media platforms: Insights and implications with special reference to coimbatore city
    R Gowrishankar, S Shivakumar, TC Brindha, E Dhanasekar, R Gokila, ...
    Achieving Sustainable Business Through AI, Technology Education and Computer … , 2024
    2024.0
    Citations: 7
  • Generalized neutrosophic pythagorean set
    R Prema, R Radha
    International research journal of modernization in engineering technology … , 2022
    2022.0
    Citations: 3
  • Role of Environmental Consciousness in Influencing Consumer Purchase Decisions towards Green Packaging:: An Empirical and Theoretical Exploration
    B Bhavya, H Shamina, J Pandit, P Devi, R Verma
    Revista Latinoamericana de la Papa 29 (1), 398-408 , 2025
    2025.0
    Citations: 2
  • Pentapartitioned neutrosophic pythagorean connectedness
    R Radha, S Vasundhara, P Arora, A Tiwari, R Prema
    Neutrosophic Sets and Systems 83 (1), 54 , 2025
    2025.0
    Citations: 2
  • Tangent and cotangent similarity measures of pentapartitioned neutrosophic pythagorean set in virtual education during covid pandemic
    R Radha, R Prema, ASA Mary, S Broumi
    Neutrosophic Sets and Systems 55, 160-172 , 2023
    2023.0
    Citations: 2
  • Applications Of Diophantine Equations In Chemical Reactions And Cryptography
    R Radha, G Janaki
    Turkish Journal of Computer and Mathematics Education 12 (7), 3175-3178 , 2021
    2021.0
    Citations: 2
  • IMPACT OF SUKANYA SAMRIDHI YOJANA WITH REFERENCE TO THE NILGIRIS
    DR PREMA
    Purakala Journal 31 (6), 177-181 , 2020
    2020.0
    Citations: 2
  • PROBLEMS AND PROSPECTS OF SMALL SCALE SPINNING IN COIMBATORE DISTRICT
    DR Prema
    International Journal of commerce and management research 3 (4), 126-129 , 2017
    2017.0
    Citations: 2
  • Customers’ Expectations and Behavior towards Confectionery Products. A Study on Effect of Advertisement in Selected Areas of Tiruppur District, Tamilnadu
    M Rajakrishnan
    Citations: 1
  • Assessment Of Environmental Determinants Contributing To Cancer Incidence And Patient Well-Being In Coimbatore District, Tamilnadu, India: A Review
    R Prema, C Eahambaram, L Priya, M Gunasekaran, VM Tharakarani, ...
    Vascular and Endovascular Review 8 (13s), 7-12 , 2025
    2025.0
  • Statistics Basics for Beginners
    P R
    Rest Publisher 1, 1-202 , 2024
    2024.0
  • IMPACT OF ARTIFICIAL INTELLIGENCE ON THE NEXT GENERATION WORKFORCES
    P R
    Futuristic Trends in Artificial Intelligence 3, 99-112 , 2024
    2024.0
  • Revolutionizing Banking: The Role of AI in Transforming Financial Services and Enhancing Customer Experience
    P R
    Nanotechnology Perceptions 20 (14), 3907-3911 , 2024
    2024.0
  • DIGITAL BANKING IN INDIA
    M Rajakrishnan
    IMPACT OF CHANGING BANKING PRACTICES ON THE INDIAN ECONOMY, 416-422 , 2023
    2023.0
  • Correlation Coefficients of Pentapartitioned Neutrosophic Sets in Selection of Academic Courses
    R Radha, R Prema, ASA Mary, S Broumi
    Handbook of Research on the Applications of Neutrosophic Sets Theory and … , 2023
    2023.0
  • Dombi Operators Based on Pentapartitioned Neutrosophic Pythagorean Sets for Online Education During the COVID-19 Pandemic
    R Radha, R Prema, ASA Mary
    Handbook of Research on the Applications of Neutrosophic Sets Theory and … , 2023
    2023.0
  • MANUFACTURING BUSINESS IN DIGITAL ERA: DISPUTES AND REMEDIES
    R Prema
    Business Analytics and Intelligence in Digital Era, 282 , 2022
    2022.0
  • PERCEPTION ON TRENDS IN DIGITAL PAYMENTS AND BANKING DURING THE PANDEMIC IN INDIA (An Empirical study in selected areas of Coimbatore district in Tamil Nadu)
    M Rajakrishnan
    ZENITH International Journal of Business Economics & Management Research 12 … , 2022
    2022.0