Olowo Ahmed AbdulGaniyu

@unilorin.edu.ng

Lecturer, Faculty of Management Sciences
Lecturer, Faculty of Management Sciences
University of Ilorin, Ilorin, Nigeria

Olowo Ahmed AbdulGaniyu


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https://researchid.co/sen.olowo

RESEARCH, TEACHING, or OTHER INTERESTS

Marketing, Marketing, Marketing, Marketing
8

Scholar Citations

2

Scholar h-index

RECENT SCHOLAR PUBLICATIONS

  • Marketing Ethics and Consumer Buying Behaviour in Informal Retail Settings: A Desk Research Approach
    AAG Olowo, AR Busola, AO Emmanuel, GRA Mohammed, OL Raheem
    2025.0
  • IMPACT OF ELECTRONIC MARKETING ON CUSTOMERS’LOYALTY TO FAST-MOVING CONSUMER GOODS (FMCGs) IN LAGOS STATE
    JO BANKOLE, BN DIXON-OGBECHI, AA OLOWO
    UNILAG Journal of Business 10 (2), 49-59 , 2024
    2024.0
  • Marketing Ethics and Contemporary Sales force in the Hospitality Industry
    AAG Olowo, AO Abdulquadri, KA Bello, RB AbdulKareem
    Department of Industrial Relations and Personnel Management, Faculty of … , 2024
    2024.0
  • Relationship Marketing and Performance of Online Micro Businesses
    BA Folarin, AA Olowo
    Department of Marketing, Faculty of Management Sciences, University of … , 2024
    2024.0
  • Retention Strategy and Customer Loyalty: An Analysis of the selected 2nd Generation Banks, Ilorin, Nigeria
    AAG Olowo, ART Jimoh, AAM Jatto, KA Bello
    Ilorin Journal of Administration and Development 7 (1), 123-135 , 2023
    2023.0
    Citations: 1
  • Retention Strategy and Customer Loyalty
    OA AbdulGaniyu, ART Jimoh, JA AbdulMajeed, KA BELLO
    Department Of Public Administration, Faculty of Management Science … , 2023
    2023.0
  • Impact of Guerrilla Marketing on Brand Image of Small and Medium Enterprises in Lagos, Nigeria
    AAG Olowo, PC Orji, AO Abdulquadri
    Department of Business Administration, Adekunle Ajasin University, Akungba … , 2023
    2023.0
  • Aaker’s Brand Personality and Millennial Buying Behaviour of Smart
    OA Christopher, AAG Olowo
    Department of Business Administration, University of Ilorin, Ilorin , 2022
    2022.0
  • Influence of celebrity endorsement and digital marketing on youth purchasing decisions: a comparative study of Ikorodu area
    MY Ismaila, OA Abdulganiyu, AA Olamide, BJ Oluwasey
    Economía & Negocios: Revista de la Escuela Profesional de Ingeniería … , 2022
    2022.0
    Citations: 5
  • Islamic Corporate Social Responsibility and Patronage of Non-interest Cooperative Societies in North-central, Nigeria
    MY Ismaila, YA Ahmed, AS Olamilekan, OA Abdulganiyu
    Journal of Islamic Business and Management 11 (1), 105-125 , 2021
    2021.0
    Citations: 2
  • Customer Reference Marketing and its Implication on Patronage in Global Oil, Ilorin, Kwara State, Nigeria
    YI MUSTAPHA, RA GBADEYAN, AA Olowo
    Department of Marketing, Faculty of Management Sciences, University of … , 2021
    2021.0
  • Islamic Corporate Governance Social Responsibility and Patronage of Non-interest Cooperative Societies in North-central, Nigeria
    YI Mustapha, AA Yahaya, SO Abdulazeez, AA Olowo
    Riphah Centre of Islamic Business, Riphah International University, Lahore … , 2021
    2021.0
  • Product Positioning Strategies and Customer’s Choice of Cosmetic Products in Lagos State Nigeria
    AA Olowo, KA Bello, EO Imouokhome, M Abdulraheem
    Department of Public Administration, Faculty of Management Sciences … , 2019
    2019.0
  • Promotional Intensity and Consumer Price Sensitivity in a Recessed Economy
    NC Oniku, A.C, Ahmed Abiodun Ganiyu
    Quarterly Journal of Contemporary Research, A Publication of Federal … , 2019
    2019.0
  • Product positioning strategies and customer's choice of cosmetics products in Lagos State
    AA Olowo, KA Bello, EO Imouokhome, M Abdulraheem
    Ilorin Journal of administration and development , 2019
    2019.0
  • Influence of Gender on Entrepreneurial Performance from Ilorin Metropolis of Kwara State
    AG Mustapha, Yusuf Ismaila, Mohammed, S., Ahmed
    Journal of Business & Value Creation 5 (1), 22-39 , 2016
    2016.0
  • Impact of Sales Promotion on Revenue Generation of Nigeria Bottling Company, Ilorin Plant
    AG Mustapha, Yusuf Ismaila, Bello, K.A, Ahmed
    Fountain Journal of Management and Social Sciences 4 (1), 17-29 , 2015
    2015.0
  • Effect of Salesforce Size on the Performance of Selected Listed Manufacturing Firms in South- Western Nigeria
    AG Mustapha, Yusuf Ismaila, Bello, K.A, Ahmed
    Sahel Analyst 13 (1), 47-59 , 2015
    2015.0
  • KADUN
    SHH Si

MOST CITED SCHOLAR PUBLICATIONS

  • Influence of celebrity endorsement and digital marketing on youth purchasing decisions: a comparative study of Ikorodu area
    MY Ismaila, OA Abdulganiyu, AA Olamide, BJ Oluwasey
    Economía & Negocios: Revista de la Escuela Profesional de Ingeniería … , 2022
    2022.0
    Citations: 5
  • Islamic Corporate Social Responsibility and Patronage of Non-interest Cooperative Societies in North-central, Nigeria
    MY Ismaila, YA Ahmed, AS Olamilekan, OA Abdulganiyu
    Journal of Islamic Business and Management 11 (1), 105-125 , 2021
    2021.0
    Citations: 2
  • Retention Strategy and Customer Loyalty: An Analysis of the selected 2nd Generation Banks, Ilorin, Nigeria
    AAG Olowo, ART Jimoh, AAM Jatto, KA Bello
    Ilorin Journal of Administration and Development 7 (1), 123-135 , 2023
    2023.0
    Citations: 1
  • Marketing Ethics and Consumer Buying Behaviour in Informal Retail Settings: A Desk Research Approach
    AAG Olowo, AR Busola, AO Emmanuel, GRA Mohammed, OL Raheem
    2025.0
  • IMPACT OF ELECTRONIC MARKETING ON CUSTOMERS’LOYALTY TO FAST-MOVING CONSUMER GOODS (FMCGs) IN LAGOS STATE
    JO BANKOLE, BN DIXON-OGBECHI, AA OLOWO
    UNILAG Journal of Business 10 (2), 49-59 , 2024
    2024.0
  • Marketing Ethics and Contemporary Sales force in the Hospitality Industry
    AAG Olowo, AO Abdulquadri, KA Bello, RB AbdulKareem
    Department of Industrial Relations and Personnel Management, Faculty of … , 2024
    2024.0
  • Relationship Marketing and Performance of Online Micro Businesses
    BA Folarin, AA Olowo
    Department of Marketing, Faculty of Management Sciences, University of … , 2024
    2024.0
  • Retention Strategy and Customer Loyalty
    OA AbdulGaniyu, ART Jimoh, JA AbdulMajeed, KA BELLO
    Department Of Public Administration, Faculty of Management Science … , 2023
    2023.0
  • Impact of Guerrilla Marketing on Brand Image of Small and Medium Enterprises in Lagos, Nigeria
    AAG Olowo, PC Orji, AO Abdulquadri
    Department of Business Administration, Adekunle Ajasin University, Akungba … , 2023
    2023.0
  • Aaker’s Brand Personality and Millennial Buying Behaviour of Smart
    OA Christopher, AAG Olowo
    Department of Business Administration, University of Ilorin, Ilorin , 2022
    2022.0
  • Customer Reference Marketing and its Implication on Patronage in Global Oil, Ilorin, Kwara State, Nigeria
    YI MUSTAPHA, RA GBADEYAN, AA Olowo
    Department of Marketing, Faculty of Management Sciences, University of … , 2021
    2021.0
  • Islamic Corporate Governance Social Responsibility and Patronage of Non-interest Cooperative Societies in North-central, Nigeria
    YI Mustapha, AA Yahaya, SO Abdulazeez, AA Olowo
    Riphah Centre of Islamic Business, Riphah International University, Lahore … , 2021
    2021.0
  • Product Positioning Strategies and Customer’s Choice of Cosmetic Products in Lagos State Nigeria
    AA Olowo, KA Bello, EO Imouokhome, M Abdulraheem
    Department of Public Administration, Faculty of Management Sciences … , 2019
    2019.0
  • Promotional Intensity and Consumer Price Sensitivity in a Recessed Economy
    NC Oniku, A.C, Ahmed Abiodun Ganiyu
    Quarterly Journal of Contemporary Research, A Publication of Federal … , 2019
    2019.0
  • Product positioning strategies and customer's choice of cosmetics products in Lagos State
    AA Olowo, KA Bello, EO Imouokhome, M Abdulraheem
    Ilorin Journal of administration and development , 2019
    2019.0
  • Influence of Gender on Entrepreneurial Performance from Ilorin Metropolis of Kwara State
    AG Mustapha, Yusuf Ismaila, Mohammed, S., Ahmed
    Journal of Business & Value Creation 5 (1), 22-39 , 2016
    2016.0
  • Impact of Sales Promotion on Revenue Generation of Nigeria Bottling Company, Ilorin Plant
    AG Mustapha, Yusuf Ismaila, Bello, K.A, Ahmed
    Fountain Journal of Management and Social Sciences 4 (1), 17-29 , 2015
    2015.0
  • Effect of Salesforce Size on the Performance of Selected Listed Manufacturing Firms in South- Western Nigeria
    AG Mustapha, Yusuf Ismaila, Bello, K.A, Ahmed
    Sahel Analyst 13 (1), 47-59 , 2015
    2015.0
  • KADUN
    SHH Si