SOM ADITYA JUYAL

@srhu.edu.in

Associate Professor, Himalayan School of Management Studies
Swami Rama Himalayan University

SOM ADITYA JUYAL


            Download Compact PDF  
https://researchid.co/somadityajuyal

EDUCATION

MBA, PhD

RESEARCH INTERESTS

Marketing
Strategy
114

Scholar Citations

4

Scholar h-index

3

Scholar i10-index

RECENT SCHOLAR PUBLICATIONS

  • Smart Workforce Metrics for a Zero Carbon Future: A Conceptual Framework for IoT-Driven Human Capital Performance
    EDRS Gonzalez, A Trivedi, SA Juyal, V Kandpal
    Data-Driven Sustainability: Harnessing Technology for A Greener Future and … , 2026
    2026
  • Smart Cities and Urban Circularity: Advancing Sustainable Transformation through Digital Twins, AI, and Capacity Building
    A Trivedi, SA Juyal
    Green Horizons: Advancing Climate Solutions Through Green Finance, Circular … , 2026
    2026
    Citations: 1
  • Reverse mentoring in the AI era: how gen Z can reshape leadership learning in digitally evolving organizations
    A Trivedi, SA Juyal
    Development and Learning in Organizations: An International Journal , 2025
    2025
    Citations: 3
  • The human side of sustainability: Behavioural economics in climate action and neutrality
    A Trivedi, SA Juyal, V Kandpal
    Climate neutrality through smart eco-innovation and environmental … , 2025
    2025
    Citations: 4
  • Rethinking Digital Workplaces: A Hybrid Ethnographic Framework Inte-grating Autoethnography, Post-Analog Methods, and Practice Theory
    A Trivedi, SA Juyal
    Rizvi College 14 (2), 31-36 , 2025
    2025
  • Promoting Health and Well-being through Integrative Wellness Practices: Pathways to Sustainable Development Goal 3
    NP Kandwal, A Nautiyal, SA Juyal
    5th International Conference on the Role of Innovation, Entrepreneurship and … , 2024
    2024
    Citations: 2
  • Concept Of Smart Village to Foster Sustainable Business Practices in Hilly Regions of Uttarakhand
    NP Kandwal, A Nautiyal, SA Juyal
    CAHIERS MAGELLANES-NS 6 (2), 1068-1080 , 2024
    2024
    Citations: 2
  • Influence of medical practitioners’ attitude on the prescription Behaviour for generic medicines
    S Madan, SA Juyal
    Journal of Health Management 26 (1), 154-163 , 2024
    2024
    Citations: 4
  • Exploring Gender Dynamics in Movie Preferences: A Study of College Students’ Choices Between Bollywood, Hollywood and South Indian Movies
    A Barakoti, SA Juyal, A Dobhal
    2024
  • Influence of medical practitioners’ practice on the prescription behaviour for generic medicines
    S Madan, SA Juyal
    European Chemical Bulletin 12 (4), 1275 - 1292 , 2023
    2023
    Citations: 2
  • FORECAST THE DAILY INVESTMENT MARKET TREND USING A HYBRID MACHINE LEARNING TECHNIQUE
    A Nautiyal, SA Juyal, K Karpagavalli, AS Kumar
    2023
  • Influence of medical practioneers’ knowledge on the prescription behavior for generic medicines
    S Madan, SA Juyal
    Rethinking Business Agility during Uncertainty, 23 - 34 , 2022
    2022
  • Marketing Strategies for Pharmaceutical Industry
    A Nautiyal, SA Juyal
    Scandinavian Journal of Information Systems 34 (2), 3-38 , 2022
    2022
    Citations: 3
  • The Role of Sales in Customer Development
    A Nautiyal, SA Juyal
    Stochastic Modeling & Applications 26 (3), 694 - 700 , 2022
    2022
  • Innovative Marketing for Entrepreneurial Success
    SA Juyal, A Nautiyal
    Academy of Marketing Studies Journal 26 (2), 1 - 9 , 2022
    2022
    Citations: 3
  • An Empirical Study on Factors Influencing Shoppers' Online Buying Behavior: A Study in Dehradun and Haridwar Districts of Uttrakhand, India
    SA Juyal
    International Journal of Online Marketing (IJOM) 8 (1), 55-79 , 2018
    2018
    Citations: 6
  • Effect of demographic factors on consumer buying behaviour of durable goods
    SA Juyal
    Indian Journal of Marketing, 24-33 , 2013
    2013
    Citations: 25
  • Emotional intelligence as a measure of an employee's overall effectiveness
    S Barthwal, SA Juyal
    Drishtikon: A Management Journal 3 (2), 140 - 176 , 2012
    2012
    Citations: 26
  • Consumer Complaint Attitude towards Durables: A Study Among Consumers in Uttrakhand
    SA Juyal, A Uniyal
    LBS Journal of Management & Research 10 (1), 46-58 , 2012
    2012
    Citations: 1
  • An empirical study on factors influencing store image, satisfaction and loyalty in department stores
    SA Juyal
    2012
    Citations: 2

MOST CITED SCHOLAR PUBLICATIONS

  • Role of females in family buying decision-making—A study among females in Uttrakhand
    SA Juyal, MP Singh
    Vision 13 (4), 15-23 , 2009
    2009
    Citations: 28
  • Emotional intelligence as a measure of an employee's overall effectiveness
    S Barthwal, SA Juyal
    Drishtikon: A Management Journal 3 (2), 140 - 176 , 2012
    2012
    Citations: 26
  • Effect of demographic factors on consumer buying behaviour of durable goods
    SA Juyal
    Indian Journal of Marketing, 24-33 , 2013
    2013
    Citations: 25
  • An Empirical Study on Factors Influencing Shoppers' Online Buying Behavior: A Study in Dehradun and Haridwar Districts of Uttrakhand, India
    SA Juyal
    International Journal of Online Marketing (IJOM) 8 (1), 55-79 , 2018
    2018
    Citations: 6
  • The human side of sustainability: Behavioural economics in climate action and neutrality
    A Trivedi, SA Juyal, V Kandpal
    Climate neutrality through smart eco-innovation and environmental … , 2025
    2025
    Citations: 4
  • Influence of medical practitioners’ attitude on the prescription Behaviour for generic medicines
    S Madan, SA Juyal
    Journal of Health Management 26 (1), 154-163 , 2024
    2024
    Citations: 4
  • Reverse mentoring in the AI era: how gen Z can reshape leadership learning in digitally evolving organizations
    A Trivedi, SA Juyal
    Development and Learning in Organizations: An International Journal , 2025
    2025
    Citations: 3
  • Marketing Strategies for Pharmaceutical Industry
    A Nautiyal, SA Juyal
    Scandinavian Journal of Information Systems 34 (2), 3-38 , 2022
    2022
    Citations: 3
  • Innovative Marketing for Entrepreneurial Success
    SA Juyal, A Nautiyal
    Academy of Marketing Studies Journal 26 (2), 1 - 9 , 2022
    2022
    Citations: 3
  • Promoting Health and Well-being through Integrative Wellness Practices: Pathways to Sustainable Development Goal 3
    NP Kandwal, A Nautiyal, SA Juyal
    5th International Conference on the Role of Innovation, Entrepreneurship and … , 2024
    2024
    Citations: 2
  • Concept Of Smart Village to Foster Sustainable Business Practices in Hilly Regions of Uttarakhand
    NP Kandwal, A Nautiyal, SA Juyal
    CAHIERS MAGELLANES-NS 6 (2), 1068-1080 , 2024
    2024
    Citations: 2
  • Influence of medical practitioners’ practice on the prescription behaviour for generic medicines
    S Madan, SA Juyal
    European Chemical Bulletin 12 (4), 1275 - 1292 , 2023
    2023
    Citations: 2
  • An empirical study on factors influencing store image, satisfaction and loyalty in department stores
    SA Juyal
    2012
    Citations: 2
  • Impact of Employer Branding Strategies on Employer Attractiveness – A Study of Management Student’s Perception towards the Insurance Sector.
    SA Juyal, S Uniyal
    Prajnan - Journal of Social and Management Sciences 38 (4), 15 - 25 , 2009
    2009
    Citations: 2
  • Smart Cities and Urban Circularity: Advancing Sustainable Transformation through Digital Twins, AI, and Capacity Building
    A Trivedi, SA Juyal
    Green Horizons: Advancing Climate Solutions Through Green Finance, Circular … , 2026
    2026
    Citations: 1
  • Consumer Complaint Attitude towards Durables: A Study Among Consumers in Uttrakhand
    SA Juyal, A Uniyal
    LBS Journal of Management & Research 10 (1), 46-58 , 2012
    2012
    Citations: 1
  • Smart Workforce Metrics for a Zero Carbon Future: A Conceptual Framework for IoT-Driven Human Capital Performance
    EDRS Gonzalez, A Trivedi, SA Juyal, V Kandpal
    Data-Driven Sustainability: Harnessing Technology for A Greener Future and … , 2026
    2026
  • Rethinking Digital Workplaces: A Hybrid Ethnographic Framework Inte-grating Autoethnography, Post-Analog Methods, and Practice Theory
    A Trivedi, SA Juyal
    Rizvi College 14 (2), 31-36 , 2025
    2025
  • Exploring Gender Dynamics in Movie Preferences: A Study of College Students’ Choices Between Bollywood, Hollywood and South Indian Movies
    A Barakoti, SA Juyal, A Dobhal
    2024
  • FORECAST THE DAILY INVESTMENT MARKET TREND USING A HYBRID MACHINE LEARNING TECHNIQUE
    A Nautiyal, SA Juyal, K Karpagavalli, AS Kumar
    2023