PhD from Amity University
MBA fron Narsee Monjee Institute of Management Studies, Mumbai
RESEARCH INTERESTS
Marketing and Consumer Behavior
2
Scopus Publications
25
Scholar Citations
2
Scholar h-index
2
Scholar i10-index
Scopus Publications
Dimensions of mobile service adoption – a systematic literature review Vishal Kulshrestha, Kokil Jain, Tarun Dhingra South Asian Journal of Business Studies, 2023 PurposeThe goal of this paper is to identify the main factors influencing mobile service adoption and define a universally applicable holistic concept capable of explaining all types of mobile service adoption that will be useful to all stakeholders.Design/methodology/approachA systematic method was used to identify and select relevant articles for appraisal and analysis of their data, as well as to summarize existing research in mobile service adoption studies.FindingsAfter reviewing and analyzing the articles, 25 major variables were identified. According to the article analysis, usefulness and experience were identified as the primary motivators for adoption, and that negative barriers to adoption must be controlled in order to improve adoption. Demographics play a role in adoption and technology acceptance model (TAM) emerged as the most suitable model to study the variables affecting mobile service adoption.Research limitations/implicationsThe generic concept of mobile services adoption will help industry stakeholders and researchers to use a more focused approach to study and encourage adoption and use of mobile services. Empirical testing of the proposed concept is a limitation which can also be a future scope of the study.Originality/valueThe review provides a holistic mobile services adoption process which is able to define adoption for all kinds of mobile services and is universally applicable as well. The study presents potential implications and relevant insights in mobile services adoption and contributes to a better understanding of mobile service adoption process.
Technology interation in the mobile communication industry: A review Vishal Kulshrestha, Kokil Jain Prabandhan Indian Journal of Management, 2018 The human society has been witnessing major changes in the economic, consumer, and the social behavior context brought about by the growth in mobile communication and mobile broadband and its increased adoption in all parts of the world. This paper analyzed these specific dimensions together and identified the relationship between them. Since the changes have been brought about by the advancement of mobile communication technology, the paper defined the nature of mobile technology and its components. Also, the paper defined how the technology in mobile was related to changes in human society. Finally, the paper outlined the reasons for the rapid growth in mobile technology and its ever accelerated adoption all over the world. The methodology used was a review of existing literature related to development in mobile technology and changes in social, economic, and consumer behavior due to expansion in mobile technology. The findings of the study showed that the mobile technology today stands for technology integration between technologies namely mobile network and infrastructure technology, mobile broadband and computing technology, and smartphone devices. Its development has impacted social, economic, and consumer behavior of the human society. The changes and development in human society have served as fuel for further progress in mobile technology. Therefore, it can be concluded that the development has been interrelated and has supported each other. This study will give a thorough understanding to managers of the influencing factors of service adoption and create an appreciation for investment in technology as an important strategic tool which will define the future competitive advantage.
RECENT SCHOLAR PUBLICATIONS
Dimensions of mobile service adoption–a systematic literature review V Kulshrestha, K Jain, T Dhingra South Asian Journal of Business Studies 12 (3), 345-373 , 2023 2023 Citations: 11
An Empirical Investigation of Factors Determining Actual Usage of Entertainment Streaming Apps in India V Kulshrestha, K Jain, I Sharma International Journal of Business Intelligence Research (IJBIR) 12 (2), 1-22 , 2021 2021 Citations: 1
Technology integration in the mobile communication industry: A review V Kulshrestha, K Jain Prabandhan: Indian Journal of Management, 7-26 , 2018 2018 Citations: 13
MOST CITED SCHOLAR PUBLICATIONS
Technology integration in the mobile communication industry: A review V Kulshrestha, K Jain Prabandhan: Indian Journal of Management, 7-26 , 2018 2018 Citations: 13
Dimensions of mobile service adoption–a systematic literature review V Kulshrestha, K Jain, T Dhingra South Asian Journal of Business Studies 12 (3), 345-373 , 2023 2023 Citations: 11
An Empirical Investigation of Factors Determining Actual Usage of Entertainment Streaming Apps in India V Kulshrestha, K Jain, I Sharma International Journal of Business Intelligence Research (IJBIR) 12 (2), 1-22 , 2021 2021 Citations: 1
