Catherene Julie Aarthy C

@measiim.edu.in

Assistant Professor Grade XII
MEASI Institute of Management

Catherene Julie Aarthy C


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https://researchid.co/cathyisaac
21+ years of experience in the education management, administration, and research industry for ensuring the seamless delivery of integrated academic instruction for UG and PG students at international standards. She is a recipient of awards for her teaching and research work. She has completed over 55 online certifications from around the globe, such as The Six Sigma Yellow Belt Certification from Kennesaw State University, Georgia; Brand Management from The University of London, London Business School; Entrepreneurship-From Business Idea to Action from King’s College London and many more.
Published several articles in National and International, Scopus Indexed, and Peer-reviewed journals and book chapters and is credited with many patents. Guiding diverse student groups through complex academic plans, identifying student abilities & learning difficulties for strategizing instruction delivery to optimize academic performance and drive positive learning outcomes. Has over 60 Citations.

EDUCATION

PhD in Management

RESEARCH, TEACHING, or OTHER INTERESTS

Marketing, Tourism, Leisure and Hospitality Management, General Business, Management and Accounting, Food Science
8

Scopus Publications

201

Scholar Citations

7

Scholar h-index

6

Scholar i10-index

Scopus Publications

  • Hydrogenation-induced superconductivity in 2H-V2N MXene monolayer
    Jing-Hua Wang, Si-Lie Fu, Rong-Rong Deng, Xia-Hong Wang, Ya-Jing Yue, Jia-Ying Chen, Yu-Lin Chen
    Epl, 2026
    We investigated the structural, electronic, dynamical, and superconducting properties of hydrogenated 2H-V 2 N (V 2 NH 2 ) using first-principles calculations. The results show that 2H-V 2 NH 2 is dynamically stable and an anisotropic superconductor. Hydrogenation enhances electron-phonon coupling. The electronic states near the Fermi level are dominated by V-3 d orbitals. Electron-phonon coupling calculations yield a coupling constant λ = 0.70, originating mainly from low-frequency vibrations of V atoms. Anisotropic Migdal-Eliashberg calculations predict a superconducting critical temperature of 20.2 K, which is comparatively high among theoretically predicted superconducting MXenes and approximately 1.6 times the isotropic Allen-Dynes result (12.8 K ). Our results provide theoretical guidance for the design of MXene superconductors.
  • Enhancing vertical piezoelectricity in Al-doped β-Ga2O3 bilayer: a first-principles study
    Yu-Lin Chen, Si-Lie Fu, Chun-An Wang, Jia-Yin Chen, Jing-Hua Wang, Rong-Rong Deng, Ya-Peng Xie, Xue-Lian Gao, Xian-Qiu Wu
    European Physical Journal B, 2025
  • First-principles calculations of superconductivity in Li-decorated WSH monolayer
    Jia-Ying Chen, Si-Lie Fu, Chun-An Wang, Yu-Lin Chen, Jing-Hua Wang, Rong-Rong Deng, Ya-Peng Xie, Xue-Lian Gao, Xian-Qiu Wu
    European Physical Journal B, 2025
  • Large piezoelectricity in two-dimensional doped β-Ga2O3
    Si-Lie Fu, Ya‑Peng Xie, Lin‑Han Wang, Geng‑Run Gan, Xue‑Lian Gao, Chun‑An Wang, Yu-Lin Chen, Jia-Ying Chen
    Materials Letters, 2024
  • Adsorption of NO on ZnO monolayer doped with transition metal (Ti, V, Cr, Mn, Co, and Zr): The first-principles study
    Si-Lie Fu, Xue‑Lian Gao, Chun‑An Wang, Geng‑Run Gan, Ya‑Peng Xie, Yu-Lin Chen, Jia-Ying Chen, Lin‑Han Wang, Xian-Qiu Wu
    Chemical Physics Letters, 2024
  • Piezoelectric characteristics of doped β-Ga2O3 monolayer: a first-principles study
    Ya-Peng Xie, Si-Lie Fu, Wang Lin-Han, Geng-Run Gan, Xue-Lian Gao, Chun-An Wang, Yu-Lin Chen, Jia-Ying Chen
    Physica Scripta, 2024
    Two-dimensional (2D) piezoelectric materials have been widely concerned because of their important applications in nano-piezoelectric generators. Finding two-dimensional materials with large piezoelectric effects is still a great challenge. In this work, the inversion center of the β-Ga2O3 monolayer was broken by substitutional doping. Not only the in-plane piezoelectric effect but also the uncommon out-of-plane piezoelectric effect is induced in the doped β-Ga2O3 monolayer. In addition, we analyzed the cause of the piezoelectric effects from their electronic properties. The values of out-of-plane (in-plane) piezoelectric coefficient for Cu-doped and Al-doped β-Ga2O3 reach −4.04 (3.95) pm/V and −2.91 (0.37) pm/V, respectively. The results are comparable with those of the commonly used bulk piezoelectric materials such as α-quartz (d11 = 2.3 pm V−1), AlN (d33 = 5.1 pm V−1), and GaN (d33 = 3.1 pm V−1), even though they are both two-dimensional structures. Our study shows a great potential application of doped β-Ga2O3 monolayer in micro and nano-electromechanical devices such as smart wearables, sensors, energy converters, and micro energy collectors.
  • Superconductivity in the Janus WSH Monolayer
    Si-Lie Fu, Geng‑Run Gan, Chun‑An Wang, Ya‑Peng Xie, Xue‑Lian Gao, Lin‑Han Wang, Yu-Lin Chen, Jia-Ying Chen, Xian-Qiu Wu
    Journal of Superconductivity and Novel Magnetism, 2024
  • Hydrogenation-induced superconductivity in monolayer
    Geng-Run Gan, Si-Lie Fu, Chun-An Wang, Ya-Peng Xie, Xue-Lian Gao, Lin-Han Wang, Yu-Lin Chen, Jia-Ying Chen
    Epl, 2024
    Here, we construct a new two-dimensional hydrogenated transition metal dichalcogenide material, the Janus WSH monolayer, which is created by replacing the top-layer S atoms in the 2H-WS2 monolayer with H atoms. Then we use first-principles calculations to investigate its electronic structure, phonon dispersion, and superconductivity. The results show that hydrogenation breaks the reflection symmetry, which helps orbital hybridization and to flatten the electronic bands. Thus, it leads to a high electronic density of states near the Fermi level. Additionally, the electron-phonon coupling is enhanced by the softening of phonon modes from the in-plane vibrations of W. The strong interactions between electrons and phonons result in phonon-mediated superconductivity in Janus WSH monolayer. The calculated critical temperature (T c ) is approximately 23.1 K at atmospheric pressure. This T c is about twice higher than that of existing WS2-based materials.

RECENT SCHOLAR PUBLICATIONS

  • Navigating Ethical, Legal, and Security Challenges in IoT Markets: Building Trust in a Connected World
    R Vettriselvan, PR Velmurugan, CCJ Aarthy, R Sirohi, TRK Lakshmi
    IoT-Driven Business Transformation: Strategy, Data, Trust, and Security, 251-282 , 2026
    2026
  • Workplace Ostracism and Individual Performance: Mediating Effect of Organizational Support and Moderating Influence of Personality in India’s IT Sector
    BD Devadhasan, CJ Aarthy. C
    Advances in Consumer Research 2 (4), 1656-1668 , 2025
    2025
  • HOW WORKPLACE OSTRACISM INFLUENCES JOB PERFORMANCE: THE DUAL ROLES OF ORGANIZATIONAL SUPPORT AND PERSONALITY TRAITS
    BD Devadhasan, MA Quttainah, CJ Aarthy C
    Academy of Marketing Studies Journal 29 (5), 1-19 , 2025
    2025
  • Performance Evaluation and Metrics in Blockchain Powered AI/ML: Data Analytics for Cognitive Internet of Things (CIoT)
    JA Venice, R Vettriselvan, S Jain, K Madhusudhanan, CJ Aarthy C
    Transforming Education With AI-Powered Personalized Learning, 143-178 , 2025
    2025
    Citations: 18
  • The Evolution of Influencer Marketing: From Follower Counts to Authentic Brand Partnerships
    K Balaji, CJ Aarthy C, A Adarsh, JV Mehta, S Chauhan
    Power System Technology 49 (1), 1240-1254 , 2025
    2025
  • PERFORMANCE ASSESSMENT FRAMEWORK FOR NET ZERO SUPPLY CHAIN A COMPARATIVE STUDY ON THE DIFFERENT FRAMEWORK OF ESG FOR BUILT ENVIRONMENT
    K BALAJI, CJ AARTHY C, I PREMKUMAR
    International Journal of Research Publication and Reviews 5 (7), 197-204 , 2024
    2024
  • IoT-Enabled Predictive Analytics for Asset Management in Smart Cities
    KG CJ Aarthy, NK Saxena, A Jain, R Saxena, J Srivastava, E Khatri
    Ninth International Conference on Science Technology Engineering and … , 2024
    2024
    Citations: 1
  • Harnessing the Power of Big Data: Challenges and Opportunities in Analytics
    GCS N Kumar, K H S Sai, V Hordiichuk, R Menon, C J Aarthy C
    Tuijin Jishu/Journal of Propulsion Technology 44 (2), 363-371 , 2023
    2023
    Citations: 28
  • Impact of Covid-19 on global tourism: Strategies adopted to combat the impact globally
    CCJ Aarthy, S Saravanakumar, MK Badrinarayanan, AS Raikwar
    AIP CONFERENCE PROCEEDINGS 2797 (1), 050001 , 2023
    2023
    Citations: 1
  • A STUDY ON ANALYSING THE AIRCRAFT CRASH SURVIVAL RATES
    S G, CJ Aarthy. C
    European Chemical Bulliton 12 (Special Issue 8), 3329-3337 , 2023
    2023
  • A STUDY ON RESURGENCE OF INDIAN DOMESTIC CIVIL AVIATION PASSENGER TRAFFIC AFTER COVID-19 PANDEMIC
    PM NAGALKAR, CJ AARTHY C
    European Chemical Bulliton 12 (Special Issue 1 - Part B), 3288-3294 , 2023
    2023
  • AN EMPIRICAL STUDY ON VARIABLES INFLUENCING CHENNAI'S DECISION TO SELECT AMONG TWO FORMS OF PASSENGER RAIL: CHENNAI SUBURBAN RAILWAY AND CHENNAI METRO RAIL LIMITED
    MSD KIRUBAI, CJAC M. RAMYA
    European Chemical Bulliton 12 (Special Issue 9), 876-890 , 2023
    2023
  • A STUDY ON AVIATION HIJACKING AS AN OVERVIEW
    P Ballurkar, CJ Aarthy C
    European Chemical Bulliton 12 (Special Issue 4), 10417-10423 , 2023
    2023
  • TO STUDY THE RELATIONSHIP BETWEEN EMOTIONAL INTELLIGENCE AND QUALITY OF WORK DELIVERY AMONG I T EMPLOYEES IN CHENNAI
    DCJAC Rakesh R, Dr. S. Loganatha Prasanna
    European Chemical Bulliton 12 (4), 9796-9803 , 2023
    2023
  • Efficiency of Business Intelligence tool, B-Accuracy in Export Logistics
    J R, L DEVI. S, CJ AARTHY. C
    European Chemical Bulliton 12 (Special Issue 4), 9149-9159 , 2023
    2023
  • TO STUDY THE RELATIONSHIP BETWEEN EMOTIONAL INTELLIGENCE AND QUALITY OF WORK DELIVERY AMONG I T EMPLOYEES IN CHENNAI
    R Rakesh, SL Prasanna, CJ Aarthy C
    European Chemical Bulliton 12 (Special Issue 4), 9796-9803 , 2023
    2023
  • A COMPARATIVE STUDY ON CUSTOMER PREFERENCE BASED ON THE QUALITY OF SERVICE OFFERED ONBOARD OMAN AIR (FSC) AND SALAM AIR (LCC)
    CJAC Jebin Jose
    European Chemical Bulliton 12 (Special Issue 1 - Part B), 3295-3306 , 2023
    2023
  • AN EMPIRICAL STUDY ON VARIABLES INFLUENCING CHENNAI'S DECISION TO SELECT AMONG TWO FORMS OF PASSENGER RAIL: CHENNAI SUBURBAN RAILWAY AND CHENNAI METRO RAIL LIMITED
    DRCJAC SHERLY DEVA KIRUBAI, MS. M. RAMYA
    European Economic Bulletin 12 (4) , 2023
    2023
  • A novel framework for the automated healthcare disaster based on intellectual machine learning
    RP C Julie Aarthy C, R N, VP Sriram, B MK, KB Raj
    World Journal of Engineering , 2023
    2023
    Citations: 3
  • A COMPARATIVE STUDY ON THE ECONOMIC SET BACK AND GLOBAL REVIVAL DURING SARS RECESSION AND COVID-19 ON AVIATION INDUSTRY
    DMKB Vignesvaran M, Nandhini S, S Thameej Ahmed, Ms. Catherne Julie Aarthy C
    International Journal of Mechanical Engineering 7 (8), 101-107 , 2022
    2022

MOST CITED SCHOLAR PUBLICATIONS

  • Systematic analysis and future research directions in artificial intelligence for marketing
    W Wisetsri, CJ Aarthy C, V Thakur, D Pandey, K Gulati
    Turkish Journal of Computer and Mathematics Education (TURCOMAT) 12 (11), 43-55 , 2021
    2021
    Citations: 98
  • Harnessing the Power of Big Data: Challenges and Opportunities in Analytics
    GCS N Kumar, K H S Sai, V Hordiichuk, R Menon, C J Aarthy C
    Tuijin Jishu/Journal of Propulsion Technology 44 (2), 363-371 , 2023
    2023
    Citations: 28
  • Performance Evaluation and Metrics in Blockchain Powered AI/ML: Data Analytics for Cognitive Internet of Things (CIoT)
    JA Venice, R Vettriselvan, S Jain, K Madhusudhanan, CJ Aarthy C
    Transforming Education With AI-Powered Personalized Learning, 143-178 , 2025
    2025
    Citations: 18
  • Big data analytics and an intelligent aviation information management system
    CCJ Aarthy, MKB Narayanan, GR Kumar, J Jayasundaram, S Saikrishna, ...
    Turkish Journal of Computer and Mathematics Education 12 (11), 4328-4340 , 2021
    2021
    Citations: 17
  • Data security in healthcare management analysis and future prospects
    R Vaishnav, MDD Panditi, V Dhiman, CCJ Aarthy, YS Kumari, ...
    Materials Today: Proceedings 51, 2202-2206 , 2022
    2022
    Citations: 13
  • Automation and enhanced service delivery through process improvement in hospitality industry
    CJ Aarthy, MK Badrinarayanan
    International Journal of Recent Technology and Engineering 8 (4), 10 , 2019
    2019
    Citations: 10
  • Model based using Artificial Intelligence to Overcome the Human Resource Problem in the Healthcare Industry
    VP Sriram, A Mathur, CJ Aarthy C, B Basumatary, P Mamgain, ...
    Annals of the Romanian Society for Cell Biology 25 (4), 3980-3992 , 2021
    2021
    Citations: 9
  • A novel framework for the automated healthcare disaster based on intellectual machine learning
    RP C Julie Aarthy C, R N, VP Sriram, B MK, KB Raj
    World Journal of Engineering , 2023
    2023
    Citations: 3
  • Antecedents of Service Delivery in Hospitality Industry
    S Verma, MB Narayanan, S Garrido
    International Journal of Management (IJM) 11 (11) , 2020
    2020
    Citations: 3
  • IoT-Enabled Predictive Analytics for Asset Management in Smart Cities
    KG CJ Aarthy, NK Saxena, A Jain, R Saxena, J Srivastava, E Khatri
    Ninth International Conference on Science Technology Engineering and … , 2024
    2024
    Citations: 1
  • Impact of Covid-19 on global tourism: Strategies adopted to combat the impact globally
    CCJ Aarthy, S Saravanakumar, MK Badrinarayanan, AS Raikwar
    AIP CONFERENCE PROCEEDINGS 2797 (1), 050001 , 2023
    2023
    Citations: 1
  • Navigating Ethical, Legal, and Security Challenges in IoT Markets: Building Trust in a Connected World
    R Vettriselvan, PR Velmurugan, CCJ Aarthy, R Sirohi, TRK Lakshmi
    IoT-Driven Business Transformation: Strategy, Data, Trust, and Security, 251-282 , 2026
    2026
  • Workplace Ostracism and Individual Performance: Mediating Effect of Organizational Support and Moderating Influence of Personality in India’s IT Sector
    BD Devadhasan, CJ Aarthy. C
    Advances in Consumer Research 2 (4), 1656-1668 , 2025
    2025
  • HOW WORKPLACE OSTRACISM INFLUENCES JOB PERFORMANCE: THE DUAL ROLES OF ORGANIZATIONAL SUPPORT AND PERSONALITY TRAITS
    BD Devadhasan, MA Quttainah, CJ Aarthy C
    Academy of Marketing Studies Journal 29 (5), 1-19 , 2025
    2025
  • The Evolution of Influencer Marketing: From Follower Counts to Authentic Brand Partnerships
    K Balaji, CJ Aarthy C, A Adarsh, JV Mehta, S Chauhan
    Power System Technology 49 (1), 1240-1254 , 2025
    2025
  • PERFORMANCE ASSESSMENT FRAMEWORK FOR NET ZERO SUPPLY CHAIN A COMPARATIVE STUDY ON THE DIFFERENT FRAMEWORK OF ESG FOR BUILT ENVIRONMENT
    K BALAJI, CJ AARTHY C, I PREMKUMAR
    International Journal of Research Publication and Reviews 5 (7), 197-204 , 2024
    2024
  • A STUDY ON ANALYSING THE AIRCRAFT CRASH SURVIVAL RATES
    S G, CJ Aarthy. C
    European Chemical Bulliton 12 (Special Issue 8), 3329-3337 , 2023
    2023
  • A STUDY ON RESURGENCE OF INDIAN DOMESTIC CIVIL AVIATION PASSENGER TRAFFIC AFTER COVID-19 PANDEMIC
    PM NAGALKAR, CJ AARTHY C
    European Chemical Bulliton 12 (Special Issue 1 - Part B), 3288-3294 , 2023
    2023
  • AN EMPIRICAL STUDY ON VARIABLES INFLUENCING CHENNAI'S DECISION TO SELECT AMONG TWO FORMS OF PASSENGER RAIL: CHENNAI SUBURBAN RAILWAY AND CHENNAI METRO RAIL LIMITED
    MSD KIRUBAI, CJAC M. RAMYA
    European Chemical Bulliton 12 (Special Issue 9), 876-890 , 2023
    2023
  • A STUDY ON AVIATION HIJACKING AS AN OVERVIEW
    P Ballurkar, CJ Aarthy C
    European Chemical Bulliton 12 (Special Issue 4), 10417-10423 , 2023
    2023

RESEARCH OUTPUTS (PATENTS, SOFTWARE, PUBLICATIONS, PRODUCTS)

IMPACT AND ADOPTION OF SOCIAL NETWORK FOR TEAMWORK IN ORGANIZATION; 202341005617A, Filed on 2023-01-05, Indian Patent.
A 360-DEGREE QUALITY ASSURANCE METHOD TO INVESTIGATE INFLUENCES OF UNDERMINED INTERNAL VARIABLES; Patent No. AU 2021106666, Filed 2021-05-25 - Indo Australian Patent.