Dr.S.Jeyakumar

@pmtcollege.edu.in

Assistant Professor & Research Supervisor, PG and Research Department of Commerce
Pasumpon Muthuramalinga Thevar College, Melaneelithanallur, Tamilnadu

Dr.S.Jeyakumar


                  Download Compact PDF  
https://researchid.co/professorjeyakumar
Full-time Doctorates in Commerce and Management; currently pursuing Doctorate in Tamil.

Qualified TNSET in both Commerce and Management for Assistant Professorship.

15+ years of teaching experience with strong academic background in Commerce and Management.

SENATE Member, Manonmaniam Sundaranar University, Tirunelveli (2019–2022).

NSS Programme Officer, PMT College (2018–2021); served as Student Counselor.

Author of 5 ISBN books and Editor of 2 ISBN books.

160+ research articles published; 70+ papers presented in seminars and conferences.

Ph.D. Supervisor: 8 awarded, 3 pursuing; guided several M.Phil scholars.

Editorial Board Member/Reviewer for 7 journals.

Completed 4 SWAYAM online courses.

Delivered 60+ guest lectures and 20 Pattimandram speeches across Tamil Nadu.

Extensive administrative experience, professional association involvement, and motivational writing in print media.

EDUCATION

M.Com., M.Phil., Ph.D., SET (Commerce).,
MBA., Ph.D., SET (Management)., MHRM.,
M.Sc(Yoga)., M.Sc (Psychology)., M.A (Tamil)., PGDCA.,

RESEARCH, TEACHING, or OTHER INTERESTS

Business, Management and Accounting, Marketing, Tourism, Leisure and Hospitality Management, Multidisciplinary
717

Scholar Citations

4

Scholar h-index

2

Scholar i10-index

RECENT SCHOLAR PUBLICATIONS

  • The Strategic Impact of AI on Bank CRM: Applications, Benefits and Future Governance
    S JEYAKUMAR
    BANKING FINANCE 39 (04), 37-43 , 2026
    2026
  • IMPACT OF AI IN COMMERCE & INDUSTRY
    DS Jeyakumar
    2026
  • ARTIFICIAL INTELLIGENCE IN TOURISM: A STATISTICAL ANALYSIS OF CUSTOMER SATISFACTION AND USAGE PATTERNS
    RGDS Jeyakumar
    IMPACT OF AI IN COMMERCE & INDUSTRY, 238-245 , 2026
    2026
  • ROLE OF AI CHATBOTS IN ENHANCING TRAVELER SATISFACTION AND DECISION-MAKING IN TOURISM
    SJN SARANYA
    IMPACT OF AI IN COMMERCE & INDUSTRY, 57-69 , 2026
    2026
  • ADOPTION OF ARTIFICIAL INTELLIGENCE IN HOSPITALS: A STUDY ON DOCTORS’ SATISFACTION AND SERVICE QUALITY
    DSSADS Jeyakumar
    IMPACT OF AI IN COMMERCE & INDUSTRY, 246-252 , 2026
    2026
  • The Role of Generative AI and Hyper-Personalised Banking Experiences in Enhancing Customer Service in Banks: A Conceptual Study
    S Jeyakumar
    Vinimaya 46 (2), 42-59 , 2025
    2025
  • THE IMPACT OF AI: ADVANCING ACCURACY AND EFFICIENCY IN THE BANKING INDUSTRY
    DS Jeyakumar
    International Research Journal of Education and Technology 7 (03), 1037-1050 , 2025
    2025
    Citations: 1
  • The Role of Generative AI and Hyper-Personalised Banking Experiences in Enhancing Customer Service in Banks: A Conceptual Study
    S Jeyakumar
    Vinimaya 46 (No. 2), 42-59 , 2025
    2025
  • IMPACT OF AI-ENABLED CHATBOTS ON TOURIST SATISFACTION AND DECISION-MAKING
    S Jeyakumar
    2025
    Citations: 4
  • ANALYSING THE CHALLENGES ENCOUNTERED BY HERITAGE TOURISTS IN TAMIL NADU: A FACTOR ANALYSIS
    MMS Jeyakumar
    AFRICAN JOURNAL OF BIOLOGICAL SCIENCE 6 (Si4), 15-22 , 2024
    2024
  • Assistant Professor Department of Commerce
    V Sundarraj
    Bharathiar University, Coimbatore , 2024
    2024
  • Problems Faced by the Tourists in Tamilnadu–A Study with Special Reference to Heritage Tourism
    M Maharaja, S Jeyakumar
    International Journal on Recent and Innovation Trends in Computing and … , 2023
    2023
    Citations: 1
  • Destination Image Analysis of Spiritual Destination in India – From the Perspective of Attractions
    DSJA Shenbagaraj
    International Journal of Humanities, Law and Social Sciences 9 (1), 79-88 , 2022
    2022
  • Purchase Behavior towards Green Products among Rural and Urban Women Consumers
    DSJV Lavanya
    International Journal of Food and Nutritional Sciences (IJFANS) 11 (12 … , 2022
    2022
  • Analysis Of Comparison Of Socio-Economic factors and rural Women Consumers Purchase Behavior Towards Green Products
    DSJV Lavanya
    International Journal of Food and Nutritional Sciences (IJFANS) 11 (12 … , 2022
    2022
  • A Study on Socio economic Variables and the Objectives of Foreign Tourist Tour Programmes with Reference to Tamil Nadu
    DSJA Krishnakumar
    International Journal of Food and Nutritional Sciences (IJFANS) 11 (5), 239-252 , 2022
    2022
  • Examine the Socio economic Status of Foreign Tourist in Tamil Nadu
    DSJA Krishnakumar
    International Journal of Food and Nutritional Sciences (IJFANS) 11 (6), 688-697 , 2022
    2022
  • SATISFACTION OF SPIRITUAL TOURISTS ON ACCOMMODATION FACILITIES- IN AND AROUND THE SELECTED SPIRITUAL CENTERS IN TAMILNADU
    ASDS JEYAKUMAR
    RABINDRA BHARATI JOURNAL OF PHILOSOPHY 23 (3), 143-155 , 2022
    2022
  • DESTINATION IMAGE ANALYSIS OF SPIRITUAL DESTINATIONS IN INDIA – FROM THE PERSPECTIVE OF ATTRACTIONS
    ASDS JEYAKUMAR
    International Journal of humanities, Law and Social Sciences 9 (1), 79-88 , 2022
    2022
  • Customer Services in Commercial Banks
    S Jeyakumar
    ABS Books , Delhi , 2021
    2021

MOST CITED SCHOLAR PUBLICATIONS

  • Marketing management
    RKA Deepak, S Jeyakumar
    Educreation Publishing , 2019
    2019
    Citations: 665
  • Production and marketing of chillies
    A Subbiah, S JeyAkumAr
    Facts You 29 (6), 1-19 , 2009
    2009
    Citations: 13
  • Consumer Durables Rural India Calling
    S Jeyakumar
    Market Survey Facts For You, 13-17 , 2010
    2010
    Citations: 5
  • Cotton: White gold of India
    A Subbiah, S Jeyakumar
    Market Survey , 2009
    2009
    Citations: 5
  • IMPACT OF AI-ENABLED CHATBOTS ON TOURIST SATISFACTION AND DECISION-MAKING
    S Jeyakumar
    2025
    Citations: 4
  • Sustainable Agriculture in India - An Overview
    S Jeyakumar
    Kurukshetra 59 (9), 26 - 29 , 2011
    2011
    Citations: 4
  • Customer service in commercial banks in India: a study with reference to core banking
    A Subbiah, S Jeyakumar
    Retrieved May 14, 2014 , 2010
    2010
    Citations: 3
  • Customer service of commercial bank-a theoretical view
    JS Subbiah, S Jeyakumar
    Banking Finance 22 (8), 5-9 , 2009
    2009
    Citations: 3
  • Service Sectors in India: Issues, Challenges and Opportunities
    S Jeyakumar, V Muttukkumār
    ABS Books , 2019
    2019
    Citations: 2
  • Green Tourism Practice - Need of the Hour
    VLS Jeyakumar
    Service Sectors in India Issues, Challenges & Opportunities, 268 - 276 , 2019
    2019
    Citations: 2
  • Problems of tourists on Pilgrimage tourism in Tamil Nadu
    S Jeyakumar, S Rajaram
    Perspectives of Innovations, Economics and Business 16 (2), 104-116 , 2016
    2016
    Citations: 2
  • Pharmaceuticals A Sunrise Industry
    S Jeyakumar
    Facts For You, 13 - 16 , 2010
    2010
    Citations: 2
  • Agricultural Insurance in India–Problems and Suggestions
    S Jayakumar, A Subbiah
    The Insurance Times 29 (4), 23-26 , 2009
    2009
    Citations: 2
  • Cotton: White gold of India in market survey
    A Subbiah, S Jeyakumar
    Facts For You Magazine , 2009
    2009
    Citations: 2
  • THE IMPACT OF AI: ADVANCING ACCURACY AND EFFICIENCY IN THE BANKING INDUSTRY
    DS Jeyakumar
    International Research Journal of Education and Technology 7 (03), 1037-1050 , 2025
    2025
    Citations: 1
  • Problems Faced by the Tourists in Tamilnadu–A Study with Special Reference to Heritage Tourism
    M Maharaja, S Jeyakumar
    International Journal on Recent and Innovation Trends in Computing and … , 2023
    2023
    Citations: 1
  • A study on socio economic factors and promotion of pilgrimage tourism in Tamil Nadu
    S Jeyakumar, S Rajaram
    International Journal of Management Research and Review 6 (11), 1605-1615 , 2016
    2016
    Citations: 1
  • The Strategic Impact of AI on Bank CRM: Applications, Benefits and Future Governance
    S JEYAKUMAR
    BANKING FINANCE 39 (04), 37-43 , 2026
    2026
  • IMPACT OF AI IN COMMERCE & INDUSTRY
    DS Jeyakumar
    2026
  • ARTIFICIAL INTELLIGENCE IN TOURISM: A STATISTICAL ANALYSIS OF CUSTOMER SATISFACTION AND USAGE PATTERNS
    RGDS Jeyakumar
    IMPACT OF AI IN COMMERCE & INDUSTRY, 238-245 , 2026
    2026