Dr Adya Sharma

Scopus Publications

Modeling circular economy enablers in ecotourism using TISM and fuzzy MICMAC analysis for sustainable business practices
Nehajoan Panackal, Swetha Krishna T S, Adya Sharma
Discover Sustainability, 2026
Ecotourism emphasizes minimizing the environmental footprint of tourism by relying on renewable energy sources, implementing effective waste management practices, and fostering community empowerment. Circular economy initiatives aim to minimize resource exploitation by adopting practices that enable the efficient use of resources, thereby maintaining a balance between the economy and the environment. Despite significant strides, gaps remain in understanding the enablers of implementing circular economy principles in ecotourism. The purpose of the study is to address this research gap. The Total Interpretive Structural Modeling (TISM) methodology was employed to establish the hierarchical relationships between the identified enablers. Fuzzy MIC MAC analysis further helped to understand the nature of linkages between the enablers. The study revealed that the critical enablers for implementing circular economy principles in ecotourism were policy and regulations, capacity building, environmental audits, local sourcing, reuse and recycling, community support and involvement, and technology and innovation. This study proposes new insights by integrating two critical domains of ecotourism and the circular economy. The TISM model is a unique contribution of the study that can be leveraged to build sustainable models in ecotourism. The study's findings have profound implications for policymakers, individuals in the tourism industry, and researchers, enabling them to strategically formulate policies that promote the principles of the circular economy in ecotourism.
Tracing the evolution of research and future prospects of metaverse in teaching and learning
Fernanda Chatha, Nehajoan Panackal, Adya Sharma, Sonica Rautela
Discover Education, 2026
Digital technologies have brought a paradigm shift in education, teaching, and learning practices. The most recent form of technology that has grabbed the attention of the entire world is the Metaverse. Its usage has been extended and explored in multiple domains, such as medicine, entertainment, tourism, and education. The objective of the study is to map the evolution of literature in the domain of Metaverse and teaching and learning via bibliometric analysis and a case-based approach. The metaverse domain is expanding rapidly; therefore, understanding renewed developments is essential to foresee and predict future trends. The data was retrieved from Scopus, consisting of 291 articles from 168 journals from 1999 to October 2024. Bibliometric analysis was used to review the extant literature on the Metaverse and teaching-learning. Three key themes were identified: Virtual Reality (VR) in education, augmented Reality (AR) in teaching-learning, and leveraging immersive technologies: Empirical evidence and rationale. The first two themes revolve around using VR and AR in teaching and learning. However, the third cluster covers the articles that discuss empirical evidence and rationale for using various immersive technologies in teaching-learning. The empirical evidence from past studies has also demonstrated that immersive technologies can enhance interest and varied skills in students. The key themes present an overview of the Metaverse in teaching-learning and can be used by teachers, academic administrators, policymakers, and technologists to further add to this research domain. The result of the case study showed that faculty uphold the role of Metaverse in enhancing interactions and learning. However, smooth transition into Metaverse-led learning environments requires reforms in technologies that ensures inclusivity, and capacity building for faculty. The study also adopted the Situation-Actor-Process (SAP)-Learning-Action-Performance (LAP) method to discuss the Metaverse implementation barriers. Besides infrastructural, cost and technological barriers, the pedagogical and security barriers should be also considered. The study highlights the need for strategic resource allocation to develop metaverse infrastructure. The study has implications for curriculum designers who want to incorporate metaverse-based tools.
A Study of the Impact of Social Capital on Job Satisfaction : The Mediating and Moderating Role of Social Trust and Academic Leadership
Sourav Mondal, Adya Sharma, Nehajoan Panackal
Prabandhan Indian Journal of Management, 2025
Purpose : Social capital represents the formal and informal network of relationships across all organizational levels. Existing research on job satisfaction profoundly highlights pay, working conditions, and work relations as key contributors. The current study aimed to study the impact of social capital on job satisfaction through the mediating and moderating role of social trust and academic leadership. Methodology : This study utilized partial least squares structural equation modeling (PLS-SEM) for data analysis, given its suitability for studies with exploratory objectives and a focus on prediction. Findings : The study showed that organizational justice, social structure, and commitment partially mediated with job satisfaction. The analysis also showed that social cohesion was entirely mediation, which implied that without academic leadership, the direct effect of social cohesion on job satisfaction would be negligible or non-existent. Practical Implications : The study aimed to contribute to organizational behavior and educational management theories. The study findings prompted academicians and policymakers to improve job satisfaction by fostering social capital, trust, and leadership in academic settings. The study could offer insights for universities or organizations to enhance employee job satisfaction by leveraging social capital. Originality : The study is unique, as numerous studies have independently focused on job satisfaction and social capital. This study attempted to examine job satisfaction from the perspective of social capital.
Charting the course of digital collaboration: a bibliometric analysis of COIL literature
Adya Sharma, Nehajoan Panackal
Cogent Education, 2025
Internationalization is at the core of higher education and institutions are exploring sustainable solutions to develop a comprehensive framework for internationalization. Collaborative Online International Learning (COIL) is a sustainable solution in which two cohorts of faculty and students from geographically and culturally diverse backgrounds can collaborate and interact thereby gaining skills to function in a multicultural and diverse global community. Practices of COIL would help to enhance inclusive and equitable education that would help promote lifelong learning among the beneficiaries. Despite the abundant benefits that COIL offers, research on COIL is still in its nascent stage and is more concentrated in developed high income countries. In this study, the researchers have adopted the bibliometric approach to systematically study the existing literature, explore research gaps and identify emerging research areas in COIL. The results of this analysis would help academicians, researchers, policymakers, and international cells in institutions to strategize and formulate policies to popularize COIL as a sustainable solution for higher education. This would be especially beneficial to developing and emerging economies. The study has theoretical, managerial and societal implications for policy makers, researchers and academicians in higher education institutions.
Investigating the drivers and outcomes of shopping app engagement-An application of the SOR framework
Shruti Sharma, Adya Sharma
Vision, 2025
Achieving mobile shopping app engagement is challenging and far more difficult to sustain in a fiercely competitive online business landscape. The aim of this study is to investigate the relationship among virtual try-on, recommendation agent, choice process satisfaction, monetary savings, customer engagement, app evangelism and cart abandonment using stimulus-organism-response (SOR) theory in the context of shopping apps. A partial least squares-based structural equation modelling approach was utilized to evaluate the presented hypotheses with a sample of 482 respondents who utilized mobile applications for shopping. A multigroup study was conducted on subgroups categorized by gender, income and education. The findings indicate that monetary savings, recommendation agents, choice process satisfaction and virtual try-on positively impact shopping app engagement in a given order, which in turn impacts app evangelism and cart abandonment. A multi-group investigation indicates that the factors influencing shopping app engagement vary among different customer segments. The research provides a novel framework for the drivers and outcomes to contribute to a deeper understanding of mobile shopping app engagement. This study offers practical and theoretical implications for marketers and scholars studying shopping app engagement based on its findings.
Unlocking imagination, healing hearts: a comprehensive study of more than 70 years of bibliotherapy for children
Adya Sharma, Nehajoan Panackal, Sonica Rautela
Journal of Poetry Therapy, 2025
Bibliotherapy has been used for ages in different cultures as a comfort, reflection, and well-being tool. It allows the readers to identify with the story, characters, or situations and thus gain insight into the motives of their own behavior. It provides them insight into their problems and helps identify and explore possible solutions. Mental health professionals, educators, and individuals seeking self-help and personal growth today acknowledge and embrace bibliotherapy. Children are the supreme hope and most significant asset of any nation. Unfortunately, they are the most vulnerable group which needs the proper guidance. Hence well-being of their present is crucial for the well-being of their future. Bibliotherapy as a tool for well-being of children offers immense potential. This article conducts a quantitative and qualitative literature review to understand the work done in this area of research. The article identifies the gaps and recommends future research topics to further strengthen bibliotherapy usage.
Spiritual threads: exploring the interplay between spirituality and everyday existence through the bibliometric lens
Adya Sharma, Sonica Rautela, Nehajoan Panackal
Journal for the Study of Spirituality, 2025
Exploring the sacred-unravelling the growth and development of religious tourism in Islamic culture: a bibliometric analysis
Sonica Rautela, Adya Sharma, Nehajoan Panackal
Cogent Business and Management, 2025
Religious tourism is one of the oldest forms of tourism which has a socio-cultural and economic impact on a country. In the past few years, there has been a growth in literature on religious tourism in Islamic culture. This literature depicts different viewpoints, customs, beliefs and practices. However, the researchers have identified a strong need to put together a study that dwells deeply into the existing work and provides a framework to gauge how literature has progressed over the years. This would help identify the missing links in practices that need to be addressed that would help enhance the experiences of pilgrims in religious tourism. The researchers have used bibliometric analysis to address the research questions raised in the study. The research design included data collection, citation and co-citation analysis. The findings of the study show that religious tourism in Islamic culture has received the attention of researchers from 2006 onwards. Four clusters of emerging themes of research were identified based on co-citation analysis. The current study has put together a model that focuses on the work done so far in the domain of religious tourism in Islamic culture. The model has identified missing links that need attention to enhance the experience of travelers and create a sustainable model. This has implications for the government and local authorities to develop infrastructure, transport and accommodation that would be able to attract more tourists.
Integrated healthcare system in India: a conceptual framework
Sonica Rautela, Nehajoan Panackal, Adya Sharma
Journal of Integrated Care, 2024
PurposeIndia has been on the pathway of improvement concerning healthcare and health outcomes of its population. However, India must overcome its unique challenges and cover a long journey ahead. This mandates a need for a high-quality, contemporary and community-based health system that promises consistent and quality healthcare, is trusted and valued by all its citizens, considers the changing population needs and should be affordable and accessible.Design/methodology/approachThe study examines various dimensions and elements associated with the integrated healthcare system in India and uses input, process and output structural measures.FindingsThe present paper proposes an integrated, comprehensive healthcare system in India that endorses participation from diverse stakeholders such as the government, organizations, the community and individuals who can contribute uniquely. It also focuses on defined and measurable output that can make health a topic of social movement or “Jan Andolan” and create a sustainable and integrated care system.Originality/valueThe study is unique as it focuses on the role of stakeholders in health care. The research emphasized the involvement of the government, community, people and organizations in developing an integrated healthcare ecosystem that includes modern technology, skilled employees, enough finance, governance, efficient delivery platforms and top-tier infrastructure. The model’s output is focused on healthcare that is inexpensive, accessible, available, accountable and user-centered. This would gradually improve everyone’s health and well-being.
Hypothesizing the enablers of the gig economy: A tism and micmac approach
Nehajoan Panackal, Sonica Rautela, Adya Sharma
Prabandhan Indian Journal of Management, 2024
Purpose : The present study focused on identifying the enablers that encourage the successful implementation of the gig economy. The sharing economy, sometimes referred to as the gig economy, offers choice, flexibility, autonomy, and several revenue streams. It is thought to represent the workforce of the future.Methodology : In the study, we followed the steps laid down by total interpretive structural modeling (TISM) and fuzzy MICMAC analysis. Seven enablers were identified through extant literature review and expert opinion. The enablers were validated and translated through the Delphi approach into the structural self-interaction matrix, which helped arrive at the proposed model. A study using fuzzy MICMAC verified the type of connections among the recognized facilitators.Findings : The results of the investigation demonstrated that the three tiers of the presumed TISM model of the gig economyâ€™s enablers existed. The discovered seven enablersâ€™ direct and indirect relationships are represented by the model. The findings of the Fuzzy MICMAC analysis showed that entrepreneurial spirit and short time commitment were the dependent variables. Freedom, autonomy, and multiple sources of income were the key drivers of the gig economy. Flexibility, technology, and nature of work were the linkage variables in the study.Practical Implications : Many people could find employment options with flexibility, autonomy, and the possibility of earning from several sources of income, thanks to the gig economy. Academics, legislators, business owners, and gig economy participants should all take note of the studyâ€™s important conclusions. It would be easier for people and businesses to embrace this shared economy if they concentrated on the facilitators.Originality : Unlikse prior research, the current study explored the enablers of the gig economy and systematically developed a hypothesized model highlighting crucial aspects of the gig economy using TISM and fuzzy MICMAC analysis.
Insights into customer engagement in a mobile app context: review and research agenda
Shruti Sharma, Adya Sharma
Cogent Business and Management, 2024
ICT for Collaborative Online International Learning (COIL): A Case of an Educational Institute
Vijay Prakash Misra, Punit Kumar Mishra, Adya Sharma
Proceedings of the 18th Indiacom 2024 11th International Conference on Computing for Sustainable Global Development Indiacom 2024, 2024
A bibliometric investigation into the intellectual milieu of research on consumer socialization of children
Nehajoan Panackal, Adya Sharma, Sonica Rautela
Cogent Business and Management, 2024
Exploring the mental well-being of higher educational institutions students: a bibliometric analysis
Sonica Rautela, Adya Sharma, Nehajoan Panackal
Cogent Education, 2024
Tracing the Research Journey of Renewable Energy in India
Adya Sharma, Sonica Rautela, Nehajoan Panackal
2024 International Conference on Computational Intelligence for Green and Sustainable Technologies Iccigst 2024 Proceedings, 2024
Pedagogical Innovation: Integrating MOOCs in Regular Classrooms
Punit Kumar Mishra, Vijay Prakash Misra, Adya Sharma
Proceedings Jicv 2023 13th International Conference on Virtual Campus, 2023
A Bibliometric Analysis of the Intellectual Landscape of Mobile Technology and Higher Education Research
Nehajoan Panackal, Adya Sharma, Sonica Rautela
International Journal of Interactive Mobile Technologies, 2023
Artificial Intelligence in Education - Emerging Trends, Thematic Analysis & Application in Lifelong Learning
Vijay Prakash Misra, Punit Kumar Mishra, Adya Sharma
Proceedings of the 2023 IEEE Asia Pacific Conference on Computer Science and Data Engineering Csde 2023, 2023
Modeling and analysis of barriers to ethics in online assessment by TISM and fuzzy MICMAC analysis
Sonica Rautela, Nehajoan Panackal, Adya Sharma
Asian Journal of Business Ethics, 2022
Modeling the Enablers and Barriers to Effective E-learning: A TISM Approach
Nehajoan Panackal, Sonica Rautela, Adya Sharma
International Journal of Interactive Mobile Technologies, 2022
A healthier India: Making the POSHAN Abhiyaan a Jan Andolan
Vijay Prakash Misra, Adya Sharma, Sonica Rautela
Indian Journal of Social Work, 2020
Social infrastructure needs: Financing through digital platform
Shruti Sharma, Adya Sharma, P Mohanty, B Misra, R Goyal, et al.
International Journal of Innovative Technology and Exploring Engineering, 2019
Spirituality and social media: Connecting the dots
Sonica Rautela, Adya Sharma
International Journal of Interactive Mobile Technologies, 2019
Marketing techniques for financial inclusion and development
Jain, Dhiraj 1971-, Sharma, Adya 1972-
Marketing Techniques for Financial Inclusion and Development, 2018
The relationship between perceived ad morality and behavioral intentions exploring the mediation effect: Indian women's perspective using structural equation modeling
Roshan Kazi, Archana Singh, Adya Sharma
Prabandhan Indian Journal of Management, 2018
Spirituality and modern day life: A conceptual model
Adya Sharma
Purushartha, 2017
Developing a conceptual framework on ecopreneurs and sustainability using ISM and MICMAC methodology
Nature Environment and Pollution Technology, 2016
Understanding the youngsters' buying behavior in e-retail: A conceptual framework
Archana Singh, Nehajoan Panackal, Ravi Teja Bommireddipalli, Adya Sharma
Indian Journal of Marketing, 2016
A study of environmental factors affecting industrial sustainability using ISM and MICMAC methodology
International Journal of Applied Engineering Research, 2016
Family communication patterns and children's influence on purchase decisions
Adya Sharma, Vandana Sonwaney
Indian Journal of Marketing, 2015
Exploring the role of family communication and brand awareness in understanding the influence of child on purchase decisions: Scale development and validation
Adya Sharma, Vandana Sonwaney
International Journal of Business Excellence, 2015
Marketing to senior consumers (West and india): A review
Indian Journal of Marketing, 2010
Role And Influence Of Children In Buying Children's Apparel
Indian Journal of Marketing, 2009

Dr Adya Sharma

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