Prem Kumar

@gardencity.university

Assistant Professor, Dept of Management
Garden City University

Prem Kumar


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https://researchid.co/prem_tourism
2

Scopus Publications

315

Scholar Citations

9

Scholar h-index

8

Scholar i10-index

Scopus Publications

  • Role of TripAdvisor in influencing international tourists visiting Puducherry
    Vaishnavi Ramanujam, Prem Kumar
    International Journal of Technology Marketing, 2022
    The study explores the perception of the international tourists about Puducherry based on TripAdvisor reviews using a mixed-method approach in two phases. First phase included quantitative survey using structured questionnaire (n = 189) to know the demographic profile and social media adoption. Second phase included manual content analysis and sentimental analysis (using R packages) to understand the sentiments of the tourists based on TripAdvisor reviews (July 2019-January 2020). Findings reveal five main attributes of the destination. Visiting temples, beaches, and walking were the most sought after activities. Sentiment analysis displayed high frequency of positive reviews (joy, trust, anticipation and surprise). Reviews on social media influence other tourists to visit a destination. These reviews can be used in addressing negative eWOM and matching the perception of tourists by collaborating and streamlining the services. TripAdvisor reviews can help destination marketers in designing the marketing strategies.
  • Analysing tourism destination promotion through Facebook by Destination Marketing Organizations of India
    Prem Kumar, Jitendra Mohan Mishra, Yedla Venkata Rao
    Current Issues in Tourism, 2022
    Today, the promotion of tourism destinations is evident through social media as tourists have become content creators and influencers. Destination Marketing Organizations (DMOs) promote destinations through various social media platforms of which Facebook, Twitter, and YouTube are common. Of these platforms, Facebook is widely used for promotion, consumer research, and customer service, which makes it the foremost choice of DMOs for destination promotion. In India, the State and Union Territory tourism departments act as DMOs. The study explores how Indian DMOs strategically employ Facebook to promote their destinations. Six months’ data were collected from the Facebook pages of 32 DMOs for content analysis. Semi-structured interviews were conducted with seven managers of tourism departments. The Jammu and Kashmir and Kerala DMOs have shown high user engagement through firm-generated content (visual content and informative posts). The findings conclude that DMOs are using Facebook as a supplement to traditional marketing tools and rarely for customer service and research. DMOs benefit from the contents of scenic beauty, culture, and cuisine which appeal more to engage users on Facebook pages. Further, implications for management and managerial actions have been suggested.

RECENT SCHOLAR PUBLICATIONS

  • Moral Value Scale: Assessing Ethical Development in Secondary School Students
    R Vasumathi, P Kumar
    2025
  • Reviving Indigenous Knowledge and Moral Value: Integrating Cultural Heritage in Modern Indian Education
    R Vasumathi, P Kumar
    Revamping Higher Education for the 21st Century 1, 23-30 , 2025
    2025
  • NEP 2020 and Paradigm shifts in the contemporary education in India
    R Vasumathi, P Kumar
    Journal of the Oriental Institute 74 (1), 50-58 , 2025
    2025
    Citations: 1
  • Integrating Moral Values with Ethical AI in Education: A Framework for Cultivating Character in the Digital Age
    R Vasumathi, P Kumar
    Rethinking and Conceptualization of Ethics and AI in Education 1, 259-268 , 2024
    2024
  • RECENT ADVANCES IN COMMERCE, MANAGEMENT, AND TOURISM
    P Kumar, BN Feston, SA Parivara, SK Singh
    RECENT ADVANCES IN COMMERCE, MANAGEMENT, AND TOURISM 1 , 2023
    2023
  • Improving IMRaD for writing research articles in social, and health sciences
    P Kumar
    International Research Journal of Economics and Management Studies IRJEMS 2 (1) , 2023
    2023
    Citations: 31
  • Analysing tourism destination promotion through Facebook by Destination Marketing Organizations of India
    P Kumar, JM Mishra, YV Rao
    Current Issues in Tourism 25 (9), 1416-1431 , 2022
    2022
    Citations: 117
  • Internet of things in hotel guest rooms-Exploring customer preferences for IoT features in hotel guest rooms
    DP Sudhagar, P Kumar
    Revolutionizing trends in hotel room division 1, 91-103 , 2022
    2022
  • Role of TripAdvisor in influencing international tourists visiting Puducherry
    V Ramanujam, P Kumar
    International Journal of Technology Marketing 16 (4), 386-402 , 2022
    2022
    Citations: 8
  • ANTECEDENTS OF ENTREPRENEURIAL SUCCESS AT PUDUCHERRY: PERSPECTIVE OF TOURISM ENTREPRENEURS
    V Ramanujam, P Kumar, PJ Sadekar
    Wesleyan Journal of Research 13 (4), 146-153 , 2021
    2021
  • RURAL TOURISM ENTREPRENEURSHIP IN INDIA AND ITS PROMOTION THROUGH DIGITAL PLATFORMS
    P Kumar, G SaravanaKumar
    Sambodhi , 2021
    2021
    Citations: 1
  • Social media as a sustainable tool for tourism marketing communication
    P Kumar
    Saudi Journal of Business and Management Studies 6 (11), 412-14 , 2021
    2021
    Citations: 9
  • Digital marketing in hospitality and tourism
    P Kumar
    University of South Florida (USF) M3 Publishing 17 (9781732127593), 3 , 2021
    2021
    Citations: 34
  • EFFECTS OF PERCEPTION AND SATISFACTION ON TOURIST LOYALTY WITH SPECIAL REFERENCE TO PUDUCHERRY TOURISM
    R Rajesh, GS Kumar, P Kumar
    Kala Sarovar 4, 6 , 2020
    2020
    Citations: 2
  • TECHNOLOGICAL INNOVATIONS USING INFORMATION AND COMMUNICATION TECHNOLOGY TO PROVIDE BETTER CUSTOMER SERVICE IN STAR HOTELS IN INDIA
    GS Kumar, P Kumar, R Rajesh
    Journal of the Maharaja Sayajirao University of Baroda 54 (2), 169-173 , 2020
    2020
    Citations: 1
  • Rural tourism development and promotion in potential villages of Tamilnadu
    GS Kumar, DR Rajesh, P Kumar
    International Journal of Management 11 (10) , 2020
    2020
    Citations: 14
  • Managing sustainable development of Indian carpet industry
    V Kumar, P Kumar, MK Mishra
    J. Seybold Rep 1533, 9211 , 2020
    2020
    Citations: 4
  • Destination marketing & management organisation in India: Conceptual evolution & present status
    P Kumar, JM Mishra
    Asian Journal of Multidimensional Research (AJMR) 8 (11), 11-22 , 2019
    2019
    Citations: 2
  • Sustainable Supply Chain Practices of Accommodation Services: A Case of Verite Guest House
    S VSS, P Kumar, YV Rao
    South Asian Journal of Marketing & Management Research 9 (8), 39-46 , 2019
    2019
  • The Impact of Information and Communication Technology (ICT) tools on the Business Functions: A Study on Tour Operating Firms
    V Ramanujam, P Kumar, YV Rao
    RESEARCH REVIEW International Journal of Multidisciplinary, 84-93 , 2018
    2018
    Citations: 2

MOST CITED SCHOLAR PUBLICATIONS

  • Analysing tourism destination promotion through Facebook by Destination Marketing Organizations of India
    P Kumar, JM Mishra, YV Rao
    Current Issues in Tourism 25 (9), 1416-1431 , 2022
    2022
    Citations: 117
  • Social media: A tool for tourism marketing
    P Kumar, V Kumar, JM Mishra
    International Research Journal of Business and Management 8 (11), 1-6 , 2015
    2015
    Citations: 35
  • Digital marketing in hospitality and tourism
    P Kumar
    University of South Florida (USF) M3 Publishing 17 (9781732127593), 3 , 2021
    2021
    Citations: 34
  • Improving IMRaD for writing research articles in social, and health sciences
    P Kumar
    International Research Journal of Economics and Management Studies IRJEMS 2 (1) , 2023
    2023
    Citations: 31
  • A prospective study on online marketing of Small and Medium enterprises (SMEs) of services sector in India
    P Kumar, V Kumar, JM Mishra
    International Journal of Applied Research 1 (9), 910-914 , 2015
    2015
    Citations: 25
  • Rural tourism development and promotion in potential villages of Tamilnadu
    GS Kumar, DR Rajesh, P Kumar
    International Journal of Management 11 (10) , 2020
    2020
    Citations: 14
  • Study on factors influencing tourists’ perceived benefits of Facebook contents of the State tourism departments
    P Kumar
    Department of Tourism Studies, Pondicherry University. , 2018
    2018
    Citations: 10
  • Role of Public Private Partnership in Tourism Sector of Indian Economy
    P Kumar, P Tiwari, JM Mishra
    EXCEL International Journal of Multidisciplinary Management Studies 5 (8), 30-40 , 2015
    2015
    Citations: 10
  • Social media as a sustainable tool for tourism marketing communication
    P Kumar
    Saudi Journal of Business and Management Studies 6 (11), 412-14 , 2021
    2021
    Citations: 9
  • Strategies to Improve Sales of Handloom Products with Special Reference to Puducherry
    P Kumar, S Sultana, MK Pillaii
    TECHNIA Journal of Management Studies 4 (2), 16-26 , 2010
    2010
    Citations: 9
  • Role of TripAdvisor in influencing international tourists visiting Puducherry
    V Ramanujam, P Kumar
    International Journal of Technology Marketing 16 (4), 386-402 , 2022
    2022
    Citations: 8
  • Managing sustainable development of Indian carpet industry
    V Kumar, P Kumar, MK Mishra
    J. Seybold Rep 1533, 9211 , 2020
    2020
    Citations: 4
  • EFFECTS OF PERCEPTION AND SATISFACTION ON TOURIST LOYALTY WITH SPECIAL REFERENCE TO PUDUCHERRY TOURISM
    R Rajesh, GS Kumar, P Kumar
    Kala Sarovar 4, 6 , 2020
    2020
    Citations: 2
  • Destination marketing & management organisation in India: Conceptual evolution & present status
    P Kumar, JM Mishra
    Asian Journal of Multidimensional Research (AJMR) 8 (11), 11-22 , 2019
    2019
    Citations: 2
  • The Impact of Information and Communication Technology (ICT) tools on the Business Functions: A Study on Tour Operating Firms
    V Ramanujam, P Kumar, YV Rao
    RESEARCH REVIEW International Journal of Multidisciplinary, 84-93 , 2018
    2018
    Citations: 2
  • NEP 2020 and Paradigm shifts in the contemporary education in India
    R Vasumathi, P Kumar
    Journal of the Oriental Institute 74 (1), 50-58 , 2025
    2025
    Citations: 1
  • RURAL TOURISM ENTREPRENEURSHIP IN INDIA AND ITS PROMOTION THROUGH DIGITAL PLATFORMS
    P Kumar, G SaravanaKumar
    Sambodhi , 2021
    2021
    Citations: 1
  • TECHNOLOGICAL INNOVATIONS USING INFORMATION AND COMMUNICATION TECHNOLOGY TO PROVIDE BETTER CUSTOMER SERVICE IN STAR HOTELS IN INDIA
    GS Kumar, P Kumar, R Rajesh
    Journal of the Maharaja Sayajirao University of Baroda 54 (2), 169-173 , 2020
    2020
    Citations: 1
  • Moral Value Scale: Assessing Ethical Development in Secondary School Students
    R Vasumathi, P Kumar
    2025
  • Reviving Indigenous Knowledge and Moral Value: Integrating Cultural Heritage in Modern Indian Education
    R Vasumathi, P Kumar
    Revamping Higher Education for the 21st Century 1, 23-30 , 2025
    2025