AZUCENA PENELAS-LEGUÍA

@uah.es

Ph. D in Business Administration, Marketing Area and Market Research, Economic and Business Administration Department / Economic and Business School
University of Alcalá (Madrid)

AZUCENA PENELAS-LEGUÍA


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Azucena Penelas Leguía is a Ph. D in Business Administration from the University of Alcalá (Madrid). Since 1986, she has been working as a Professor and Researcher of the Marketing area at the University of Alcalá, as well in several Master degrees. As a professional, she has worked in the private and in the public sector. Besides, she has been a consultant in the marketing department of several public and private organizations. She has been Assistant Dean in the Economic and Business School (University of Alcalá) and Assistant Director of the Economic and Business Administration Department (University of Alcala). Currently, she is the Academic Coordinator of the Marketing area

EDUCATION

Azucena Penelas Leguía is a Ph. D in Business Administration from the Universidad Alcalá- Madrid and a degree in Business Administration from the Universidad Alcalá- Madrid.

RESEARCH INTERESTS

As a researcher, she has directed several research projects focused on marketing management in companies, public and nonprofit organizations, and the tourist sector. She is member of a scientific committee, author and coordinator of several marketing articles and marketing case studies,