CSR, Integrated Marketing Communication, Analytics and Information Technology
21
Scholar Citations
2
Scholar h-index
RECENT SCHOLAR PUBLICATIONS
The Role of Psychological Factors in Shaping Sustainable Consumption Behaviour: A Theory of Planned Behaviour Approach S Adlinda, M Vidya, S Gowrishankar, R Chitralekha, G Brindha Sustainable Business Systems: Strategies for Green Supply Chain and Energy … , 2026 2026.0
Sustainable Mental Health Practices in Business Classrooms: Exploring Key Factors and Their Impact on Student Well-Being G Brindha, AA Osman, ATB Nursal, R Gowrishankar, M Reshma Sustainable Business Systems: Strategies for Green Supply Chain and Energy … , 2026 2026.0
Factors Affecting Family Business Longevity: A Qualitative Study with Special Reference to the Business Families of Tiruppur M Reshma, JM Maheswari, R Gowrishankar, NS Kalaiyarasi, G Brindha Sustainable Business Systems: Strategies for Green Supply Chain and Energy … , 2026 2026.0
The mediating role of conscious consumerism in shaping sustainable consumption intentions: evidence from Coimbatore District, India S Adlinda, G Brindha, M Reshma, KP Jaheer Mukthar, J Ko, M Ridwan, ... Frontiers in Sustainability 7, 1755124 , 2026 2026.0 Citations: 1
AI-Driven Omnichannel Marketing and Customer Experience: A Bibliometric Overview G Brindha, M Vidya, M Reshma Indian Journal of Marketing, 69-92 , 2025 2025.0 Citations: 2
Consumers’ Sentiment Towards Responsible Consumption and Its Impact on Sustainability DG Brindha, S Adlinda International Journal Of Multidisciplinary Research in Science, Engineering … , 2023 2023.0 Citations: 2
Study on the Effect of Covid -19 on The Indian Economy(The Rate of Exchange) DG Brindha, MP Devika Journal Natural Volatiles & Essential Oils 8 (5), 5078 , 2021 2021.0 Citations: 1
Anatomy of downfall of Automobile Industry B G, G B https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3637856 , 2020 2020.0
Smart Skills for Women Rural Entrepreneurship DG Brindha Women and Skill Development: Towards Sustainable Livelihoods , 2020 2020.0
Corporate Social Responsibility for the Sustainability of Small Enterprises DG Brindha, MP Devika International Journal of Innovative Technology and Exploring Engineering 8 … , 2019 2019.0 Citations: 6
Excellence through E-learning Portals: New Paradigm Shift in the Education DG Brindha International Journal of Advance and Innovative Research 6 (1 (XXIII)) , 2019 2019.0
Making the Future Better Place for Living: An Option or Obligation? Building Smart Future through Sustainable Smart Cities DG Brindha Suraj Punj Journal for Mulitdisciplinary Research , 2019 2019.0
What Matters in Mobile Shopper Marketing? A Holistic Review of Its Key Entities. DG Brindha International Journal of Research and Analytical Reviews 5 (3) , 2018 2018.0
Effect of Corporate Social Responsibility on Business Performance: A Study on Small and Medium Enterprises in India International Research Journal of Business and Management 10 (10) , 2017 2017.0
Agile Marketing: An Emerging Marketing Technique from Strategy to Spotlight DG Brindha National Conference on Cloud Management , 0
Green Marketing For a Green Economy DG Brindha
Role Of Business Ethics In Modern Scenario DG Brindha
Awareness and Adoption Level of Corporate Scoial Responsibility in Small and Medium Enterprises DG Brindha
Co-operative Banks And Urban Development In India DG Brindha Facts For You , 0
Coir Industry Needs To Reinvent Itself DG Brindha Facts For You , 0
MOST CITED SCHOLAR PUBLICATIONS
Integrated Marketing Communication Strategies of Apple and Samsung DG Brindha International Journal on Research and Development – a Management Review , 0 Citations: 9
Corporate Social Responsibility for the Sustainability of Small Enterprises DG Brindha, MP Devika International Journal of Innovative Technology and Exploring Engineering 8 … , 2019 2019.0 Citations: 6
AI-Driven Omnichannel Marketing and Customer Experience: A Bibliometric Overview G Brindha, M Vidya, M Reshma Indian Journal of Marketing, 69-92 , 2025 2025.0 Citations: 2
Consumers’ Sentiment Towards Responsible Consumption and Its Impact on Sustainability DG Brindha, S Adlinda International Journal Of Multidisciplinary Research in Science, Engineering … , 2023 2023.0 Citations: 2
The mediating role of conscious consumerism in shaping sustainable consumption intentions: evidence from Coimbatore District, India S Adlinda, G Brindha, M Reshma, KP Jaheer Mukthar, J Ko, M Ridwan, ... Frontiers in Sustainability 7, 1755124 , 2026 2026.0 Citations: 1
Study on the Effect of Covid -19 on The Indian Economy(The Rate of Exchange) DG Brindha, MP Devika Journal Natural Volatiles & Essential Oils 8 (5), 5078 , 2021 2021.0 Citations: 1
The Role of Psychological Factors in Shaping Sustainable Consumption Behaviour: A Theory of Planned Behaviour Approach S Adlinda, M Vidya, S Gowrishankar, R Chitralekha, G Brindha Sustainable Business Systems: Strategies for Green Supply Chain and Energy … , 2026 2026.0
Sustainable Mental Health Practices in Business Classrooms: Exploring Key Factors and Their Impact on Student Well-Being G Brindha, AA Osman, ATB Nursal, R Gowrishankar, M Reshma Sustainable Business Systems: Strategies for Green Supply Chain and Energy … , 2026 2026.0
Factors Affecting Family Business Longevity: A Qualitative Study with Special Reference to the Business Families of Tiruppur M Reshma, JM Maheswari, R Gowrishankar, NS Kalaiyarasi, G Brindha Sustainable Business Systems: Strategies for Green Supply Chain and Energy … , 2026 2026.0
Anatomy of downfall of Automobile Industry B G, G B https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3637856 , 2020 2020.0
Smart Skills for Women Rural Entrepreneurship DG Brindha Women and Skill Development: Towards Sustainable Livelihoods , 2020 2020.0
Excellence through E-learning Portals: New Paradigm Shift in the Education DG Brindha International Journal of Advance and Innovative Research 6 (1 (XXIII)) , 2019 2019.0
Making the Future Better Place for Living: An Option or Obligation? Building Smart Future through Sustainable Smart Cities DG Brindha Suraj Punj Journal for Mulitdisciplinary Research , 2019 2019.0
What Matters in Mobile Shopper Marketing? A Holistic Review of Its Key Entities. DG Brindha International Journal of Research and Analytical Reviews 5 (3) , 2018 2018.0
Effect of Corporate Social Responsibility on Business Performance: A Study on Small and Medium Enterprises in India International Research Journal of Business and Management 10 (10) , 2017 2017.0
Agile Marketing: An Emerging Marketing Technique from Strategy to Spotlight DG Brindha National Conference on Cloud Management , 0
Green Marketing For a Green Economy DG Brindha
Role Of Business Ethics In Modern Scenario DG Brindha
Awareness and Adoption Level of Corporate Scoial Responsibility in Small and Medium Enterprises DG Brindha
Co-operative Banks And Urban Development In India DG Brindha Facts For You , 0
