An avid Marketing enthusiast with knowledge and experience in Branding,Strategies & Promotions, Digital &/or Content Marketing. Oh, I am Google Adwords Certified too !!
Somethings about me:
* Possess a great work ethic and superb team skills.
* Ability to build strong business relationships and presentation skills.
* Excellent communication and interpersonal skills; takes initiative and develops effective working relationships with clients.
* Ability to adapt quickly in new and changing business, social, and cultural environments.
* Strong affinity towards Brand Management, Client Service/Relationship, Digital Marketing, International Marketing as well as Content Writing.
Other Key Professional Skills:
• Commercial Awareness & Business Acumen
• Communication (Both Oral & Written)
• Customer Oriented Approach
• People & Resource Management
• Problem Solving & Critical Analysis
• Leadership & Teamwork
• Perseverance & Self-Motivation
• Negotiation & Persuasion
• Confidence & Ability t
EDUCATION
JIS University
Doctor of Philosophy (, Marketing
017
"To Study the Influence of Irrational Consumer Buying Behavior In E-Retail Industry_ An Indian Perspective"
The Maharaja Sayajirao University of Baroda
Master of Business Administration (M.B.A.), Marketing/Marketing Management, General
2013 - 2015
Grade: 4.92/6
Activities and societies: Public Relations Co-ordinator at Management Students Forum as well as
Student Placement Co-ordinator
• Smt. Shobha Madhav Beedkar Gold Medal by Maharaja Sayajirao
• Jayantbhai Kashiram Thakar Gold Medal by Maharaja Sayajirao University of Baroda•
REVA INSTITUTE OF TECHNOLOGY AND MANAGEMENT
Bachelor of Engineering (B.E.), Electronics and Communication
2008 - 2011
Grade: FIRST CLASS
Activities and societies: Coordinator of FORCE ( Departmental Student Comittee)
RESEARCH INTERESTS
Consumer Behaviour, Irrationality, M Commerce, Social Media
1
Scopus Publications
28
Scholar Citations
4
Scholar h-index
1
Scholar i10-index
Scopus Publications
How Volkswagen Used Marketing to Regain Its Brand Image After the Cheating Emission Scandal: A Case Study Rama Devi Odugu, Abhishek Duttagupta, Siddharth Verma, Tarun Kumar Ecs Transactions, 2022 The purpose of this research paper was to find out Volkswagen used marketing tactics to regain its brand image and trust of its consumes after the cheating emission scandal. After collecting secondary data, it was found that first of all, the management of the organization took all the right steps such as recalling all its vehicles installed with defeat device, compensating its consumers, apologizing to its consumers, and making huge changes in its existing business strategies. After that, the management of the organization created numbers of video ads and shared them to its different YouTube channels. The video ads emotionally struck its consumers. Besides, the organization also launched two new SUVs and started following a new strategy under which it decided to follow environmental sustainability. All these activities helped to the organization to win back its consumers and to regain its brand image.
RECENT SCHOLAR PUBLICATIONS
Digital transformation in organizational management: Impacts on productivity, employee engagement, and innovation AK Mohanty, AD Gupta, RD Tamhane, M Kumar, C Shekhar, N Yashan Employee Engagement, and Innovation (September 11, 2024) , 2024 2024.0 Citations: 5
A study of the factors that influence the success of digital marketing in a dynamic marketing landscape P Borah, KV Roopa, Y Poornima, M Prasanthi, A Duttagupta Educational Administration: Theory and Practice 30 (5), 3956-3964 , 2024 2024.0 Citations: 5
Sustainability marketing: Strategies for positioning and promoting sustainable brands in competitive markets A Duttagupta, DM Kn Boletin de Literatura Oral-The Literary Journal 10 (1), 440-451 , 2023 2023.0 Citations: 10
How Volkswagen Used Marketing to Regain Its Brand Image After the Cheating Emission Scandal: A Case Study RD Odugu, A Duttagupta, S Verma, T Kumar Electrochemical Society Transactions 107 (1), 12985-12992 , 2022 2022.0 Citations: 2
To Study the Factors That Impact In-Game Purchases in Mobile Gaming Industry: A West Bengal Perspective A Duttagupta, M Poddar e-journal-First Pan IIT International Management Conference–2018 , 2020 2020.0 Citations: 4
To Study the Impact of Urban Tourism on Sustainable Urban Development in the State of West Bengal S Roy, A DuttaGupta, M Poddar 3rd International Conference on Management and Business Practices (ICMBP … , 2019 2019.0
To Study the Various Styles of Consumer Buying Behaviour of Young Adults In Online Shopping: A Study In West Bengal A DuttaGupta, M Poddar 3rd International Conference on Management and Business Practices (ICMBP 2019) , 2019 2019.0
To study the factors affecting Impulsive Buying Behaviour in E-Retail Consumers of West Bengal. A DuttaGupta, M Poddar 2nd International Conference on Management and Business Practices (ICMBP 2018) , 2018 2018.0
To study the Factors impacting Impulsive Buying Behaviour amongst adolescent children in Kolkata. A DuttaGupta, M Poddar Bhavishya - International Conference on Management, Healthcare and Media 2018 , 2018 2018.0
To Study the Factors Affecting Compulsive Buying Behaviour: A Study in West Bengal A DuttaGupta, M Poddar International Journal of Research & Analytical Reviews 5 (4), 744-752 , 2018 2018.0
To Study Gender as A Factor Impacting E-Word of Mouth amongst E-Retail Consumers in West Bengal A DuttaGupta The Journal of Army Institute of Management Kolkata 17 (2), 228-235 , 2017 2017.0 Citations: 2
To Study the Factors affecting Compulsive Buying Behaviour on E-Retail: A West Bengal Perspective A DuttaGupta, M Poddar Fifth Pan IIM World Management Conference 1 (1), 356-370 , 2017 2017.0
Ethical & Monetary Impact of Paid Product Reviews in Indian Online Industry A Duttagupta
MOST CITED SCHOLAR PUBLICATIONS
Sustainability marketing: Strategies for positioning and promoting sustainable brands in competitive markets A Duttagupta, DM Kn Boletin de Literatura Oral-The Literary Journal 10 (1), 440-451 , 2023 2023.0 Citations: 10
Digital transformation in organizational management: Impacts on productivity, employee engagement, and innovation AK Mohanty, AD Gupta, RD Tamhane, M Kumar, C Shekhar, N Yashan Employee Engagement, and Innovation (September 11, 2024) , 2024 2024.0 Citations: 5
A study of the factors that influence the success of digital marketing in a dynamic marketing landscape P Borah, KV Roopa, Y Poornima, M Prasanthi, A Duttagupta Educational Administration: Theory and Practice 30 (5), 3956-3964 , 2024 2024.0 Citations: 5
To Study the Factors That Impact In-Game Purchases in Mobile Gaming Industry: A West Bengal Perspective A Duttagupta, M Poddar e-journal-First Pan IIT International Management Conference–2018 , 2020 2020.0 Citations: 4
How Volkswagen Used Marketing to Regain Its Brand Image After the Cheating Emission Scandal: A Case Study RD Odugu, A Duttagupta, S Verma, T Kumar Electrochemical Society Transactions 107 (1), 12985-12992 , 2022 2022.0 Citations: 2
To Study Gender as A Factor Impacting E-Word of Mouth amongst E-Retail Consumers in West Bengal A DuttaGupta The Journal of Army Institute of Management Kolkata 17 (2), 228-235 , 2017 2017.0 Citations: 2
To Study the Impact of Urban Tourism on Sustainable Urban Development in the State of West Bengal S Roy, A DuttaGupta, M Poddar 3rd International Conference on Management and Business Practices (ICMBP … , 2019 2019.0
To Study the Various Styles of Consumer Buying Behaviour of Young Adults In Online Shopping: A Study In West Bengal A DuttaGupta, M Poddar 3rd International Conference on Management and Business Practices (ICMBP 2019) , 2019 2019.0
To study the factors affecting Impulsive Buying Behaviour in E-Retail Consumers of West Bengal. A DuttaGupta, M Poddar 2nd International Conference on Management and Business Practices (ICMBP 2018) , 2018 2018.0
To study the Factors impacting Impulsive Buying Behaviour amongst adolescent children in Kolkata. A DuttaGupta, M Poddar Bhavishya - International Conference on Management, Healthcare and Media 2018 , 2018 2018.0
To Study the Factors Affecting Compulsive Buying Behaviour: A Study in West Bengal A DuttaGupta, M Poddar International Journal of Research & Analytical Reviews 5 (4), 744-752 , 2018 2018.0
To Study the Factors affecting Compulsive Buying Behaviour on E-Retail: A West Bengal Perspective A DuttaGupta, M Poddar Fifth Pan IIM World Management Conference 1 (1), 356-370 , 2017 2017.0
Ethical & Monetary Impact of Paid Product Reviews in Indian Online Industry A Duttagupta
