Rishabh Jain

@siu.edu.in

Assistant Professor
Symbiosis Centre for Management Studies, Constituent of Symbiosis International (Deemed University)

Rishabh Jain


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https://researchid.co/rishabh.jain

EDUCATION

M. Com, PGDBA, UGC - NET

RESEARCH INTERESTS

Financial Management, Corporate Finance, Financial Technologies, Financial Inclusion
10

Scopus Publications

44

Scholar Citations

3

Scholar h-index

1

Scholar i10-index

Scopus Publications

  • Artificial Intelligence in Finance: The Journey of Robo Advisors So Far and the Way Ahead
    Rishabh Jain, Abhinav Pal, Kanishka Gupta, Dolly Gaur
    Indian Journal of Finance, 2026
    Purpose : This bibliometric research article aimed to provide a comprehensive overview of the academic literature on robo-advisory services in finance, identifying key trends, influential factors, and potential avenues for future research. Design/Methodology/Approach : A systematic bibliometric analysis was conducted for scholarly articles published on the topic of robo-advisory between 2016 and 2022. The metadata was sourced from two premier research databases : SCOPUS and Web of Science. The metadata of 210 documents was analyzed using the Bibliometrix package of R. Results : A substantial growth in research on robo-advisory services in finance over the past decade was found. The application of robo-advisory in terms of asset allocation and portfolio optimization was seen. While most of the research focused on the technology enablers of robo-advisory, the applications offer further areas of study. Practical Implications : The findings suggested promising avenues for future research, including the further integration of artificial intelligence and machine learning techniques in financial decision-making. Originality : The study attempted to touch upon different aspects of this topic in terms of its enablers, technology, applications, and challenges faced. This research tried to design a path for further work in this field by suggesting a few bases that have not been studied much yet.
  • Impact of Augmented and Virtual Reality on the Financial Landscape
    Indira Bhati, Amit Joshi, Vinaytosh Mishra, Rishabh Jain
    Metaverse Era Reinventing Customer Engagement and Digital Marketing, 2025
    A significant shift is occurring in the financial services sector, driven by the incorporation of state-of-the-art technologies like augmented reality (AR) and virtual reality (VR). This chapter explores the revolutionary potential of AR/VR in finance, addressing the shortcomings of traditional approaches in risk management, training, data visualization, and cooperation. The chapter highlights the creative solutions provided by AR/VR adoption by showcasing real-world applications from top financial organizations. Enhanced data visualization via interactive 3D representations offers several benefits, including deeper insights and better decision-making. Moreover, AR/VR creates immersive learning environments by using lifelike simulations to improve financial literacy, which boosts retention of information and useful skills. AR/VR's virtual collaboration feature makes it easy for distant teams to collaborate, overcoming distances and promoting improved teamwork. Additionally, AR/VR helps with proactive risk management by facilitating scenario analysis and crisis response training for teams, which helps identify and reduce possible hazards. Additionally, the chapter examines the changing trends in AR/VR software and technology, such as improvements in comfort, resolution, and AI integration. These developments point to even greater possibilities for AR/VR in banking, including personalized financial experiences catered to individual tastes and predictive analytics for informed decisionmaking. Financial institutions have the opportunity to usher in a new age of efficiency, effectiveness, and customer-centricity by adopting AR/VR technology, which might have a major positive impact on the sector. This chapter contributes to a deeper knowledge of the ways in which these cutting-edge technologies are changing the financial services industry and the significant benefits they offer.
  • Exploring sustainable business reporting using the triple bottom line: A systematic review
    Rinku Sanjeev, Nidhi Shridhar Natrajan, Rishabh Jain, Leo Paul Dana
    Global Business Transformation Innovation Technology and Sustainability, 2025
    Sustainability is a requirement for contemporary business. Implementing sustainability reporting can propel businesses to foster sustainable business practices. The triple bottom line (TBL) is one such sustainability reporting framework. The current paper focuses on understanding the historical evolution of the TBL and its role in sustainable development. This study discusses three dimensions of the TBL, that is, profit, people, and the planet. It also discusses the factors contributing to sustainable development in HR at the practice, research, and teaching levels. The various challenges in implementing the TBL to ensure sustainability in business practices have been explored through a systematic literature review. The contributions of various researchers in the field of TBL implementation are discussed. This research highlights the importance of the TBL along with social and environmental reporting for the appropriate measurement of sustainability. Most authors have suggested that TBL implementation is an enabler of sustainability reporting. TBL implementation requires training and strategic support. Difficulty in the measurement of social and environmental aspects is highlighted. There is very limited work on TBL implementation for sustainable reporting.
  • Cultural perspectives on wealth and prosperity in indigenous communities
    Indira Bhati, Amit Joshi, Rishabh Jain
    Indigenous Empowerment Through Human Machine Interactions the Challenges and Strategies from Business Lenses, 2025
    The Human–machine interaction (HMI) refers to a technology that can fill the gap between the traditional indigenous traditions and the latent needs of contemporary society. It does this through preserving and transferring cultural knowledge, generating long-term economic activity, and improving the community's well-being. HMI can be utilized to overcome the challenges faced by the Indigenous groups as they have experienced devastating effects from colonization, land dispossession, and forced assimilation. It is important to address these challenges in order to engage with the technology and business development opportunities. Using HMI solutions, it is quite possible to support indigenous communities in a number of ways like archiving oral histories and cultural knowledge along with revitalizing endangered languages and selling traditional crafts directly to a global audience. The HMI solutions can positively contribute to the Indigenous communities by preserving the traditional know how, building sustainable economies, and improving the general well-being. Community based governance structures are needed to be established to ensure the ownership and control of Indigenous communities over HMIs. At the same time, stronger data security arrangements are also required along with security protocols, that are updated regularly and are able to assess potential vulnerabilities.
  • Convergence of Health Expenditure and Health Outcomes in Central Europe and the Baltic Region
    Shailender Singh, Rishabh Upendra Jain, Nishant Kumar
    Eastern European Economics, 2025
    This research work examines the convergence of health expenditure in Central Europe and the Baltic region. The study reveals the absolute convergence in per capita health expenditures, indicating similar health outcomes for all eleven countries of the region. However, there is a divergence in health expenditure and outcomes across the eleven countries. Notably, public health expenditure diverges in Denmark, Estonia, Finland, and Norway, while, private health expenditure converges in Poland, Russia, and Sweden. Despite an overall convergence in life expectancy at birth across the countries, mortality rates due to non-communicable diseases only converge in Estonia.
  • Sustainability in small and medium enterprises: A circular economy approach using cloud computing
    Nidhi Shridhar Natrajan, Rinku Sanjeev, Rishabh Upendra Jain
    Business Strategy and Development, 2024
    Sustainable production and consumption are the need of the hour. Adopting the Circular Economy (CE) approach fosters sustainable business practices. Cloud computing is a new way of storage and application deployment. Cloud computing enables sustainable business processes, which in turn contributes towards the effective implementation of the Circular Approach to Business Practices (CABP). The current study aims to understand the potential of cloud computing to foster circular economy practices in Small and Medium Enterprises (SMEs). We conducted a Systematic review of 186 scholarly articles published in Web of Science (WOS), selected using the PRISMA framework. We conducted scientometric analysis on sources, authors and country level and thematic analysis to pinpoint further research areas. This was followed by a detailed literature review of the articles selected to study the concept and current practices of circular economy and an evaluation of its implementation in emerging economies. The paper proposes an integrated framework grounded in two approaches, that is, the Technology, Organization and Environment (TOE) framework and institutional isomorphism as determinants of cloud adoption and CE implementation. The proposed model explores the impact of institutional forces on the various parameters of TOE, thereby culminating in the adoption of Cloud Computing in SMEs. The study would encourage leaders and managers of SMEs to adopt cloud computing for competitive advantage and achieve a circular economy approach together. The adoption of cloud‐based applications has a great potential to foster industrial and economic progress with minimum damage to the ecosystem, furthering sustainability and achieving Sustainable Development Goals (SDGs).
  • Big Data Analytics Function in Financial Institutions for Risk Management Practices
    Ch Sudipta Kishore Nanda, B Rajalakshmi, Sorabh Lakhanpal, Y Manohar Reddy, Harshal Raje, Rishabh Jain
    Proceedings of International Conference on Communication Computer Sciences and Engineering Ic3se 2024, 2024
    The financial institution faces an extensive spectrum of risks that could affect its everyday activity and profitability. Certain investigators have concentrated on studying risks to establish an early alert system for financial concerns. Hence risk management practices are critical to success. Big data techniques using developed analytics on varied databases can improve risk management skills. Financial researchers and practitioners have become more intrigued by building big data-based financial risk management models using modern innovations such as big data, machine learning (ML), etc, and also speeding up the adoption of smart risk avoidance and management systems. This study examined and managed big data databases before training and testing the capacity of 3 algorithms - cluster-driven XG Boost, K-nearest neighbor (KNN), and logistic regression (LR) - for predicting loan errors and their probability of the event. The suggested system's investor asset percentage estimate varies between 0.02 and 0.09. Using the value-at-risk technique, optimum usage constancy is under five percent of overall investment income. The study findings of the suggested approach produced superior outcomes for big data-driven financial risks than cutting-edge methodologies. In this paper, XG Boost and KNN are recommended as ML algorithms for financial risk management. The empirical findings reveal that this financial risk management approach screens default actions effectively and has a rapid convergence ratio and strong prediction ability. Additionally, system-wide training and testing analysis durations are greatly reduced by the distributed use of big data collections.
  • Predictive Analytics for Inventory Management in E-commerce Using Machine Learning Algorithms
    Geetha Manoharan, Anupama Sharma, V Divya Vani, Vijilius Helena Raj, Rishabh Jain, Ginni Nijhawan
    Proceedings 3rd International Conference on Advances in Computing Communication and Applied Informatics Accai 2024, 2024
    A description of the abstract for the research paper titled “Predictive Analytics for Inventory Management in E-commerce Using Machine Learning Algorithms” is as follows: In this research, a novel strategy for implementing force operations in e-commerce is presented. This strategy involves the utilization of predictive analytics and machine literacy algorithms. When it comes to the ever-changing landscape of online retail, efficient force operation is necessary to satisfy customer demand while simultaneously minimizing the costs that are connected with overstocking and stockouts. To predict future demand for specific products, prophetic analytics methods are utilized, which involve the utilization of literal deal data in addition to other relevant elements. To create accurate prophetic models that are capable of locating complicated patterns and trends in the data, machine literacy methods such as arbitrary timbers, support vector machines, and neural networks are utilized. Through the incorporation of these prophetic models into the process of force operation, ecommerce businesses canoptimize force circumstances, expedite operations, and improve customer happiness. In addition to making a contribution to the expanding body of literature on data-driven approaches to force operation, this investigation demonstrates the potential for predictive analytics and machine literacy to be utilized in the process of tackling the specific issues that are associated with ecommerce.
  • Ecoplore: launching a new digital trip
    Pragya Singh, Karishma Chaudhary, Rishabh Upendra Jain
    Emerald Emerging Markets Case Studies, 2023
    Learning outcomes The learning outcomes of this case study are as follows: Students will be able to comprehend and visualize the initial hiccups and operational hurdles faced by digital start-ups in an emerging market. Students will be able to evaluate the importance of digital marketing for promoting start-ups dealing with sustainable products in the service industry, thereby helping them to develop digital marketing strategies to organically promote a service. Students will be able to perform strategic positioning of a start-up based on perceptual mapping methodology. Students will be able to identify the various aspects for identifying and creating a viable business model. Students will be able to use Osterwalder’s business model canvas for identifying the important operational aspects of the start-up. Students will be able to visualize the entrepreneurial challenges in an emerging market. Case overview/synopsis This case study highlights the dilemma the protagonist, Prerna Prasad, faced in her travel start-up venture, Ecoplore. Ecoplore is an aggregator platform that onboards only eco-hotels. To the best of the authors’ knowledge, Ecoplore is India’s only platform that promotes and onboards only those hotels made up of mud, wood, bamboo, stone or any local architecture and that maintain at least 30% green space on their premises. Ecoplore has been recognized by the United Nations Environment Program for fulfilling Sustainable Development Goal 12 and has also been bestowed with the Gold Award by Indian Responsible Tourism Awards 2019. Prasad had already identified her target market. Prasad took conscious steps towards reaching her target audience, and her first step towards that was designing Ecoplore’s website. Being aware of the importance of content marketing, Ecoplore’s content was curated with fresh and quality write-ups, pictures, blog posts, etc. Ecoplore’s website was also optimized for mobile and desktop versions to deliver a great user experience. Features like easy navigation and the website's speed were also taken care of. Being active on social media platforms, Prasad made sure that the pages of Ecoplore across various social media platforms were well connected with her website. Despite doing so much, it was found that the number of visitors was few after a span of two years. Conversion on the website was low, which ultimately affected the return on investment. Prasad was befuddled as to why the conversions were low despite having a great website that was considered a window to the organization. She faced the challenge of reaching her target audience despite being present online. Upon detailed analysis, Prasad found that Ecoplore was showing up in the search engine research pages (SERP) in only a few keywords, meaning the keyword density was low. Also, the website lacked backlinks, which would eventually help them to rank high on search engine optimization (SEO). This means that Ecoplore will need to revisit its SEO strategy if Prasad wants to promote her organization organically. Now, to increase visibility and ranking on SERP, Prasad had two options before her; first, she could do it organically via SEO or through search engine marketing. She was keen to build the traffic organically, knowing its long-term benefits. As a marketer, what should be Prasad’s strategy? This case study can be used for class discussion purposes for the students pursuing the courses on digital marketing, SEO and digital marketing optimization. Complexity academic level This case study is suitable for students learning the fundamentals of digital marketing (basic and advanced) course, marketing management students and digital marketing workshops. The level of difficulty is medium. The knowledge pre-requirement is marketing management. Supplementary materials Teaching notes are available for educators only. Subject code CSS 8: Marketing.
  • Zomato’s race to capture the foodtech market
    Ratna Achuta Paluri, Rishabh Upendra Jain, R. Sankara Narayanan
    Emerald Emerging Markets Case Studies, 2022
    Learning outcomes This case allows students to critically analyse the business model of Zomato which is a multi-sided platform/in the foodtech industry. It helps students to critically analyse how firms enter into the global market to create value and maintain dominance over the local market (especially in a large market such as India). The case can also be used to introduce students to the business canvas model by analysing foodtech start-ups. The outcomes are as follows: to understand the Business Model Canvas as a tool to describe and analyse the foodtech business such as Zomato’s, based on its value proposition and the way it sells its services; to conduct a value chain analysis and analyse the business models adopted by foodtech companies; to understand how Zomato can aim at global value creation; and to design a clear growth strategy and evaluate Zomato’s options to internationalize or expand locally. Case overview/synopsis The year 2018 was an important year for Zomato as it geared up to chart new heights amidst the changing dynamics of the industry on one hand and a co-founder exiting the company on the other hand. Zomato was incepted in 2008 as a restaurant discovery platform offering users the ability to access restaurant menus and post online reviews. It provided a range of value-added services for both its restaurant partners and end customers. Its vertical integration enabled it to grow its revenues across its three lines of business, namely, dining out, delivery and sustainability. Zomato was an early internet start-up that expanded rapidly in the international markets. In the past ten years, the company both scaled and rolled back its operations with unique lessons learned in each market that paved its path for success both locally and globally. The domestic market was being dominated by a few large players sharing the market. Reports by market intelligence firms showed that Swiggy, the closest competitor was starting to dominate Zomato in India [1]. Deepinder, CEO, Zomato’s dilemma for adding value and increasing revenues by weighing options of whether the company should strengthen its presence in the domestic market, or, venture into foreign markets or serve both local and foreign markets. Complexity academic level This case is appropriate for postgraduate courses in Strategic Management or International Business. Supplementary materials Teaching notes are available for educators only. Subject code CSS 5: International Business.

RECENT SCHOLAR PUBLICATIONS

  • Exploring Sustainable Business Reporting Using the Triple Bottom Line: A Systematic Review
    R Sanjeev, NS Natrajan, R Jain, LP Dana
    Global Business Transformation, 3-16 , 2026
    2026
  • Cultural Perspectives on Wealth and Prosperity in Indigenous Communities
    I Bhati, A Joshi, R Jain
    2025
  • Convergence of Health Expenditure and Health Outcomes in Central Europe and the Baltic Region
    S Singh, RU Jain, N Kumar
    Eastern European Economics 63 (1), 111-124 , 2025
    2025
    Citations: 1
  • Sustainability in small and medium enterprises: A circular economy approach using cloud computing
    NS Natrajan, R Sanjeev, RU Jain
    Business Strategy & Development 7 (2), e370 , 2024
    2024
    Citations: 26
  • Predictive Analytics for Inventory Management in E-commerce Using Machine Learning Algorithms
    G Manoharan, A Sharma, VD Vani, VH Raj, R Jain, G Nijhawan
    2024 International Conference on Advances in Computing, Communication and … , 2024
    2024
    Citations: 9
  • A Conceptual Framework for Elucidating Investors' Proficiency in Investment Instruments in Emerging Economies
    R Jain, A Joshi, I Bhati
    European Economic Letters 13 (3), 1881-1886 , 2023
    2023
  • Ecoplore: launching a new digital trip
    P Singh, K Chaudhary, RU Jain
    Emerald Emerging Markets Case Studies, 1-23 , 2023
    2023
    Citations: 2
  • Zomato’s race to capture the foodtech market
    RSN Ratna Paluri, Rishabh Upendra Jain
    Emerald Emerging Markets Case Studies 12 (2), 1-28 , 2022
    2022
    Citations: 1
  • Prediction Of Market Indices Using APT Model
    A Joshi, R Jain
    Webology 18 (5), 1083-1091 , 2021
    2021
  • Validating The Capital Asset Pricing Model (CAPM) In Context Of BSE Stocks Using Sectorial Indexes Vs Sensex As Benchmarks
    R Jain, A Joshi
    Natural Volatiles and Essential Oils 8 (4), 16429-16448 , 2021
    2021
  • Price Discrimination in Present Business Environment
    RJ Shiba Parhi, Mohd. Khalid Azam
    Marketing Mastermind 15 (1), 24-30 , 2018
    2018
  • An Indian Perspective of e-business model for SMEs: an ISM approach
    S Parkhi, MR Jain, MS Mudholkar
    CnR’s International Journal of Social & Scientific Research 2 (1) , 2016
    2016
  • Cognitive dissonance as an effect of indulging on credit
    A Dugar, M Shreshtha, R Jain
    Paradigm 18 (2), 155-166 , 2014
    2014
    Citations: 5

MOST CITED SCHOLAR PUBLICATIONS

  • Sustainability in small and medium enterprises: A circular economy approach using cloud computing
    NS Natrajan, R Sanjeev, RU Jain
    Business Strategy & Development 7 (2), e370 , 2024
    2024
    Citations: 26
  • Predictive Analytics for Inventory Management in E-commerce Using Machine Learning Algorithms
    G Manoharan, A Sharma, VD Vani, VH Raj, R Jain, G Nijhawan
    2024 International Conference on Advances in Computing, Communication and … , 2024
    2024
    Citations: 9
  • Cognitive dissonance as an effect of indulging on credit
    A Dugar, M Shreshtha, R Jain
    Paradigm 18 (2), 155-166 , 2014
    2014
    Citations: 5
  • Ecoplore: launching a new digital trip
    P Singh, K Chaudhary, RU Jain
    Emerald Emerging Markets Case Studies, 1-23 , 2023
    2023
    Citations: 2
  • Convergence of Health Expenditure and Health Outcomes in Central Europe and the Baltic Region
    S Singh, RU Jain, N Kumar
    Eastern European Economics 63 (1), 111-124 , 2025
    2025
    Citations: 1
  • Zomato’s race to capture the foodtech market
    RSN Ratna Paluri, Rishabh Upendra Jain
    Emerald Emerging Markets Case Studies 12 (2), 1-28 , 2022
    2022
    Citations: 1
  • Exploring Sustainable Business Reporting Using the Triple Bottom Line: A Systematic Review
    R Sanjeev, NS Natrajan, R Jain, LP Dana
    Global Business Transformation, 3-16 , 2026
    2026
  • Cultural Perspectives on Wealth and Prosperity in Indigenous Communities
    I Bhati, A Joshi, R Jain
    2025
  • A Conceptual Framework for Elucidating Investors' Proficiency in Investment Instruments in Emerging Economies
    R Jain, A Joshi, I Bhati
    European Economic Letters 13 (3), 1881-1886 , 2023
    2023
  • Prediction Of Market Indices Using APT Model
    A Joshi, R Jain
    Webology 18 (5), 1083-1091 , 2021
    2021
  • Validating The Capital Asset Pricing Model (CAPM) In Context Of BSE Stocks Using Sectorial Indexes Vs Sensex As Benchmarks
    R Jain, A Joshi
    Natural Volatiles and Essential Oils 8 (4), 16429-16448 , 2021
    2021
  • Price Discrimination in Present Business Environment
    RJ Shiba Parhi, Mohd. Khalid Azam
    Marketing Mastermind 15 (1), 24-30 , 2018
    2018
  • An Indian Perspective of e-business model for SMEs: an ISM approach
    S Parkhi, MR Jain, MS Mudholkar
    CnR’s International Journal of Social & Scientific Research 2 (1) , 2016
    2016