I worked as an executive for over 5 years in the area of sales and Marketing in Print Media like, The Printers (Mysore) Private Limited (Decann Herald & Prajavani) and The Express Publication (Maduri) Limited (The New Indian Express & Kannadaprabha). During this period, I developed and executed strategies like special promotions, conducted sponsored events and maintained cordial relationships with clients through superior customer service. I could not resist my passion to enter into the teaching and research field, while I was working as executive. I was also very much particular about perusing Ph.D. in Management. I got into teaching service, worked for doctoral degree and was awarded Doctorate in Management by Visvesvaraya Technological University, Belgaum. I have already put in more than 14 years of teaching experience in the area of Management education. Having 12 years of research and 5 years of post-doctoral experience. At present, I am working in the Department of Management stu
EDUCATION
1. Ph.D. from Visvesvaraya Technological University Belgaum in 2017, (Business Management)
2. Research Supervisor 2018 from Visvesvaraya Technological University Belgaum
3. KSET – Karnataka State Eligibility test, held on 8th December 2013.
4. MBA. from Visvesvaraya Technological University Belgaum in 2003, (specializing in Marketing)
5. BBM from Kuvempu University Shivamogga, Secured 4th Rank in BBM. (June-2001).
6. Presently Guiding one Research Scholar, registered in the year 2020.
RESEARCH INTERESTS
Supply Chain Management, Digital Marketing, Marketing Management
1
Scholar Citations
1
Scholar h-index
RECENT SCHOLAR PUBLICATIONS
Green Supply Chain Management In Selected Manufacturing Industries Of Shivamogga District: A Structural Equation Modelling Approach VP Shenoy, V Vikram Cultura: International Journal of Philosophy of Culture and Axiology 22 (11s … , 2025 2025.0
Greening the Chain: Sustainable Practices in Supply Chain Management DVV Vinutha P Shenoy*1 JNNCE Journal of Engineering & Management 1 (1), 133-149 , 2023 2023.0
“A Study on Traditional (Standalone) and Modern (Multi-client) Warehouse management for cost effective Logistics services” MSSRD Vikram V JNNCE Journal of Engineering & Management 1 (1), 133-142 , 2023 2023.0
A Study On Startup Companies And Its Challenges Faced In Bengaluru City V Vikram, MPY EG 2023.0
A Study on Newspaper Industry Supply Chain Risk, Challenges and Control Needed to Sustain in the Digital Era V Vikram International Journal of research in Business Studies 7 (1), 25-36 , 2022 2022.0
A Study on Newspaper Industry Supply Chain Risk, Challenges and Control Needed to Sustain in the Digital Era D Vikram.V International Journal of Research in Business Studies 7, 25 - 36 , 2022 2022.0
A CONCEPTUAL STUDY ON TRADITIONAL SUPPLY CHAIN MANAGEMENT AND GREEN SUPPLY CHAIN MANAGEMENT VPSDV Vikram International Journal of Advance and Innovative Research 9 (2), 74 - 79 , 2022 2022.0
Greening the Chain: Sustainable Practices in Supply Chain Management VP Shenoy, V Vikram JNNCE JOURNAL OF ENGINEERING AND MANAGEMENT Учредители: JNNCE Journal of … , 2022 2022.0 Citations: 1
AN EVALUATION OF PROMOTIONAL STRATEGIES OF MTR FOODS PVT. LTD. WITH SPECIAL REFERENCE TO BENGALURU CITY NTDDAV Dr. Vikram.V. International Journal of Advance and Innovative Research 8 (Issue 3), 34 - 39 , 2021 2021.0
AN EVALUATION OF PROMOTIONAL STRATEGIES OF MTR FOODS PVT. LTD. WITH SPECIAL REFERENCE TO BENGALURU CITY NTDDAV Dr. Vikram.V. International Journal of Advance and Innovative Research 8 (Issue 3), 34 - 39 , 2021 2021.0
“ON-LINE OR INTERNET MARKETING - AN OVERVIEW”. DVVDA Venkatraju AN INTERNATIONAL BILINGUAL PEER REVIEWED REFEREED RESEARCH JOURNAL 7 (28 … , 2020 2020.0
A STUDY ON MARKETING STRATEGIES OF EASTERN CONDIMENTS PVT. LTD. WITH SPECIAL REFERENCE TO MYSURU DISTRICT PBDRVVDRSGSDRA VENKATRAJU INTERCONTINENTAL JOURNAL OF MARKETING RESEARCH REVIEW 8 (3), 1 - 12 , 2020 2020.0
Rural Readers are Perceptive - Small things make a difference to Daily Circulation D Vikram V Journal of Management Studies and Academic Research SDM College of Business … , 2019 2019.0
Social Media its Impact in Karnataka Politics: A Game Changer Strategy DVVDL Kanti Shift in Indian Business Environment 1 (1), 105-111 , 2019 2019.0
“E-Marketing initiatives by Government in Indian Agriculture Markets – An Exploratory overview” DVVDL Kanti Shift in Indian Business Environment 1 (1), 29-30 , 2019 2019.0
A Study on Supply Chain Management Practices of Selected News Paper Companies in Karnataka State D Vikram V AIMS International Journal of Management 12 (2), 149 , 2018 2018.0
A Study on Supply Chain Management Practices of Selected News Paper Companies in Karnataka State D Vikram V AIMS International Journal of Management 2 (Number 2,), 151 , 2018 2018.0
The Newspaper Market in Shivamogga: Inclination to pay and subscription sensitivity of readers towards Traditional and online platform S Asst. Professor, Research scholar, Department of MBA, JNN College of ... Indian Journal of Research in commerce, Management, Engineering and Applied … , 2016 2016.0
From Community to Commerce: The Empowering Role of Self-Help Groups in Women's Entrepreneurship VP Shenoy, V Vikram JNNCE JOURNAL OF ENGINEERING AND MANAGEMENT Учредители: JNNCE Journal of … , 0
MOST CITED SCHOLAR PUBLICATIONS
Greening the Chain: Sustainable Practices in Supply Chain Management VP Shenoy, V Vikram JNNCE JOURNAL OF ENGINEERING AND MANAGEMENT Учредители: JNNCE Journal of … , 2022 2022.0 Citations: 1
Green Supply Chain Management In Selected Manufacturing Industries Of Shivamogga District: A Structural Equation Modelling Approach VP Shenoy, V Vikram Cultura: International Journal of Philosophy of Culture and Axiology 22 (11s … , 2025 2025.0
Greening the Chain: Sustainable Practices in Supply Chain Management DVV Vinutha P Shenoy*1 JNNCE Journal of Engineering & Management 1 (1), 133-149 , 2023 2023.0
“A Study on Traditional (Standalone) and Modern (Multi-client) Warehouse management for cost effective Logistics services” MSSRD Vikram V JNNCE Journal of Engineering & Management 1 (1), 133-142 , 2023 2023.0
A Study On Startup Companies And Its Challenges Faced In Bengaluru City V Vikram, MPY EG 2023.0
A Study on Newspaper Industry Supply Chain Risk, Challenges and Control Needed to Sustain in the Digital Era V Vikram International Journal of research in Business Studies 7 (1), 25-36 , 2022 2022.0
A Study on Newspaper Industry Supply Chain Risk, Challenges and Control Needed to Sustain in the Digital Era D Vikram.V International Journal of Research in Business Studies 7, 25 - 36 , 2022 2022.0
A CONCEPTUAL STUDY ON TRADITIONAL SUPPLY CHAIN MANAGEMENT AND GREEN SUPPLY CHAIN MANAGEMENT VPSDV Vikram International Journal of Advance and Innovative Research 9 (2), 74 - 79 , 2022 2022.0
AN EVALUATION OF PROMOTIONAL STRATEGIES OF MTR FOODS PVT. LTD. WITH SPECIAL REFERENCE TO BENGALURU CITY NTDDAV Dr. Vikram.V. International Journal of Advance and Innovative Research 8 (Issue 3), 34 - 39 , 2021 2021.0
AN EVALUATION OF PROMOTIONAL STRATEGIES OF MTR FOODS PVT. LTD. WITH SPECIAL REFERENCE TO BENGALURU CITY NTDDAV Dr. Vikram.V. International Journal of Advance and Innovative Research 8 (Issue 3), 34 - 39 , 2021 2021.0
“ON-LINE OR INTERNET MARKETING - AN OVERVIEW”. DVVDA Venkatraju AN INTERNATIONAL BILINGUAL PEER REVIEWED REFEREED RESEARCH JOURNAL 7 (28 … , 2020 2020.0
A STUDY ON MARKETING STRATEGIES OF EASTERN CONDIMENTS PVT. LTD. WITH SPECIAL REFERENCE TO MYSURU DISTRICT PBDRVVDRSGSDRA VENKATRAJU INTERCONTINENTAL JOURNAL OF MARKETING RESEARCH REVIEW 8 (3), 1 - 12 , 2020 2020.0
Rural Readers are Perceptive - Small things make a difference to Daily Circulation D Vikram V Journal of Management Studies and Academic Research SDM College of Business … , 2019 2019.0
Social Media its Impact in Karnataka Politics: A Game Changer Strategy DVVDL Kanti Shift in Indian Business Environment 1 (1), 105-111 , 2019 2019.0
“E-Marketing initiatives by Government in Indian Agriculture Markets – An Exploratory overview” DVVDL Kanti Shift in Indian Business Environment 1 (1), 29-30 , 2019 2019.0
A Study on Supply Chain Management Practices of Selected News Paper Companies in Karnataka State D Vikram V AIMS International Journal of Management 12 (2), 149 , 2018 2018.0
A Study on Supply Chain Management Practices of Selected News Paper Companies in Karnataka State D Vikram V AIMS International Journal of Management 2 (Number 2,), 151 , 2018 2018.0
The Newspaper Market in Shivamogga: Inclination to pay and subscription sensitivity of readers towards Traditional and online platform S Asst. Professor, Research scholar, Department of MBA, JNN College of ... Indian Journal of Research in commerce, Management, Engineering and Applied … , 2016 2016.0
From Community to Commerce: The Empowering Role of Self-Help Groups in Women's Entrepreneurship VP Shenoy, V Vikram JNNCE JOURNAL OF ENGINEERING AND MANAGEMENT Учредители: JNNCE Journal of … , 0