Dr Arvindh Rajasekar

@nct.ac.in

Assistant Professor
National College (Autonomous) , Affiliated To Bharathidasan University

Dr Arvindh Rajasekar


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https://researchid.co/vtvarvindh

RESEARCH, TEACHING, or OTHER INTERESTS

Finance, Social Sciences, Tourism, Leisure and Hospitality Management, Multidisciplinary
1

Scopus Publications

72

Scholar Citations

3

Scholar h-index

1

Scholar i10-index

Scopus Publications

  • Risk capacity and investment priority as moderators in the relationship between big-five personality factors and investment behavior: a conditional moderated moderated-mediation model
    Arvindh Rajasekar, Arul Ramanatha Pillai, Rajesh Elangovan, Satyanarayana Parayitam
    Quality and Quantity, 2023
    This paper aims to explore the relationship between big-five personality traits and investment behavior, particularly in the Indian context. Riding on the theory of planned behavior (TPB), we built a multi-layered moderated moderated-mediation model exploring the complex relationships between personality traits, investment attitude, and investment strategy. We collected data from 934 respondents from the southern part of India and analyzed using the Hayes (2018) PROCESS macros to test the hypotheses. The results indicate that (i) Personality traits (extraversion, emotional stability, conscientiousness, agreeableness, and openness to experience) are positively related to investment attitude and investment strategy, (ii) Investment attitude is positively related to investment strategy, (iii) Risk capacity moderates the relationship between personality traits and investment attitude, and (iv) Investment priority (second moderator) moderates the moderated relationship between personality traits, risk capacity (first moderator), and investment strategy mediated through investment attitude. Finally, the implications for behavioral finance and practicing managers are discussed.

RECENT SCHOLAR PUBLICATIONS

  • Financial Inclusion And Sustainable Entrepreneurship: Catalysing Women’s Empowered Livelihoods In India
    PS Arvindh Rajasekar
    International Journal for Science and Advance Research In Technology 11 (9 … , 2025
    2025.0
    Citations: 1
  • Effect of electronic customer relationship management on customer satisfaction and customer loyalty with the mediation of digitalization
    PS Arvindh Rajasekar
    International Journal of Commerce and Management Research 11 (8), 25-29 , 2025
    2025.0
    Citations: 2
  • Role of Environmental Information in Sustainability Planning: Effects on Eco-Conscious Consumer Behavior and Corporate Initiatives
    PS ARVINDH RAJASEKAR., BENJAMIN PRABAHAR I., ANTONY XAVIER S., ARUN PRASAD S ...
    TPM–Testing, Psychometrics, Methodology in Applied Psychology 32 (S5 (2025 … , 2025
    2025.0
  • Implications Of Greenwashing For Ethical Brand Development: A Mediated Analysis Of Consumer Skepticism, Trust, And Brand Equity
    PS Arvindh Rajasekar, Benjamin Prabahar I, Mathew Maurice John, Kavya P, Susma T
    Cultura. International Journal of Philosophy of Culture and Axiology 22 (9S … , 2025
    2025.0
  • Ethical Leadership as a Catalyst for Organizational Planning and Development: A Social Psychological Analysis of Workplace Behavior and Decision Outcomes
    PS Arvindh Rajasekar, Sathesh Franklin R, Xavier P, Kalidoss B, Anbarasu M ...
    Journal of Applied Bioanalysis 11 (8), 875-889 , 2025
    2025.0
  • Role of Environmental Information in Sustainability Planning: Effects on Eco-Conscious Consumer Behaviour and Corporate Initiatives
    PS Arvindh Rajasekar, Benjamin Prabhakar, Antony Xavier, Arun Prasad, Prabhu
    TPM - Testing, Psychometrics, Methodology in Applied Psychology 32 (S5 … , 2025
    2025.0
  • Exploring the Impact of Teacher Leadership on Academic Achievement and Personal Development: A Study of Secondary School Students in Chennai
    DPS Dr.Xavier P.,Dr.Sathesh Franklin R.,Mr.Mathew Maurice John.,Mr.Benjamin ...
    Educational Administration: Theory and Practice 30 (5), 15835-15850 , 2024
    2024.0
  • Impact Of Hybrid And Remote Work On Employee Engagement And Productivity
    DAPS Dr. Arvindh R, Dr. Pavithra S, Dr. Benjamin Prabahar I, Mr. Antony ...
    Educational Administration: Theoryand Practice 30 (5), 15772-15783 , 2024
    2024.0
  • Risk capacity and investment priority as moderators in the relationship between big-five personality factors and investment behavior: a conditional moderated moderated …
    A Rajasekar, AR Pillai, R Elangovan, S Parayitam
    Quality & Quantity 57 (3), 2091-2123 , 2023
    2023.0
    Citations: 60
  • Financial Literacy As A Moderator In The Relationship Between Entrepreneurial Skills And Risk Management On Sustainable Performance
    AR Pillai, P Sivagnanam, A Rajasekar
    November , 2023
    2023.0
    Citations: 3
  • Antecedents Of Individual Investor's Risk Capacity : A Support Of Big Five Personality Model
    AR Arul Ramanatha Pillai
    International journal Of Business And Administration Research Review 9 (1 … , 2022
    2022.0
  • Overconfidence and Herd Behaviour Moderates the Relationship between Personality Traits and Perceived Investment Performances
    AR Pillai, A Rajasekar
    Indian Journal of Economics and Business 20 (1), 935-944 , 2021
    2021.0
    Citations: 3
  • Financial Literacy On Investment Performance: The Mediating Effect Of Big-Five Personality Traits Model
    AR Arul Ramanatha Pillai
    International Journal of Management (IJM) 11 (3), 782-790 , 2020
    2020.0
    Citations: 2
  • Investors Behaviour Towards Equity Market Investment
    AR Arul Ramanatha Pillai
    Kala : The Journal Of Indian Art History Congress 26 (2), 1-8 , 2020
    2020.0
  • Perception of Investors towards Savings and Investment Avenues with Special References to Government School Teachers in Tiruchirappalli City
    ARPA Rajasekar
    Think India Journal 22 (10), 7072-7081 , 2019
    2019.0
  • Behavioural Factors of Investment and Saving Habits among Higher Secondary School Teachers in Kulithalai Town
    AR Arul Ramanatha Pillai
    RETELL 21 (1), 44-52 , 2019
    2019.0
  • The Moderating Role of Product Innovation In The Impact of Artificial Intelligence on Customer Trust And Consumer Well-Being
    P Sivagnanam, A Rajasekar
    Citations: 1

MOST CITED SCHOLAR PUBLICATIONS

  • Risk capacity and investment priority as moderators in the relationship between big-five personality factors and investment behavior: a conditional moderated moderated …
    A Rajasekar, AR Pillai, R Elangovan, S Parayitam
    Quality & Quantity 57 (3), 2091-2123 , 2023
    2023.0
    Citations: 60
  • Financial Literacy As A Moderator In The Relationship Between Entrepreneurial Skills And Risk Management On Sustainable Performance
    AR Pillai, P Sivagnanam, A Rajasekar
    November , 2023
    2023.0
    Citations: 3
  • Overconfidence and Herd Behaviour Moderates the Relationship between Personality Traits and Perceived Investment Performances
    AR Pillai, A Rajasekar
    Indian Journal of Economics and Business 20 (1), 935-944 , 2021
    2021.0
    Citations: 3
  • Effect of electronic customer relationship management on customer satisfaction and customer loyalty with the mediation of digitalization
    PS Arvindh Rajasekar
    International Journal of Commerce and Management Research 11 (8), 25-29 , 2025
    2025.0
    Citations: 2
  • Financial Literacy On Investment Performance: The Mediating Effect Of Big-Five Personality Traits Model
    AR Arul Ramanatha Pillai
    International Journal of Management (IJM) 11 (3), 782-790 , 2020
    2020.0
    Citations: 2
  • Financial Inclusion And Sustainable Entrepreneurship: Catalysing Women’s Empowered Livelihoods In India
    PS Arvindh Rajasekar
    International Journal for Science and Advance Research In Technology 11 (9 … , 2025
    2025.0
    Citations: 1
  • The Moderating Role of Product Innovation In The Impact of Artificial Intelligence on Customer Trust And Consumer Well-Being
    P Sivagnanam, A Rajasekar
    Citations: 1
  • Role of Environmental Information in Sustainability Planning: Effects on Eco-Conscious Consumer Behavior and Corporate Initiatives
    PS ARVINDH RAJASEKAR., BENJAMIN PRABAHAR I., ANTONY XAVIER S., ARUN PRASAD S ...
    TPM–Testing, Psychometrics, Methodology in Applied Psychology 32 (S5 (2025 … , 2025
    2025.0
  • Implications Of Greenwashing For Ethical Brand Development: A Mediated Analysis Of Consumer Skepticism, Trust, And Brand Equity
    PS Arvindh Rajasekar, Benjamin Prabahar I, Mathew Maurice John, Kavya P, Susma T
    Cultura. International Journal of Philosophy of Culture and Axiology 22 (9S … , 2025
    2025.0
  • Ethical Leadership as a Catalyst for Organizational Planning and Development: A Social Psychological Analysis of Workplace Behavior and Decision Outcomes
    PS Arvindh Rajasekar, Sathesh Franklin R, Xavier P, Kalidoss B, Anbarasu M ...
    Journal of Applied Bioanalysis 11 (8), 875-889 , 2025
    2025.0
  • Role of Environmental Information in Sustainability Planning: Effects on Eco-Conscious Consumer Behaviour and Corporate Initiatives
    PS Arvindh Rajasekar, Benjamin Prabhakar, Antony Xavier, Arun Prasad, Prabhu
    TPM - Testing, Psychometrics, Methodology in Applied Psychology 32 (S5 … , 2025
    2025.0
  • Exploring the Impact of Teacher Leadership on Academic Achievement and Personal Development: A Study of Secondary School Students in Chennai
    DPS Dr.Xavier P.,Dr.Sathesh Franklin R.,Mr.Mathew Maurice John.,Mr.Benjamin ...
    Educational Administration: Theory and Practice 30 (5), 15835-15850 , 2024
    2024.0
  • Impact Of Hybrid And Remote Work On Employee Engagement And Productivity
    DAPS Dr. Arvindh R, Dr. Pavithra S, Dr. Benjamin Prabahar I, Mr. Antony ...
    Educational Administration: Theoryand Practice 30 (5), 15772-15783 , 2024
    2024.0
  • Antecedents Of Individual Investor's Risk Capacity : A Support Of Big Five Personality Model
    AR Arul Ramanatha Pillai
    International journal Of Business And Administration Research Review 9 (1 … , 2022
    2022.0
  • Investors Behaviour Towards Equity Market Investment
    AR Arul Ramanatha Pillai
    Kala : The Journal Of Indian Art History Congress 26 (2), 1-8 , 2020
    2020.0
  • Perception of Investors towards Savings and Investment Avenues with Special References to Government School Teachers in Tiruchirappalli City
    ARPA Rajasekar
    Think India Journal 22 (10), 7072-7081 , 2019
    2019.0
  • Behavioural Factors of Investment and Saving Habits among Higher Secondary School Teachers in Kulithalai Town
    AR Arul Ramanatha Pillai
    RETELL 21 (1), 44-52 , 2019
    2019.0